Customers look for different things at different stages of their journey. Create content for every stage. First you need content to make them aware of you, then to get them interested. Provide content to help them evaluate you and, finally, to keep them coming back.
Documentary style video content is one of the best ways that Brands can connect with their customers on a much more meaningful level. Unlike conventional advertising where you’re having to spend a lot of money to ram your message down your customers throats, with documentary-style […]
– Experienced content marketers have their own tips, tricks, and processes to help recycle their content to provide new value and meaning. It really is an art form, one that can be learned and adjusted to meet the needs of you and your business. Before […]
Don’t over-focus on text-based content. Today’s consumers respond better to imagery – especially users of tablets and smartphones. Think videos, infographics, photographs and cartoons. And always include images with blog posts.
Hands up, who hates doing something only to find out it’s a COMPLETE waste of time? Well, when it comes to SEO, the thought of spending your time working away on something with a really low monthly search volume can seem like a waste But […]
Hi, this is Eric, CEO of Globe Runner. I want to talk to you today about content marketing – but I’d really like to change the way we talk about content marketing. I have a lot of customers that come in and say ‘shouldn’t I […]
I hope that helps. Hi. I’m Michele Ruiz and in my book, “Content Marketing for Lawyers: How Attorneys can use Social Media strategies to attract new clients and become legal thought leaders,” I have a chapter that’s called, “How to decide what types of content […]
a content marketing mission statement is a way for you to write down your goal for your content marketing strategy it should be something that’s one sentence and length and it should say what you want to achieve with every bit of content that you […]