TrueView for app promotion | YouTube Advertisers

TrueView for app promotion | YouTube Advertisers


These days every business has a app, but does
your app have a user base? A sizable, healthy, engaged user base? You don’t want your app
to possibly be downloaded, maybe checked out, and likely fall into oblivion behind a million
other apps. A recent IPSOS and Google survey study has
shown that a quarter of an average user’s installed apps are never used. But what if
there was an advertising format that brought you more active users who drive the greatest
lifetime value? Introducing TrueView for App Promotion. You
know TrueView, it’s that ad format that you see on YouTube videos with the little skip
button in the corner. Every month, over a billion people watch videos on YouTube, and
TrueView lets you get in front of them to showcase your brand. With this special type of TrueView designed
for app promotion, you can promote your app to engaged viewers to order to build a valuable
audience. These video ads appear on mobile devices, and give you the opportunity to show
off why your app is worth downloading. Videos can quickly and powerfully communicate
the benefit of your app. It’s always better to show not tell right? Plus, you’ll only
pay when someone clicks or watches at least 30 seconds of the video. It’s the same way
TrueView counts views, and ensures you’re seeing quality results from viewers who chose
to engage with your content. Getting a campaign set up is short and sweet,
so get your app ready for the biggest little screen out there, because it’s about to meet
some new fans.

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