You already know how important recycling is for the planet I’m gonna show you why recycling is important for marketing too. In fact it can make the difference between a 2% share and a 20% share in any given market I’m going to use a […]
Content Marketing (Industry)
Customers look for different things at different stages of their journey. Create content for every stage. First you need content to make them aware of you, then to get them interested. Provide content to help them evaluate you and, finally, to keep them coming back.
Don’t over-focus on text-based content. Today’s consumers respond better to imagery – especially users of tablets and smartphones. Think videos, infographics, photographs and cartoons. And always include images with blog posts.
a content marketing mission statement is a way for you to write down your goal for your content marketing strategy it should be something that’s one sentence and length and it should say what you want to achieve with every bit of content that you […]
Sarah: Good afternoon everyone and welcome to Business Training Made Simple Google Hangout this month. My name is Sarah Kerrigan, I’m part of the team here at Business Training Made Simple. Today I’m joined by social media consultant, speaker, trainer and author, David Taylor. Hi […]
We’ve basically brought the OLIVER team in to accelerate what we’re doing in the world of content and improve not only our search position but also improve customers’ perceptions of the brand and business. They’re not just generating great content, they’re generating ideas that are […]
hello my name is D’Andre Davis-Taylor and I’m the marketing coordinator at MasterSolve so today I wanted to talk a little bit about creating content and how your business can do it right so when you create content it can oftentimes take a lot of […]
The beauty of content is that it can be used for so many purposes. For example, combine your best blogs, then add an intro, conclusion and a cover page, and you’ve got a white paper. If you give a presentation, use your PowerPoint slides as […]
A key reason why people share content online is that it arouses their emotions. Work out what moves your audience, and ruffle a few feathers. You’re more likely to engage the people that way – even if you lose some in the process.