LinkedIn Optimization: LinkedIn Profile Tips in 2019 (Live)

LinkedIn Optimization: LinkedIn Profile Tips in 2019 (Live)


Over the next 30 days I’m going to go through
300 LinkedIn profiles and optimize them. What? Well, maybe not 300, but we’ll see who books
time and has us do it. Enter your meeting ID following by pound. That’s that zoom chick. [inaudible 00:00:35] So you’ve watched some
of our videos. I definitely love that you like the style
and you’re getting some value out of it, and then I looked at your profile, and I mean,
you’ve got a good following and you’re engaged on, you said that you’re using it all the
time. Is there anything specifically you wanted
kind of our three cents on from a profile standpoint or using it, how to be more like
efficient with it, or grow faster, like what do you want to cover today? Yeah, I’ll tell you a couple of things that
I’ve looked at, like for instance if you scroll down a bit onto the experience for sometime
for like the last four to six months I had actually no description of any of those companies. Okay. I’m not looking to get a job, so I’m not looking
for recruiters to outreach to me, but doing something as unique as I do in the marketplace
I want the impressions on my profile, I want people to find me doing searches and to be
looking at what I’m doing and get that impression. But I would say one of my objectives is to
draw more eyes to what it is what we’re doing. The main thing here is to have these types
of keywords for when somebody’s searching. Things throughout your profile that would
stand out talking about the types of logistic services that you’re doing. As long as it’s in your profile or in your
job or in your title or up here in your headline. These are all things that can come back in
a search. That’s one aspect of it, is that if people- Are they equal value from better terms, kinda
what’s it called [inaudible 00:02:13] Yeah, so for job title would be the most value
or company name. If this was … I mean you could change your
title to … Oh me, if it was … Yeah, yeah. Yeah, if it was like marketing, marketing
for distribution, fulfillment, logistics, like if you put all that in your job title
then that would show up the most if somebody put that into a search. Nice. Okay. So that’s one way to do it. From your headline standpoint it’s a good
sentence to have. So you basically have two options. You can change this from the sentence to just
putting key word phrases where it says like global logistics, like local transportation
fulfillment, 3PL, like whatever your main search themes would be from a category stand
point. Putting those in this headline would be good
because when you go into the second phase of trying to grow your network that’s basically
what people are going to see. By slightly changing this into more of like
themes or phrases, or search phrases that’d be better off for you. Okay, yeah. I like that. So like direct to consumer, BCF to see like
how I start off my summary there. Yep. Those are some of my terms there that people
are looking for too. Yeah- And then I also wanted to get your feedback
on the name dropping that I’m putting in there. There are a hundred different large brands
that we are working for daily. So I would love to leverage that. They are not our customers but they are our
customer’s customers but I don’t know how much would be overkill to put in there because
it’s not… it’s an exhausted, or there could be an exhausted list there. Yeah so what I would do is I would pick, let’s
say the top, I don’t know, five to seven most recognizable or that could provide you with
the most value if you name drop and I would spread it out in this section. I would change this sentence. Instead of putting them in a list of commas,
I would use a dash and then maybe a description and then do a double return line so you get
space and say… if that’s what you want to keep on there. And then just prioritize them, maybe the most
important to name drop. Put those up here and just explain like we
deliver 6.3 million products weekly. Like just put those wild things in. That’s a great idea. But I would break them all out. [crosstalk 00:05:01] description. Yeah, and just pick the top five most recognizable. And then I think that would get attention. You could use maybe, either use a dash or
a dash arrow or grab some symbols. You can go in and put emojis next to it if
you want just to make it stand it out. But just so that way when people click that
drop down it draws their eye from the UI standpoint directly to it. So you can write out the description for all
that and then once you’re done and you save it, just jump back in your phone and edit
it and then just throw in maybe something that you find in your standard keyboard. Oh and one thing with the profile. When you’re editing this headline you’re allowed
a certain number of characters when you’re editing on your desktop but if you were then
to go behind it and edit it from your mobile you get an extra about thirty characters available. So it could make your description taller but
then if you go and edit your profile after that at any point and time on desktop you’re
going to get the error that your headline is too long. So just keep that in mind if you ever edit
your headline or if you ever edit any of this section here on your profile or your picture
or the headline after you’ve already added the extra characters through mobile then it’ll
error out. You’ll have to delete it and then go back
in behind on mobile and edit it again. Yeah, so I would say number one what is your
public profile settings look like? Because if third degree connections are coming
do you have it set up to where it shows your picture in your full profile and your contact
info and everything? That’s a good idea. I don’t know. The number one thing is make sure, I didn’t
check to see if you do… Yeah I do. Okay, so you’ve already done that. It’s unique. And then go down under here to say like what
your profile’s public visibility setting everything to show because if it’s not if it’s just your
connections or your network and you get a third degree come in they’re going to be like
this guy’s profile sucks, right? Because they’re only going to see a certain
amount of things. So I would say first thing do that. So all LinkedIn members or public? So I’ve got it public in case somebody Google
searches me they can go direct to my LinkedIn profile. If somebody Google searches the company with
your name your profile will come up. I mean LinkedIn is so big obviously from an
authority stand point with SEO a lot of times they’re going to show up above a lot of other
things. Especially with you, if you’re using this
as a tool and you’re driving traffic to it somebody may Google you and you want that
to show up. So that’s when you put it as public. Okay. Got it, put it as public. And then what about this badge, public profile
badge? So a public profile badge is for you to insert
into a website or it’s just HTML code you can also put it in an email. So when you create the badge you get a certain
look and it’s just whether or not you’re embedding it within the page. You can have different size and then you can
say whether or not it’s like black or white type style, like light or dark. It will show like a picture, it’s almost like
a little snippet. I got it. Yeah, cool. That’s cool. So yeah, that’s pretty cool to embed into
things. But yeah I would do that and then also so
when people land… I would add some media here in your summary
whether it’s something about one of the companies like these I’d put those up there in your
summary too just to make it easier for people to click and to see it. Yeah, just make a bunch of links. I’m thinking I’ll just do success stories
where you won’t have the whole URL, it’s just the success stories. So essentially when they come to your profile
they would see these because they don’t have to show more to see your links. I mean they can but then they can just get
right into whatever it is that you have. Any advice that you have there regarding focus
like if you’re going to spend the time spend it on X, Y, or Z? So they’ve also made a couple changes on LinkedIn
to where depending on if people have turned it off or not people will be notified when
you post an article. If you post something your connections will- Oh, rather than just an update. … right. They’ll get a notification on their mobile. A notification, not just in their feed? Right. So like my phone, I’ll get a notification
on my phone typically that will say Suzy just posted an article about this and it lights
up the phone. That’s the best way to do it. I’m going to try that today. Because we have a lot of content that I’ve
never shared. The more frequently that you can post articles
on LinkedIn the higher authority you’re going to get with LinkedIn. Especially if it gets engagement and then
when people come to your profile obviously it’s going to be a lot different than if it
shows you’ve got 416 articles versus 4. People are going to look at that and they’ll
go through your articles and that’s where you can put in links back to websites. That’s where you can do at the end of each
article hey this is what you’ve got going on and it’s like a little snippet preview. That’s one way you can get onto LinkedIn Voice
and be considered the top voices for logistics in 2019. That all comes from quantity of posts and
engagement and views. So LinkedIn looks at all that frequency of
posts, views, engagements and if you’re writing on there every day or if you’ve got 200 articles
up there over a year. But either way you write something people
are going to get notified. Not every time and not every person but they’ll
pick select people. Yeah, but more. And then I would change if you wanted to you
could change your background image to something that’s like logistics distribution or put
the company brand name, something like that, you could do something like that too just
to push branding even more. Twitter is something I’m not using at all. When I share an update I’ll click the box
to share on Twitter as well but I literally don’t even log in. I think it depends on who you’re trying to
go after. In my opinion Twitter’s so noisy these days
you’re not going to get likely any engagement or retweets or drive any traffic. But it all comes down to who are you trying
to go after. Certain demographics are more active than
others on Twitter but Twitter has turned just into this feed of like as soon as politics
got involved then the president’s on there. I mean everybody’s on Twitter just throwing
up garbage. It’s difficult to get through that noise into
the right spots. Personally we don’t use it. I mean we have one but there’s zero value
that we get out of it. Like you could take a picture of that Kickstarter
thing and throw it up on Instagram and hashtag the crap out of it and put it into a story
or tag the company that’s doing the Kickstarter and get a lot more traction than throwing
it up on Twitter. Okay. So that’s something that you guys provide
as a service, right? You could take me on as a client and walk
me through that process and then manage however we split up the campaign work. Yeah. We do social campaigns all the time. We would create the… do the creative behind
it and build up the campaigns and then manage it, manage the budget, set the budget, track
performance, metrics, all that stuff. I’ll take a look at the two brands and then
Kat will probably want to set up a call just to go through some of the things to figure
out what we would want to do for the strategy then we can just kind of take it from there. Alright, perfect. Well thanks, Kelin, for the time and we will
talk to you soon. I appreciate it. Likewise, Kyle. Thanks so much. Lovely to talk to you, Thank you. You too. Take care, bye. Bye bye. See this is what happens when you give stuff
away for free. This guy reached out to us and just said,
“Hey I love what you guys are doing. Wanted to see if I could get Kyle on the phone
for like 20 to 30 minutes to look at my profile and just answer some questions.” Went through that, he’s a great dude, good
following. He’s using LinkedIn the right way and so he’s
a good connection to have. But, could it possibly turn into business
down the road? Possibly. But that’s not the intention behind it. We’re just trying to give as much value as
possible so what that has sparked because of this process that we just went through
is now we’re going to do something where on a weekly basis I’m going to send out something
on LinkedIn and I’m going to say, “Hey, you want us to review your profile? Want to jump on a quick 20 minute call? Here’s a link, book some time. We’re going to go through it. I’ll tell you exactly what you need to change.” We’ll do as many as we can, given the window
of opportunity that we have with time but we’re going to look for that in the future
to be posted on LinkedIn. You guys can book time. Leave comments, things like that and we’ll
just go through and help you guys out as much as possible. If you got value out of that hit that like
button. If you guys have questions or want me to do
this for you leave it in the comments below and we will see you on the next one. Because I don’t know if this is what it is. Are you push out- No, I’m sure that’s [crosstalk 00:14:36] Yeah, as hard as I can. We’ve got to have like a timer. 30 seconds. I don’t know. This has only been like 15. Alright well put another- Let’s just see if it works like this. No that’s not what it is.

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