SpyFu AdWords Templates – Install Tutorial


Congratulations on downloading
your new AdWords template. In the next few
minutes, I’m going to show you how to
install the thing and get it running on
your AdWords account. The first step you need to take
is to download Google’s AdWords Editor. This is a piece of software
directly from Google, and is needed to import the
template you got from SpyFu. If you don’t already have
it, maybe pause this video and download it now. There is a link for you
underneath this video, and also one right here. Two second intermission. Now that you have
the AdWords Editor, you need to connect it
to your AdWords account. In the AdWords editor,
click on the Add button. The AdWords editor
will guide you through the steps from there. Now that you’ve connected
your AdWords account, you can close the
account manager to get back to the main
AdWords editor screen. From there, click on
Account in the top left, and then select
Import From File. Find the template you got
from SpyFu and click on Open. At this point, you’ll
see your new campaign in the campaigns
list on the left. If you already have
a bunch in there, you can either search for
this one, or scroll down and find it manually. Now here’s the thing. There’s going to be a warning
on some of these new templates. Don’t freak out. That’s supposed to happen. And the next step
will take care of it. Simply go to the start date
and put today’s date in there. That’s it. The warning should be gone. You can make a
variety of changes right in the AdWords editor. And once you’re
satisfied, click on Post. After you confirm the
post, this template will be loaded into your
Google AdWords account, ready for you to view and edit. Even though you put
today as your start date, these templates will
be paused by default. You’ll need to manually
unpause it in Google AdWords before the campaign
begins to run. So let’s head over to AdWords. The big thing you’re
going to want to edit are the URLs of the ads. Right now, they all
link to yourwebsite.com. You can change this by
going to the Ads tab and then clicking
on the Edit icon. Then highlight that
URL we have in there, and change it to any
domain or landing page that you would like
this ad to point to. But for the most part,
here’s your new campaign. Top performing keywords
all organized into groups and corresponding ads. You can add, edit, or
delete any of these things to your heart’s content. For some of these ads,
we’ve included placeholders for your business
name or your location. To find and replace these,
simply click on ads, and then in the search field, search
for the word business, and then replace it with
the name of your business. Then search for location,
and replace that with the name of your
town, or zip code, or however you want
people to find you. In addition to
this, you might want to add new ad groups
specifically focused around your brand name
or your product names. Those are standard groups
that a lot of people use in their PPC
campaigns, but are kind of hard to predict in a template. Finally, take a look at the
daily budget and keyword bids. Feel free to adjust
these bids to better fit your campaign’s budget. And that’s it. We hope these templates
make it easier for you to set up and be
successful in your PPC campaigns.

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