My All-Time Favorite White Hat SEO Technique (59% More Organic Traffic)

My All-Time Favorite White Hat SEO Technique (59% More Organic Traffic)


– A few months ago I get
this email out of the blue. The email said, “Hey Brian, “When read your skyscraper technique post “a couple months ago, I was intrigued. “I had recently taken over SEO at our blog “that was receiving very
little organic traffic. “After many hours spent
creating, promoting “and manually link building,
this happened on Monday. “That’s us at number one.” I’m Brian Dean, the founder of Banklinko, and in this video I’m gonna show you exactly how Emil got his site to the number one spot
in Google step by step. (upbeat music) When I first launched
my blog Banklinko.com, I knew that I was entering
the insanely competitive online marketing space. I was a one-man show banging
out articles from my apartment. And I was competing against
huge marketing teams from sites like Forbes, Search
Engine Land, and Inc.com. And I knew that to have a
chance against these mega brands I need to do something crazy to stand out. That’s when I decided to
use a white hat SEO strategy called the skyscraper technique. And this single strategy
increased my new site’s organic search engine traffic by 110.9% in 14 days. One day one of my blog readers,
Emil Shour, saw my results and decided to give the
skyscraper technique a shot. And it quickly boosted
his site’s traffic by 59%. And today, because Emil’s
site ranks number one for his target keyword, his piece of content brings in over 10 thousand page views
per month like clockwork. Now that I’ve showed you how well the skyscraper technique works, it’s time for me to walk you through the step by step process. Step number one. Find content that already
ranks for your target keyword. Step two. Create something even better. Step three. Promote your content. So your first step is to find content that’s already ranking
for your target keyword. Because Emil’s business sells
healthy snacks for offices, he realized that a keyword
like “wellness program ideas” is something that his
target customers search for. So he googled “employee
wellness program ideas”, “wellness programs” and
“corporate wellness programs” to get a sense of what
was already out there. And he noticed that the content that was ranking on Google’s first page had the same flaws. For example, four out
of the top 10 results for “employee wellness ideas” were PDFs. Needless to say, most
people rather read content in a blog post than in a PDF. Emil also noticed that the
list of wellness program ideas lacked important details. In fact, most were literally
just lists of ideas without any information
on how to execute them. Emil also saw that the
content on the first page lacked multimedia, like images, videos, charts and screenshots. According to a study by Skyword, content with at least one image gets an average of 94%
more social media views than content without an image. That’s why it’s so important
to use images in your content. Last but not least, but Emil noticed that the content on the
first page was boring. Obviously, employee wellness programs isn’t as interesting as
something like cute cats. But that doesn’t mean that
your content has to be boring like this. As I’ll show you in a
minute, Emil worked hard to make sure that his content
was fun and interesting. But first, it’s time for me to show you step number two of the
skyscraper technique, which is to create something better than the content you just found. Despite what you may have
heard about white hat SEO, first page rankings have nothing to do with keeping your site updated
with fresh quality content. Really. Instead, your ability to rank in Google depends on two things. Thing one. Create something that
deserves to rank number one. Thing two. Promote that content. Seriously, that’s it. Question is: how do you create content that
deserves to be number one? Let me answer that by
showing you exactly how Emil executed step number two of
the skyscraper technique. First, Emil listed more program
ideas that any other guide. Most of the content that Emil found listed about 10 wellness program ideas. But Emil knew that there’re way more than just 10 wellness
program ideas out there. So he set out to list
a whopping 120 ideas. Unfortunately, Emil realized
that listing out 120 ideas was easier said than done. So Emil asked his team to
get employee wellness experts to contribute ideas to the post. And many of these experts
were more than happy to lend a hand. Emil also reached out to
bloggers in the wellness space, and they hooked Emil up
with some amazing ideas that he could use in his content. And as you’ll see in a minute, these expert contributions
generated lots of shares and traffic to Emil’s post. Next Emil added multimedia to his content. Like I mentioned earlier,
most of the articles ranking on page one had zero images. And Emil knew that publishing
a post with lots of multimedia would be a huge competitive advantage. That’s why he included a
ton of high quality images and helpful videos. Finally, Emil made sure
his content was fun, upbeat and interesting. Because the truth about
content marketing is this. Whether you write about life
insurance or life hacking, your content simply can’t be boring. Emil knew this and that’s why he made sure his content was fun and compelling. And once he edited his
post, Emil hit Publish, and his content was live. The end result – 121 Employee
Wellness Program Ideas For Your Office. Now that Emil’s post was live, it was time to sit back, relax and let the back links roll in, right? Wrong. Like you, Emil realized that
hitting the Publish button was just the beginning. For your content to stand out today you need to actively promote it. Which leads us to step number three of the skyscraper technique process which is to promote your content. Yes, publishing great
content is important. And that’s why Emil spent so much time on a single post. But unless you promote your content, it’s gonna get lost in
the sea of blog posts, YouTube videos, Facebook posts and emails that come out every day. With that, here’re the
four promotional strategies that Emil used to get the word out about his new piece of content. First, Emil reached out to influencers to let them know about his post before he even published it. I call this pre-outreach. Specifically, Emil found blogs that wrote about workplace wellness and sent them a heads up
about his upcoming post. When the bloggers said,
“Sure, send it over,” Emil sent them a heads up. This pre-outreach led to
dozens of social shares but also a nice contextual back link. Next Emil used something
called the content roadshow. Here’s how it works. First, Emil used Google to find blogs that wrote about employee
wellness, human resources and other related topics. And when he found a high
quality piece of content around one of those topics,
he emailed the author. This technique also led to
a high quality back link. Once he was done emailing bloggers, Emil reached out to brands
that he mentioned in his posts. For example, Emil mentioned
authority nutrition in his content. So he sent them a message to let them know that they were featured. And as you can see here, these brands were more than
happy to share Emil’s post with their audience. Finally, Emil hit up the
experts that contributed ideas to his post. Remember when I told you that Emil asked a bunch of
workplace wellness experts to contribute an idea. Here’s an example. Well, when the post went live,
Emil let the experts know that he used their idea in his post. Not only were the experts happy to share Emil’s
content in social media, but one of them even
linked to Emil’s post. There you have it, the three step process that led to a first page ranking and a 59% boost in organic traffic. Did you get something
valuable from today’s video? If so, make sure to subscribe
to my YouTube channel right now. That way you won’t miss out
on any actionable videos like this one. Now I want to turn it over to you. What do you think about
the skyscraper technique? Or maybe you have a
question about the process. Either way leave a quick
comment below right now. – [Voiceover] Alright. – More? Okay. Now it’s good? Bla-bla-bla. I gotta like sit back, relax. Did I say, I can’t, sounds weird. Okay, alright. Gas water.

100 COMMENTS

    Fantastic Video Brian. Excellent editing as well, you do a great job making it fun to watch, as well as informative and useful. Thanks for doing what you do!

    Hey Brian.. Thanks! That was cool. Am defi going to follow those exact steps for our website.. (excited as we are gonna publish it today 🙂

    Fucking aweseome video and case study! An actionable video that IS ACTIONABLE. Easy to understand and possible to implement with time and effort. It is so good I don't want to share it! 😉 (But I will!)

    Great video Brian – I'll just have to rewatch it four times more because you are soooo fast! (Worth it though.)

    Awesome video Brian! Clever stuff on naming the tactics to present yourself as a thought leader in the SEO space.

    Keep up the amazing content Brian, this has already helped me reach first page on many topics and I'm sure to recommend your work to others! Thanks for making this available.

    That's the perfect way to rank – create outstanding content… basically like you're writing small books and making them blog posts.

    All these ridiculous videos with millions of views and here Brian Dean sits in the thousands…I would have to say that people definitely don't understand value. I have learned so much from your videos in such a short time. Will keep sharing. Thanks man!

    What is the best way to find popular articles? Some keywords might just rank for no reason doesnt mean its a "viral" topic. I found a site once that shows amount of shares based on topic but cant find it anymore.

    Brian, always refreshing to hear your take on how to do SEO the right way. You have a lot of big fans over here in at P1P. Cheers!

    I've been buliding my websites from january till now , I'm going to put it online next year january. It going to be huge ! All my competitive doesn't know anything about SEO

    nice technique! But what now? You have more traffic more visitors. Next big question how do you convert those visitors from a Blog Post into customers?

    We've used The Hoth for so called high ranking DA white hat backlinks…its actually done more damage than anything else! Our SEO guys are starting to use this now…seems legit

    Hi Brian, I was just wondering why the hell I havent subscribed to your channel before and could think of no reason at all, so that counter is up 1. To me backlinko is proof that quality content is the key factor to rocking those top google rankings these days. Awesome stuff, many thanks from Holland

    hi Mr Brian… I've really a question just I need an urgent answer because I'm tired to modify my website every time : I created a website using wix I liked their designs and themes… but actually I haven't the possibility to control and delete the JavaScript non needed which made my website slow … I did test to my website through the tools you talked about them in your blog and gave me a result test speed 24s and that's so much but at the same time gave me a good marks about the sittings there … can you tell me can I do ? thanks so much sir !

    hey i like your video based on skyscraper technique but i want to also know about lead or affiliate marketing. can you also make video on it.

    Loving these videos Brian. You're very easy to listen to and I actually feel like I'm taking it in, now to put it into action 🙂

    You're a cute cat Brian and you are amazing! I am so lucky to have come across the channel. i plan on using my vacations to learn how to do SEO and SEM. I will do it and it's all thanks to you!

    I've been doing two of these three steps – now I see I've got more work ahead. Thanks for the lesson. I took good notes. 🙂

    Another great video Brian. Note: Skyscraper technique (find content that already works for your target keyword, create something better, promote it). Important to add images to content, make sure content is fun and interesting. Deserve top spot (content, images, videos, infographics, request authority comments/tips). Pre-outreach – contact influencers. Content roadshow – email authors of high quality posts. Inform experts you have used their content and they may well share.

    Hi Brian. Thanks for all this awesome information! I'm just starting out in this adventure and I'm working on implementing your ideas. I'm just a bit curious. I hear a lot about taking site traffic from 3k-100K per month, but what about businesses starting at essentially zero? Do you have any resources relevant to people with no traffic and limited (but rapidly growing) content?

    The people who badmouth Brian's Skyscraper Technique are forgetting that link building is not a zero-sum game. If Marketer A creates a great post that earns tons of links, Marketer B would be stupid not to employ the ST if he or she thinks they can create a better version of it. Then when Marketer B makes outreach attempts to Marketer A's links, who says the webmaster has to replace A's link with B's? No, one, except the people who misunderstand the technique.

    Hey Brian,
    I'm fairly new to this business. Just wanted to thank you for sharing so many useful tips and strategies.

    To improve CTR/Ranking, My game plan is to make a few changes in my site's title tag and include power words, Then focus even more on adding quality content.
    I am now definately a subscriber..Keep up the awesome work!

    After doing technical work on the page and rest of the elements of SEO, how much does google takes time to assign the focus keyword ? like let me know if am in a hurry.

    That's absolutely out of my reach. I want to make handmade stuff and sell it online. But how I can find time do a research and write content what actually will take more time to do it than creating handmade product?

    dear brain dean I want to ask that when we take up the contents which is already ranked and add images in it. it would not be considered as a duplicate content? ?? I am a lawyer and interesting in learning Seo and I learn many things from your videos thank you for it. hope you reply soon

    New subscriber! 😮 OMG! Thank you so much, I’m a new super niche channel and working hard to redo all my mistakes and replace with your advice! Thank you 🙏

    hi,
    its a great video and I am fan of sky scrapper technique.
    How to get influencers to promote the content related to our topic?

    Dude your content is more helpful than the thousands I've collectively spent on coaches, programs and such. Thank you!

    Hey Brian, thanks for the really helpful video here.

    I was wondering, can this technique be used on a product review? If so, can you please help me understand how the major differences in approach between the general article that Emil used and the one which I should use.

    Thanks in advance.

    Dave

    is there any tool from where I can simple see which are the relevant website to whom I should link to my website? Eagerly waiting for your reply

    Dean: blah blah.
    Dean: sounds good?
    The Camera guy: yeah
    Dean: sounds weird.
    The camera guy: doing great there.
    Dean: okay alright, Gas water.

    All sounds good but this is a full-time job nothing else that you can do next to this which means no business just bringing traffic or have someone do that for you! Your videos are amazing but the long-term execution?

    Thanks. I am just studying about white hat seo and figured your content has 80k views but managed to beat the explainer video that received over 250k views. I figured you knew how to use the YouTube keyword search for ranking, and should know your onions properly. Thanks again Awesome tutorial. Loved it.

    This video was so helpful! I watched it the first time just to absorb the information, then decided to watch it a second time and take notes. Thank you for creating useful and engaging content!

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