How Long Does it Take for Content Marketing to Work?

How Long Does it Take for Content Marketing to Work?


– So, realistically, how long does it take for all this inbound content stuff to really work? Well, that’s what we’re gonna
discuss in today’s video. – [Narrator] So, what are
we learning about today? (upbeat music) – Hey, friends, it’s Marcus
Sheridan from Impact. Welcome back to the
learning channel, here. In this video we want to discuss this age old question, alright. If I’m gonna do all this digital, this content, this inbound, when can I expect to see some fruit? Yes, if you’re gonna spend the time, the effort, the resources, the money, you want to know the returns. Well, there’s a couple different ways that you need to look at this. So, often times traditionally, when you think about content and you think about inbound, you’re like, alright,
traffic, leads, and sales. How long do they take? Well, that’s contingent
on a lot of factors like, How much content are you producing? Is it good? Are you talking about the right stuff that’s gonna resonate
with the marketplace? And so, that depending on the industry, how well you do it, how
saturated the industry, it’s gonna take, often times, more time, but there’s also an element
that you can feel immediately. Let’s look at it like this. So, let’s say that you
produce a video today that answers a major question that your sales team is
getting all the time. And let’s say, tomorrow
a sales person uses that video, and because
they used that video in the sales process, they got a call back from a prospect that
said, now finally I get it and we want to move
forward with the project. Well, that means inbound
worked immediately. The way that inbound and
content work immediately is that we integrate it
into the sales process, and that’s why on the front end, the sales team needs to be involved, they need to see how to use it and why to use it and
what does that look like? But, when they do, you’re gonna see that fruit on the front
end and then over time, whether it be a 30 day
or a 60 or a 90 day. But over time, you’re
gonna see that increase in the traffic, in the
leads, and the sales and when you do, you have
a true inbound culture. And that’s what it’s all about and that’s how long it
takes to actually work. If you enjoyed this conversation make sure you subscribe and make sure you share it with your friends. And as always, let’s get to work. (upbeat music)

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