What is Google Smart Shopping (in under 2 minutes!)

What is Google Smart Shopping (in under 2 minutes!)


Hi guys my name is Luc from Dynamic Creative
and today I’m going to give you a two minute rundown on Google Smart Shopping campaigns. In brief, Google Smart Shopping campaigns
are a combination of standard Google Shopping and display campaigns that utilise the power
of Machine Learning. Smart Shopping campaigns use automated bidding
and placements to improve upon the results of standard Google Shopping. The reason we help our customers get started
on Google Smart Shopping is that they’re automated to maximise the revenue you generate
from your ads. That’s why Smart Shopping campaigns have
on average 30% higher conversion value than standard Google Shopping. Another advantage of Smart Shopping over standard
shopping ads is the flexibility for the ads to appear in multiple formats with multiple
placements. They still have the product shopping ads that
we’re used to with standard shopping but also include Dynamic Remarketing Display ads
and Dynamic Prospecting Display ads. As a result, your products could show across
gmail, YouTube and the millions of websites on the Google Display network if it increases
your conversion value. Your Google Smart Shopping campaigns will
take into account location, placements, time of day, devices and products to decide what
ads to show, and to who; all with the goal of maximising your conversion value. Creating a Google Shopping feed, getting started
in Google Shopping and progressing to Google Smart Shopping can be a complicated process. Dynamic Creative can help. Our Ad Platform optimises your product and
category data to match the way that shoppers search, browse and buy. You get Google Shopping ads for every product
on your website and when you’re ready, we’ll create Smart Shopping campaigns so that you
can get the most from Google’s Machine Learning. To get started on our Ad Platform and with
Google Smart Shopping, go to our website at dynamiccreative.com

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