Out of Date SEO Tactics To Avoid

Out of Date SEO Tactics To Avoid

Your site’s gone live. You’ve carried out
all the SEO techniques that you believe to be true. You’ve even started link
building and working off page. But after a while you find that your rankings
simply aren’t appearing. Why could this be? Well, maybe you’re using out
of date SEO techniques. Sometimes we have people ring us up, asking
us to look at their site, to look at their campaigns, and see why they’re
not ranking. And sometimes we find that the SEO techniques that have been
used are very much out of date and very much “old school”. Usually, you find
that the customer has picked up this information from that friend who knows
a bit about SEO, or perhaps they’ve read some old blogs and some old articles,
believing that the SEO techniques spoken about in those articles
are still true. Well, today I’m going to look at some of these
techniques that a lot of people in the industry believe to be old hat
and out of date. Hopefully, we can give you some pointers as to some of the
things that you shouldn’t look at when you are optimising your site. The first one is duplicate sites. You’d be
surprised how many people believe that having more than one site means
that they’re going to get double the amount of traffic or double the
amount of rankings. This simply isn’t true. This is something that Google
absolutely don’t want you to do. More often than not, if you set more than
one site live, this is going to cause a duplicate content issue. If this is
the case, then more often than not, both sites or however many sites you’ve
got live will be held back. This also backs up the Panda update that Google
brought about last year, which is looking for quality content. Obviously,
if you are duplicating your content, this will hold you back. You
only need one site. You only need to focus on one site. So make sure you
only work with one site. Keyword tags. Now, these are the meta keyword
tags. A lot of people still swear by these and often ask us why we don’t
focus on them. Basically, search engines have stopped looking at them.
They hold no value. The information that’s included in them is no
longer relevant. The only thing you’re going to be doing, if you use one of
these tags, is highlight to your competitors exactly what key terms that
you are targeting. If you don’t want them to know that information,
don’t use the tag. Hidden text. Again, this is a technique that
is still used widely. No matter how good your web developer says he
is, he’s not going to be able to hide this information from the search engines.
If they hide information in text, behind images, or same colour backgrounds,
they’re going to get found. They’re within the coding. You can’t
hide them. The fact that you are trying to hide information should be an
indication enough to you that you shouldn’t be doing it. Submitting to search engines. Now this is
still offered quite a bit by people who offer this as a service. “If I
submit your site to a search engine, it will get found a lot quicker and
you will get indexed a lot quicker.” This simply isn’t the case. By all
means, submit your site to the search engine. It will have no difference
to you at all. If you want your site to be found, simply link to it. That’s
the best way to get search engines to find it. The more links you bring
into your site, the more chance you have of getting it found. Another one is linking to Google. Now, this
is a very, very old technique, but I’ve still seen it on a number of sites.
The idea is that if you link to Google, Google will then pass some strength
back to you. Again, this is absolute nonsense, and it won’t get your site
indexed any quicker either. If you want to link to Google, by all means
do. I’m sure they’ve got more than enough incoming links as it is. You don’t
really need to. Your link building campaign. Now, you are
probably carrying out your link building correctly. You are getting loads
of links from loads of different sources. But if you are only focusing on one
set of anchor text, then this could be holding you back. Of course, you
want to rank for certain terms, and using an exact match anchor text is going
to be beneficial to you. But if that’s all you’re doing, that could be
holding you back. Google likes to see a variety of different links and different
anchor text being used. So look to use the exact match, variations, other
terms that you’re targeting within your site, and, of course, your company
name. You’ve got to mix things up a bit. Don’t make it so obvious. PageRank. Now, a lot of people believe that
the higher your PageRank, the higher your rankings. Again, this simply isn’t
true. And, more often than not, when you try to prove to customers that
this isn’t the case, you will find a site ranking above them that has got
a lower PageRank. PageRank is a very good way of making sure that you get
some kind of score back to your site. It gives you an indication that your
links are working and being found. But, beyond that, there isn’t a lot
of focus that goes on PageRank anymore. It’s not an exact science. If you’ve
got a high PageRank, that’s fantastic. It doesn’t mean or guarantee you’re
going to get higher rankings. Keyword stuffing. What the search engines
want these days is really good content, really valuable content. If you’re
going to just stuff it with keywords, then it’s not going to read correctly.
It’s not going to give a good user experience, and it’s going to highlight
to the search engines exactly what you do. Make sure the content
is relevant to the people who are going to be visiting your site. Don’t
worry so much about including the keywords on a regular basis. Make sure that
it reads well, it reads correctly. Therefore, you’re probably going
to engage your audience a lot more. Don’t overfill it with keywords that
you’re trying to target. And finally, I’ve put link directories. This
is about sites that have got embedded link directories within their actual
site. I’ve seen this a few times, and I’m still mystified as to why anyone
would want this within their site. If anything, it just completely
highlights to the search engines that you are trying to gain incoming
links by having an embedded link directory. It also brings up the reciprocal
linking argument. Is it worth doing? Is it beneficial to you? Personally,
no. Every time a customer has turned up with an embedded link directory,
we’ve advised that they get rid of it. There’s no point having it at all. So there are some techniques that I feel are
out of date. If you are using any of them, read up on them, make your own
mind up. Personally, I don’t think that these hold any weight at all anymore,
and you should avoid. So thanks for listening. I hope that’s helped.
Make sure you check our more of our videos on YouTube. Like us on our Facebook
page, and, of course, there’s our blog for more information. Thanks
a lot.


    A design client was approached by an SEO company (Manchester) who offered to seo their site. The client paid registration fee, + monthly annually contracted commitment. In the end seo edited 1st page of site inserting link to a link database, owned by the seo company. Googling had no effect on my client's ranking for the most obvious search terms. Is there anything you would advise with regard to seo in this circumstance?

Leave a Reply

Your email address will not be published. Required fields are marked *