Google Ads Tutorials: Creating Local campaigns

Google Ads Tutorials: Creating Local campaigns


Local campaigns
make it easy to drive customers to your business’s physical location. This cross-channel campaign type
is solely focused on driving store visits and is designed for
advertisers with offline goals. For example,
a furniture store may use Local campaigns to drive customers to
browse and try furniture in person. Or a restaurant may use
Local campaigns to get more diners. You provide your store locations,
a campaign budget, ad text, images and video. Then machine learning automatically optimises
bids, ad placements and ad combinations so that you can promote your business
across Google properties and maximise your store visits. With Local campaigns,
your ads can appear: on Google Maps, when customers
search for locations like yours or explore a local area within Google Maps. In local results on Google Search when customers search for terms
relevant to your business and its location. On YouTube as a TrueView ad,
where your ads are most likely to be clicked. And across millions of
partner sites and apps on Google Display when customers browse online and use apps,
and are likely to visit your business. To set up a Local campaign,
you’ll need to meet the store visit conversion eligibility
requirements, and be reporting store visits. Only accounts that meet these requirements
will see the option to use Local campaigns. Let’s get started. From the page menu
on the left, click ‘Campaigns’. Click the blue plus button
and select ‘New campaign’. Click ‘Local store visits and promotions’,
then select ‘Local’ as the campaign type. You can choose to either use Google My Business
to select your store locations or, if you’re a manufacturer,
use affiliate locations to select stores
in which your products are sold. If you choose Google My Business,
you can select all locations in your account or a specific subset of locations. Please view the Help Centre for details
on the number of locations required. Continue through
the campaign creation process by selecting languages to target. Now enter a daily budget for the campaign. The default bidding strategy for Local campaigns is
‘Maximise conversion value’. This bid strategy
will automatically maximise the number of store visits
within your daily budget. To view the total conversion value
driven by your campaign you must first set a value for
your existing store visits conversion action. The default value is set to $1 but you can change it
under ‘Conversions’ in the ‘Tools’ menu. Ensure that you’re
following the best practices when setting a store visits value. Enter a start date and end date then click ‘Save and continue’. Continue through ad group creation
by providing your ad text, images and video. Ensure that you provide
multiple ad assets so that the system can test and optimise
for the best-performing combinations. Add your headlines. Enter up to five headlines to
catch the attention of potential customers. Make each of the headlines unique. Now enter your description. Enter up to five descriptions
that summarise your offer. Think about creating messaging
that fits a location-based mindset. Or, include offers like ‘15% off’ that could help entice
customers to visit your location. A call to action informs customers
of how to interact with your business. You can include up to five. Next, click the images and logos box
to upload images to use in your ads. Your campaign must have
at least one image and one logo although you can upload
up to twenty per campaign. Provide logos that are easily recognisable. Use the preview feature
to visualise how your ads may look when they appear across Google channels. Lastly, choose a video
that gets your message out quickly, ideally shorter than 20 seconds. Once you click ‘Save and continue’,
you can view a summary of the settings and your new campaign is ready. For more step-by-step videos
on Google Ads implementation and optimisation check out Google Ads Tutorials
on the Google Ads YouTube Channel. If you have any questions,
or for more information please visit Google Ads Help.

25 COMMENTS

    You should have a link to the page where we can learn more about the eligibility. I've not seen this option in my clients' accounts and i would like to have it.

    Very Useful, thanks. I would recommend people to use the Help center to see what the eligibility rules are.

    Hi, In my google ads account campaign type "Local store visits and promotions" is not showing. What can I do?

    How I can see my advertising campaign on Google after setting up Google advs? Because I set up location in Việt Nam but I live in Canada. How I can see it? Thanks

    Can you please explain new interface of AdWords to promote youtube videos… Thanks in advance

    Hi, In my google ads account campaign type "Local store visits and promotions" is not showing. What can I do?

    Buenas compañeros, llevo una semana con el soporte de Google sin conseguir resolver el problema que tengo con una cuenta de uno de mis clientes en la que quiero hacer las campañas de Locales de GMB con Google ADS pero aunque cumple todos los requisitos la métrica de conversiones en tienda no se activa para que aparezca ese tipo de campañas y el soporte de Google me indica que eso solo lo puedo activar un account manager de google pero este cliente no tiene (creo que tubo hace años) el tema es que aunque en la ayuda de google ads y todo lo que he leído no dice nada del account manager no existe forma de que activen las campañas locales en esa cuenta.

    Me gustaria saber si les ha pasado esto y como lo solucionaron porque estan sentado esperando a que algun dia le asigne un account manager de google a mi cliente no creo que sea una respuesta que pueda darle.

    Muchas gracias.

    Does Google plan on removing the thousands of ad clicks requirement any time soon? There are literally thousands of local businesses that could benefit from this but unfortunately, they don't meet that requirement.

    Hi

    I would like to set this up, store conversions or Local campaign but 'Local store visits and promotions' is not available what should I do or step should i make to create a local campaign?

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