MSc in Digital Marketing Strategy

MSc in Digital Marketing Strategy


[Music] Digital tools and trends have changed the way companies do business the way businesses communicate to their audience the way we consume and interact
with content and the way we buy from companies has all significantly changed due to digital marketing With this trend set to continue and an
ever-widening set of tools available CIT has launched an innovative Masters
of Digital Marketing Strategy programme There is a skills shortage across the
marketing sector and the industry needs more people with expertise in digital marketing tools and technologies This presents many opportunities for students So what exactly is covered in this masters programme? Delivered by our panel of
industry experienced practitioners we’ll look at how to devise digital marketing strategies and run live digital marketing campaigns for real-life businesses across multiple platforms and to multiple audiences To date we’ve had over 250 students complete part-time digital marketing courses with us here at Cork Institute of Technology We have found the level of expertise and
insight developed through CIT’s digital marketing programmes to be unparalleled This part-time two year online or on-campus programme draws from the extensive industry experience of our panel of lecturers and the programme is available online, allowing students greater flexibility to study at their own time and pace or as a programme based in CIT’s campus So who will benefit from this
programme? This masters, is aimed at those currently working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of digital marketing For more information on this programme or to apply online use the details on the screen now

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