Types of Google Ads (Google AdWords)

Types of Google Ads (Google AdWords)


Hello, in this video I’m going to show you
the different types and kinds of ads you can run on Google and reach your audience all
over the internet. Hello, I’m Uzair and thanks for joining in. In this video I’m going to
show you the different types and kinds of ads you can run on Google and reach your audience
all over the internet rather than just on the Google page. So most ads which we can
run on Google are the ones which come up on the Google page. So if I were to go to say
buy iPhone and you’ll see the ads which appear at the top. So there are four ads and there’s
some shopping ads on the right hand side. So here’s how I would run my text ads and
these are the ones which I’m talking about. So let’s open up my notepad and we’ll put
in text ads. And these are on the search network. So the
first one I’m going to run is by keyword targeting. So when someone puts in a keyword or key phrase
like buy iPhone or whatever keyword you’re targeting, your ad can potentially come up.
So that is about targeting the keyword. The second one, I’m going to run an ad campaign
is on brand. So if your brand is quite famous or popular and people know of your brand or
your company, instead of putting in your url, they will put in the name of your company
or your brand and then click on the organic listings. If you do have one. But if you don’t
have any organic rankings, then the best way is to, be at the top of the Google page is
run an ad. Now the brand campaigns are very low on cost. The Cost Per Click is very low
because there aren’t many advertisers because why would other companies bid on your brand
name other than your competitor? So you can do the same for your competitors
if you wish to show your ad when somebody puts in your competitor’s name. Then is a
great way to come up on Google page one. So the brand campaign is by targeting your brand
term or key word. The other one which is very important is what I call re-marketing on the
search network and that is called the RLSA, [Remarketing List for Search Ads]. So if somebody
has searched for your brand before and then they go back to Google and search again, then
potentially your ad can come up here. So those are the remarketing I would call it text ads,
just to keep it simple for you, but the technical term is the RLSA. Then I would also set up
a campaign targeting my competitors. So if somebody searches, you know, if I’m Apple
and somebody puts in by Samsung Galaxy, then potentially Apple’s ad may come up as well.
So that’s also a very sneaky way to get in front of someone who is searching for your
competitor’s keywords, brand or products. Okay, so that is the search network. Then
we move onto the Google Display Network. Now if you thought that the party is on the
Google page, it isn’t because this is where the big party is. This is where most people
are. We are searching, surfing all over the internet and potentially we can show our ads
in front of our audience. So I’m going to show you what the GDN is all about. So lets
say you go to a newspaper’s website, so that’s an ad over here, that doesn’t look like a
Google ad, but usually it comes up over here as well. That’s an ad. So you can see they
are different sizes where these newspapers and websites have monetized with Google ads
and advertisers can target those websites. So lets say if I were to go to, so I go to
ESPN to check my cricket scores- quite a few times a day actually I pretty much live over
here- so I can see a very big ad at the top and they might be a little ad on here. So
that is from wordstream. This is a 300×250 and this one is 970×250. And they are great
from the branding perspective. If nobody clicked on these ads, this advertiser will get free
advertising. So if you want to raise awareness for your brand, product, or services, I would
highly recommend that you run image ads, on the Google Display Network. Okay. So we’ve got image or banner ads, which
I’ve just shown you. Then you can also run text ads on the GDN, which is obviously the
Google Display Network. So just like you can run image ads, you can also run text ads.
And then you can also run re-marketing ads. So if somebody has been to your website and
they are pixelled in, and lets say they went on to ESPN or Huffington Post, Independent,
New York Times or wherever they go on a website and Google can place an ad. Your re-marketing
ads can potentially show up. So it doesn’t need to be in a website which is in your niche,
where customers are visiting, they can go to pretty much any kind of website. And if
Google can place an ad on there your ads can show up. So it’s a great way to re-market
to your visitors and these re-marketing ads, just keep on raising awareness because these
are the little touch-points wherever they go, your ad shows up. But you need to take
caution and not overdo it. Some companies run re-marketing campaigns
very aggressively and it really cheeses people off, because wherever they go or turn to that
same ad is on their screen. So I would recommend no more than three times a day as a total
impressions, and you will find that you are achieving your goals of reaching your audience.
Okay, so that is the GDN. Then we move on to video for YouTube. Obviously YouTube is
owned by Google, it’s the second largest search engine in the world. So there’s massive amount
of traffic and audiences which you can target, and dip into. So the first one, is what we
call the pre-roll ad. So when you click play on a YouTube video, an ad shows up or an ad
shows up midway through a video, and these are what we call the pre-roll. So you can
target certain videos, channels, and show your video ads on these videos. So let’s move over to YouTube and I’ve got
one over here which is Gary V’s channel, so you will see that wherever the yellow dots
are, that’s where the ads are going to show up. So let’s play this and okay, so that ad
has popped up. So this is an in-display ad, an image ad, there’s an ad over there. And
lets fast forward this video and see if there’s an in-stream ad, which is a video ad. So you
can put an image or a banner ad on there, on a video as well, on the watch page we call
it on the right hand side. Lets see what comes up now. And you will have seen these kinds
of ads come up loads of times. So this video has been monetized or this channel has been
monetized with ads. It hasn’t come up yet. It’s typical, isn’t it? When we don’t want
the ads to come up, they do. And when we do want them to show up, they don’t. Yeah, of
course. It’s always the case like that. Okay. I’m just gonna wait one more second and see
if it comes up. Otherwise I’ll move on to some other video. Oh, there you go. So that’s
an ad. So that’s a video ad. *Somethings happened to my microphone* Okay. So that’s a video. So lets move on to
my notepad. Okay. So then we have image ads on YouTube as well. Then you can also do re-marketing, image ads as well as re-marketing video ads.
So what happens is if you have got a video on YouTube, and lets say someone watches the
video, we can put that person into our re-marketing list, and then tell Google to show your video
ads on other people’s videos when they go and watch as a re-marketing ad. So that is
also a very powerful strategy to get your brand in front of people. So you could be
having an ad running over there as a video ad, as well as on the right hand side as a
banner ad. So you’ve got multiple ways you can put ads in front of your audience. Then
you’ve got the, obviously the shopping ads, which are on the search network, which I showed
you earlier on, those were these ones. These can only be done if you have got an e-commerce
website, so that is the only way you can potentially run a shopping ad. But the shopping ad can
also be run on YouTube. Underneath the video you can run those shopping ads. If you’re
doing a product demonstration or a review of a product. Then you can put in ads about
that kind of product or that particular product underneath your video. So that’s also another
way of reaching your audience. And the last one is G-mail Sponsored Promotions, GSP. So
they go in people’s G-mail. So if you run a G-mail account for your emails, you would’ve
noticed ads along the top. So let me show you how and where these go. On the promotions
tab, you see there are two ads at the top. So one is Capital One UK, I believe that would
be a credit card. So you can have a really nice mini landing page over here, even with
a form in here, or any other call to actions, which is a great way to reach your audience
and they can be either forwarded to someone, or saved to your inbox for referencing it
in the future. And this one, what is it? A flashlight. So now it’s giving us a call to
action to read the full story over there. So to recap, you’ve got your tax ads, Google
Display Network, video on YouTube and image ads on YouTube, shopping ads and G-mail Sponsored
Promotions [ads]. So there’s loads of ways you can reach your audience and have a very
comprehensive, advertising strategy to reach at every corner of the internet. That’s it for this video. I hope you enjoyed
it. If you would like me to create similar videos like this one for any questions or
problems you may have about AdWords [Ads], then please enter it in the comment box below.
And I will do my best to create one for you. Don’t forget to hit the subscribe and the
bell notification button to be the first one to be notified when I upload other videos
like this one, and I upload them on a very regular basis. I thank you for your time.
I appreciate it very much and I look forward to seeing you very soon in my other videos.
Bye for now.

20 COMMENTS

    Hi there! I have a question about the quality score. I have noticed that Google has some conflicting information about it. On some of its pages, it says quality score isn't a factor in ad rank. Here is a link to the page which says that. https://support.google.com/google-ads/answer/156066#QSvAR
    And on other pages, it says that it is actually a factor. Can you please help me figure out why there is conflicting information? Am I just not understanding something?

    Thank you!

    I can't stop my self without commenting. U r just awesome in explaining the things. Request you to please make a video for dynamic search ads.

    Please explain more of Remarketing ads. How to control its impression? like you said not to show ads more than 3 times a day. In the office, I'm working on a site On page later I see ads on my Facebook & Instagram the whole week

    your explanation is awesome..iam newbie for Adwords. i have a shopify website..i just started my journey which kind of Google ad is better for me to get sales ? please reply

    Awesome video. I've run Google ads before, but am trying to do so more effectively now. I never knew there were so many different types of ads. Thanks for explaining the differences between all of them.

    Hi sir your video is very helpful for me i have a one doubt in which time is better for Run a Ads on google. For example i am running Shopping ads in that ad what time is more visitor will seeing my ads.

    Thanks and Regards,

    Raja M

    Sir i liked your video.Could u plz show me how to advertise the ad on the google as i m running new taxi website .Thanks

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