How to Hire an SEO Expert to Drive More Search Traffic to Your Website

How to Hire an SEO Expert to Drive More Search Traffic to Your Website

You want more search traffic but you don’t
have any time. What should you do? Well, you probably should hire SEO. Hey, everyone. I’m Neil Patel and today, I’m going to teach
you how to hire an SEO. The first thing you need to do is look for
someone who has a proven track record. Everyone goes out, and they’re like, ’93Hmm,
let me Google who’s relevant within my city or community who can help me with SEO. Well, just because that person knows about
SEO doesn’t mean they’re actually good at it. If they don’t have rankings on the web, they’re
probably not great at SEO. When you’re looking for one, you want to look
for someone who ranks for some keywords. You can Google SEO company, SEO consultant,
SEO consultant in Los Angeles. Whatever city you’re in, you can type in SEO
consultant or SEO company within and put in that city and start looking from there. You can also go to LinkedIn and type in SEO
consultants and see which type of consultants are working for other companies. If you know a company is doing really well,
you can approach them and try to get them to work for you. The second thing you need to do is post job
listings. I like posting job listings on Indeed. I also like looking on AngelList and I also
like putting job listings on Craigslist. Those are three easy places that you can go
to find a ton of SEOs. They’ll apply for the job descriptions. Ask them what rankings they provided to other
people. Make sure they show you results and just because
they said, Hey, I helped this site with their rankings, they could be making it up. Make sure they provide you with references
or testimonials and case studies. That way, you can back up the claims that
they’re making. The third thing you need to do is just don’t
go and hire someone full time. Test them out. Test them on your website and have them look
at it and don’t do this as a homework assignment but just over the phone. Just say, Hey, check out our website. What do you think? As you’re interviewing them, say, ’93Hey,
can you list off five SEO changes that you would recommend? You don’t have to tell me exactly how you’re
going to fix them but just tell me five things that stand out that are wrong that should
be fixed. If they can point them out to you, great. If they can’t, that means they’re probably
not that good at SEO. A really good experienced SEO should just
be able to look at a source code, your website and just tell you within a few minutes what’s
wrong. You want to do that on the live interview
to put them on the spot. If you do it over e-mail or as a homework
assignment, they can do their research and you don’t want to have to hire someone who
has to research to figure things out and then experiment on your site in hopes that you’ll
get results. The last thing you want to do is make sure
when you hire them, you test them out on a very small project. Give them a page or a key phrase that’s not
too competitive. Test them out for 30 to 60 days and if you
see things are moving in the right direction, and the way you do this is use Google search
console, and through search console, whatever page are optimizing, Google search console
will list out the number of clicks and impressions that page is getting. Look at the impression count because before
the clicks go up, your impression count goes up as your rankings increase. As long as the impression count is going up,
that means you’re knowing that they’re doing a good job. If you follow those steps, you’ll be hiring
a great SEO. If you just go in, you trust someone, you
hire them, you pay them a salary, you know what, you could be hiring someone that’s not
going to produce any results. My route does take a bit more time and effort
but when you do find someone, they tend to work out for the long haul.


    Great tips as always Neil. Definitely going to help a small business or two who is looking to get started with SEO! 🙂

    Neil, this could not come at a more timely moment for me as I am interviewing SEO companies! I had two conversations today and both went well but when I asked, "Hey, just curious, what are 4 or 5 things that stand out as wrong on my site that you might change?" Neither of them seemed to grasp what I was asking and both said they need to do a full, in-depth SEO analysis. I then lead them a bit and said, "Just take a look at the source code, anything stand out?" One had a suggestion of the H1 header and that was it; the other still did not know what I was asking. Both said they will send me an SEO analysis report. Red flag on both?

    please tell me how i can convince my boss for content marketing?

    do you have any article for that please share link if you have it

    Always been a fan of yours Neil. Please can you let me know your thoughts on my video around the questions you need to ask an SEO before hiring them?

    Your information is sooo useful!! I can see why you are so successful you add value again and again and again.

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