Today we’re going to look at how to find
out how much content you have to write to rank for a given keyword phrase? Yes,
there is a tool that will tell us exactly the amount you need to write to
rank top 10. So, if I’ve heard it once, I’ve heard it a
thousand times. How much do I have to write to rank for that keyword? I hear
all the time. And historically, you would have to guess. Well, I’ll do 300 minimum
is which we used to tell clients. But what if the top 10, all are at 10
thousand? You gave it a good step but you’re way way out of your league in
regard to how much content you created. There is a fantastic tool that I’m so
geeking out over right now that’s in SEM rush.com. Now, I have an account. I have
their guru account. It’s $99 a month. You can sign up for a 7-day full trial. You
just have to give them their credit card and they won’t charge you for 7 days
and you can use the you can use the tool all you like. But I’m going to go ahead
and log into my account. And I think you’ll see why I pay for this tool is
really… This one tool is it compelling enough to pay $99 a month. Depending upon
how much content you’re creating. Okay, so when you come into SEM rush. You’ll see
my dashboard right here. You’re going to scroll down to SEO content template. So,
what we’re going to do is now I’m going to whatever keyword that I want to rank
for, I’m going to put SEO coaching. Now, I’m like how much do I have to write for
that? Is it 10 thousand, is it 20? I don’t exactly know. We go in here. What
this tool does is it goes to the top 10 sites that currently rank for SEO
training or SEO coaching, I should say. And calculates a formula by which I’m
going to write my page to. I just need to know why those top 10 are the top 10.
What are they doing and what can I do to make myself look just like those top 10?
I don’t want to study the Google algorithm. I don’t have time for that. I
just want to look like the cool kids. I know establish to eat. I know where to
sit in the lunchroom, I know how to wear my hair. I have a gorgeous glamour shot I
should probably pop in here now that shows my 80s hairdo, it’s really nice.
Anyway, I was not a cool kid. I was a choir geek. So, never knew what that was.
However, when you’re going after ranking for a keyword, you got to look like a
cool kid. You got to look like the top 10. So, check this out. So, here’s the
report. Here’s the top 10 sites that currently rank for that phrase. Here are
all the keywords that currently are in play amongst those top 10. What
are they all have in common? What are they talking about that’s the same
across those top 10? I’m going to talk about those things. Then you come down
here and I have to write 624 words exactly.
So, 624 is the magic number because that’s the average
across the top ten right now. So, if I wrote less than that, uh-huh. If I wrote
more than that, uh-uh. I have to hit it right at 624 and
I have to reference SEO training, digital marketing, SEO campaigns. You’ll see I
have a whole list I just have ticked each one of those off as I’m writing. So,
what happens is is you launch this page, you’ve instantly look like a cool kid.
Because you knew how to optimize that page, you do what to talk about on that
page. And you knew exactly how much content to write for it. And this has
been a massive game changer. When you were thinking about how much time do I
have to put into writing a piece of copy? Is it 10,000? Is it 100 thousand.
You just don’t know. This stops the guesswork and you’re able to actually go
in and know the exact amount of copy that you need to write to rank for that
phrase. Now, I’ve got a bonus tip. SEM rush has a tool that works with Google Docs.
Now, I know a lot of people aren’t crazy about Google Docs but this might be a
reason to get crazy for it. So, you go to google.com/docs. Okay. when you
come in here make sure you’re logged in to your SEM rush account. And we’re going
to go in here and we’re going to create a new… I’m going to start writing this
amazing piece of copy based on these rules that have now been given to me. Now,
inside of Google Docs, there’s something called add-ons right here. An SEM rush
has a custom add-on called the SEM rush, SEO writing assistance. So, we’re going to
turn that on. Now, here’s the cool thing. It takes that template I just generated. And it’s going to grab it. And so as I’m writing my content, its grading me on the
side. Its grading me to make sure I hit all those topics. So, you’ll see right
here SEO coaching is right there. I need to be able to write 818 words and it’s also giving me all the recommendations for what I have to write
about. All those little nuances. And so as I write, it’s going to start grading my
work. And as I use those key words, those key words are going to turn green. So, there
is no reason for you not to be able to hit that mark when you use the SEO
writing assistant for Google Docs, it’s an add-on. You don’t have to do that or
you can just write it and then just pop it in here and see how it measures up.
But, if we get the cheat sheet on how to rank, we’re going to use it and that’s the
SEO content template in SEMrush.com. Live it, learn it, love it. Because it is a
game-changer for how to actually rank for one piece of content. Is your mind
blown now? Did you think there was actually a tool that will tell you
exactly how many words to write to rank? It is amazing. And SEM rush is one of my
favorite tools. I’m going to continue to create individualized content for all
the different nuances and secrets that live inside an SEM Rush. Thanks for
watching. Subscribe to our channel or visit us on our website at findability.