How To Create Google Adwords Display Ads | Google Display Network Campaigns Tutorial

How To Create Google Adwords Display Ads | Google Display Network Campaigns Tutorial


Hey everyone this is Viren and welcome
back to my youtube channel for another marketing tutorial. in this tutorial I’m
going to show you how to create display ads from Google AdWords. a quick word
before we get into the tutorial if you have any video requests you can always
leave them as a comment on any of my videos and I will pick them up and make
videos for you. in fact this particular one was a request from one of the
comments from a channel subscriber. also goes without failing do subscribe to the
channel to support me and keep learning something new every week. let’s jump
right into the tutorial in order to start making display campaigns you need
a Google AdWords account set up and once you’re into your account you can just go
under campaigns create a new campaign. there are these different kind of goals
that google adwords allow you to choose. from sales, leads, website traffic and so
on. if you hover over each of these cards you will see which of them supports
display campaign. we’ll just select website traffic for now. there is search,
display, shopping and video. let me select display. now under display you
can choose from standard display, smart display campaign or Gmail. standard is
basically where you get to set up everything and choose all the targeting
the settings and all of that. smart display is an automated way of
creating display campaigns where you just give in all the text and the images
and Google will take care of the rest. and finally there’s Gmail campaigns with
which you can reach your users right in their inbox. for this tutorial I’m gonna
pick standard display campaign you can continue after you add your business’s
website click on continue. let’s give the campaign a name. select
the location – India is good for me. they have more location options to choose
from where you can specify if you want to target people who
are interested in these locations or people who actually are in these
targeted locations. you can also exclude these locations if you want to. so I’m
just going to select India and that will be fine. the language English is fine. for
bidding what is selected by default is manual CPC but you have other automated
bid strategies as well where you can select either a target cost per
acquisition, you can try and maximize your clicks or
or you can just maximize cost per Mille that is cost per thousand views. I’m
gonna leave this as manual CPC where I will pay for clicks. budget I can alot
daily budget off say about 500 rupees. as always there are two delivery methods
standard or accelerated. I’m going to leave this at standard. accelerated
basically means that Google will try and finish off all your budget as soon as
possible. standard means they will try and spread your budget throughout the
day. and as I keep selecting these options you will see the weekly
estimates here changing and these are the estimates for the number of clicks
and the impressions I’m gonna get in the week along with the cost of these clicks.
you can also get into some additional settings where you can choose to rotate
between the different ads that we will create under this ad group so that you
can make sure your users get to see all the different kinds of ads you’ve
created. you can schedule ads to run only certain times of the day. start and end dates for the ad. it starts on 2nd October which is today and
I have no end date so it will keep continue
running every day with the budget that I’ve added. devices. you can cap the
number of times someone sees your ad. add some URL options. create dynamic ads
as well and there are some content exclusion. so I’m going to leave all of
these just the way it is. create an ad group you can give your ad group a name
and here we start selecting an audience. you can choose between these three
options – what are the interests and habits of the audience, have they
interacted with your business before this is basically for remarketing or
similar audience lists and what are they actively researching or planning – this
basically means that if your user is searching for certain keywords on Google
you can pick those users and then show them some display ads. so let’s just
select this. custom intent audiences auto created – basically these are audiences
that google has already created based on the content of my previous YouTube
ads so I can just select them and Google will know who to target. a better way
would be to create your own custom intent audiences basically what this
means is that you will create a list of keywords and whenever someone searches
those kind of keywords on Google, YouTube they get added to this intent audience
and they will see your display ad. so let me quickly add some keywords here. we can also add some suggestions from
here. once you’re done you can just hit create. and finally the last option is
in-market audiences and here you can basically just select broad categories
for example if I select advertising and marketing services Google will show
these display ads to those people who are currently in the market looking for
advertising and marketing services which is pretty cool. so you can check these
out as well. once you’re done just click on done and the audence is added we can
also narrow down the demography. so I don’t mind showing my ads to any gender.
I’m just going to filter the age. parental status and household income again does
not make much of a difference to me. you can also select some content targeting
options for this section basically means is filtering the kind of websites where
your display ad will show so I don’t want my marketing ad to be shown on say
for example a travel website so I can filter all those things here. so keywords
will basically what this will do is you will add a bunch of keywords and Google
will make sure that whenever your display ad is shown that particular website has a close relation with these keywords. the topics again you
can add broad topics let’s search for the topic. band management, marketing, search engine optimization and marketing
and done. so now my ads will only be shown on websites related to these
topics. and the last option is placements where you can basically select the
websites the YouTube channels the apps where you want your
display ad to show. automatic targeting basically means that Google will automatically
expand your targeting to find new audiences for you and do you want it to
aggressively find new audience for you or conservative or none at all. you want
them to strictly stick to the audience you have selected. I generally like to
just stay with conservative automation. use a CPC typically they’ve suggested 12.58
for my ad. I’m going to start with something much much lower or
something like 2 rupees or something and for this I can see that my weekly clicks
is going to be about 1.6K minimum to 3.8K which is great. and finally
let’s create the display ad you can upload existing ads if you download them
just create a new responsive and you can add images or use Google’s free library.
when you click on add there are multiple options – automatically get your website
scanned and pick images from there, upload, use the recently used images, the
previous assets that I have. so I think I have some previously used images let’s
use this one. so there are two kind of images you can upload one is the image
for the ad and another is the logo. so I can use this as
image. I don’t have my logo uploaded for now let me just pick this this youtube’s
logo technically should not be using this. now I’ll quickly fill up this
content a short headline long headline description and business name the final
URL where the user will be taken to when they click on the ad. you can also check
out how this ad will look like on the Display Network on YouTube and on Gmail
for both mobile and desktop. what you just need to keep in mind while filling
these options is that it’s not necessary that the long headline is shown
everywhere. Google could just use the short headline or just the long headline
or just a description based on wherever your ad is being displayed and the real
estate available there. so I’ll just fill these out. the others URL options you can add
tracking template and things like that if you want UTM parameters. click on add
to add group. they want me to add a square image as
well. this is because in a lot of places they might need a square image to create
my ad. there you go the ad has been created. now just click on create
campaign and that’s it the campaign is live. you can continue and look at the ad
group and when the ad starts running you will see all of these stats associated
with your ad. the clicks, impressions click-through rate, CPC and stuff like
that. I already have this display campaign running and like you can see
there are clicks, impressions, click-through rate is about 3%. I’m
paying 0.9 for CPC. and all of that that’s about it for this
tutoria.l I hope I was able to teach you something new. do subscribe to my channel
for more such marketing tutorials.

28 COMMENTS

    Thanks viren for useful peace of information. Could you please help me how to track the conversion in GA as I am unable to do it

    thanks ….could you please help me to know why my ad is not showing up after creating display campaign with placements, topics, creatives and billing details

    Hi @Viren, Nice tutorial for the newbies. Can you please make an video of Google Display Network Campaign for Android App?
    Thanks

    hey Viren can you tell that can i place my own ad to my own website. if yes then how, or shoul google adsense can give me the ad code as html?

    bundle of thank you …. just i want to know do we need to learn photoshop or different software to make an ad ?

    my google ads account doesn't any of these options. It doesn't even look like yours. No option of image ads or others. Just simple campaign.

    Hello maybe you are looking for someone to create the Banners to run on google ads. If interested you can check my Design Sample here: https://www.behance.net/gallery/77646119/Google-Ads-Banner

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