Google Ads Tutorials: Maximize ROI with Performance Planner

Google Ads Tutorials: Maximize ROI with Performance Planner


[light music] Performance Planner is a tool that lets you
create plans for your advertising spend, and see how changes to campaigns might affect key metrics
and overall performance. It can help you answer questions like: How will my campaigns perform
if I spend more next quarter? What can I do to take advantage
of upcoming seasonal periods? And how can I maximize conversions while
maintaining my Target CPA or Target ROAS? In this video, you’ll learn how to use
Performance Planner to plan for upcoming periods and forecast optimal bids and budgets. You can grow your existing
campaigns within your target ROI and determine your marketing
ad spend with Google Ads. Let’s get started To access the tool, visit Tools &
Settings and select Performance Planner. Click the plus button to create a new plan. Select the campaigns you’d
like to include in your plan. It’s recommended to choose campaigns
that drive towards the same goal. Next, select a date range: Select any time range in the future. You can plan your performance for
the next month, quarter, or year. Then select a key metric: You can forecast and optimize for clicks, conversions, or conversion value. Click create plan. On the forecast graph, you’ll see a grey dot that represents
your forecasted performance using your existing campaign settings. And a blue dot that represents your forecasted
performance using your planned settings. Click Improve Plan to forecast performance
using optimal bid and budget recommendations. Performance Planner will: Reallocate spend across campaigns to
maximize conversions at no additional investment. Optimize for incremental conversions
while maintaining your key target metric. And allow you to click around in the graph to explore how different spend scenarios could affect the potential performance of your campaigns. The table that appears under the forecast graph shows statistics broken down
by individual campaigns. Each row shows a forecast for
the relevant campaign’s spend, conversions, and average CPA. If you hover over the ‘Diff’ spend, which is the difference between
your planned and existing spend, you’ll see the planned budget and/or
bid adjustments for that campaign. To adjust the parameters for individual campaigns, click the specific campaign you want to change, and then use the side panel
of results to make changes. To give you the most accurate forecasts possible, Performance Planner takes into
account billions of search queries, considers variables like
seasonality and competitor activity, and uses machine learning
to fine-tune the forecasts. Now click compare to easily see your spend, conversions, and avg. CPA, compared across your existing settings, planned settings, and your campaigns’ past performance. If you have a target conversion volume,
spend or avg. CPA, add that here. Entering a target lets Performance
Planner move around your potential spend to help you achieve it. You can use Performance
Planner to get forecasts, however, changes will not take
place in your Google Ads accounts unless you implement them by downloading a file and uploading it via Google Ads Editor. For more step-by-step videos on Google
Ads implementation and optimization, check out the Google Ads Tutorials
on the Google Ads YouTube Channel. If you have any questions, or for more
information, please visit Google Ads Help. [music continues]

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