Does Blogging Still Work In 2019 | Neil Patel

Does Blogging Still Work In 2019 | Neil Patel


There’s over a billion
blogs on the internet. Should you even waste
your time with blogging? Hi everyone, I’m Neil Patel. And today I’m gonna share with you if blogging still works in 2019. (calm electronic music) Before we get started
make sure you subscribe to this channel. The reason I want you to
do that is when I release the next marketing video,
you’ll get notified. Now I have a question for you. Do you have a blog? If you do, leave a comment with yes. If you don’t, leave a comment with no. Before I answer the question
if blogging still works in 2019, I’m gonna give you some tips on how to get the most out of
your blog and then of course at the end I’ll answer the question. The first tip I have for you
is don’t focus on quantity, focus on quality. With over a billion blogs,
just imagine how many pieces of blog posts getting
written every single day has to be in the thousands if not hundreds and thousands. I don’t know what the exact numbers. But I know there’s too
much content on the web. So much so that most of you
guys aren’t going to read it. Just think about the basic
math if there’s over a billion blogs and let’s say there’s
7 billion people, roughly, in this world, there’s
one blog every seven people that’s too many blogs. So don’t focus on just writing
and regurgitating the same information that’s already out there. Make sure anything you’re
writing is new and unique. The web is craving for new information. Very few people are writing
something that’s unique and hasn’t been out there before. If you do that you’ll
get more social shares, you’re going to get more backlinks, you’re going to find
that your blog posts will rank higher on Google. So don’t focus on
writing every single day. You could write once a
week or once a month, pick whatever time you have and focus on writing
amazing high quality posts. The second tip I have for
you is respond to comments. When you get comments on your blog. You need to respond. Think of a blog as a
communication channel. If a friend was talking
to you and they ask you a question and you don’t
respond that’ll be rude. That goes with your blog as well. If someone asks you a
question you need to respond. Someone leaves a comment,
should at least respond with thanks even if that
comment doesn’t say much and if you’re not getting any comments, at the end of your blog post
end it with a question mark. By ending it with a question statement not just a question mark
but a whole question, you’ll find that all
encourage more comments. The third tip I have for you
is to encourage conversations. The way you do this is make
blog posts conversational. You want to use the words you
and I within your blog post. By using the words you and
I, it makes your blog posts feel more like a conversation
such as wouldn’t you love how to double your search
engine traffic, I know I would. Everyone says search optimizations
hard, but you know what, It’s not impossible and today
I’m going to share with you how I doubled my search
traffic and you can too. Now I’m just making that up. I didn’t read a blog post
on that, I probably should. But you can see how that’s conversational. By creating a conversation you’re going to get more comments. You also find that when keep
it blog posts between five and six lines, It makes it easier skim. And the easier it is to skim your content, the more comments and
conversations you’re gonna create. The fourth tip I have for
you is your blog isn’t gonna just miraculously get visitors and then convert those into customers. Most people like my blog getting all this traffic but I’m getting no
sales, no customers you know why? It’s because you’re not
adding call to actions. It’s okay to promote your business, it’s okay to promote your
services your product if you don’t, you won’t
get sales so put call to actions in your sidebar. Look what I do on “neilpatel.com” If you read my blog,
you’ll see call to actions that drive you to my services
page or my homepage and it’s a great way to generate
more leads and sales. The fifth tip I have for
you is to collect emails. Have you heard the saying
the money’s in the list, it’s a very common thing in
the digital marketing world. If you collect the emails,
leave a comment with yes. If you don’t leave a
comment below with no. Emails is one the most important things. You need to collect emails. If you have to take one
thing away from this video. Go and collect emails. You can use a ton of free
tools like “hellobar.com” to start collecting emails. Think of email collection as indeed. If you want a random person
on the stream be like, will you marry me? Imagine me with a ring in my hand. And if you said that most
people doesn’t matter, if you look like Brad Pitt,
or Angelina Jolie, or Ronaldo, or any popular Kardashian, most
people are going to say No. Why, because they don’t know you. But the moment you get to know people, they’re much more likely to say, yes. You date someone for a year
or two and then you ask them to marry you, they probably say yes. If they don’t better get out of there. Now what you want to do is
collect emails and using tools like hellobar, you can
create like a lead magnet, where you’re showcasing
something like offering a free Ebook, double your traffic in 30 days. That’s example of an
Ebook that I can create. Doing simple things like that will capture you way more emails. The sixth I have for you is start collecting push notifications. Similar to email, push
notifications is easy way to get people back to your site. Using tools like subscribers
is a great way to get people to subscribe just with
a click of a button. Then when you release a new blog posts, you can notify and also I love this because then through that push notification list,
you can also promote your products or your services. The next if I have for you
is leverage MobileMonkey. It’s another free tool,
it leverages Chatbot. It’s super effective, I
love it to death and it has amazing click through rates. I was talking with a guy
named Ryan from HubSpot the other day and he was mentioning and now he works at G2 Crowd but
he was mentioning how he gets over 90% click rates through Chatbot. Just imagine that 90%. You’re lucky if 10% of your
email list click through. He’s talking about 90% and
I’ve seen similar numbers. It’s very effective, I’m not at 90, but I’m above 70% right now. And of course over time it’ll
go down but it’s still high. And the last thing and I mentioned I’ll cover this at the beginning. Does blogging work in 2019? It does, it’s just changed. Before you could create
blog posts on anything, you’ll get traffic,
you’ll rank high on Google and you’ll do well. That doesn’t work anymore, unless you’re writing
unique, amazing content. And you’re putting in the time and effort to do all these other things. So just push people from your blog to your products and services to call
to actions or collect emails or leverage push notifications. You wont do well, it’s a
combination of all those things that will make blogging do well in 2019. So thank you for watching. If you want me to help you grow
your business, check out my Ad agency Neil Patel digital
and again if you liked this video, make sure you like
it, comment, share it, and tell other people about it.

100 COMMENTS

    Another really great video. I have to go back and watch it again to get all of the great tips you mentioned!

    Thanks for sharing Neil, these are great simple tip that's essential for any blogger that wants to grow their blog. Of course, blogging still works in 2019 and it will continue to work for as long as people continue to use the internet to get information.

    Neil, I say this with love: You look like professor X if the cast Aziz Ansari instead of James McAvoy. I love it. Thank you for your awesome work, it's really consise and I like that I can see you using your suggestions.

    I thought this was one of the most well put together YouTube videos I have seen. I almost never subscribe to things. I subscribed.

    Yes…waiting to hear what you have to say about it too…
    I try to collect emails but need to amp up the creativity in going after them!

    Yes, I have a blog. I focus on bringing awareness to those who don't realize how toxic commercial cleaning products are for your health and well being.

    No, I do not have a blog. I want a personal story type about my family life. I also can’t seem to figure out a name for a blog.

    Thank you so much for sharing. I have a lot of blogs but kept only one running and stopped working with the others. It took me awhile to make a working blog. I am very glad I did. I have a good following and people comment on my stuff now. I always communicate to my readers as if I am posting to the reader themselves. People feel comfortable when you put them as the most important topic in your posts. I still consider myself as a internet baby bat, I am still learning how to fly. Since 2018 my blog has become popular. I post unique stuff so that helps me to get people interested, also I have been all over the internet since I was 17 now I am 38 sharing my life with the world. I am known for my poetry mostly. I already had a small following before I started my current blog Gothic Realms. I am in the process of deleting my old blogs and transferring my work to my current blog. I didn't realize until I started doing that how much I have been doing online. I am kinda naive and blind to certain things so it takes me awhile to see things unless I already engaged with it before. I am an autistic woman so I do things a little differently. I have improved my writing skills because of blogging also my business skills are getting better too. YouTube has helped me to understand a lot as well. People like yourself are the big reason people like me are improving and developing. I am very grateful for the YouTube community.

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