One Minute Marketing Tips | CEOs and Social Media

One Minute Marketing Tips | CEOs and Social Media


While your CEO might have genuine
reasons for staying off of social media, one study revealed 81% of respondents
felt leaders who engage on social media were better equipped to lead a company,
communicate values and shape a company’s reputation in today’s changing
world. In this marketing minute we’ll share three reasons why 2019 may be the year becoming a social CEO is going from novel to normal. Reason number one it’s a
great way to show thought leadership and attract customers. Whether you’re
tweeting, vlogging or posting on LinkedIn thought leadership has a stronger impact
on potential buyers than every other form of content marketing. Reason number
two it appeals to employees one survey showed that 78% of people would prefer
to work for a company whose leadership was active on social media. Reason number
three. According to a sprout social report 86% of US consumers think company
transparency is more important than ever before. A social presence lets you put a
human face to your company. Whether sharing exciting news or talking about
how your business is handling the crisis. Need more reasons to become a social CEO
or just some help getting started. Give us a call we’d love to talk.

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