The dangerous ways ads see women | Jean Kilbourne | TEDxLafayetteCollege

The dangerous ways ads see women | Jean Kilbourne | TEDxLafayetteCollege


Translator: TED Translators admin
Reviewer: Ilze Garda I started collecting ads and talking
about the image of women in advertising in the late 1960s. As far as I know,
I was the first person to do this. I tore ads out of magazines,
put them on my refrigerator, and gradually, I began to see
a pattern in the ads, a kind of statement about what it meant
to be a woman in the culture. I put together a slide presentation
and began traveling around the country. In 1979, I made my first film “Killing Us Softly:
Advertising’s Image of Women”, which I have remade
three times since then. These were some of the ads
in my original collection long time ago. “Feminine odor is everyone’s problem.” “If your hair isn’t beautiful,
the rest hardly matters.” “Honey, your anti-antiperspirant spray
just doesn’t do it.” “I’d probably never be married now,
if I hadn’t lost 49 pounds.” Which, one woman told me, was the best
advertisement for fat she had ever seen. (Laughter) I am going to do a very abbreviated
version of this talk today, but I want to begin the question
that I most often get asked, which is: “How did you get into this?
What got you started?” Many factors in my life
led to this interest. I became active in the second wave
of the women’s movement right away in the late 1960s. I’d worked in media. I spent a year in London working
for the British Broadcasting Corporation, and a year in Paris working
for a French film company. This sounds much more glamorous
than it was – I was a secretary. In those days, options for women
were very limited. I was a secretary, I was a waitress, but I did have one other option
that I rarely talk about. I was encouraged to enter
beauty pageants and to model. This is artfully cropped
to make it look as if I won. I was, in fact, the runner up. This was my first ad, and I think the car tells you something
about how long ago this was, and this ran in a London newspaper. So modeling was one of the very few ways that a woman could
make money in those days. It was very seductive, but for me it was also alienating,
it was soul-destroying. There was a whole lot of sexual harassment
that came with the territory, so I didn’t follow that path. But it left me with a lifelong interest in the whole idea of beauty
and the power of the image. Since that time, advertising has become
much more widespread, powerful, and sophisticated than ever before. Babies at the age of 6 months
can recognize corporate logos, and that is the age at which marketers
are now starting to target our children. At the same time, just about everyone
feels personally exempt from the influence of advertising. Wherever I go, what I hear
more than anything else is: “I don’t pay attention to ads,
I just tune them out. They have no effect on me.” I hear this most often from people
wearing Abercrombie T-shirts, but that is another story. (Laughter) The influence of advertising
is quick, cumulative, and for the most part, subconscious. Ads sell more than products. Now, in many ways,
we have obviously come a long way. But from my perspective of over 40 years, the image of women in advertising
is worse than ever. The pressure on women
to be young, thin, beautiful is more intense then ever before. It has always been impossible. Years ago, the supermodel
Cindy Crawford said: “I wish I looked like Cindy Crawford.” She couldn’t, of course,
no one can look like this. But it is really impossible today
because of the magic of Photoshop, which can turn this woman
into this woman and then try to make us believe
that an anti-aging cream can do this. Now, she is a beautiful woman, but older women are considered
attractive in our culture only insofar as we stay looking
impossibly young. We learn to read men’s
and women’s faces very differently. Here we have Brad Pitt
and former supermodel Linda Evangelista, about the same age,
each one of them in an ad for Chanel, but he gets to look like a human being,
and she is transformed into a cartoon. Sometimes, every now and then,
a celebrity resists. As you may know, just this week
Lorde sent out a tweet with an unretouched photograph
below the photoshopped version, and she tweeted: “Remember, flaws are OK.” Good for her, but this
doesn’t happen very often. Men are photoshopped too, but when men are photoshopped,
they are made bigger. Andy Roddick laughed when he saw
the bulked-up arms on this cover photo, and suggested they should be returned
to the man they belong to. (Laughter) The obsession with thinness
is worse than ever because of Photoshop. Her head is bigger than her pelvis:
this is an anatomical impossibility. (Laughter) The actual model for this ad
was fired for being too fat, and they used Photoshop
to create this freakish image. More recently, they used Photoshop
to remove the dreaded thigh gap. Unfortunately, they also removed
a very important part of her body. (Laughter) So the image is impossible for everyone,
but particularly for women of color, who are considered beautiful only insofar
as they resemble the white ideal: light skin, straight hair,
Caucasian features, round eyes. Even Beyonce’s skin is lightened in ads. The image isn’t real. It is artificial.
It is constructed. It is impossible. But real women and girls measure
ourselves against it every single day. Of course, it affects female self-esteem, and it affects how men feel
about the very real women in their lives. Women’s bodies are dismembered in ads,
in ad after ad, for all kinds of products, and sometimes the body
is not only dismembered, it’s insulted. As in this amazing ad
that ran quite a few years ago in a lot of women and teen magazines. This is the whole ad,
and I will read you the copy. “Your breasts may be too big,
too saggy, too pert, too flat, too full, too far apart, too close together,
too A cup, too lopsided, too jiggly, too pale, too padded, too pointy,
too pendulous, or just two mosquito bites, but with Dep styling products, at least you can have your hair
the way you want it.” (Laughter) It is ludicrous,
but this ran in teen magazines. Teen magazines target 12-year-old girls. They are saying to 12-year-olds:
“Your breasts will never be OK.” So our girls are getting
the message today so young that they have to be incredibly thin,
and beautiful, and hot, and sexy, and that they are going to fail. Because there is no way
to measure up to this impossible ideal. The self-esteem of girls
in America often plummets when they reach adolescence. Girls tend to feel fine about themselves
when they are 8, 9, 10 years old. But they hit adolescence,
and they often hit a wall, and certainly, part of this wall is this terrible emphasis
on physical perfection. Men’s bodies are very rarely
dismembered in ads. More than they used to be,
but still it tends to come as a shock. This ad ran about 20 years ago, in Vanity Fair, these are all
from the national mainstream media, and it was one of the first examples
of turning men into sex objects. But when this ad ran, about 20 years ago, the ad was so shocking that the ad itself
got national media coverage. It’s a good thing
it got some coverage, I suppose. (Laughter) Reporters called me up
from all around the country: “They’re doing the same thing to men
they’ve always done to women.” Well, not quite. They’d be doing the same thing to men
they’ve always done to women if there were copy with this ad
that went like this: “Your penis may be too small, too limp,
too droopy, too lopsided, too narrow, too fat, too pale, too pointy,
to blunt, or just two inches. (Laughter) But at least you can have
a great pair of jeans.” (Laughter) It would never happen, nor should it; believe me, this is not
the kind of equality I am fighting for. I don’t want them to do this
to men anymore than to women. But I think we can learn
something from these two ads, one of which did happen,
one of which never would. What they shows us very vividly is that men and women inhabit
very different worlds. Men basically don’t live
in a world in which their… Well, let me move on to another. There are stereotypes
that harm men, of course, but they tend to be less personal,
less related to the body. However, men are objectified
more than they used to be, but there really aren’t consequences
as a result of that. Men don’t live in a world in which they are likely to be
raped, harassed, or beaten. At least, straight white men
don’t live in such a world, whereas women and girls do. When women are objectified, there is always the threat
of sexual violence, there is always intimidation,
there is always the possibility of danger. And women live in a world
defined by that threat, whereas men, simply, do not. The body language of women and girls remains passive, vulnerable,
submissive, and very different from the body language of men and boys. Probably the best way to illustrate that is to put a man
in a traditionally feminine pose: it becomes obviously
trivializing and absurd. Grown women are often infantilized in ads, and increasingly,
little girls are sexualized. I have been talking
about this for decades. I wrote a book about it,
and it is getting worse. This little girl is 9, and this is happening in a culture in which there is a widespread
sexual abuse of children. Images like this don’t cause this problem, but they certainly normalize
very dangerous attitudes towards children. Padded bras and thong panties
are sold for 7-year-olds in major department stores. And the latest product?
High heels for babies. Not to leave boys out, you can get t-shirts for your toddlers
that say things like “Pimp Squad”. (Laughter) So boys are sexualized too, although
in a very different way than girls. Boys are encouraged
to look at girls as sex objects, boys are encouraged
to be sexually precocious, and boys learned
to be tough and invulnerable, basically starting in infancy. Basically, we allow
our children to be sexualized, but we refuse to educate them about sex. The United States is
the only developed nation in the world that doesn’t teach
sex education in it’s schools. But our kids are getting sex education: they are getting massive doses of it, but they are getting it from advertising,
the media, the popular culture. This is an ad for jeans,
although something seems to be missing. But [for] each one of these ads for major, international products,
major, mainstream media, very graphic, the problem isn’t sex, it’s the culture’s pornographic attitude
towards sex, the trivialization of sex. And nowhere is sex
more trivialized than in advertising where by definition
it is used to sell everything. “Whatever you are giving him tonight,
he will enjoy it more with rice.” I don’t think I’m particularly naive, but I haven’t figured out yet
what the hell you do with rice. (Laughter) Maybe it’s wild rice. (Laughter) One woman shouted out
she just hoped it wasn’t Minute Rice. (Laughter) This is an old ad, of course,
you could say, “Sex is always used to sell,”
and that is true. But it is far more graphic
and pornographic today than ever before. Just to illustrate that
I am going to show you an old ad – this is an old ad
using sex to sell food – and here is a current one, Burger King: “The super seven incher.
It’ll blow your mind away.” For a mainstream product; as is this one. Now, all of these images, I think,
are actually profoundly anti-erotic, because in advertising
and the popular culture, sexuality belongs only
to the young and beautiful. If you are not young and perfect looking,
you have no sexuality. And this makes most people
feel less desirable. How sexy can a woman feel,
if she hates her body? The Internet has given us all
easy access to pornography these days, and as porn becomes
more available and acceptable, the language and the images of porn
become mainstream. Young celebrities emulate the porn stars, and these days, you can get
your little girl a pole dancing doll. Girls are encouraged to present themselves
as strippers and porn stars, to remove their pubic hair,
and to be sexually available while expecting little
or nothing in return. At the same time, they’re insulted: “Tastes great. Goes down easy.” As they learn that their
sexual behavior will be rewarded, they learn to sexualize themselves,
to see themselves as objects. These images cause real harm
to real girls and women. Girls exposed to sexualized images
from a young age are more prone to eating disorders, depression,
and low self-esteem. Inevitably, the objectification
leads to violence, and that’s become much more extreme too. Advertising often normalizes
and trivializes battering, sexual assault, and even murder. The truth is most men are not violent.
Overwhelmingly, most men are not violent. But many men are afraid to speak up,
are afraid to support women, and are afraid to challenge other men. And I have great admiration
for those men who do. These ads don’t directly
cause violence against women, but they normalize dangerous attitudes, and they create a climate in which women
are often seen as things, as objects. And certainly, turning a human being
into a thing is almost always the first step towards justifying
violence against that person, and that step is constantly taken
with women and girls. So the violence, the abuse, is
partly the chilling but logical result of this kind of objectification. In all these ways,
things have gotten worse, but in one big way,
they have gotten much better: I am no longer alone. There are scores of films,
hundreds of films, and books, and organizations
like the Brave Girls Alliance which recently had a great event
in Times Square. Media literacy is being taught
in our schools, there is political action
taking place around the world, and I have an extensive
resource list on my website that lists lots of these things. I am inspired by young activists
like Julia Bloom who at the age of 14, launched a petition to Seventeen magazine asking them to limit their use
of Photoshop, and she succeeded, – here she is celebrating
with some of her allies – and inspired other girls to do the same. This generation gives me hope. But we have a long way to go. The changes will have to be
profound and global, and they will depend upon
an aware, active, educated public: people who think of themselves
primarily as citizens rather than primarily as consumers. We are all affected by these images, we all have a profound stake
in challenging them. We must create a better world
for ourselves and our children. After all these years,
I still have hope that we will. Thank you so much. (Applause)

100 COMMENTS

    there are only 13 states that mandate proper, scientific sexual education for public school children. You can do what you can to ignore advertising, but if it isn't somewhere or something, its someone.

    Best comment: The same adverts she uses objectify MEN as much as they objectify WOMEN. Feminists, like Kilbourne act as if this objectification is both a concrete thing and a thing which never changes actors. Everyone objectifies everyone else at some point or another. Strippers objectify customers. Customers objectify cashiers. Cashiers objectify managers. Cops objectify strippers.
    The cycle doesn't end and it isn't necessarily bad just because it happens. Dehumanizing people is part of what people do to handle other people.
    Sexualising works both ways. Young women are very fertile, older women are not.The idea that young women are being sexualised as being somehow bad or unnatural is a nonsense. Young woman sexualise themselves to attract men, it's natures way. It's built in.
    When older female feminists try to indoctrinate the young into believing that being sexy and attractive to men is bad in some way, it's because these older feminists have lost their own sex appeal. What was great to them once, is now no longer.
    Feminists have to lessen their hate for the behaviour of the young.

    Women dominate advertising, marketing, art, design, and public relations jobs. Many women also own these businesses and hire women to run them from the sales floor to the CEO.

    This talk should be played in every high school for all teenage boys and girls to watch.
    How the society objectify women will never ends, but this talk is a wake-up call to all of us from the hypnotizing situation.

    This is absurd. Ads do not see women. They don't see men. They are seen by people & reflect what the market demands. If Feminists have a problem with this, they should seek mental help. Commercials generally PORTRAY women as competent, intelligent, & in control; whereas men are far more often portrayed as bumbling idiots.

    Can feminists make up their minds about what they want to complain about? First they complain about "how ads see women", then they complain about "Eurocentric Beauty Standards" i.e. "women of colour" not being represented enough in the same way in the same ads!What do you want commercials to look like? Obese, butch black lesbians beating young, good looking white guys to death while buying some feminazi approved product made & sold exclusively by black women out of white male babies?

    The West has made women a sexual object and they start it from the day they are born and when conservative people point it out they are labeled as misogynist.
    Man want women to remain a sexual object so that they can have free sex any time they want, Dating is Legal prostitution and the man wont have to pay the women as well after sex.

    I was ready to be an model when I grow up but now… I don't think I will want to now… thanks advertisers for ruining my furniture dream 😒😢

    why nobody understands the meaning of comercials every object is good when is healthy women is only a packahe for sperm men has a balls of sperm and women is the same, you must look good becouse he likes when object looks good enough just for being good looking toys , women are only white privilige end and begining nothing in between , knly ameat to feed off a bug not alive not smart unable to survive

    i respect you madam you should be awarded as a person who make aware those women which were insulted…
    but i really feel Courtesy about those women who are happy to be in a limelight rather being ashamed

    She may have hope after `all these years' but it has been getting progressively worse until now mainstream ads are often pornographic. An entire generation has, and is, growing up with a very lucrative porn industry at its fingertips where women's sexuality is subservient to men's needs/desires, where the advertising industry is run by men, where money is far more important than ethics or morality, so where are alternatives learned? How does a corporate entity that generates billions of dollars for both itself and its clients, change? If it ain't broke, don't fix it is the governing attitude, who cares about the social consequences, `we're just selling our product'. $$$/marketing rules, and the devil take the hindmost.

    +Robert Willis “You keep telling that lie to yourself & everyone else over & over again.” That’s a “lie”? Really? Let me remind you of what you said a few comments ago: “The dictionary definition that you are pointing to”. If you go back and re-read this area – Oh, wait. Sorry, I forgot that you’re too stuck-up to re-read anything. You can just take my word for it then – You had written that comment as a response to the definition of feminism that I was describing. In other words, you yourself specifically acknowledged that the equality of males and females is the definition of feminism. Now you’re calling that a lie? They can’t both be lies. So doesn’t that mean that you’re actually the liar here? It also means that you’ll just say anything that pleases you. It doesn’t matter if it’s fact or not. You’ll just say whatever fits your argument (or whatever you call the trainwreck of words you’re speaking). Newsflash: You can’t preach two opposite things at the same time. That’s what lying is. Regardless, here’s a link to the definition of feminism: http://www.dictionary.com/browse/feminism. If you choose to call a dictionary definition a lie, I don’t know what to tell you. I told you before: I can’t argue with sheer stupidity.
    “Kindly explain how anti-male "affirmative action" hiring & promotional quotas that Feminists are fighting to expand pursues equality of oppurtunity? If feminists are pursuing equality for both genders, what are they doing to…etc.” Really, though, if you are hell-bent on having this discussion with me why don’t you go back and reread the comment I had posted before this? At least then you would be more clear on what you’re talking about. In it I specifically say that feminists fight to RAISE the status of women to equal that of men since women are currently beneath men. As I have said many times before, true feminist goals aren’t to tear down men but to raise women’s status so that they are equal to men. Provide proof of the feminists that are supposedly fighting for this anti-male "affirmative action" hiring & promotional quotas, and then I’ll gladly educate you about why feminists are fighting for it (if they really are feminists). You ask why feminists aren’t fighting for the 7 things you mentioned? Take a good look at those 7 after getting off your high horse. Are women the cause of any of those problems? Feminists fight against gender discrimination and make sure one gender doesn’t have domination over the other so that both are equals. If there is a problem that is not caused by gender discrimination, why would they fight to fix it? And on a side note, if you are so angry about those problems, maybe you should start fighting the men and police that cause it instead of pointlessly bitching about feminists?

    After she mentioned "straight white male" I can't take her seriously. Made herself look like one of those sjw trolls.

    … i lost a msg to my cat. i am so scared to be feminist online because people point at you viciously "social justice warriot" and thats nice. "feminist" is to be a total object of ridicule. I gave up on cosmo at 13 because i knew it was wrong. At 40 i still fret over my appearance everyday. i wear hats if i don't have makeup on. TMI: i was abused and still seek acceptance every single day. i MUST be the coolest and prettiest or i am nothing.

    last time, over IRC, internet relay chat, i have learned being a female activist is a joke and worthy of HATE. i see no hope in simple upstate NY. And I am speaking of chats with young men from austria to malaysia. here i wanted to say "sorry" because i am supposed to. i just feel defeated. no large gatherings of women here. ever. i have given up.

    In response to some comments on here saying this is an American problem. This is a WORLDWIDE tragedy. Perhaps it got to this tipping point because American media has infiltrated most of the world, but this cannot only be blamed on Americans. Each country has their own variation of treating women as substandard and objectified. Women have been held down for as long as there have been humans (minus a couple of eras perhaps). The time is now when more than ever, women are using their voices to inspire conversation that leads to inspired change. I have faith that our actions and commitment to waking people up will not be futile this time. Not this time. We're done with this garbage.

    Jean, I love your research and voice. I first read your book Deadly Persuasion in 2002 (?) I can't remember the exact year but I finally felt supported in my views and shared that book with many people along the way. I hope you find some examples to show in your presentations that are more current, as messages have only gotten more graphic and porn is one of the worst threats I see to our safety and well-being.

    Porn is normalized in society and aspects of it are throughout music, movies, ads, etc. etc. Let's not even go into depth about the fact that the average age for kids to view porn is 10, 10 years old. And they have access to content without filters on this world wide web…..it is grotesque, almost often abusive, and creates strong judgements in people about what a body 'should' look like though they're so extremely edited that it's not even close to reality.
    If you're still not convinced this is a problem, it may take this shocking fact to knock you from the grips of a porn obsessed culture – the most popular search is for 'teen'. Most of which are likely underage. Another fact, porn industry and trafficking are like one in the same. See this article http://www.huffingtonpost.com/johnhenry-westen/want-to-stop-sex-traffick_b_6563338.html

    We've been talking about this for decades but nothing's changed. It's only gotten worse and we need this tipping point to knock the sense back into people.
    You want to better inform yourself of the research, this is a good place to start:
    http://fightthenewdrug.org/

    Praying for massive change every day and doing my part always to spread the word.

    I can't count the number of guys I stopped dating over the years because they expected me to put out on the first, second, third date…like no…I don't care what society has taught you to expect, but my body is not available for any Tom, Dick or Harry who asks.

    She's right about these kinds of ads being dangerous in normalizing certain types of attitudes.

    All ad is based on women's drive not to be but just appear to be. They want just appear in order to sell themselves. Sell to a rich man who will settle all her problem, or even sell themselves in terms of being popular and be desired. It is much more simple to get a man to approach her by means of makeup, pushup bra, long hear as in that ad and the like. Almost no one want to develop own personality, abilities, if even body. Almost all women are that lazy so it much more simple for them just buy high heels, sexy stockings, tons of make-up and all other of that advertised crap. But under that all they would stay the same stupid, lazy, poor personality with wrecked body. They want to be liked, to be loved. But it so difficult to be liked for intelligence, deep profound personality, erudition, kindness, soul, sporty body at least. All that demand years of hard work to be developed. But someone can go to a shop and buy all the commonly advertising stuff to decorate oneself and it takes just a day!! So the issue is not in the ad, the issue is in spoiled lazy women, which are for easy ways. Dump your striving to all that cheap and cheesy popularity, stop fulfilling yourself in such a poor way and any ad could make nothing

    Intimidated or uncomfortable with the images, her research and her opinions? Yeah, it's uncomfortable for all of us. It's really uncomfortable to see these ads and these absurd and alienating images circling around us allll day. It's uncomfortable to think about the effects and consequences. It's uncomfortable to see and feel the effects every day, and it's seriously uncomfortable to accept the role we all play in some way, in helping this cycle continue on and on and on, and so many of us avoid all of 'this'. It is stressful. These talks and conversations raise so many questions, and it's all so u.n.c.o.m.f.o.r.t.a.b.l.e. So please let's just stick to light topics people. Jumping frogs in slow motion and failed haircut videos. Eventually, all of this annoying uncomfortable stuff will all go away somehow, in the future. Also don't forget to check out all the people on youtube trying to make a difference, and give them a thumbs down, it'll make you feel better instantly. Cheers.

    I'm pretty sure when they fire models, they don't say that they are too fat. That's ridiculous. They would tell them they aren't the body shape they are looking for or something like that. Which is fine. If you don't fit the job description, or you aren't filling the position your employer needs, you don't have the job any more. They pick models that make the clothes look good.

    It's sad that only 2% of women are apparently happy with their bodies..body hatred is so prevalent that researchers have even given it a name: "normative discontent". In other words it's completely normal to be unhappy with your body which means you're abnormal if you aren't unhappy in your body. This is learned …learned from the media which is funded by products that have a vested interest in keeping us feeling insecure because it's those insecurities that keep our wallets opening.

    Can you be critical of things like Mylie Cyrus and not be accused of slut shaming? There is no consensus of what is allowed and what isn't. Although I agree with this talk, all I can say is that her and I are merely to opinions and probably in the minority.

    It infuriates me every time i see magazines and adverts objectifying women and the fact that so many people have internalized this sexist behaviour.

    Also, in the case of the images that normalise sexual assault (the woman in prison with men all over her) and murder (the woman lying in the car boot and the man casually sitting on the boot of the car)

    ^ If anything men should probably be against these normalisations too because the MEN in these images are portrayed as rapists and murderers! That in itself feeds societies views of men and it's culture.
    It feeds peoples wariness and stereotypes that men are rapists and murderers. When 99% of men I meet are genuine and caring members of the public. This is unfair on men. Also unfair on young boys growing up to a world that reinforces that they are assumed criminals and evil. To an innocent young boy or a stand-up man, this is a damaging assumption to be faced with and have reinforced.

    I notice that advertisements targeting FEMALE consumers portray "beautiful" (read: standard, generic, ticks all the boxes, look like clones) models and text/slogans to match, in order to sell things by enforcing insecurity in women, like she pointed out in the breasts one. And the image of the model looking like the industry standard of beauty is to back up that feeling of "you don't look like her. You're not desirable. But if you buy this, you'll look/feel closer to it. More acceptable"
    But the biggest danger with this is targeting 12year olds and younger girls to. This is the danger. Every child wants to fit in. Every person wants to be liked in general and by peers. it becomes the norm then to strive to be this popular diva and demi-god to be liked (the only image seen in media). This starts very young in girls. If insecurity on this scale starts young in girls, i believe it interrupts and programs their development as a human being.

    A partner also mentioned how he, too, hates these overly sexualised portrayal of women targeted towards MALE consumers. (1, because of the women/girls in his life but Mainly because it is also patronising towards men. It shows that advertisers believe men all fall for sexual images of women every time and think men don't catch onto how ridiculous those ads are. It assumes men are nothing more than a group of easily manipulated group of horny, bumbling idiots who can't think for themselves. They slap any half naked women, done up to the nines in a sexual pose or giving an orgasmic face and assume all men will be drawn in and fall for it blindly, like they want them to. I felt this was a very good point.

    It's such a horrible moment, when you realize that somewhere ot there there is a young girl, 14 years old, 13 years old, 12 years old… a little girl who starves herself and vomits until she's reduced herself to a skeleton, goes over to the mirror and thinks to herself: "I'm not beautiful enough. I'm not like the girl in the magazine"

    This is a very real issue, and many girls, from a very young age do this to themselves because of advertisements that are designed to cash in on young girl's insecurities. It's about damn time advertisers realized that their insecurity money is killing little girls.

    Great points, as far as they go. The image of woman in ads is definitely worse today than 50 years ago. But the discussion all goes to waste if it is not pinned directly to the inherent contradictions of capitalism. "Follow the money" is the answer to all the questions raised by this talk. Ultimately, this talk fails miserably by not grounding it in the proximate causes of capitalism. She presents a critique of "ADVERTISING" as if advertising is in a vacuum disconnected to capitalism. This is a colossal failure.

    宜家喺2017, 好開心睇到2014哩個video講既野可以有所成真, 宜家社會越來越重視body positive, 同廣告既監管. 個video非常有趣同埋我都收穫好多, 希望以後世界會更好^^

    I don't know. I never found advertisements to be a source of misogyny, just simply a beautiful lady in there to attract attention to sell a product. Obviously there are advertisements that go extremely far like the Chinese one in which a black man is put into a washing machine to become Asian, and those should be condemned. But just simply a good looking woman behaving slightly sexual I don't think should hurt people. I do agree that it's important that girls are taught what should make them confident, ie things they actually can control, but I don't feel like being liars as a society and ingraining an ideal look at the back of our heads to hide our true feelings from those that don't match. The truth is the truth, we as guys have in common the looks in women that attract us, and the same for women too toward men. We should be kind to each other, and shaming people's bodies should be condemned, but simply expressing the sizes and shapes in woman that one likes should not lead to eating disorders. What I can imagine would lead to eating disorders is if we are actually poking fun at people's bodies, and that is just not on.

    The main problem here is the problem that's always existed with Sarkeesian: Not only does this media scholar selectively choose to ignore the reasons behind certain practices she chalks up to some form of passive racism or sexism (like the lightening of darker skinned models so the lighting can affect them properly), but she fails to sufficiently correlate that to any actual harm. The best she can come up with is the same thing Anita did and that's that it "normalizes" these behaviors, but "normalization" is itself so ill-defined that an actual sociologist without an agenda to push wouldn't know the first place to look to quantify its effects.

    it's not like men are constently pressured into having six packs and being slim and sucessfull and… oh wait…. how awkward.. this whole talk is pointless

    advertising is indeed 90% cancer. that's not a feminist issue

    The actually legitimate ted videos on trafficking get dislikes because "she a hoe" while irrelevant nonsense like "ad problems" get no dislikes… sigh. Society was pretty sexist back in the 50's but today the only Western instance is trafficking/"pimping" culture (apart from sharia law of course , but that's not intrinsically Western).
    And then you feminists wonder why you don't get taken seriously…

    I feel sick to my stomach after watching this… I just happened open this looking for something else… at first I thought it was just kinda funny… But then I started to listen and realize what was really being talked about and how much it is effecting all of us!! All I could think at first is thank god I only have boys… but I'm also a woman getting older… what happens to me… I started thinking about how horrible my boys father treats me… my boys see this… I've been trying since they were born to teach them to respect me and always respect women! Any woman! Family, friends, any women in general! All the time! Not just if they want something… or if it suits their needs… somehow I need to get out of my situation with there father… change things now while they are still young… or I will only be doing all the future woman in there lives a disservice. They will think that mentally abusing woman is fine, lying is fine, using woman fine… that woman should be never seen, never heard, never consulted in finances, never even Drive a car. That woman are for in his opinion… Good for NOTHING at all… maybe walking the dog… I couldn't live with myself! I try every day but I have circumstances that prevent almost anything being done… I'm trying my best but it's hard… I also had to move to a place that I don't know anyone… or how to do anything… the circumstances are embarrassing and you have to hear ALL of them before you could possibly understand… or have lived in my shoes… but seeing this makes me want to work harder to fix things to prove everyone wrong and show everyone that I was the one that was set up by every person I knew/know… I will work my hardest and keep following these teachings and maybe learn how to help myself and others… to make things better for us… i pray that I have the strength to do it… it's very hard to be alone all the time… I do have people around me almost 24/7 but they only make things worse to make sure I don't try to fix things… I keep trying but everytime i think I'm making progress or making things better they notice and make sure it either goes away and I have no access to it anymore or they make it look like they are the ones that made things better and that i did nothing to help… or usually that i did very bad things and need to be punished… then they threaten me and anything I do love… so I end up back at 0 again… maybe this will somehow help me find a way…

    can anyone awsner these questions?
    1. What were some of the important views that Jean Kilbourne discussed in her Ted Talk?

    2. Describe at least three advertisements that were discussed. What was the significance of each?

    3. What were specific problems that Kilbourne stated can be caused through advertisements? Be specific and explain.

    4. What changes to the idea of body image and beauty have been made in our society so far? What changes still need to be made?

    5. Overall, what were specific parts of the video that you agreed with? Be specific and explain.

    Honestly, I think we need more Lena Dunham's in mainstream media. There is a horrible mentality pushed onto women that only perfect bodies are allowed to be visible. It's so important to push against that.

    Before buying on gearbest, know that it's thieves.
    They do not repay,
    on google search for "Thieves Gearbest".

    it is not just the media .. .it is also the way men see women naturaly or are raised to view them and treat us.

    Considering how dangerous relationships are and uncertain, i am not sure it is such a good thing to look hot since no matter what .. it is very hard to rely on men for fidelity or treating women proplerly .. and if they date you only for your looks .. it further shows how shallow and uncertain it all is

    I know some African women who are beautiful in their own right because of their beautiful curly hair, and general countenance .. . i find nice people the most beautiful of all …

    but it's women who are consented into working in these ads. Isn't feminism about the right for a woman to do what she wants with her body?How does someone else's life decisions bother you so much?

    Women objectify themselves! They are responsible for it since they are the ones voluntarily participating in it.

    that dep add was funny though, its meant to be ridiculous. It sells the product. Marketing doesn't have to respect people lol

    I agree 100% and at the same time suggest that we all look where and how we spend our bucks, if it in any way supports the type of conduct we are trying to stop then spend it another way.  Stopping the buck can stop the problem.

    Wow! Thank you Jean Kilbourne for creating such an important presentation (while making it entertaining too!) Looking forward to being a part of the generation that learns from the past and promotes healthier advertisements for boys and girls of all ages!

    I hope changes take place within the next 10 years, at least before the big global warming phenomenon, before it's too late.

    Most of the ads are ludicrous, offensive, and show women as objects. Not just in ads, in songs, it's on another level. And it feels like everyone is okay with it in the name of "progressive", liberal, and my favorite "modernization".

    I'm really happy to listen these words from Western women. All what u said is true. But You know there's a religion called Islam Our holy book told us that facts 1400 years ago :"O Prophet! Tell the wives and daughters, and the believing women, that they should cast their outer garments over their persons (when abroad): that is most convenient, that they should be known (as such) and not molested. And Allah is Oft- Forgiving, Most Merciful." That for women. And For men Allah told us :"Say to the believing men that they should lower their gaze and guard their modesty: that will make for greater purity for them: And Allah is well acquainted with all that they do."
    We aren't against women freedom. But u know It's only protection not only for women but also for men

    U know whats concerning

    The fact that I am 11 and I managed to find this video
    12:50 Im fairly sure people do this because its uncomfortable

    Thank you for talking about men because it's important but also you avoided men not giving you credibility and not listening to you

    We see the effect of that now on youtube and instagram. Young women with duck lips, fake boobs, veneers and tons of makeup trying to look "normal" and their follwors feeling "inspired" and cheering them on. Yikes!

    The objectification of women to sell a product is a serious issue, and I think Ms. Kilbourne's points were well-presented. I applaud her for raising awareness of this!
    However, I object to the graphic pictures presented. I understand why she used them, but I do not think they are serving her purpose well. She points out the objectification of women and its (very serious problems), yet at the same time, she continues the objectification by continuing to showcase the images. In fact, it even subtly continues the advertising, as the image and brand they advertise are still being shown. Surely there are other ways to get the point across.

    Then my advice to all gullible girls and women out there is stop being so narcissistic, learn to think and act as an individual, and not with sheep mentality, and stop reading and watching anything that promotes, what you consider to be your inadequacies and…have a nice day.

    How pathetic society has become, the only one who benefits are those fashion private companies becoming more millionaires at the expense of women's insecurities.
    Insecure girls and women are an easy target and they know it. Just pathetic.

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