What is Content Marketing?

What is Content Marketing?


Content marketing is blogs, its ebooks
it’s podcast, it’s videos, it’s anything that you can realistically consume. On a
more kind of philosophical level what it really comes down to is providing free
or additional value to your target users or the users that you already have. One
of my favorite examples of content marketing is an infographic that’s because it
combines text and visuals to create a story, to tell a story. For example, if you
post an infographic on social media or send out an email blast and that goes
viral then there’s just so many more ways that
you can generate more blog views, landing page views and anything like that to
establish more credibility, expertise, thought leadership and ultimately leads
and sales. I think that content does three things primarily. It provides inspiration, it provides information and it is
entertaining and there’s always going to be overlap. Each of those plays a very
important role in helping somebody solve one of these individual pain points that
contribute to the overall problem that the product actually solves. If it’s new
information, perhaps it’s providing a piece of new information a new piece of data that allows them to make an informed decision. Perhaps that informed decision is
purchasing the product itself. if it’s inspiration, maybe it’s showing them what they can accomplish when they actually address that painwith that new information/
And of course, it has to be entertaining because our eyeballs are
distracted our brains are distracted all over the place and we need something
that’s gonna keep our eyes glued. Alot of people think, “Ok, I’m going to put
this blog out there super high-quality it’s this great story, it’s great
information and then everyone’s going to find it on
the internet!” It doesn’t quite work that way. You have to allow for people to
share, you have distribute it on social media or on other distribution platforms
and there are a number to choose from, both paid and organic. So, you need to make
sure that the content is being distributed in a way that people can
find it and will find it. Whatever you’re using your content for
it’s important to know how it’s working and why it’s working. If you’re looking at bounce rate or
you’re looking at traffic or whatever it is that’s gonna be a very different
kind of measurement than if you’re trying to measure for retention and how
your existing users are engaged with the content that you already have. If
marketers are defining their content success metrics, their KPIs in a more
specific way then they’ll be able to actually measure the kind of success
that they’re looking for.

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