Why Content is King! | Content Marketing

Why Content is King! | Content Marketing


Creating interesting and engaging content
is fundamental for your business to grow big and convert more. There are multiple content marketing strategies,
each with their own unique way for you connect with your audience. So let’s start off with text-based content. This is perfect for developing your website
and your SEO campaign! By creating original content, we can conduct
On Page Optimisation from day 1 using optimal keyword densities suitable for your industry
and google standards! This increases and secures your rankings by
developing your site’s authority and authenticity. Next is video content. With the development of the the internet and
the instanticity of information, users have developed shorter and shorter attention spans. Video content is one of the most effective
ways for you to promote your products and services. Even inform your audience about industry news
and updates! As most videos autoplay on mute, this content
can further be optimised for social media by overlaying subtitles. Think of your user on peak hour public transport
with no headphones. This is the perfect opportunity to sell them
your products and services! Connect with your audience within the first
5-10 seconds and you have got their attention for the entire video. You can also create audio content, which is
also known as podcasts. This genre of content is perfect to target
your audience who are scarce for time. Podcasts have blown up because of their accessibility,
as users can multitask while digesting its content. Play it in the car on the way to work, when
cooking dinner or while cleaning the house. Engage and educate your audience anytime,
anywhere! Once you have developed your content, the
real key lies in putting them all together! Text-based content is the perfect starting
point in transitioning into audio/visual formats! Share your videos to YouTube, your Podcasts
to iTunes and Spotify and imbed it in your website! Now you can partner your content creation
with a Social Media Marketing strategy to effectively share your content with your ever growing
audience! Collate your written information into concise
and educational eBooks and create an email marketing campaign to sustain engagement levels
with your audience! So, what are you waiting for? Connect and engage your audience and start
your content creation journey today! All you have to do is talk with our digital
growth experts on 1300 56 56 10. That’s 1300 56 56 10

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