Why ads are so powerful now – let’s check out why ads are so powerful nowadays – J.R. Fisher

Why ads are so powerful now – let’s check out why ads are so powerful nowadays – J.R. Fisher


why ads are so powerful now are they
powerful well sure they are in this video I would explain to you why you
know it’s been said that the average person sees on average get this 5000 ads
a day 5000 do you think that’s a lot well it was a lot in 2007 but now we’re
up to 10,000 ads a day 10,000 so how do you make yourself stand out how do you
make your ads work how do you get them to click and buy in this video I’m going
to show you how and we’re starting right now hey I’m J.R. Fisher if you’re new to
my channel don’t forget to subscribe there’s a big subscribe button down
there it’s huge huge go down there click that subscribe button and don’t forget
about turn on bail notifications that’s super important but wait there’s more to
that you have to set it to see all notifications you got to do that if you
do that guess what I will notify you that you are part of the Fisher family
and you are a VIP and in being one I can notify you every single time I do a new
video now I’ve been selling online since like 2009 and I’ve sold millions of
dollars of both digital and physical products and I’ve learned a few things
right and on this channel I actually share it with you I share with you that
you can start run and grow your online business now we have thousands and
thousands of sites that actually sell our branded survival foods and even
Walmart sells it so we picked up a few things that I share with you on this
channel oh yeah I almost forgot I’ve got a free course for you well it’s a $97
course but for you it’s free all you got to do is go down to the description
click the link you get instant access you don’t need a credit card PayPal you
don’t need any of that you just click and learn now let’s check
out why ads are so powerful nowadays now you know here’s the truth the Internet
has revolutionized business because it has actually allowed a small business
person somebody in their home right and in their home office or sitting on the
couch to run an ad and actually target customers this actually has been very
detrimental to big businesses that always depended on brands before now
small businesses can actually interact with individuals and sell them their
product and be an equal playing ground is the big guys okay that made
true but there’s a lot of hats I mean there’s a lot of ads out there so how do
you stand out how do you make your ads memorable how do you make your ads the
ads that people want to click on how do you make your ads the ones that actually
sell something well let’s dig into that right now
number one I hate to say this but you got to do it you got to be original got
to be original now too many people try to copy somebody else’s ads and do
exactly what they’re doing and while looking at other ads can be helpful you
don’t want to copy them you don’t want to copy them for two reasons actually
number one you’re not allowed to and number two why copy them because you’re
not building your own brand if you copy exactly what they’re doing you’re
actually building the brand for them they’re gonna look at that ad and think
it’s the other person’s ad so you want to be original originality is super
super important when you’re doing your ads number two be bold
okay don’t don’t shy away from trying different new things I know when I were
in an ad we have a lot of different images or we have a lot of different
videos I’m running some ads now on YouTube but I have different videos and
I have to rip lengths of videos you got to be bold you got to try different
things you got to try different audiences where you know those
particular videos may work in one area they may not work in another area so you
got to constantly change it up it’s not like and this is what I used to think I
used to think well you just run an ad and it was good or not when that’s not
the case you run a whole bunch of ads for a low cost and you figure out which
ones are working and then you increase the spend on those ads number three
identify your audience you’ve got to know who you’re speaking to you got to
know what ages they are you got to know you know where they live and how they
eat what kind of foods they like and do they travel and what are their hobbies
and what’s the music that they like what’s their politics all these things
come into play when you’re running ads online if you identify your audience
properly and you put your product directly in front of someone
that needs your product they’ll probably buy it an example would be if you had a
course on how to keep a dog from peeing on your carpet if you could put that ad
in front of somebody who just got a brand new puppy today and the dog just
peed on the carpet and they look over and they see your ad you would have a
pretty good chance of selling that person so when I say you want to
identify your audience you really want to target them as specifically as you
possibly can number four don’t make it difficult
don’t make it difficult I mean what you want to do is you want to speak directly
to that person and directly to their problem now I have a book that I sold
for a long long time and still do and it’s how to find a perfect product to
sell online in four simple steps now that ad that book is very specific
that particular book is speaking to people who are looking for a product to
sell online but it also leads into other products I have because once they buy
that book I also have courses that teach them how to actually sell products
online because once they’ve got a product they’ve got to actually sell it
number 5 display relatability and humor humor is awesome
even sarcasm can be awesome right but you’ve got to have some humor in your ad
every now and then it can’t be just a dryad a boring ad all the time sometimes
you got to shake it up a little bit you got to do something a little bit
different you got to say something a little shocking now sometimes you’re
gonna get a backlash matter of fact you’ll get a backlash even if you don’t
say something shocking you’re gonna have somebody that doesn’t like you that
doesn’t like your ad I don’t care if you’re trying to be the nicest person in
the world that’s gonna happen so since it’s gonna happen anyhow you might as
well use it to your advantage because when you interject some humor in there
when you interject some silliness or some sarcasm it can really increase your
sales number six you video the love video why why do I say
that well I’m doing a video right now okay so obviously I love video but video
really gets their attention video is something they can watch and they can
participate in now I’m gonna give you a warning here about this though if you’re
running ads and you’re gonna do a video ad I would highly recommend you putting
it on a platform that they’re used to watching videos I found and you know you
may be different but I found that video ads don’t work very well on Facebook
people aren’t there to watch videos but they work really well on YouTube and if
you understand the user of the platform you know somebody goes to YouTube to
watch videos somebody goes to Facebook to scroll through their feed and say you
know up with their family and friends and that type of thing so there’s two
different platforms there but if you could do some good videos and you can
look video ads on YouTube they can really rock it number seven understand
your competition everybody has competition if there’s no
competition out there for your product you may have a bad product because
there’s pretty much competition for every single product that’s out there so
if you have a product and there’s somebody else selling a similar product
or a liked product then you’re going to want to look at them if they’re
successful figure out what they’re doing look at their social media look at their
ads look at their post look at their Twitter account look at all that stuff
find out what they’re doing and do something similar number eight switch it
up and what do I mean by switch it up don’t use the same boring images over
and over and over again I think most people do this because I hate to say it
they don’t want to put forth any effort they don’t want to create new stuff
constantly but really if you’re gonna make it in this advertising game and
sell your products and you’re gonna have to work you’re gonna have to constantly
come up with new stuff you’re gonna have to try out new stuff so anytime you’re
doing these social media advertisements you know there’s a certain burnout once
they’ve seen that same image over and again they quit clicking on it it quits
working and that’s true with every product and every single niche so yours
isn’t any different number nine use multiple ads now this is super important
and what we do if we’re using an image ad is we’ll run those images to some
third world countries and figure out on an engagement campaign which image they
like the best but we use multiple images we may use ten or twelve images and find
that three or four of them work really well but you got to do the same thing
with videos and once you’ve done that and you’ve figured out something that
work you want to start working on your copy you know maybe you need to change
your title every now and then maybe you want to have like ten different titles
and use the same image there’s so many ways to do this however you’ve got to
understand you need multiple ads you can’t live off single ads number ten the
headline is the important part the headline super important when you do a
headline that is something that’s gonna grab their attention it’s something that
is interesting I did a video not too long ago about the Tesla truck and when
I put it into – buddy – buddy actually judges your headline and if you want a
free subscription to tube buddy down in the description I have a link to – buddy
and if you want the paid version it’ll actually give you 30% off so check that
out – buddy in the bottom but when you put the title in the tube buddy it
actually will grade it in other words the higher the number like closer to 100
is a better you know rating than it is down at the bottom it’s hard to get a 40
or 50 on this thing and I did a title in there when the Tesla truck and I got a
94 and that 94 means that more people are searching for this and fewer videos
are made on this so I should do really well so that’s the kind of thing you
want to do make sure that headline is attention-grabbing
you don’t want to wait to get into the of whatever your ad is down at the
bottom somewhere you know a headline a good headline would be maybe how to lose
10 pounds in seven days and still eat the foods you love okay we’ve all heard
ads like that we’ve all seen ads like that but it gets your attention it says
what do I got to do and it makes them read a little bit further into it number
eleven create a sense of urgency so maybe you’re having a sale and maybe
there’s only eight hours left or maybe there’s only two hours left or maybe
you’ve got a limited supply of a particular product maybe you’ve only got
50 left or 40 left you want to make sure you put that in your ad copy so you have
that sense of urgency because even though people look at the ad and say
what’s a good ad and that’s interesting and I may get that product on down the
road that looks like a good price there’s no sense of urgency there’s no
reason for them to do it right now because it’s not going away it’s gonna
be there forever so make sure you have that sense of
urgency to get your product you could also say you know get by now and we’re
gonna give you $10 off or 20% off for the next 24 hours some sense of urgency
needs to be in that advertiser number 12 graphics is everything if you look at my
youtube channel it’s one thing we’ve really really worked on as we worked on
thumbnails the other day my my editor did a really cool thumbnail it was about
a video I did called time vampires people who steal your time and he
actually took a cloth and he put a vampire’s mouth in the middle of it and
that’s getting a lot of clicks people like that they they enjoy watching that
video and you can check out that video you just put in time vampires search my
channel you’ll find it but those types of things you’ve got to stand out a
little bit more you can’t just have a boring dull image it’s got to be
something that’s going to pop that’s gonna be different from everybody else
so the thing to do to figure out how to do that really is to go through your
newsfeed on facebook something along those lines or work well look at your
search results on YouTube and scroll through there and look at the ones that
stand out to you if it stands out to you that’s probably a good thumbnail it’s
probably a good image it’s probably something that you should immediately
number 13 is consistency you got to consistently do this stuff so you can’t
advertise for two days and spend a thousand dollars a day and then
advertised for six months and expected results you can’t do you know four
videos in two days and then not do any videos for three months and then do
eight more doesn’t work people like consistency so
if your budget isn’t real big maybe you want to do you know one video ad a week
you know for the next ten weeks or 12 weeks and see how that does
but the thing is you have to have consistency you can’t be there for a
while and then disappear number 14 No Limits and what do I mean by that I
mean don’t pigeonhole yourself into one category you need to try different
things until you kind of get your pace going you got to be a little bit bold
you got to be a little bit different you got to be a little bit interesting you
got to be willing to say things that maybe are a little counterintuitive I
did a video recently and I talked about landing pages and I said get rid of your
landing pages well that’s that’s craziness nobody’s gonna get rid of
their landing page but that’s not exactly what I meant but if you watch
that video you will see what I met number 15 you’re not gonna want to hear
this you got to spend money it’s gonna cost something okay and well I don’t
want you to think of running ads as losing money on ads if they don’t work
its buying data so basically if I ran an ad on Facebook and you know I spent $500
and I only got $100 in sales and I was selling a $10 item what I really have is
10 people who did buy from me and now I’m building my database right I’m
building a base of people who did buy from me I can remarket to those people I
can build on that and once I get a hundred of those people I can upload
them I can make a look-alike audience I can find more people like that so that
$500 really was not wasted that helped me get data and when you’re doing
advertising that’s really what you’re doing is you’re buying data okay
so there’s some great ideas for you use those ideas implement them know your
comments on how they worked out for you put your comments below I would really
appreciate you doing so also don’t forget to subscribe if you haven’t done
it and turn on notifications ring the bell
down there if you smash that bell if you ring that Bell just what you’re still
gonna do more oh my god you’ve got to turn on all notifications
if you turn on all notifications then I can notify you every single time I do a
new video and you become part of the VIP Fisher family
so you’ll know stuff before anybody else will that’s pretty cool
now in addition to that I told you I had an e-commerce course and I do it it’s
$97 but you get it absolutely free because it’s in the description below
all you have to do is click the link click and learn is what we call that no
credit card required so check that out thank you so much for watching this
video and I’ll see you in the next one and bell language notified every time I
do a new video also click one of those videos there watching on my channel

Leave a Reply

Your email address will not be published. Required fields are marked *