Viral Videos and Content Marketing B2B vs. B2C | Primal 010

Viral Videos and Content Marketing B2B vs. B2C | Primal 010


– This week on 3 Questions,
we answer 3 Questions. Basically, what we do on a weekly basis, is we collate a bunch of
questions and inquiries from our audience and clients and we answer them on a weekly basis. For our very first question,
I’ve got a special guest here. This is Nico. Nico from Fat Mango Videos, are doing some really exciting things within the video production space. One common question that they get on such a frequent basis is: We want to make a video. How do we make it go viral? – That is a super common
question that we get and it’s a very difficult
one to answer, I think, because there is no one answer to it. I think there’s two factors
that you can kind of look at, which the first one is click ability and the second one is share ability. So, you need to make sure
that your video is clickable, meaning you want to have
a really good thumbnail, a good photo, something
intriguing, and a caption that wants to make you click it. It’s the same as articles, right? So, you just want to make sure
that it’s intriguing enough to click on that video. – Like click-bait. – Like click-bait, but click-bait
is kind of frowned upon nowadays, I don’t think that’s something that you should be doing. You should be real in what you’re doing and that brings me to the second point, which is share ability. You need to make sure that your content is worth talking about
and it’s worth sharing. Basically, you just want to
be able to make something in your video that people want to share to their social platforms. They want to talk about
it in a conversation. I think that’s all that
it really comes down to and that applies to video, absolutely. – What about timing? You think timing plays a part in terms of how things can go viral? – I think in terms of timing,
you might be talking about trends and things like that, yes, so if you do something
that’s trendy at that moment, but that comes back to the content, right? Is your content shareable? So, yeah, if your video
is trendy and it’s going on some kind of trendy
news story, at that moment, then yeah, it has a higher
chance of going viral, because that’s what
people are talking about at that moment. To post something at a
certain time during the day, I don’t think that makes a big difference. – Okay, like you said, in terms of trends, if you’re tying in that
content into what’s trending at that moment, it could
be particular hashtags or current events, and tying
into that, do you think? – Yeah, absolutely. I mean, there are two
different kinds of content that you could be making out there. One is called evergreen,
but it basically means… Evergreen means that it’s a video that will always be relevant. That could be a travel
video about the Philippines, or whatever it is, right? And the other content, is it’s quick and it’s right there at that moment and it’s relevant in that short
time space, like the news. It depends which way you
want to go with it, really. – Okay, awesome.
– Cool. Thanks a lot, thanks for having me, Mark. – All right.
– I’ll get going then, see ya. – Onto the second question then. Not so much about video, we
got this question last week. What type of social media
converts best and why? Our answer would be definitely video. Actually, sorry, this does tie into video. Why does video content convert so well? Simply because this day and age, our attention spans are very short, especially when it comes to consuming online or digital content. We’re in that era of just
scrolling through a news feed. Applying a very short attention span per piece of news or
whatever content is in there, and then just quickly scrolling through. So, it’s gotta be something
that really captures your attention almost immediately or within the first three seconds of say your Facebook news feed
or Instagram feed, as well. Same can apply for websites, so it’s really about capturing
attention very quickly and video, as a medium to do that, is probably the most stimulating
and also eye-catching, because you have the visuals
and if you’re posting on platforms like Facebook,
the videos are also muted, but if you’re able to unmute the videos and have that audio effect, as well. As opposed to reading a long
form piece of just words, you also want to be able
to engage your users with all of that wording, with media. So, you’ll find, especially, with the blog post that perform the best, are ones that are littered with media. So, ones that included video, ones that included infographic, ones that breaks up the
content with visuals that really help that person consuming that content to be engaged. Video is just… A picture speaks a thousand words. How many words does videos say? Video’s just a very effective way or is definitely one of the most engaging and top performing social mediums that you could be producing. That’s our answer for that one. For the third question. What should be done differently when you’re doing content marketing for B2B or B2C audiences? By content marketing,
we mean using content, so this could be like a
blog, this could be video, this could be pictures,
this could be infographics, which you’re then using to educate and increase awareness about your brand and making your brand an authority. By producing this content, it really helps the business’ customers
educate themselves, learn more, and learn
more about the brand. When we say B2B and B2C, we mean business to
business, type businesses, and also business to
consumer, type businesses. So, in order for content marketing to be tailored for the two
types of marketing channels, in terms of B2B or B2C. At the end of the day,
whether it’s B2B or B2C, you are tailoring and trying
to communicate to human being. In terms of what really matters, in terms of content
marketing for B2B or B2C, is where you place that content. So, if I was trying to reach
more of a B2B audience, I would be more selective
about placing my content on platforms such as LinkedIn, because I know that I can reach a very business type audience there and when they’re going through LinkedIn, they’re in that business decision making, business content consumption mindset when they’re going through the platform. And there’s gonna be relevant information there for them, for that audience. Whereas, if I wanted to maybe more promote images about my brand, I
would probably pick Instagram as the most appropriate
channel to post those, because we know that when
people are on Instagram, they’re looking to find
visually stimulating images or videos, and definitely
not so much of a B2B audience and more of a B2C audience. I know that a lot of
retail does quite well in utilising Instagram as a
channel to drive awareness through their content marketing efforts. In terms of how you’re reaching people, it really shouldn’t be too
different between B2B and B2C. We need to be selective about
where we place that content, to then make it relevant to our audiences and to increase our chances of success. So, that’s all for this week. A little bit of a long one, but we did get some challenging questions, so there’s a lot of explanation in those. Hopefully, you like what
you see and if you do, please don’t just like this
video, please leave a comment with a question, if any
of this interests you and if you have any burning questions that we could potentially
answer next week. Thank you.

Leave a Reply

Your email address will not be published. Required fields are marked *