Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing


There’s two major advertising platforms out
there. There’s Facebook, and then there’s Google. Which one should you use? Hey, everyone. I’m Neil Patel, and today I’m going to break
down the difference between Facebook advertising and Google advertising and show you which
one you should use for your business. First off, Google is intent-based. So with Google AdWords, people type in based
on what they’re looking for. Buy a cheap cellphone, cheap hotels in Las
Vegas. These are all examples of things that people
would be typing in. That’s what Google AdWords is great for. When someone types in auto insurance on Google
AdWords, the chances are they’re looking for auto insurance. On the flip side, with Facebook Ads, there
really is no intent base. With Facebook Ads, you can’t just go and create
an ad being like, “Hmm. I want a ton of people to buy our auto insurance,
so let me just create an ad that says ‘Auto Insurance. Buy now. Get Geico right away.'” That won’t work. Why? Because people who are on Facebook are looking
to connect with their friends. They’re looking to look at pictures, videos,
people’s walls. For that reason, your ads won’t convert the
same way that they would on Google. If you’re an intent-based business where you’re
selling products or services and you’re just going to go after people who are looking for
a specific intent, such as they need consulting help, they need accounting help, they need
to buy a product or a service like an iPhone or a leash for their dog, whatever it may
be, Google AdWords is great for that. If you want to go after a broad audience,
that’s what Facebook is amazing for. For example, if you want to go after women
who are interested in beauty because you want them to know about your new beauty product
that’s revolutionizing the industry, Facebook is amazing for that. The main difference is Facebook’s for a broad
segmented audience, such as like beauty, people who are car enthusiasts, people who are business
owners. With Facebook, you can create ads that drive
people to a landing page. That landing page shouldn’t just be, “Buy
my product right now. It’s cheap.” The ideal way to convert people from Facebook
is to first give them some educational information, such as a blog post that breaks down why your
product or service is amazing, what they’re going to learn, maybe drive them to a webinar
first, and then from there, convert them into a customer. Again, Google AdWords is for intent-based. Facebook is to target a whole category segment,
such as beauty, automotive, business owners, and then from there with Facebook, unlike
Google, you don’t send them to a page where they can buy right away. It’s more sending them to a page that educates
first, and then gets them to purchase. If you’re selling a low-end ticket product
on Facebook, you can drive them to a check-out page or a product page first,

33 COMMENTS

    Read my mind with this one Neil, thanks!

    Nevertheless, there's a ton of people who are making tons of money from Dropshipping products through Shopify; marketing through Facebook Ads. What do you make of this? Are you suggesting that Google Ads would be much more effective?

    Hey Niel Really appreciate your efforts for creating such informational videos for all digital marketers 👍

    hey neil, bro you are like on steroids, pumping content every day ( my FB timeline is flooded with your content ).. is this some kind of challenge you have given yourself

    Thank you! I was just about to search Youtube for ways to advertise on Google, and this came up in my subscribed videos. Perfect timing! Very informative.

    Hey Neil Please use good mic, there is lot of noise in the background. BTW video is killer loved it 🙂

    Love all your video's! This one has me puzzled. I run a golf school, which would you recommend? Thanks, Your biggest fan! Greg

    Hi Niel, all your videos really help me with my business. I run a blog, but facebook ads has not been converting for me. Should I try google ads?

    Hi Neil, I just barely passed google search certification and it is so hard but I think its my first step to learn digital marketing. But thank you so much for this video because now I know what platform to study next.

    Dude is the truth… Been rocking with him for a sec and I always get results when I run a campaign

    I am selling a low ticket product – using google but the cpc isn't allowing to be profitable despite the fact my landing page is amazing.

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