Get Fact Up #24 Content Marketing Through Podcasts

Get Fact Up #24 Content Marketing Through Podcasts


– Hi, I’m Chris Hogan,
founder and CEO of MeMedia. It’s time to get fact up. We’ve all heard about content marketing, and how valuable it is for your business. But content marketing
isn’t all about blogging. There’s plenty of other
types of content out there for you to generate and
share out to the world. One of those that we’re
sharing with you today is podcasting. Podcasting is generally
consumed on the move via a smartphone device and two major applications. One being iTunes on the iOS platform and Stitcher on Android. While smartphones allow us to
stay connected all the time, they’ve also allowed for
this huge boom in podcasting, which allows people to listen
while they’re on the go, driving in the car, or
doing mundane tasks, like mowing the lawn or doing the dishes. This is one of the pivotal reasons why podcasting has become so popular. And also, with those
niche topics out there, you can listen to exactly what
you feel like listening to right now. This is the perfect opportunity to target your ideal client while you have their undivided attention. Remember, they’re doing a
mundane task or something else that stops them from being
engaged with other human beings, or other things to distract them. So you have their undivided attention. Last year alone, iTunes recorded
one billion subscribers. Wow. You can podcast from
practically anywhere these days. Microphone technology has come a long way. MeMedia choose to podcast from
right here at Burleigh Heads in our studio. But also out there at live events. You can mix it up any which way you choose and get some great content worth sharing. So how can you use
podcasting for your business? MeMedia have found, through our research, that the conversational type
of podcasts perform best. It works best when there’s
a conversation happening. For the listener, being
part of a conversation they otherwise would not have had the opportunity to be
part of, is truly awesome. So how are you going to use
podcasting for your business? Obviously you can choose to shoot video and then strip out the audio thereafter and produce two different
types of content, one visual, one audio. Or, you can just go straight
down the audio line. MeMedia have really enjoyed
creating podcasting content. And so we’ve created a community project called Mentor Revolution,
which shares mentor stories for the budding entrepreneur. MeMedia are always looking for new mentors to share their story and help
young entrepreneurs grow. If you think you’ve got a
great story worth sharing, make sure you get in touch and become part of the Mentor Revolution. Or you can click to watch
some of those podcasts here from this blog. As with all content you create, make sure your information
is entertaining, educational or inspirational. Or all three, if you
think you can pull it off. But don’t just go out and create a commercial for your business. Or someone else’s, for that matter. Offer some serious value. MeMedia don’t believe there is an ideal time frame to
create every podcast for. Your audiences will have different times when they can listen
for longer and shorter. So mix it up a little. One additional side note
is that in a recent survey of 300,000 podcast listeners, up to 63% of those listeners purchased something after listening to a podcast. Advertising shouldn’t
be completely removed from the podcast. It just shouldn’t be the main topic. So, in that same survey, 71% of listeners said they’ve visited
the show host website, or a referred website. And 62% said they considered
a product or service that had been advertised via the podcast. As mentioned before,
podcasting can fit well into your content marketing strategy. Producing video or audio will allow you to reach out into other spaces,
with other types of content. As part of your content
marketing strategy, generating podcasts can be
done via video, audio or both, allowing to reach out into other networks with different content types. And that’s definitely a good
thing for your brand’s reach. So of course, if you’re
going to start producing your own podcast, it’s best
to take some listening lessons from the best podcasts in the world. One of our favourites
is Entrepreneur on Fire. We’d absolutely recommend
you listen to that one. There’s plenty others out there but it will depend on your niche. So do some category searches, do some [[[ searches. I’m sure you’ll find a
podcast that’s right for you. Again, you can listen on an iOS device via the podcasting app. Or on Android, via the Stitcher app. Enjoy your podcasting, and hey, maybe look up Mentor Revolution
and give us a listen. So for your listening pleasure, we’ve listed many more
podcasts in this blog. We hope you enjoyed this week, thanks for coming to Australia. We’ll see or listen to you soon. Ugh, valuable, valuable. And how valuable, how valuable it is. How valutable it is.

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