I’m Jonathan Anastas and I run all digital social and mobile marketing at Activision. As the leader of digital global at Activision my job entails overseeing all of our websites, all of our social media channels and all of our mobile activations. Activision Publishing is […]
Fabio: We gotta boil it down and look for the human truth. In the human truth that we find is, when you push yourself to the limit, when you give everything you got, it doesn’t matter if you win or lose. There’s always life worth […]
Do you love gold? Would you do anything for gold?
PAUL RITTER: Hi, and welcome to another edition of Video Best Practices, a webcast series brought to you by Interactive Media Strategies. I’m your host, Paul Ritter. Today’s webcast is a continuation of the Best Practices for Video SEO series and features an interview with […]
Google Brand Lift Surveys use a best in class methodology to gather consumer feedback and inform marketing decisions. Here’s how they work. Since we want to isolate the impact of only your TrueView campaign on brand metrics we need to ensure that we’re comparing two […]
Man 1: Dove has this mission of turning beauty into a source of confidence and not anxiety for a long time. The brand has always been about real women. What was really like a tipping point was around 2004. We’ve campaigned for real beauty, and […]