Local SEO: Outrank 99.9% Of People After This Video (real examples)

Local SEO: Outrank 99.9% Of People After This Video (real examples)


welcome to this video about local SEO
today we’re gonna be talking about how you can pretty much outrank 99.9% of
people after watching this video now a lot of people in this community like to
overcomplicate local SEO after watching this video you’re going to see exactly
how simple it is and why the other people who are complicating it are
completely wasting their time so without further ado let’s jump into the video so
the first thing I want to talk about is the three pillars of local SEO if you
focus all of your attention on these three things you’re going to rank I’ll
rank 99.9% of people it’s that simple so what are these pillars the first one
is content the second one is traffic and the third one is links we’re going to be
going through exactly why it’s a combination of bees free that makes
local SEO work and it’s exactly how you can outrank your competitors because
your competitors are going to be focusing on ten or twenty different
things you’re going to be focusing on three and you’re going to be doing that
extremely well which means that you’re going to have the advantage so let’s
talk about content content / on-page it can be broken down into four main
categories so the first one being domain or URL if you have a website and you’re
trying to rank for a keyword that keyword needs to either be in your
domain or it needs to be in your url so let me give you an example let’s say
that you’re trying to rank Bob’s plumbing code so you’ve already got
plumbing in the domain name right Bob’s plumbing cocom you’ve already got
plumbing in the domain name so you don’t need to put it you don’t need to put the
plumbing in the duct in the URL for the second time because then you’re over
optimizing so you can actually keep it as just services if you’re trying to
rank for plumbing services you have it in the domain and you are all put
together another example of this would be lets say clicks from search.com
we’re trying to rank for SEO services it would have to be clicks from search com4
slash SEO services we would need to have it in the URL in order to rank for that
keyword page title actually do you know what instead of talking about it let me
just show you an example of a keywords and you’re going to see exactly why the
people on the first page are ranking based on these four things so the
keyword is Los Angeles personal injury attorney so let’s have a quick look copy
and paste that go into an incognito tab so it doesn’t affect the results so the
first one here what do we notice Los Angeles personal injury attorney all in
the domain name that they’re literally ranking their homepage because they have
that keyword in their domain name and the second most important factor is the
page title right they also have Los Angeles personal injury attorney in the
title as well now let’s look at the third one headings if we take a look at
the quick the website we can see the headings that they’re using there we go
Los Angeles personal injury attorney and they’re talking about why you need a
personal injury attorney so this as you can see this website the on page is
geared towards ranking for Los Angeles personal injury attorney and that is
exactly why they are ranking all of their competitors if we take a look at
the content they’ve probably mentioned it once or twice as well in the content okay so let’s take a look at the content
so they’ve mentioned they’re here don’t mention it below here so they’ve
mentioned it a couple more than a couple times more than a few times now an
algorithm is a robot right so it’s going to read the words that you give it so if
the domain name is Los Angeles personal injury attorney the title is Los Angeles
personal injury attorney you have h1 tags that say Los Angeles personal
injury attorney and you have that in the content sprinkled in a few times what do
you think and how gu rhythm is going to say about what do you think the
algorithm is going to see your website as it’s pretty simple they’re gonna see
as a Los Angeles personal injury attorney and that’s right now that’s why
they’re on page one I mean this is one of the factors we’re gonna get into the
up ones in a bit but this is the this is why they are ranking all of their
competitors so this one right here is a bit of an authority site and so is this
one well let’s take a look at this one so this one they don’t even have Los
Angeles personal injury in the in the URL or the in the URL all the domain but
they do have it in the title which is the second most important element when
it comes to on-page SEO so let’s take a look at their website and the h1 tags
that they’ve used okay so in this case they actually
haven’t even used it as one word in in the h1 tags or the h2 tags it just goes
to show that there are many different ways to approach SEO and it’s not a
one-size-fits-all so this website has ranking page number one the reason why
they’re ranking number one is because they’ve ticked all the on-page SEO boxes
the reason why this website is in the fourth position is because they’re only
taking like one or two of the boxes out of the four and of course we’re gonna be
talking about traffic and links later on but if your competitors are utilizing
every single element that they possibly can then why not do the same I mean they
could have easily had los angeles personal injury lawyers as as their as a
slug within their URL so now would have given them a massive massive boost so
that’s weak that’s really all I want to talk about let’s talk about another
example so Harris personal injury com so they already have personal injury within
the domain name right so that means they already all they need to do is add Los
Angeles into the slug and include it in the URL see they’ve got personal injury
Los Angeles personal injury lawyers in the domain name as well I mean in the
title now Google can tell Google’s algorithm can tell that a lawyer and an
attorney are pretty much the same thing so they fall on the same category is it
so so you don’t necessarily need to use the exact words it’ll rank for that word
you can use the synonyms or as well but as you can see they put it in their H
tags over here they put it here personal injury lawyers in Los Angeles they’re
ticking all the boxes and I’m pretty sure they have in their content as well
let’s have a look if I can tie it properly all right so they’ve got here a couple
of times or once even once in the closet look when you’re ticking three out of
four of these boxes so it’s in the it’s in your domain it’s in your URL it’s in
your page title the key word it’s in your headings and it’s in your content
it just doesn’t need to be like 10 20 times it can be once or twice because
these free first are the most important so I think that’s free examples of three
completely different websites and I can already tell you right now the only
reason why this website isn’t ranking above this website here is probably
because this website has more relevant links that’s probably the only reason
that we’re going to be looking into this little bit later on in the video so
you’ll get to see exactly why this website is ranking above this website
which is actually better on optimized on page okay so let’s move on to the second
pillar of local SEO this is traffic now traffic is a key key component to low
quest your any type of SEO the reason is because Google wants to showcase brands
that are trusted and brands that have been around for a long time so what do I
mean by this let’s talk about a branded traffic first let’s take a look at the
first example right here I mean this one isn’t really this website was was put up
strictly to rank on this page like this some some SEO somewhere has done this
right but if we take a look at the actual name of the business so let’s
type that in okay so we’ve typed in the actual brand
name that they’ve used the website to get to that first position but this is
what they’re actually cool so if we type that into Google as you can see there is
a search volume on average of 70 people searching for them per month now why is
this important think about it this way right if you’re if you’re an algorithm
and you have to decide who to showcase in position one or page one who are you
go who are you going to trust let me get the white board out let me show you this
exactly what I mean by this let’s get rid of that all right so let’s get into
it so let’s say that this is the website now we’re talking about right now
Koen and mars band so this is their this is the brand and let’s just say that
they’ve been around for 10 years we’re just making this up right now I don’t
know if they’ve been around for 10 years but let’s just say they are or they have
been so let’s say that along with just SEO they also they also invest in other
forms of advertising so some examples of this can be offline advertising like
radio so let’s say they do radio let’s say they do local newspaper ads let’s
say that they do direct mail and let’s say let me just write tag these out so
local newspapers and then Direct Mail and let’s say they’re advertised on
Facebook as well now along with all of these traffic sources they’re also
getting organic traffic from actually no we’re talking about brownly traffic so
let’s just stick to let’s just stick to these free or these four so let’s say
that they’re focusing on these things and because they’re they’re investing in
advertising with these things they’re building their brand right when somebody
hears about their law firm on the radio what do they do if they need their
services they go onto google they type this in and this is why there is a
search volume behind it now when any brand has search volume behind their
brand name which means they’re getting brand traffic it increases the websites
trust in Google’s eyes because who would you rather if you’re an algorithm and
you have to decide who you have to trust will you trust the website that’s been
around for 10 years who’s you know advertising on the radio local radio the
local newspapers they’re sending out direct mail whatever it is that they’re
doing offline to generate these searches for their brand would you trust that
website or would you trust the website that gets no searches for its brand no
no traffic from you know trusted Authority websites like Facebook and you
know they’ve been running for six six months to eight months of course you’re
going to trust the brand that have built their reputation up offline and online
and traffic you know branded traffic or direct traffic from higher authority
sources like Facebook or Instagram or Yelp yellow pages all of this sort of
stuff when you when Google sees that you’re getting traffic from other
sources apart from Google they reward you
we’re gonna be talking about we’re gonna be breaking this down further in a
couple more slides but just understand right now that when a website is getting
branded and direct traffic from other sources they’re getting branded traffic
from Google but they’re getting direct traffic from other sources like Facebook
Instagram and so on when they’re getting these things when this traffic is coming
in it shows Google that they’re a trusted brand and if they’re a brand
that people are searching for people want to see so I think I’ve talked about
that enough now let’s move on to links so why are links a major ranking signal
so we’re gonna be talking about why links are so important and why people
who say that it’s not all about link building are completely wrong so before
we get into it I just wanna talk about this algorithms are created to ensure
users have the best possible experience this is why algorithms are created if
you went onto Google one day and you searched for a plumber in London and a
dentist came up you wouldn’t really be using Google anymore if that happened
enough times you would go to their competitors and use their competitor so
Google has to make sure that the search results they’re giving you or accurate
even if you search for a plumber in London and you ended up getting a
plumber in Manchester that’s not really it of any use to you so they need to
make sure that they’re giving you the results that are going to best suit your
needs so if that being said which restaurant would you go to now I’ll hit
bear with me we’re gonna get into exactly why this is important which
restaurant would you go to would you go to restaurant eight who has three point
six dollars and eighty-eight people who have rated it we all would you go to
restaurant B who has 48 4.8 stars and 404 people have rated it now let’s just
say these restaurants are located in a very very similar area and the price
point is exactly the same but website a has 3.6 from sauce and website B has 4.8
and more people who have reviewed it which restaurant would you go to now if
we gave this to an algorithm and we said we want you to put the best
restaurant in front of the user first which where which restaurant do you
think that algorithm is going to serve to the user it’s going to be B it’s
obvious so let’s move on to this which product would you buy let’s say you’re
scrolling through Amazon and you find the product let’s say like wireless
headphones for example and let’s say that the products are identical and the
price point is very similar would you go for a or would you go for B now you
might be thinking they’ve both got four and a half stars so you know it doesn’t
really matter which one you go for but I would ask you to question your thought
process in that moment because no matter what you’re going to see that even
though both of them have a rating of four point five one of them only has 16
reviews whilst the other one has 282 reviews which means that more people
have vouched for product B so I’m not saying this is the case all the time but
you are more likely to go for B if it’s exactly the same product at a very
similar price point so let’s talk about the traffic that we talked about earlier
and some sort of breaking down the factors to show you exactly why content
traffic and links is exactly and everything that you need to be focusing
on anything else can come afterwards if you want to increase their website speed
go ahead if you want to increase the user experience on the website go ahead
that’s the work you’re going to be doing to get the remaining twenty percent of
the results so with that all being said let’s get let’s get into an example and
break this down okay so the example is going to be this let’s say that we’re
working with a plumber in Miami and we want to rank them for that keyword
plumber in Miami so say a let’s have a look at site a it’s called a’s plumbing
services they’ve been around for six months they have 489 referring domains
and 40,000 backlinks but these sites mostly have nothing to do with plumbing
business or Miami they’re random sites like dog sites and mummy blogs and
there’s really no correlation between them and a plumber in Miami and on top
of that nobody’s actually searching for a plumbing services and mix and the site
there’s no traffic from other or foreign key web sites like Facebook or Yelp now
the question at the Star Wars which website is an algorithm going to trust
more we’ve had a look at site a now let’s have a look at site B it’s B’s
plumbing services I know it’s very original
so been around for 10 years which is considerably longer than day’s plumbing
services which means that their domain is going to have that age that power
from the age so second point their website has 87 referring domains only 87
compared to 489 but most of these sites are relevant to business like Yellow
Pages Yelp Chamber of Commerce and other plumbing and Miami related or relevant
sites and on top of that a hundred people on average every single month
search for B’s plumbing services because of the ads that they run on the radio
and local newspapers they also receive direct traffic from their Facebook
advertising now you’re an algorithm it’s a thing like an algorithm for a second
somebody types in plumber in Miami you have the option of showing them site a
first or you have the option of showing them site B first if you had to give
yourself the highest possible chance of making that user happy which site are
you going to show them and with all of that being said I want to rest my case
content traffic and links focus on these free things whilst the other people
focus on you know 10 to 20 other different things which is which I’m also
great I’m not saying they’re great do one or the other I’m saying the
majority of your attention on your focus if you put it into contact traffic and
links you outrank 99.9% of people and that is a fact I can give you example
after example like the one we talked about at the beginning with Los Angeles
personal injury attorney do you know what let’s actually take a look at some
of the links that they have okay so let’s take a look at the first website
and take a look at the kind of backlinks that they have and the kind of referring
domains that are pointing to that website so as you can see straight off
the bat this website is extremely powerful the domain rating is 70 they
have over 200 referring domains and I’m going to go out on a wild guess here and
say that a lot of them are relevant and they also have some age as well they’ve
been around they’ve been around for around 3 years so the domain has age
they have some they have quite a lot quite a higher number of links and yeah
now let’s look at look at them referring them in so we scroll down right even on
the first page like the lowest domain rank rating that’s points to this
website is 71 so they’re they’re getting they’re getting links from some very
very very powerful sites and let’s take a look at their anchor text all right so
taking a look at their anchor text for a portfolio I can tell you it like
straight off the bat that they’re over optimized for this keyword like even if
they were trying to go after this he word and they they have a page dedicated
to this keyword if they have all these links pointing to that page they’re
probably not even on page one let me just see nope nope nope yep so they’re not even
on page one and the reason for this is because they’re over optimized for that
keyword now let’s just pretend that the top line here isn’t there apart from
that they have done everything perfectly like this is what you want natural
anchor texts they look like this is what natural antics should look like because
if you’re going about building links the correct way for building your brand
creating great content and people linking to you naturally there should be
no reason why you should have a bunch of anchor text like this like 35 referring
domains just for that it’s it looks way way way way too minute ballades in
Google’s eyes so that’s why they’re not they’re not even ranking on page one for
that keyword they’ve probably been almost penalized both for that keyword
so let’s take a look at the second site one assumption I can make even before
putting this in here is that does I mean it the main rating is lower I don’t know
if they have less referring domains so you have more this is a perfect example
so they have more referring domains and more backlinks if I remember correctly
so let’s say you look at the referring domains I mean once again there it’s
powerful it’s they’ve got some powerful powerful powerful links so why is the
first one ranking above this one right here do you remember how I said if they
had Los Angeles personal injury lawyers in the URL they would be doing Weibo
well this is exactly why simply because they don’t have the keyword in their
domain or URL they’re being outranked by this website who has less links but it’s
still ranking number one why because they’ve taken advantage of the four core
elements of on-page SEO and they have the key word in the domain I can pretty
much guarantee that if they had this the keyword in the URL they would be out
ranking this website just based on the the the referring domains that are
pointed to this website like there’s some powerful powerful websites here and
if you remember if you remember on the first page the lowest one was seventy
one for the other side here it’s 85 now I don’t know this doesn’t give us a
clear picture I don’t have a four account here so I can’t see exactly the
kind of links that they have pointers to them but if this trend continues and
they have a high authority websites linking to their site then you know if
it was lost if it was like this let me just write this out I don’t know if I’ve
misspelled at that but if they had it if they had it like this they would be our
ranking Java guys easy peasy no problem so let’s take a look at a
first website that we had a look at and they’re referring domains so yeah clearly like you can tell so
they’ve done they’ve done everything perfectly right let’s get back to that
so let they’ve done everything perfectly they have their keywords in the domain
/url as well they have it in the title I don’t think they had it in their H ones
or they have it in their H ones and they have it sprinkled into the content so
they’ve done their on-page perfectly right but you just need links like at
this point they just need links and it seems like it’s a relatively new website
oh no they’ve been going for a while so they have they have aged as well it’s
just they need links and it’s it’s crazy because they’re ranking on page one
we’ve literally I mean this is only picking up a certain amount of links
right there ATF’s isn’t perfect it doesn’t pick up every single link
possible but that being said the numbers are extremely low and yet they’re still
on page one because they’ve done they’re on page correctly and I’m gonna go out
on a wild guess here and say that they’re also doing quite well in terms
of brand traffic let’s just have a look yeah there we go
so Harry’s personal injury gets 490 searches on average every single month
so the combination of gray on page with traffic and some powerful links only a
handful of powerful links and their ranking on page one for a keyword you
know that has a cost per click of $137 I’m telling you right now let’s just go
back onto it onto the PowerPoint because I’ve I think I’ve proven my case here
like I said before focus on these three things and you’ll outrank 99.9% of
people and if you don’t then it’s because you’re even not generating
enough traffic you’ve missed one of the the core elements of on-page SEO or
you’re just not building strong enough links it’s that simple so I hope you
enjoyed this video if you learned something from it make sure to leave a
like I’m going to be releasing weekly videos every single Tuesday on this
channel going through exactly how you can literally focus take away all the
all the distractions from SEO and focus on the stuff that actually works and the
stuff that actually matters so if you want to see more videos
subscribe make sure to comment below what you learned from this video and how
you’re going to implement it I look forward to seeing you in the next video
my name is Vulcan Doug hatch thank you for watching see you next time

19 COMMENTS

    Let me know what you learned from this video and which of the 3 core local SEO pillars you're going to spend more of your time and focus on to master!

    Hi great video. I'm currently building a new website on WordPress and moving away from Wix. Do you ever do featured website as it will be live on the 1st of March and would be great to see some of these tips implemented
    My current site is Www.benharrisonphotography.co.uk
    I currently shoot wedding but going over to focus on my commercial photography and taking weddings off my new site altogether
    Thanks ben

    The reason its over optimized is because 35 RD's for that key phrase is higher than the more natural backlinks. It should be a massively lower percent when compared to branded anchor text and non exact match keywords.

    Can u please help me understand how 2 businesses that don't even have a website are out ranking me. My website is hamptonmovingcompanies.com

    I thing you covered the traffic problems very well. But what do you do when your traffic is not converting?

    I have difficulties explaining to those about what algorithms are and the way you made that appear to those that don't know was awesome 👍i have been saying those 3 important things are the key and no one listens to me here .

    Look man, local seo can be boiled down to leveraging a couple Free tools properly. Let me know your thoughts on the ideas in https://youtu.be/848Wq1dREZg

Leave a Reply

Your email address will not be published. Required fields are marked *