SpyFew Episode 13 – AdWords Advisor Reports

SpyFew Episode 13 – AdWords Advisor Reports


Welcome to a new
episode of SpyFew. I know it’s been a while
since we’ve done one of these, but we’ve been a tad
distracted here lately. [MUSIC PLAYING] Welcome to SpyFew. This video is going to go over
the three different AdWords advisor reports
SpyFu has to offer. All of them are easy
to setup and are incredibly helpful in
starting and advancing your PPC campaigns. The first one you’re
going to want to look at is the keyword AdWords adviser. This one’s located under the
keyword research dropdown and then AdWords adviser. We’re starting here
because this is the best way to start your PPC campaign. Whereas the other two are great
for maintaining and onboarding new clients. But this handy
little tool will let you type in a
keyword, any keyword, and we’ll give you suggestions
on what other keywords are doing well in that same industry
by looking at the top five domains who are bidding on it. This is great for people who
know they have a strong keyword and want a good buy
on similar keywords. I’m going to type in new
home loan in the search box. And right away, you’ll
see a variety of keywords that some of the top
advertisers are also using. You can change or
update the competitors that we’re getting
this information from. An extra powerful
feature is that you can filter through this
list if you’re looking for more specialized keywords. For example, I am going
to put in Arizona. And here are all
the Arizona based keywords for new home loans. Once you find the keywords that
are best for your campaign, you can add them to
a my SpyFu project to track your future
performance on them. There are two other
AdWords advisory reports that come in handy after
your campaign is already up and running. The good news is they’re
all laid out similarly. The bad news is I totally ruined
my shirt with nacho cheese. How does this always happen? With all the reports, SpyFu
will recommend great buys, good buys, all the
way down to keywords we think you should
just consider. Let’s head over to PPC Research
and then AdWords Advisor again. Even though SpyFu is primarily
a competitive intelligence software, this is one of
the cases where you’re going to type in your own domain. And bam, just like magic,
we’ll give you the top keywords you should start bidding on. Just like before, you
can filter through these, change the competitors, or add
them to your my SpyFu project. On a personal note, this is
one of our favorite tools that we’ve ever developed. It’s kind of the holy
grail of PPC research– simple to use and
understand, and it boils down hours or days of PPC
research into just seconds. But if you’re looking
for the fan favorite, you’ve got to go to the orig. You guys have been loyal to
the first AdWords Advisor Report for years now. You can find it under
the Reports tab. Once you’re there,
Click on New PPC Report. They are incredibly
quick to setup. Simply put in the domain,
review the competitors, and then fire it off. These reports aren’t
instant like the other ones. They take a little bit more
time to find the keywords. And then we format it into
an actual professional report that you can print or email out. This is the easiest way
to show a client your PPC strategy moving
forward, or even better, use the domain of a
potential prospect. Show them how your work
could improve their site. Insider tip. Another reason to
use this report is if you can’t find great
buys on the other ones. This could be an indication that
you’re already doing a good job with your PPC keywords. So congratulations. But that probably
also means that you have a lot of negative match
opportunities on keywords that you’re currently
wasting your money on. Unlike the other two
reports, this one will show you which
keywords you should consider negative matching out. This is done by taking a look
at those same competitors and seeing which keywords you’re
bidding on but none of them are. Sometimes it’s the name of your
brand or the products you sell, but a lot of times it’s weird
keywords you’re accidentally broad matching on. Google doesn’t always
tell you about these, but they can sneakily
drain your budget. So when you find them,
negative match them out. Bonus. No one has to know that this
is actually a SpyFu report. If you have a
professional plan, you can customize it, white-label
it, even add your own logo to this report. You can even have the report
update monthly automatically so you can show your
progress moving forward and even build
out more keywords. You spend a couple
minutes of work. And to a client
or a prospect, it looks like you’ve spent
weeks researching their site and their competitors. And that’s what the AdWords
Advisor Reports are really about at their core. Like a lot of SpyFu, it exists
to level the internet marketing playing field so that even
if you’re on a small budget you can learn from
the greatest mistakes and successes of
your top competitors without having to suffer through
the expensive trial and error all on your own. Speaking of being on your own,
you’ll never leave me right. I’m going to get fired bloody.

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