Prestozon Analytics Walkthrough – Amazon PPC Advertising Tutorial, Tips + Tricks

Prestozon Analytics Walkthrough – Amazon PPC Advertising Tutorial, Tips + Tricks


managing Amazon PPC can be confusing
Prestozon analytics is carefully designed to help you focus on what’s
most important this video will demo how to quickly
understand campaign performance find any problems and identify and create good
negative keywords we’ll move through the tabs from left to right
start with the charts to get an overview of account performance you can adjust
what metrics are shown here you can also filter by campaign or ad group to see
charts for a particular campaign or product or you can change the date range
next let’s move to the campaign Explorer tab to get a bird’s-eye view of all your
campaigns performance here we can see which campaigns are doing well and which
need attention everywhere and Prestozon the default sorting is buy spend to help
you focus on the highest impact changes the color coding is based on your
campaign level ACoS targets which are defined over in the campaign manager and
which help you quickly identify keywords with a high a cost if you want to drill
down you can expand the detail level to add groups or keywords now we can see
exactly where the trouble lies note that most icons in Prestozon have more
information available if you hover over them like so clicking on an ad group
will take us to the ad group Explorer where again you can see which keywords
in this ad group are dragging down your performance clicking on any keyword
takes you to the search term Explorer tab where you can see which search terms
are performing well or not so well for that keyword this is also where you can
find good new keywords and negative keywords want to look at all your search
terms at once just remove the keyword or campaign
filters you can also add metrics filters to
filter on anything for example filter for keywords with 100
more clicks if you’re in the keyword explorer or in the search term explorer
you can find good candidates for new keywords by filtering for search terms
with a cost lower than say 25% or find good negative keywords by filtering for
zero sales and at least 20 clicks creating negative keywords is super easy
and presses on we offer suggestions in pink for search terms we think are good
negative keyword candidates either click the neg button to edit the negative
keyword text match type and ad groups or just click the lightning icon to
instantly create one using the default settings Prestozon’s algorithm waits
to make suggestions until it is confident so for faster improvements we
recommend looking for additional negative keywords yourself orange or red
a costs and click-through rate help you find good negative keyword candidates by
regularly creating negative keywords you can prevent thousands of wasted ad
dollars and drastically improve your a costs again the default ranking buy
spend helps to surface which phrases are costing you the most money alright if
you have more questions about analytics check out our knowledge base located
here in the help tab you can also chat with a real human down in the corner at
any time until next time thank you for using Prestozon

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