What is a Content Marketing Mission Statement?

What is a Content Marketing Mission Statement?


a content marketing mission statement is a way for you to write down your goal
for your content marketing strategy it should be something that’s one
sentence and length and it should say what you want to achieve with every bit
of content that you create so when you’re writing a blog post why
are you writing it? when you’re creating an infographic or checklist or a webinar or
video: what is the point of you ultimately creating it? at Ajax Union our content marketing mission
statement is to help business owners get more sales with online marketing so
any blog you’re gonna read on our website or any facebook post you’ll see any video
that you’ll watch ultimately has that goal in mind we want
to help business owners be able to get more sales and see more
website traffic as a result of marketing and every bit of content that we push
forward has that angle in mind so when you’re making a content
marketing mission statement you should start with what you want to accomplish and then go back and begin creating the
different content based on that

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