Getting Started with Remarketing – AdWords In Under Five Minutes

Getting Started with Remarketing – AdWords In Under Five Minutes


ERICA: Hi, everyone. I’m Erica from the AdWords
team, and this is AdWords in Under Five Minutes. This video will
help you get started with remarketing so that you can
reach potential customers who have already visited
your website. Let’s get started. [MUSIC PLAYING] Remarketing allows
you to show your ads to visitors who have already
discovered your business and been to your website. When people leave your website
without buying your product or setting up an appointment
for your service, for example, remarketing helps you
reconnect with them by showing relevant ads
as they browse the web, use mobile apps, or as
they search on Google. Creating your
remarketing campaign allows you to
specifically target these users who are already
familiar with your business, and it can be a great way to
convert users into customers and boost your return on
investment with AdWords. So how do we get these
visitors back to your site, and how does remarketing work? AdWords will give you
a small snippet of code to put on your website so that,
when a user visits your site, their cookie ID is added
to your marketing list. For example, you could create
a remarketing list for users who visit your most
popular product’s page. The remarketing tag tells
AdWords to save visitors to your popular product list. You’ll then create an
AdWords remarketing campaign to show ads about
the specific product to this list of
potential customers. The goal of the
remarketing campaign is to remind these past visitors
of the products or services that you have to
offer, ultimately encouraging them to
return to your website, and complete a desired action,
which we call a conversion. When it comes to where we
want to show your remarketing ads to these users, you have
two options, the Search Network or the Display Network. Of course, you can
always use the same list and create one search
and one display campaign to reach these customers on
both networks, if you’d like to. Now you’re ready to create your
first remarketing campaign. To get started, click
on the Shared Library in the left navigation
bar of your account. From there, click
Audiences on the left, and then click the red plus
Remarketing List button. First, you’ll need
to name your list. And for your first
list, you’ll probably want to make it a list for
all visitors of your website, and then, after, make lists
for more specific pages of the site. Next, you’ll indicate who
you want added to your list. For your first list, go
ahead and enter the home page of your site in the box. And for future lists, you
could indicate a specific page of your site in order to
show more specific ads to users, based on which
page or pages they visited. After that, indicate how
long you’d like the user to be a member of the list. We recommend choosing a duration
related to the length of time you expect your ad to be
relevant for the user. After you’ve set that value,
click the blue Save button. So now we’ve created
the remarketing list in the account,
and the next step is to add a snippet of
code to your website so that the list
can accrue visitors. To access the code, click Tag
Details in the Remarketing Tag box. From here, you can send a
direct email to yourself or your website
developer, which includes the code snippet
and the instructions for adding it to your website. After you’ve created the
list and added the code to your site, the last
step is to actually create the remarketing campaign, and
apply the list so that AdWords knows to only serve these
ads to users on the list. To apply the list, click
on the Display Network tab in the row of gray tabs,
and click the Interests & Remarketing button. From here, click the red plus
Targeting button, and then the gray Ad Targeting
button on the next page. Select Remarketing Lists
from the drop down menu, then add your list by
clicking the arrow button to the right of the list name. After you save, you should
see your remarketing list in the Interests &
Remarketing section, and the list is applied. If you want to read
market to past visitors when they search on
Google, then you’ll complete the same process,
except, for search campaigns, you’ll click on the Audiences
tab instead of the Display Network tab, and then click the
red plus Remarketing button. Whether you’re looking
to drive sales activity, gather more leads, or promote
awareness if your brand, remarketing is a fantastic
way to tailor your advertising to users who have shown
interest in your business, and are more likely to
become your customers. Be sure to subscribe
to our YouTube channel. And if you have
any questions, you can post them in the
comments section below. If you have any
further questions, you can find us on social media,
discuss this in the AdWords community, chat to
an online specialist, or pick up the phone
and give us a call. Thanks for tuning in,
and have a great day. [MUSIC PLAYING]

64 COMMENTS

    Informative vid. Just a suggestion, have the teleprompter moved closer to the Lens or use a reflective glass so your presenters can look into the camera as its distracting when their eyes are rolling left and right just off camera.

    Hi – thank you for this remarking video. Is it possible to tag browsers of predefined webpages which are not on my – and then serve these browsers remarkting ads?

    Nice tutorial.Thanks! If there is a website which has daily 10-15 visitors only,so in this case can i set up a re-marketing campaign?or is there any criteria regarding the number of visitors.Please Help.

    Thanks for your Video.I very like it.
    Iam Bui tien,i live at VIET NAM
    I want to run google adwords but I do not understand, can you give me the docs?

    Thank you for this great video! The concept seems to be the same, though the platform itself has changed. An update video would really be helpful.

    remarketing is benifiacal for promoting awarness in the people ? i ask this question because i am only few dollars adwords. please give me answer

    It gets more and more difficult every time you release new things…I spend a lot o money and have a huge mess in my account…but well…will try to catch up.

    Hi, can I upload an email list to ad words and then target the audience as the search the web, enjoy apps, and search Google?

    Somebody explain me this please. I have a subscription site where a member has already signed up and paid for membership. Doesn't the remarketing list force ads to an already existing customer of mine? In that case, s/he would keep clicking the ad – which doesn't do me any help apart from spending my ad budget? Am I missing something here?

    We have two adwords accounts – one for paid ads and one for our Google Grants ads. I assume it's not a good idea to put two different adwords tags on our website? I did figure out how to connect the second paid account to our original analytics account. Our YouTube channel is also under the same account we use for Google Grants. What do you suggest for making sure I properly set up for remarketing

    hello,
    what will happen if i visit 3 different websites with remarketing enabled , which websites ad will be shown to me?

    how do we come to know that our remarketing list is displaying to our prospects because i created the list but it is showing no impressions , clicks etc how does the advertiser knows that the remarketing list is working well ??

    On the e-learning page for this course, the video cuts off before the end. Might wanna fix that. Also, the new layout changed just about everything described in this video.

    Very frustrating and confusing.
    Not a plus, considering coming from Google and targeting "average" business owners.

    We are not arch support, we are foot positioning. a totally new way to think about feet pronation supination and maintaining basic balance.

    This video is way outdated. Google changes the UI and doesn't update their support documentation. Worst help directory of any company ever

    Not great. Showing the (now changed) pages without with someone talking through fast is really difficult guys – this needs to be updated.

    The stupid shared libraries is nowhere to be found useless Tutorial learn. I wish you made it as easy as finding the Facebook Pixel!!

    How do you remove/delete Collect specific attributes or parameters to personalize ads or switch back to the other option? Now that I have selected this, the option Collect standard data available from this data source is locked out. See image below. I was just trying to get an idea of what was possible but now seems like there's no way to delete it.

    this is what you do, as this video is way old.
    1. Go to a specific campaign (that will take you to the ad group)
    2. Click the blue + button
    3. scroll down to audience
    4. click the 3rd box "How they interacted with your business"
    5. then you'll see the choices

    Man, wish Google would update this stuff! Took me 60 minutes to figure it out.

    Hello Adwords My Views are still the same even though people are watching .. my views are not moving .. what seems to be the problem

    Do we call this a Remarketing campaign? Campaign settings: Shopping type

    .

    Merchant account id chosen

    .

    Audience : Remarketing list of all website visitor

    .

    Targeting option: Bid only

    Will this campaign show our ads to only Remarketing list users or new users too?

    I understand nothing, this is supposed to be for users isn't it ? not for developers …. so excuse me, mortal human beings don't get this lingo. This needs to be so so so much down to earth.

    Hi nice and valuable post, I believe your services are very useful for startups to big organizations, how can I find the best Digital marketing agency in Hyderabad who will generate quality traffic to my website.
    https://boxfinity.com/digital-marketing/remarketing.php

    Google this is the old platform… (You know: The one with solid user logic around it… Not the new platform…which should still be in beta…) take down…

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