Low Monthly Search Volume Keyword Targeting: It’s Worth It! 👍


Hands up, who hates doing something only to find out it’s a COMPLETE
waste of time? Well, when it comes to SEO, the thought of spending your time
working away on something with a really low monthly search volume can seem like a waste But guess what? It’s not. Let me tell you why… Get ready to target the unpopular, because Wednesdays are
about to get GIANT. Hi, my name is Juliette and welcome to Giant Wednesday, the only place to be to discover the wonderful
world of digital marketing. Don’t forget to subscribe to our channel and
post your comments below. So, low monthly search volume keywords not something you should be ignoring. For most SEO experts,
the ultimate gold mine is finding a high-volume, high-converting
and low-competition keyword. What better way than an influx of organic traffic that’s actually interested in
what you’re offering? These kinda high volume keywords
soon become a priority when SEOs conduct their keyword research
and, because of this, low volume keywords are
often overlooked. But no one wants to overlook the little guy especially when they’re potentially able
to bring you the most relevant traffic. Low volume keywords give
you an opportunity to target terms that are highly relevant
and likely to be untouched by your competitors! Bonus! With this kind of targeting you are
not likely to see an influx of thousands of new users per month, although that does, of course,
depend on your product. But you’ll have a pretty great
chance at ranking for a term which might even result in the small
number of searchers converting. Skipping these low volume keywords may mean you miss out on conversion-ready traffic, and gives your competitors the chance
to snag the traffic you want. You don’t want to have regrets, do you? the value of targeting these keywords goes beyond beating your competitors
and driving more traffic. In fact, incorporating them into
your SEO strategy has many benefits such as… Niche Interests low volume keywords gives
you the opportunity to build interest around a
small or new niche you might find a new customer
base this way! Being super-duper relevant long-tail keywords are typically low volume,
but extremely relevant. And of course, the more relevant, the more likely you are to get the
conversions you dream of. Earning back the dollars everyone likes a good return
on investment, right? Well, low volume keywords can drive
conversions that, if you’re clever, can offset the cost of the content
and work you’ve put into it. Fingers in all the pies targeting a few low-volume keywords
gives you more potential Google real estate and, hopefully, more potential traffic Have I sold these little guys to you yet? Before you started this video you were
probably of the opinion that there are some keywords out there
that are just not worth your time. And yeah, you’re still right. You can still waste your time
targeting low-volume keywords if you don’t do your research and invest the right amount of
time in the right places. Most importantly then, is relevancy. We say that a lot. Your keywords need to be super relevant
to your audience’s interests. If you don’t do it, don’t try and trick people into
your site by saying you do! That’s not cool, man If you’re interested in learning how to
optimise your website for search engines, so you have a chance at
ranking for these keywords, then check out our
optimisation checklist. And that’s me telling you not to
skip these opportunities because they aren’t a waste of time
or money when done properly. Go after low hanging fruit, target as many relevant keyword
variations you can and always monitor the ROI. You might find some of these low
volume keywords pay off in many ways So, that’s it for today, go forth
and comment your views give us a like and subscribe to see more great digital and
marketing content every single week.

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