Meet the Creators: Philip Wang of Wong Fu Productions | YouTube Advertisers


[MUSIC PLAYING] PHILIP WANG: Hi. My name is Philip Wang. I’m part of the channel
Wong Fu Productions. We’ve done so many
different types of content. I’m really proud of
the show that we just did this past year called
“Yappie,” which we actually tried pitching the
traditional way. And we realized, you know what? Why are we waiting
for the green light when we can just go
do this ourselves? So we greenlit it ourselves. And we self-produced
it, self-funded it. One thing that I really
love about our fans is that we have a
very wide range. We have actually half
male, half female fans, so that is really something
that we’re really proud of. A lot of our fans
are Asian-American. And we’re really
proud that we can create content that
resonates with them and be something
that they look up to. If they can’t see it on
the big screen very often, they can see it on YouTube. I think the best thing
about the YouTube community and the fans you create
through your channel is the fact that the viewers
feel more connected to you and your work than
just a movie that you go watch in the
movie theater or even a TV show that you pass by. One really great
thing about YouTube is that it allows a creator to
be flexible if they choose to. So, for us, we know that
we want to make films, and we’ve done series, you know,
full-on multi-episodic shows. But sometimes it’s also nice
to just reach our same audience with a three-minute
sketch or a short film. If I could tell
a brand one thing they need to know about
YouTube, it would be, what are you waiting for? There’s a huge audience here. They’re highly engaged. The content that
people are watching rivals and supersedes a lot of
the content that you see on TV. And I just feel
like a lot of people don’t understand that YouTube
is a place with professionals and really, really
talented people. People are always asking
me, like, oh, do you guys just want to go full Hollywood? And I tell them, no. No matter what we
do, YouTube is always going to be a really,
really important part. And that’s because that’s
where everyone is watching. That’s where we can, yeah,
just reach more people just like that.

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