The 5 Minute Rule for Instagram Growth (Instagram Strategy)

The 5 Minute Rule for Instagram Growth (Instagram Strategy)

Okay. So I have this five minute rule that I’ve
never shared, but it’s been a big key in growing my Instagram account over the last year to
over a hundred thousand followers. And also, more importantly, it’s been a big
key to helping me show up higher in the algorithm and build real relationships. So anytime I have downtime, like I do right
now, I basically go into my phone and I do this five minute roll, and I do this every
day whenever I have five minutes, and this is really the only thing I do actively on
Instagram each day to make sure that I’m engaging, building my engagement, building my authority
in the algorithm, so that I’m constantly growing my account. But I don’t really spend more than this five
minutes a day on the platform unless I’m doing a post. So I’ll show you what that is in just one
second. So, the five minute rule, if you’re excited
to hear this, give this video a like and make sure that you hit that subscribe button. If you haven’t subscribed yet, what are you
waiting for? Subscribe and hit the bell to get notified
every single time I post a new video on this channel and I’m going to kind of go through
each of the categories that I do this five minute rule in so that you can fully understand
the process. So first thing is that it’s broken into sections. So the first section that I do, it’s called
existing audience. So basically, anyone who follows me that day
or anyone who engages with my content that day, there’s a couple of things that I do
to further nurture the relationship. If you haven’t watched my video on owning
the Instagram algorithm, make sure you check it out because you’ll see in that video the
three key factors to owning the algorithm and making sure that you show up in the newsfeed. So, if you check that out, you’ll see that
one of the key factors is relationships. So that’s why this is so important to me. And this is why I do this five minute roll
every single day. So the first thing is, people who comment
on my content on my feed or people who messaged me in my DMS or people who follow me, what
I’ll do is I’ll send them a voice message. So I send some people voice messages and just
introduce myself and say, “Hello,” because sending rich content in DMs is really valuable
to the algorithm to say, “Wow, you must actually have a real relationship with this person
if you’re taking the time to send a voice message.” So it’s going to actually help you show up
in that person’s feed more. The other thing that I do is I send video
messages to say welcome or I ask questions, and a big thing that I’ll do is ask, “Why
are you here and what did you want to see from my account and what are you looking forward
to learning from me?” And that can help me find great content topics
for my Instagram feed. The next thing I do is polls. I love asking questions on Instagram and using
it for data and information on what my audience wants, both for my free content and my paid
content. So I’ll go on and I’ll invite people to things
or ask questions. So one of the big things that I use polls
for it is, if I have a new opt in or I have a new webinar or masterclass, I’ll go on and
say, “Do you want to come to the masterclass tomorrow? Vote yes or no.” And whoever votes yes, I then go through that
list and I send a direct message to every person who voted yes with the link to sign
up for the webinar. And it’s a great tool to get more butts in
seats for your webinar and basically interacts directly with people, which people kind of
get surprised by. The next thing I do is questions. I love the questions feature on Instagram
stories. So I’ll ask a question and I do this a lot
when it comes to figuring out what kind of content you want to see on YouTube. I’ll say, “What do you want to see on my YouTube
channel?” And people send me all these ideas, and a
lot of the times those ideas then turn into my YouTube videos like today’s. This actually was inspired from a comment
and a question I got on Instagram. The next thing is, after I post a new photo,
and this is still under my existing audience or the audience that’s already there following
me or just new to following me, whenever, I post a new photo on my feed, I will go in
to the previous photo that I posted on my feed and I will like, so I will heart every
single comment on that photo until Instagram cuts me off, but I will like every single
comment on that previous photo to kind of ding and notify those followers on my account
that I have a new piece of content that just went up and it’ll grab their attention to
come back to my account and find that new photo. So that’s just my existing audience category
and that five minutes, that’s one thing I do. You don’t have to do all of it, but pick one
of those things to do every day within that five minutes and you’d be surprised how many
of those things you can get done to nurture those relationships. So the second thing is finding like-minded
accounts. And this is so important because if you’re
trying to wait for everybody else to find you on social media, you’re never going to
get found. I often say, “Don’t be the cool guy at the
party. Be the friendly guy at the party because no
one wants to talk to the cool guy at the party and they’re intimidated by them.” So you want to be the person who goes out
of your way to talk to everybody. So what I will do is I will actually go onto
my account and I will search keywords or tags within my niche and I will find new people
to interact with. The other cool bonus factor of this is that
if I do this, I’m also finding all of these great pieces of content that I will then save
and curate for my own feed or for my story to share later. So it’s allowing me to gather content that
I really love as well. So I’m interacting, I’m gathering content,
and on those pieces of content that I really like, I will heart them and I will leave a
valuable comment so that I can get on that person’s radar. And I will also interact with people in the
comments on that post to, again, expose myself to a whole new audience to help me grow my
account faster. So the next thing is hashtags. And I have a whole list in my phone of the
hashtags that are relevant to who I want to be attracting and the kind of audience that
I know I want to be following me. So I go through that hashtag list every day
in this five minute rule, and I basically go in and I search the hashtags on Instagram
and I find people, like I said before, to go and interact with and I find content that
I can save to use on my account or to share in my stories. But, most importantly, I use those hashtags
to find people that I haven’t interacted with yet or that haven’t heard of me yet, and I
go in and I direct message them or I’ll comment on their post or I’ll respond to something
that they put on their story just to get on their radar to say, “Hey, I’m here. We haven’t met yet, but I’m super excited
to introduce myself.” And when I’m talking about hashtags, I use
a tool called Flick, which I explained thoroughly in this video on how I post on Instagram. So we can show you a bit of that right now,
but make sure you go watch that full video because that’s how I find the right hashtags
to be attracting with on Instagram and it’s an amazing, amazing tool. So we’ll link to that below. Look at this hashtag tool here, you can see
that you can type in anything. It’s called It’s about $10 a month, $11 a month U.S. and
it’s really, really good. Now, just like anything, this is going to
take you a minute to create these hashtag groups, but it is so worth it because you’ll
see a huge increase in your engagement. So say I want to look up YouTube videos. And it’ll even populate some of the things
that come up. So let’s say, YouTube videos. And the next thing is, once I build a relationship
with people on Instagram and I introduce myself or we start talking back and forth, I won’t
make time to then follow up with them, a week, two weeks, a month later, and I will make
sure that I’m consistently interacting. So it’s not this one time thing, but we actually
open a dialogue and that’s what happens when you voice message or video message new followers. They know it’s a safe place for them to actually
talk to you and you have no idea how many of those conversations that I’ve started with
people have turned into paying customers and clients because they know that I’m a real
person that they can actually interact with. So make sure that you continue to nurture
the relationship and continue to interact with those people, especially if you have
a new account. Really value those new people who follow you
because they are the people that are going to be with you in the long run if you value
them in the beginning. Now, the next thing is making sure that you
respond, like I said, to pretty much everything. When I was first starting to grow my account,
everybody got a response and still to this day I have over a hundred thousand followers
on Instagram and I still do my best to respond to every single DM that I get. Some of them end up in spam and I don’t see
them, but I try and respond to every single DM that I get, every question that I get. And I just block out time outside of this
five minute rule, like once a week, to go through and answer all my DMs. So, like I said, I’m not on Instagram all
day, every day. I have this five minute rule and everything
I just mentioned goes into that five minute rule. I interact with existing accounts that follow
me, my existing audience that follows me. I interact with like minded accounts to grow
my following. I search hashtags to grow my following and
curate content. I build the relationships with people ongoing
in the DMs and I make sure that I’m responding to everything in my Direct Messages. And if you have a smallish audience, there’s
no excuse, you should be responding to everything in your DMS because that’s what’s going to
build relationships and help you show up higher in the algorithm on Instagram. Now, if you’ve enjoyed this, let me know what
your biggest takeaway was from this video and what you’re going to start doing on Instagram. If you haven’t followed me on Instagram yet,
you can find me @sunnylenarduzzi. Head over there, follow me, shoot me over
a DM, and you’ll see, I’ll respond. If you like this video, I’ve got a whole playlist
dedicated to Instagram growth and getting real results on that platform. Make sure you check that out here and make
sure you check out my video on how to find the right hashtags and how I post on Instagram
right here. If you like this, hit the like button below. Be sure to subscribe and share this with your
friends or anyone who needs to see it. And I’ll see you in the next video. Bye.


    Thank you for giving us this content in your down time!! I loved the 5 minute rule definitely going to go do this right now!! Thanks Sunny🥰🥰

    I don’t really use Instagram for anything more than private. But I still watch and appreciate all the info 😂

    The 5 minute sounds really good and keeps you focused at the same time. It's too easy to get distracted and wander off on social media. 👍

    Good video 5 minutes info about Instagram uploading, thanks for sharing to us such an amazing informative and educational

    How do you know when someone started following you? Are the people at the top of the followers list the most recent followers?

    I'm so needing these instagram tips. I'm a little slow on implementing this platform with my coaching business. I love that it only takes five minutes a day!

    Sunny I love your content! I’m so happy I found you 💗 you’ve helped me grow my channel, Now I need to start working on my Instagram ✨

    Lately I have been trying to set a time limit for Instagram. It’s freeing to do what needs to be done in the set time, verse feeling like you’re scrolling for days!

    Great video as per usual! Thank you. What about the “questionable” followers that have 500 followers and 0 posts. Do you still message them via video or voice? I feel like I get a lot of spammy followers. Am I alone here?

    Thanks Sunny! To all reading this, were gonna kill it this year on social media !!
    IG @meditationwithchris 💓

    Sunny – great info! After you search for good hashtags on Flick, where do you save the hashtags that you use most often – to make it easy to pull up and use?

    Helpful tips 😃 but I am really wondering how you can do all in those 5 minutes for me sounds really hard and will take more 😁 anyway if you can do that as you mentioned you are a SUPER WOMEN lol 😂 btw awesome video!!! Thanks for sharing 😃👍

    I have to admit I've neglected my Instagram 🤷🏻‍♀️ OK, 5min it is 😉
    Great stuff as always, Sunny.

    If someone asks you specific questions on DM do you answer? It seems like you'd have no time! I answer DMs currently with 500-600 followers but it takes a long time sometimes. Of course my topic might be part of that (Parenting)…i worry about not being able to connect like that as I grow

    hello friends how are you guys doing ??? i wonder if anyone is willing to help me on Instagram … ? i need some suggestions for what to post there? like i don't know what theme to start on there so plz take Ur time to help me ??? my handle is @chill_pill66… if you want give me a follow but i don't have any posts yet that's why i am asking u guys … thank you so much guys … 💕

    I’ve taken your advice, jumped out of my comfort zone and now I’m on target to make a million! I’ve restarted my YouTube channel to follow my progress. I would love some support/feedback so please subscribe and check it out!

    #BOSS Sunny it's funny cuz i spend about the same time on Instagram as you lol 😄👍 But i really love the app cuz the people on there are so much more supportive than Twitter. Now i do usually greet most of everyone that follows me & i engage with their posts quite often too. I always respond to everything & i like that you try to do the same. I never thought of sending voice messages so I'll definitely look into that. Thanks for teaching me how to be a BOSS on there. Have a nice day🌟

    I love the idea of sending voice messages or mini vids to followers in their DM's. You have certainly nailed the art of connecting with fans and nurturing relationships. Super easy, do-able tips Sunny. THANK YOU!

    5 minutes 🤔 got it. Like minded people make sense. Learning a lot like always. Thank you 🙏🏽. All smiles 🥰😍

    Love the idea of making a list of keywords or hashtags that represent what you want to attract. This is one of those obvious things that is easily forgotten when we’re overthinking social platforms! Thank you as always 🔥

    I recently created a motivation/business based Instagram account @motivateddominion. Your strategy looks great. I'll surely be using it. Keep up the great work.

    You're awesome Sunny! Thank-you. Not sure if I can keep it to just 5 minutes but I'll aim to keep it under 10 to begin with to find my groove with Instagram. Big big hugs! I have learned so much from you and appreciate it so very much.

    😀 This was extremely helpful! I'm not really on Instagram anymore right now but I love ♥️ how these golden nuggets can even apply to Twitter too. ☺️👍🏽Cross platform gems indeed.

    Thank you sweet Sunny! 🌞 I’ve been learning so much from you!

    May I ask…what do you use to edit your videos? TY ☺️🦋🎵

    Great video! What do you think about follow loops? Do you think its worth investing your time in and does it really grow your following?

    Such a GREAT and valuable video!

    Question for you.. how do you handle all of the bot accounts answering polls, q’s, etc? I feel like that messes up a lot of the responses.

    This is a really helpful video and I love that polls idea

    Another tip is called STRATEGIC COMMENTING guys. Simply going to places where your target audience is gathered and actually joining in on the conversation helps a ton

    This is one of the ways I have grown my handle from 2k to almost 7k

    Super helpful

    Really helpful video love! Unfortunately, I don't have it in my budget to subscribe to Flick every month. Would you be willing to share some similar hashtag tools that don't require payment or a video sharing some examples popular hashtags related to different niches? Thank you so much and if anyone knows any other growth methods using hashtags send me a DM on instagram @Rachael.Gomez 🙂


    Cant you even saludate your audience anymore?? It shows so much you are not even interested in them, fast comments and quick likes are enough just to engage… Its not saving time, you are just not interested but u have to engage … But u ask follow and like of course but u cant give us a "Hi guys" at least??????

    These are some good tips will have to try these out especially when you said to talk to other accounts that are like yours and using Hashtags thank you for the tips.

    This is super helpful, Sunny! As a brand/community manager for a small startup, I'm personally going through different strategies to try to grow our social channels (especially on IG). I'll definitely try these techniques over the next few weeks. I'll let you know how things go! Thank you so much! 🙌🏾

    Hey Sunny & team. Can you give advice for people who are following the 5 minute rule, who are growing, but are getting DMs from people that are not business related. How to answer people that are basically wasting your time. I am sure most of us here, are growing a business
    …. We want to engage, follow pages, support others, be supported….grow a community….we are happy to follow others, Like, comment, follow…..but we don't want creeps. There is probably a way to deal with People professionally that will not negatively affect the community you are working hard to build….. Any advice from Team Sunny?

    I am starting to apply a similar concept: spending only 20 minutes a day on ALL the social media sites I use. So this would break down to five minutes for each platform I use. Can you guess what those four platforms are?

    I love that tip of going back to everyone that likes your second to last photo to get on their radar for your current photo. Great idea!!

    Sunny, this is gold! One of my big things in 2020 is connecting with likeminded people. Not just for followers but also to build a circle of people around me to empower each other and level up together

    Do you not have any reserves when liking every single comment? You say nurture relationships, but a like on a comment loses meaning when you know the content creator is just doing it because they want something from you. It may work for you with little negative consequences, but I personally do NOT like comments or posts for that reason. I want my "like" to actually mean something more than, "I see you because I want you to see me more"

    I am just gearing up to start my YouTube channel. Not currently on Instagram. Is it a similar platform and if so can I use the same videos I make for YT on Instagram too? Thank you all the useful info.

    Love this sunny thanks for sharing! Are you finding a crazy amount of bots answering your questions and voting on your polls atm?

    Eu Prometo Pela Minha Mãe Que Eu Vou Seguir Ele No Instagram.
    Ja Que Vc Prometeu Né
    Meu Insta. / JenilsonSantana
    Kkkk Deixa O Like.
    Não Custa Nada Da Uma SEGUIDINHA NÉ

    You are super smart! ……………..I regularly watch your videos and ask my friends to do the same. Keep doing the great stuff

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