iProspect UK surpasses Simply Be’s goals with AdWords

iProspect UK surpasses Simply Be’s goals with AdWords


iProspect is one of the leaders in the digital marketing industry. We always pride ourselves at trying to be
at the forefront of any change that’s happening, and at the forefront of new products coming
out. Simply Be had a huge launch of a swimwear
campaign in the last six months. And they really wanted us to help push that
forward Simply be is a brand that exists fashion first
for women of all shapes and sizes. The We Are Curves Campaign is a celebration
of all women with curves. It’s about being confident in your own skin. What we found with iProspect is a company
who made us engage with our customers in a brand new way, a way that was fit for the
digital age. One thing Google AdWords does is give us
enough transparency and enough data to actually effect change in the business. Working with AdWords has really helped us to to beat Simply Be’s targets in the last 12 months. You know what results you’re getting immediately and you’re able to invest more money if it’s doing well. Things like time of day that immediately show in a more visual format. It allows you to make quicker decisions which
can immediately have impacts and it’s all just because you’ve seen a pie chart when
you’ve logged in. The opportunities has really improved…being able to remove keywords in bulk that have had no impressions, that’s really helped to drive performance efficiently. AdWords is now more important that it’s
ever been what we can do is go after the customers who we know are in the position
to buy on that device at that moment in time.

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