The End of Binge Watching? – Will the Streaming Wars Kill Binge Watching?

The End of Binge Watching? – Will the Streaming Wars Kill Binge Watching?


hey welcome to hear us out I’m Paul and I’m Patrick and we’ve been doing pieces on the streaming wars and we’re taking a look at some of the collateral damage what do you think that well looks like binge watching might be on the way out check it out so what is binge watching binge watching is the practice of watching multiple episodes of a television program in rapid succession usually when you should really have gone to bed most people think Netflix when they think binge watching but Netflix didn’t invent it it’s been around long before there was a phrase to describe it we have to go way back to the 70s and 80s since the advent of home video recording people have been saving up a lot of one thing to watch it in a binge first there were video box sets then DVD boxsets made binge watching shows more common when DV or arrived digital video recorders automatic series according made collecting live TV into bin jabal dumps easy it was still weekly TV but people could set and forget and then binge the shows as they liked so they could get on with their lives and do whatever they were up to then streaming came along and created binge watching as we know it today high speed internet Wi-Fi and the ability to stream to just about any device made Netflix a reality Netflix loved bin jabal event shows it suited their model and gave them big events and entire shows there were a reason for people to subscribe and talk about their content bin jabal shows like house of cards and stranger things but Netflix on everyone’s lips and legitimize the streaming services as part of the entertainment landscape Netflix loathed binge watching now they might want to kill it off let’s take a look at why in general streaming services have a monthly subscription model so they’re in the business of making you happy and getting your money every thirty days or so so what happens if you launch all episodes of a show at once and people binge watch well they will have the show watched in less than a month and don’t need you again until the next big event show catches on so why stay subscribed that next month phlex didn’t have to think about this too much when they were realistically the only big streaming game in town there are no longer alone the streaming wars have definitely begun Disney Plus & HBO max are joining the fray and will be competing not just year on year but month on month now they’re in danger of people moving from service to service to watch lumps of content the streamers might not get their entire year’s subscription in such a competitive market this hasn’t escaped their attention it’s telling the Disney’s big launch title the mantle Orion was released weekly and not all available at once so will everything be weekly from now on not quite releasing episodes weekly has its own dangers like the risk of diminishing viewership over time as people forget to tune in or being overtaken by that new hot thing let’s pretend we’re a new streaming service with an amazing new show our release options are binge dumped our subscribers can watch it all in one night or in one week whatever they feel like themselves so that gets us one month of their time option two is to release weekly which gets us nine weeks but that’s not even two calendar months better than one but still not great taking inspiration from the TV world mid-season breaks could help this is the practice of airing the first half of the season then taking a break and then airing the other half could this work let’s take a show apply the weekly release or the all on one model and see how it’ll work out with a 12 episode season we could launch six in month one then take a break and then put out the last six episodes the next month that gets us three months not bad now if we try doing the same with a weekly release the first six episodes covered two months then you take a month break and then the final six episodes cover two more months five months it looks better but still has all the inherent dangers of weekly shows that we talked about before so here’s what we do combine all of the above this way you keep the event nature of binge watching and avoid the memory fade of weekly releases here’s how three episodes launch in month one that’s a good big gerbil volume then you take a one month break and then repeat the process this will give a total of seven months keep the binge alive and importantly give us four separate launch periods to advertise and push our new show to really cover all the bases you can steal another trick from TV and use a midseason show if a streaming service can get a compatible show that’ll attract the same audience they can launch it in the alternate months this way they cover a whole year and create a new tempo or cadence for TV consumption and importantly leave no gaps for people to unsubscribe so of launching entire series at once is not smart business anymore will that end binge watching I know they’ll still be people who want to consume media that way no matter what remember the home video and DVR days really the streaming companies don’t care they’ll do whatever works all they really want to do is keep you subscribed binge watching or not if you stay subscribed they stay happy

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