Customers look for different things at different stages of their journey. Create content for every stage. First you need content to make them aware of you, then to get them interested. Provide content to help them evaluate you and, finally, to keep them coming back.
Video Production (Industry)
Don’t over-focus on text-based content. Today’s consumers respond better to imagery – especially users of tablets and smartphones. Think videos, infographics, photographs and cartoons. And always include images with blog posts.
The beauty of content is that it can be used for so many purposes. For example, combine your best blogs, then add an intro, conclusion and a cover page, and you’ve got a white paper. If you give a presentation, use your PowerPoint slides as […]
Ideally you need quality and quantity. But, of the two, don’t compromise on quality – especially if you’re in the B2B sector, where a few strong leads are preferable to scores of inferior ones. There’s already plenty of content out there; quality will make yours […]
You want to be seen to be on top of the latest developments. But keep the bulk of your content timeless. Think evergreen – content that’ll be as useful in six months’ or two years’ time as it is today. And every few months, look […]
Establish yourselves as experts on your industry. Keep tabs on all the latest developments – and any emerging trends. Scan the latest RSS feeds, surveys and reports – and conduct your own surveys to provide new insights.
If it’s the only content marketing you do, you need to blog. Ideally you should aim to post at least two or three times a week. Video blogs – or vlogs – are even better. For maximum effect, record a vlog and post the script […]
When writing a blog or video script, don’t write as if it’s a thesis or a formal report. But don’t make it too conversational either. Avoid jargon and flowery language. Write in plain English. Imagine you’re writing for just one person. Help that person. Make […]
Content marketing ultimately will increase sales, but it’s not a sales tool in itself. Start talking about how great your company is, and people will lose interest. Instead, focus on giving your audience information they want and need. Help them, don’t sell to them.
Long Tail Marketing: More marketing videos at www.blinkback.co.uk/blog Hi, I’m David Kilkelly. Welcome to BlinkBack Video Marketing. I thought today I’d talk to you a little bit about the long tail and why I think it’s a really interesting idea, and how it affects online […]