SEO vs SEM. What’s the difference? (Simplified & Examples) | Sydney Digital Marketing

SEO vs SEM. What’s the difference? (Simplified & Examples) | Sydney Digital Marketing

Hey, YouTube Toaday I’d like to talk to you about SEO search engine optimization and SEM search engine marketing in 2018 81% of users find their desired online destination through a search engine according to the Forrester research company So if your customer can’t find you through a search engine inquiry your business may as well not exist in fact It doesn’t exist to them. hi I’m Simon Gould from Sydney Digital Marketing and over the next few minutes I’ll be addressing the two most critical Marketing tools you will need to power your digital presence in 2018 These are of course SEO search engine optimization and search engine marketing otherwise known as PPC Now firstly your level of brand visibility online directly correlates with your aptitude for paid and organic search – somewhat different yet highly effective marketing approaches SEM enables you to display ads in the sponsored results section of each search engines results page while SEO Requires you to build traffic to achieve high rankings in the organic or non paid search results section the listings displayed underneath the SEM results Stay with me Secondly the order of placement just mentioned should not determine your esteemed ranking of the two – as Each have their strengths and should be at the forefront of your marketing campaigns. Now our guide Which we’ve recently written and posted on our blog (the link is above) SEO versus SEM which search engine tool should you be using? Addresses the instances in which these tools are most effectively applied our guide and cuts through the indecisive candor and jargon Surrounding the subject and gives you real actionable insights on which is better for your objectives Now this guide addresses your concerns by requiring you to audit your current direction and your strategies find which keywords you should rank for for both SEO and for SEM and assess the objectives You wish to pursue in the future to build your search engine portfolio Now 70% of traffic that is generated for any website would come from a search engine that means that 70% of your customers arrive directly from one media search engines – now let that sink in Realize how the business shaking magnitude of a great search engine campaign can reinvent your brand and send immense quantities of high-quality leads to your site from just this one medium How you tackle Google the proverbial force of mother nature can be quite the challenge. You will need a great search engine strategy and Combined with effective copy to maximize the returns offered by this marketing goldmine Now to create both. You’ll need to ask yourself these three questions We’ve included in our blog these are number one. How large is your advertising budget Yes, unfortunately it does come down to dollars when faced with the choice of SEO and SEM You must first decide what size advertising budget your business can support. It is highly recommended that you at least periodically test PPC methods for your chance to get yourself on that pedestal at the top of your keyword results Relishing immediate results and your ability to provide answers when customers come to you Looking to have their problem solved secondly what is the average CPC or cost per click in your industry a Wide array of common and niche keywords are there for the taking within your industry, but you just have to look you can bid on short form a few words or Longtail keywords like sentences all of which vary dramatically across industry related searches Be wary though that you may need to take the SEO highroad if keywords are sparse or pricey But the climb is worth the free view at the top of the SERP the search engine ranking page – lastly how competitive are the SERPS’ in your niche if your keywords are heavily saturated by big brands or Authoritative websites, then you may need to try an SEM campaign Directed at more niche or longtail searches for affordable cost per click Alternatively you can invest time and research topics that could supplement your core services in a blog format That could intriguingly Be Named insights or our thinking or thoughts Submissions to a blog like this provided your content is accurate relevant and SEO friendly can submit you as an authority within your field This is followed up on in our in-depth discussion on when it is best to use SEO and SEM respectively Now your goals your services and your product lifespans will greatly vary but all are considered to provide your search engine campaigns with the fuel needed to get them off the ground and Soaring into the top of your keyword service remember organic results are 8.5. X – 8 and a half times more likely to be clicked on than paid search results so using SEO is a Fantastic tool to get you in the running for a long term Highly visible position at the top of the server where the audience will look for your solutions to find answers to their problems on the other hand mary poppins 😆 The prominent position granted to PPC results means up to 50% of search traffic goes to the top 3 Sponsored links this is also important to consider Because you could usurp your competitors with a simple paid ad that doesn’t require the effort often invested into SEO so in conclusion Inform your decision with our blog the link is above then ask yourself Which search engine tool should I be using? My name is Simon Gould we are Sydney Digital Marketing I invite you to leave a comment ask a question follow us on our social media channels. I will speak to you next week Thanks for watching 🤜🏽⚡️🤛🏽


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