What is SEO?

What is SEO?


What is SEO? Hi this Ettienne from Rugoshath.com and today
I want to talk about a question I get all the time from friends and family. That question is: What is SEO? SEO, or search engine optimization is simply
optimizing your website or blog for search engines. What this means is that you can improve your
chances on having your website or blog displayed on the first page of search engines like Google,
Yahoo, and Bing if your on page SEO has been set up correctly. However, even perfect on page optimization
doesn’t always guarantee the page will rank on page 1, as there are many factors that
determine what is shown in all the major search engines’ search results. Not all search engines have the same algorithms
either, so if one of your pages rank well on Google, it will not necessarily rank well
on Bing or Yahoo for example, and vice versa. Algorithms have many things to consider before
deciding where to rank your site in the search engine rankings. What types of SEO are there? There are two types of SEO, namely on-page
and off-page SEO. I’m not going to go into great detail on what
each one is and what the difference is exactly, but I’ll give you a very brief explanation. On-page SEO is what you do ON your website,
which include things like Meta tags, your website’s loading speed, layout and user-friendliness. Off-page SEO, as the words suggest, is what
you do OFF page. For example, if you have social media profiles
like Facebook or twitter accounts for your website or business, you want to link those
pages to your website or blog if they’re relevant to what your writing about. These off-page backlinks, as they are called,
will tell Google and other search engines to follow the links and mark them as something
related or off interest. Now this depends on whether the links are
no follow or do follow, as well as how and where you place your links exactly, but that’s
a whole other video. Now there are many ways to do both on-and
off page optimization which I’ll discuss in another video. But for now you know what search engine optimization
is, and that’s a great start. Thanks for watching and if you have any questions
or need help with your SEO and marketing efforts, follow the link in the description below. Please subscribe and give a like if you found
this to be useful or informative in any way. Take care.

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