How To Create The Best Content Marketing So People BUY!

How To Create The Best Content Marketing So People BUY!


hey Aaron Chen here hope you’re doing
well if you’re watching this video right now then you’re probably somewhere
online doing a little bit of research on how to create marketing content right
how do you come up with good marketing best content marketing content that’s gonna you know convert
your leads into sales and to help you to build a relationship with your customer
base right I’m actually gonna answer this question because I had one of my
subscribers on my youtube channel asked this I was really interesting so I come
up a lot with a lot of content on my youtube channel right and I guess he
enjoyed the content which is awesome and he was asking me you know Aaron you know
do you actually get someone to create your content for you and then you just
sort of execute on the ideas right I mean the truth is is that you know if
you wanted to do something like that it would be very expensive because
basically you would have to pay someone to come up with a lot of the content
right a lot of the you know the points out and then you would basically study
it and did you know deliver the content right but the truth is is if you did
that you would never really have you know true ownership of that content and
you wouldn’t really know what strategies how the strategies work right which is
why the content that you come out when it comes to marketing is is very
important that it actually comes from you okay so I’m gonna give you a couple
of strategies over the next few minutes on how you can create really really
powerful content that you can use for marketing and you can sort of get it out
there and that’s how you’re going to you know get people to know like and trust
you that’s how you’re gonna convert your leads into sales and all that good stuff
okay so coming out with content is probably the best way to actually get
your stuff seen or get yourself noticed alright if you’re not coming out with
fresh content on a regular basis you know whether it’s every day or every
other day or at least a few times a week then it’s definitely something that’s
missing in your business strategy okay now again it doesn’t matter what niche
market you’re in okay you could be an internet marketing make money on
in MLM you could be in dog training you could be in food you could be in weight
loss it doesn’t really matter as long as you’re coming out with good content
that’s how you get noticed it’s really the easiest way to get yourself known
out there in the marketplace okay so the reason why you must do it okay the
reason why you must absolutely do it is because people don’t like buying from a
faceless product okay so people would prefer to buy from and what what you
call an attractive character okay so people prefer to buy from other people
that they can see that they can know that they can like and trust rather than
a faceless product I hope that makes sense right which is why it’s so
important to come out with content because if you’re coming out with
content what you’re doing is again you know you’re getting people to know like
and trust you and again people only buy from people that they know like and
trust so I would say that the easiest content to come out with if you haven’t
already done it is video okay so if you’re not already doing video I would
highly recommend that you consider you know starting an YouTube channel and
just coming out with video on a regular basis because it’s really the easiest
way to to come out with with good content literally you just think about
what you have to say you grab an iPhone or your Samsung or whatever you know
your your video camera and you literally just hit record and you just record a
short little five minute ten minute video and then you upload it onto
YouTube that’s that’s kind of all you do okay sorry one second
now of course there’s a lot more strategy behind you know the actual
ranking of the video which I talked about in some of my other videos you can
just go to my channel and you know search for the video is on how to rank
videos on YouTube I’ve got a few of those probably three four of those
videos so I’m not gonna talk about that today but what I want to talk about is
some ideas that you can use straight away today
to come up with content ideas if you’re thinking of to yourself well Aaron you
know I don’t really know what kind of content to share every single day you
know I don’t have that much information in my head for me to share that kind of
content right well the truth is is that I was in exactly the same place that you
were before okay but the reason why I’ve got so much to share is because what
I’ve done is I focused on the number one thing that you must focus on when you’re
trying to build any business online okay and that number one thing that you must
focus on which is what I call the foundational block of your pyramid to
success right because if you’re trying to build a skyscraper and let’s just say
that your skyscraper is your business right if you want to build a skyscraper
then you must have a very very strong foundation right now if you if you don’t
have a strong foundation and you’re building your your business on a
foundation of quicksand for example your skyscraper is gonna crumble within one
week or within one month there’s not gonna last for the next 30 you know 30
years for example right so it’s very important that you have the right
foundation of blocks in order for you to have a strong foundation before you
build your business okay does that make sense right and one of the main
foundational blocks that you must absolutely have is not
okay it’s actually having the right knowledge on the topic that you’re
trying to market okay so if you’re into weight loss right so if you’re trying to
market a weight-loss product you must must must be knowledgeable about weight
loss okay now you don’t have to be the foremost expert in the world on weight
loss but yeah you got to know some stuff about weight loss okay I mean how can
you expect to market a weight loss product or teach people how to lose
weight if you know nothing about the subject at all all right doesn’t really
make sense yeah so it’s kind of the same if you were to build a channel on
cooking food for example right maybe maybe you know you want to specialize in
Italian food Italian recipes and you want to sell products that teach people
you know maybe it’s a course your your own you know pasta course for example
right I don’t know what it is right I’m just kind of kind of kind of you know
thinking on the spot right now you have to know a thing or two about cooking
pasta don’t you think right because if you were to be selling a product on you
know an Italian course but you don’t know how to cook pasta then there is a
serious disconnect okay it must make sense yeah and so when it comes to
incident marketing for example the reason why I’ve got so much content and
I’m constantly coming up with good content that you know is designed to
help you guys right it’s because I’ve been studying internet marketing and
online business for the last nine years okay so if you don’t know my story
I’ve actually been online for nine years and eight of those nine years I’ve
failed really miserably but in that time I’ve actually been
consuming a lot of information about internet marketing I mean imagine that
right it’s been nine years so if I’m consuming you know a little bit of
information every single day imagine I’ve got a ton of information about
internet marketing in my head over the nine years okay now how do you get that
information well there’s lots of ways okay hmm and I and I use multiple
strategies to sort of consume information so the the place that I like
to get my information from is actually I think the best if you’re serious about
becoming you know a successful online entrepreneur is there is no substitute
for investing in good courses okay that’s number one so if you think that
you need to drive traffic on the internet then you must you must invest
in a good traffic course okay I don’t think you can get this kind of stuff for
free because it’s it’s gonna be impossible to find an entire course that
someone is willing to teach for free I mean why would people give that kind of
information for free you know it doesn’t best content marketing it doesn’t really make sense right so
what I would do is I would I would recommend going out there researching on
what you need to be successful and then deciding to invest in that course and
then consume that information okay and that’s how you actually get really
really good at getting very very good information from your search for
yourself that you can then share with the world right share with your viewers
share with your audience share with your subscribers okay share with your list
that’s how you actually do it alright so for example in internet marketing the
things that are very important are learning how to drive traffic learning
how to build sales funnels learning how to convert leads into sales learning how
to track your stuff those are the main things really okay and if you haven’t
even invested in a single course then you gotta be asking your question
you gotta be asking the question well you know that’s probably why you’re not
very successful right now is because you haven’t invested in equality information
okay now the other thing too is is that there is other information out there
that you don’t have to pay for okay and you know I use that to supplement mind
my main knowledge okay so for for my main core knowledge I’m gonna invest in
stuff because I know that the best information you just have to pay for it
unfortunately that’s that’s just the way of the world okay I mean if you’ve got
your degree right in economics or business
you know maybe you got your doctorate in a very good University you probably have
to pay a lot of money for that okay or your parents have to pay a lot of money
for that right if you’re an international student
you probably pay like twenty thousand dollars a year if you go to an American
University if you are you know if you’re from the states and you’re local maybe
you get away with paying like five thousand which is actually considered
really cheap you know for me it was very very expensive right and the truth is is
that I didn’t even get that much knowledge that I’m actually applying
right now in my in my business and my life but anyway that’s that’s a whole
different topic altogether alright but let’s just stay focused on this right so
think about that you’re gonna be spending money on your education your
degree your university degree which you don’t actually really use to make money
anyway yeah you use it in your job maybe just a little bit but most of the
knowledge that you learn is on-the-job training right and it doesn’t teach you
how to manage your money or how to become an entrepreneur right it
certainly didn’t teach you how to build an online business that’s gonna give you
income right yeah that’s the truth yeah so you know if you’re gonna be investing
tons of money there what you need to do here is invest a little bit okay into
skillsets that will pay you for life okay and seriously that that’s that’s
what you got to do okay now aside from from the courses that you have to pay
for and stuff like that you can use a lot of different resources
to get information okay you can go to YouTube
alright YouTube is huge there are a lot of guys out there that are teaching you
know lots of really really good stuff on on you know whatever topic that you want
to learn on so for example if you want to promote weight loss products believe
me you can literally go on YouTube and just you know search for different
videos that would teach you about dieting that would teach you about
calorie you know surplus that will teach you about energy you know ins and outs
so that would teach you about compound your lifting everything to do it to do
with weight loss okay literally you can get a lot like you’re
not gonna get all the information in one place but you can certainly get you know
little bits of information here and there and then you can use it in
and and you know you know kind of repurpose that information put your own
spin on it and then spit out your own content okay
does that make sense right so it’s actually really really easy to do I mean
if you think about it if you’re in my space right if you’re in the home-based
business online entrepreneur internet marketing space you can literally just
go to my channel watch a bunch of my videos you know understand the content
write it down study it and then get your camera and
then re you know kind of rehash that information you know give it your own
spin and there you go you’ve got content right and you can do that every day if
you really really wanted to okay it’s actually pretty simple so YouTube is a
great place Facebook is a great place Instagram is an awesome place to get
this kind of information too okay but obviously you have to follow the right
people you’ve got to do a little bit of research on the people that you follow
but the content the information it’s there guys all right another very very
powerful place you know and you guys might know this website okay and you
might you might want to write this down right now I’m gonna spell it out for you
it’s g.o oh gee yeah that’s a very very powerful website
as you know but you can basically find out how to do anything on Google okay
YouTube Google is the same thing alright and and so what you’re doing then is
you’re you’re getting this information you’re getting ideas you’re consuming
this information a lot of the core information yeah you got to invest in
okay cuz that’s quality stuff that you need to know about your particular topic
and then everything else you can kind of supplement for free I’m using social
media websites like you know Facebook YouTube Instagram Twitter for example
okay pretty easy stuff but yeah a lot of the information that I create is from
here guys straight from my head right straight from stuff that I’ve tried that
that I you know that I’ve studied on mmm that I’ve invested time and money in
I’ve learnt it I’ve become basically a master of the of the craft right you
basically have to master the craft I mean if you think you can go out there
and just make a ton of money without best content marketing really understanding your topic then you
know I’m sorry to be the one that to have to tell you that it doesn’t work
that way right you you get paid based on the amount of value that you provide to
the marketplace right so if you ask yourself today honestly okay how much
value are you providing to the marketplace you know how much content
the how much valuable content are you giving people to consume if the
answer is not that much then that’s why your bank account is sitting at pretty
much not that much yeah it’s it’s sitting up pretty low
now if you’re giving a ton of value a ton of content if you’re getting lots of
comments if people are watching your stuff if they’re converting right then
what you’re doing is you’re contributing a lot into the marketplace and you’re
giving value okay now if you’re giving a lots of value what happens then is you
become irreplaceable okay and if you become irreplaceable then you’re gonna
be paid based on how much you know how irreplaceable you are if you’re only a
little bit and replaceable then you’re not gonna make that much money but if
you’re providing a ton of value and as soon as something happens to you and
there’s a hole in the market and people can feel it believe me you’re gonna be
earning a lot of money okay does that make sense yeah it’s it’s just it’s just
the law of economics you know that’s just the way that it works okay
I didn’t make any of this stuff up this is real stuff okay so what I would say
is that focus on your content it’s very very important if you’re not getting you
know content out there every single day you gotta be asking yourself why you
know why you’re not doing it are you a little bit scared right if you’re scared
don’t worry about it you know just take action alright you know trust me when I
say that you know your first video is gonna suck your second video is gonna
suck your third video is gonna suck but your tenth video is gonna be pretty good
and your 15th video is gonna be pretty good and your 20th video is gonna be
awesome okay it’s about practice it’s about you know again it’s about it’s
about flexing that muscle right it’s about getting that muscle stronger and
what’s the muscle that we’re trying to strengthen here it’s it’s it’s this okay
it’s this muscle it’s your brain muscle right it’s your knowledge it’s your
skillset and it’s also your delivery okay on your content so let me know what
you thought about this video in the in the comments below does that make sense
right last told here guys you know does that make sense are you
you know are you not coming up with your own content right now okay does that
give you some ideas on how to create you know content and why creating content
and getting yourself out there why it’s so important yeah I hope that makes
sense to you guys so give me a thumbs up if you got some value from this video
today would really appreciate that if you’re not subscribed to my channel for
whatever reason and you enjoyed this video today and you want to get more
content like this especially when it comes to building
businesses online internet marketing affiliate marketing you know how to
convert your leads into sales I want to teach you how to do that so you can
subscribe to my channel I come up with a few videos every single week okay and if
you want to spend a little bit more time with me alright if you really want to
learn this stuff one on one you want to go deep okay I would love to go you know
deep with you I want to teach you how to do this internet marketing thing I want
to teach you how to build a successful business if you want okay if you would
like to do that then you can click on the link below this video there’s a
little link right there it’s gonna lead you to my website I welcome you to put
in your best email address and then you’re gonna get start to get some of my
free training that’s gonna really teach you how to do this stuff okay so I hope
you enjoyed this video today make sure you come out with some amazing content
okay do it now and do it right now okay don’t wait stop this video go do it
right now go create some awesome content and I
look forward to your comments and I look forward to your results and speak to you
guys soon take care

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