(inspiring music) – Hi, I’m Brian Rose of London Real. Welcome to the third training in our Broadcast Yourself workshop. In today’s video, we’re going to outline the seven-step process for building a successful podcast from scratch. It’s based on the steps we took to go from nothing to 80
million audio downloads, and over 200,000 YouTube subscribers. So, if you’re looking to find your passion and live it every day, if you want to connect with inspiring
people who push you to be your very best self, and if you want to impact thousands, even
millions of people around the world with your ideas, then pay close attention to this video. Because podcasting is the perfect vehicle to do all that and more. Today, we’ll demystify the process of starting a podcast, so you can create a high quality show you’re proud of. One that lets you open people’s minds with your ideas, and build
a tribe of raving fans. So you can go to bed knowing
you’re doing work that matters, that you’re inspiring thousands and leaving a lasting legacy. Back in video one, we
talked about how hosting a podcast forces you to find your passion and live it every day. So you can feel inspired, fulfilled, and accomplished throughout the week. In video two, you saw how having a show gives you an excuse to
connect with inspiring people. So you can learn from them while having the deeper, more meaningful conversations that are rare in today’s digital world. If you haven’t watched those
first two videos, do that now. They serve as the foundation for everything we’ll cover today. Watching them will help you get off to a roaring start when you apply the steps we’re about to cover now. Now, the thought of starting a podcast may feel overwhelming. You may have no clue where to start, or think you don’t have time. That’s why today’s video
will simplify the process. It’ll give you clarity and save a tonne of time. We’re about to cover
a step-by-step process that shows you exactly
what to do and when, so you can eliminate the guess work and focus on one baby step at a time. With this, you can move
forward with confidence, knowing you’re on a path
that inevitably leads to a successful show you’re proud of. So, if you ever felt like you’re sitting on the sidelines watching
others accomplish great things and live inspiring lives,
or if you ever like a cog in someone else’s machine, punching the clock each day at a job you really don’t care about. If you’ve ever lay in bed at night, looking back on your day
wondering, what’s it all for? Or you wake up feeling like crap thinking, I haven’t done anything with my life. The process you’re about to
learn can snap you out of that, just like it did for me. Follow the steps, and you will live a more inspiring,
fulfilling, and happier life. In a moment, you’ll see the exact steps for building a successful
podcast from scratch, one that impacts thousands of lives, and builds a tribe of
raving fans who support you. And if you want to turn this hobby into a profitable business, you’ll see how to do that too, in a fraction of the time that it took me. What you’re about to learn is the 20% that will give you 80% of your results. It’s based on six years of
in-the-trenches experience, and will keep you moving in the right direction from day one. But be careful, after
learning these steps, you may be tempted to
skip over some of them. Don’t do it. This is a complete system
and every step builds off the one before it. There are subtle nuances in each section that can have a huge
impact on the direction and quality of your show. You don’t want to be another one of the me too shows, no different from all the others out there. Or, spend years cranking out content, but never get traction. You want a show where you
can share your unique voice, insights, and ideas with the world. A show that stands out, is compelling, and attracts thousands of
the right people in droves. So you can give people new perspectives and build an audience of passionate fans. Without further ado, let’s dive in. The first step in launching
a successful podcast from scratch is to find
your perfect theme. Nailing this can have
you waking up excited to do what you love. To be honest, most shows never take the time to find their perfect theme. They just hit Record,
and see what happens. And that’s why it takes most people, myself included, years to get a following. They’re doing everything backwards. They start off talking about everything, and figure out what their
show is all about as they go. If they honed in on their perfect theme from the start, they’d
get traction much faster. To find your perfect theme,
you need three things. First, uncover what you’re
really passionate about. Second, identify the kinds of
people you want to talk to. And third, find the intersection between those things and what
listeners want to hear. This ensures your show will be fun, and you attract an audience
right out of the gate. Of course, doing these three things, especially figuring
out what listeners want to hear, isn’t always easy. That’s why we developed
a systematic process that guides you through each step so you can find your perfect theme. More on that in the next video. Once you’re clear on this, the second step is to validate it. I could’ve saved years of headache and confusion had I done
this when I started. Validating your idea means making sure there’s an audience hungry for your show before you create it. At Google, they developed a process for getting real-world validation for their ideas in one week. We adopted it at London Real, and even created a method for
applying it to podcasting. So, you can be certain your podcast will resonate before you even lift a finger to build it. Part of this process is identifying your first 10 guests. Then, exploring the market to find topics you know will be a hit. At the same time, you explore subcultures you’re already a part of to create your roadmap for landing
your first 1,000 true fans as fast as possible. Most podcast hosts spend a year or more cranking out content, trying to find out what people want to hear. But with the process we created, you can do it in less than a week. Step three is creating your studio. The beauty of this part, is once it’s all set up, you won’t have to think about it again. All you have to do is
sit down and hit Record, and turn your conversation into a show. One people can find an
listen to for years. Even decades. But there are a few questions you’ll need to answer at this stage. For example, what mike and software are best for your goals,
budget, and situation? How can you figure out the
equipment quickly and easily? And how can you set it all up so it feels natural
for you and your guest, while sounding as
professional as possible? In the next training,
you’ll see how you can get answers to these questions, along with all the others we raised here today. Step four is reaching out to guests and keeping yourself booked solid. Having a podcast is a great excuse to connect with inspiring people and ask them anything you want. From there, you can form deep bonds and lasting relationships. Plus, you can absorb their
best lessons and insights. But you’ll run into some
questions here as well, such as, how can you
make a crisp, clear pitch that motivates people to be on your show, especially if they are
a well-known person? Once they’re on your show, how do you start the conversation? What kind of questions should you ask? How can you keep it
flowing and compelling? And how can you get your guest to open up and be vulnerable, so you’re not getting the same superficial
answers as everyone else? Step five is editing and uploading. Here’s where you turn
your raw conversation into a polished,
professional-sounding show that wows your listeners. Along with editing, you’ll
also want more advanced techniques to make your show outstanding. For example, how can you sound clearer, deeper, and more
confident without spending thousands on a voice coach, like I did? Or, what will your publishing strategy be? How will you expose your
show to the right people in the minimal time? Step six is building an
audience of engaged listeners. This is where you drive thousands of people to your show, so you can build a tribe of passionate
fans who support you, rave about you, and stay with you for years. Some questions here
include, how can you get your first 1,000 subscribers
as fast as possible? Should you focus on SEO? And what other strategies
could explode your popularity faster and with less work? Also, how will you brand your show so it sticks in people’s minds? And where can you get quality cover art, especially if you’re on a budget? What metrics will you
use to track your success and ensure you’re on the
path for exponential growth? Finally, there’s step seven, monetize. If you want to turn this hobby into a six or seven-figure
lifestyle business so you can quit your job and get paid to do what you love,
you’re gonna love this. It took me four years to crack the code on monetizing my
show, because I didn’t know what you’re about to learn now. For the longest time, I thought the only way to earn money podcasting was through sponsorships,
but that’s actually one of the worst methods there is. Because even with hundreds of thousands of subscribers, you
still may not make enough through ads to pay the rent. Outside of sponsorships, there are six other major ways to generate steady, reliable income through your show. We’ll go deep into all
of them on the fourth and final video training. For now, we’ll briefly cover one method, selling your own product. If you want to generate serious income by selling your own product, focus first on building a following. Then, ask what kind of
challenges they face, and then create a series of videos, or an e-book that helps them
overcome that challenge. The first time I sold a digital course, we earned over $20,000 in a few weeks. We’ve since created two other courses that have catapulted London Real into a seven-figure business. But here’s the best part, selling a course can get your audience to love you even more, because it gives you a chance to make a greater impact on their lives. For example, I used to get frustrated that people would listen to my show, get inspired, and then do nothing, and my listeners were frustrated too, so we created a private community to help people put what they
were learning into action. And the results were astounding. People were starting businesses, building amazing relationships,
overcoming lifelong fears, and becoming their best selves. Some guys loved it so much, they got the course initials
tattooed on their legs. The path for turning your podcast into a six or seven-figure
lifestyle business is all laid out. Before you know it, you can leave your job and spend 100% of your
time doing what you love, and have complete control
over how you spend your day. There you go, that’s the seven steps for creating your own
successful podcast from scratch. Remember, you’ll get answers to all the questions we raised here, plus a lot more in the final
training video coming up next. If you want step by step processes for finding your perfect theme, running a compelling interview,
building a massive audience and everything else we touched on today, be sure to tune in. For now, let’s crush some of the doubts that may have crept in as
we went through all of that. Sound good? First, you may be thinking, this sounds like a lot of work. Well, it is. But the fact that it takes effort to create a successful
podcast is a good thing. It keeps the suckers out. It’s also why having a roadmap, like the one I just walked
you through, is so valuable. It can shave years off
your learning curve, and keep you moving forward with confidence every single day. The second big worry is, but
I’m not interesting enough, why would anyone listen to me? We covered this in video two. The short answer is to make
your show about your guest. If you’re genuinely curious
about the struggles, accomplishments, belief and experiences of the person you’re talking to, an engaging conversation
will unfold naturally. If you want my entire box of tricks on how to run a world class interview, including questions to ask, and how to get people to open up,
the next training video will show you where to get it. A third common concern is, what if I run out of content ideas? This is counter-intuitive,
but the more shows you do, the more ideas start bursting out of you. Let me show you what I mean. When I interviewed Ido Portal, one of the coaches for UFC
champion Conor McGregor, I didn’t know what
movement practises were. Neither did most of my listeners. But it was fascinating,
and quickly became one of our most popular shows ever. There was so much to explore, that we did several follow-up episodes, and I began reaching out to more people in the fitness world because
I had all of these questions. The more time you spend getting to know people who have
different perspectives and experiences from
you, the more you’ll find new ideas and topics to explore. The fourth objection I hear a lot is, I don’t want to locked into
something I get bored with. This won’t happen because it’s your show, you can do whatever you want with it. If you have multiple
interests, that’s actually an advantage, because people don’t want to hear the same thing
over and over again. Just look at my show. We drift from business to spirituality, to health, and a dozen
other topics all the time. Or look at a show like the Art of Charm. What started out as guys talking about meeting women in bars, has grown into one of the top podcasts
on business and networking. In part, because the host got tired of giving pickup advice, and
the listeners wanted help in other areas of their lives, too. Podcasting gives you a platform to explore various topics
and do what you’re passionate about even as your passions change. And now, for the biggest excuse I hear. But I’m too busy. Too busy with what? How much time do you
spend doing work you love? Or creating deep connections
with people who inspire you, or making a positive impact
on thousands of lives? How much of your day do you feel alive, happy, and fulfilled
with what you’re doing? Podcasting forces you
to achieve all of that. So, what are you so busy
with that you don’t have time to live your life. Keep in mind, this doesn’t have to be time-consuming. One Sunday a month, or five hours a week can be all you need to build a successful podcast from scratch. The sixth challenge people
have is the technology. People tell me they won’t be able to do a show because
they’re not a tech person. In today’s world, you don’t need to be. All you have to do is
record, edit, and upload. In the final training
video, you’ll see where you can get detailed tutorials
showing you exactly what to use and how. Okay, three more quick ones,
and then we’ll move on. Another hurdle I hear about
is, what if I have an accent? Believe it or not, having
an accent is a good thing. Look at Arnold Schwarzenegger. Look at Arianna Huffington. They learned to embrace their accents, and now, it’s become part
of their unique signature. Remember, nobody listens to podcasts because they want to
hear an American accent. They listen because they want insight, connection, entertainment,
inspiration, etc., etc. You can deliver that no
matter what you sound like. Next, the thought of talking to people and putting yourself out
there may sound scary. As an introvert who spent his early teens avoiding parties so I could work alone in the garage on my science
fair projects, I get it. But this is a perfect tool for introverts, because all you do is ask questions. You can even figure out
exactly what you want to ask ahead of time to
take the pressure off. Podcasting is a safe place for introverts to reach out and connect with people because it’s an intimate
one-on-one conversation. You’re in the driver’s seat,
and in complete control. Finally, you may be thinking, what if I don’t want to do an interview show? Look, you can do whatever format you want. In fact, I encourage you
to try different styles and find what length and
format work best for you. At the end of the day,
it’s just a podcast. Have fun with it. Okay, we covered a lot,
so let’s do a quick recap. In the beginning, we
covered the seven steps for launching a successful
podcast from scratch. First, you find the perfect
theme that excites you. Second, validate it so you know it’ll be a hit from day one. Third, create your studio so
making your show is a breeze. Fourth, connect with inspiring guests you’d love to learn from and get to know. Fifth, edit. Sixth, build your audience of raving fans who stay with you for years. And finally, monetize, and transform your hobby into your own mini
media empire, if you want. Following these steps
put you on the fast track to building a successful
podcast from scratch. After all that, we covered
the most common doubts and fears people face when it comes to starting a podcast. And you saw how you can launch
your own successful show, even if you’re busy, aren’t a tech person, or don’t think you’re interesting enough. Before we go, let me ask you something. Now that you’ve seen the full process, which step are you most
excited for and why? Is it finding a theme you’re passionate about, connecting with
high-level influencers, growing your audience, building a lifestyle business, something else? Share your answer in our
free private Facebook Group in the link below. And if you know anyone who’s been thinking about starting a podcast, please share this on Facebook or send
the link directly to them. In the final video, which is
the next one you’ll receive, we’re going to take a deep dive into how you can monetize your show. For the first time, we’re pulling back the curtain and showing you
the exact methods we used to grow London Real from nothing to a seven-figure business. You’ll even discover how to save a bundle of time and money by avoiding the common mistake most
podcasters, including myself, make. Podcasting is even more
fun when you earn enough from it to leave your job and support a comfortable lifestyle. So don’t miss this final training. You’ll also see how you can
build your own successful podcast from scratch in as little time as possible with our brand new course called Broadcast Yourself. This is the everything included course that walks you through the seven steps we covered today in great detail. It gives you in depth answers to all the questions we raised
today plus a lot, lot more. It’ll be like having me
stand over your shoulder coaching you through every step, building a high quality show
with thousands of listeners. The doors will only be
open for a few days, so if you want to find your passion and turn it into a world-class podcast that impacts thousands of lives, don’t miss the final training
we have for you next. Block time out in your
calendar now before you forget. If you still doubt your ability to have a successful podcast, here’s one final thought for you. Look around at all the billion-dollar corporations today, like Disney. They have massive theme
parks all over the world and earn billions a year
through their movies. The only reason that any of that exists is that years ago, a man
drew a cartoon of a mouse. He then decided to broadcast
that mouse to the world. Was it scary? Probably. Was there any guarantee it would be a hit? No. Did he have any idea it would become the empire it is today? Not likely. But Walt Disney, a man who grew up on a poor farm in Illinois, went ahead and created that first show anyways. And then another, and then another. Now, it is one of the
most recognisable brands in the entire world, earning billions of dollars and putting
smiles on millions of faces. If he can make an impact
like that, why can’t you? I’ll see you in the next video. (inspiring music)


    PART 1:
    PART 2:
    PART 3: (this video)
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