Do People Even Click On The Ads For Plastic Surgery?

Do People Even Click On The Ads For Plastic Surgery?


Do people even click on the ads for
plastic surgery? Hi, my name is Dan Goldstein. I get
questions about Pay-Per-Click and Google AdWords all the time from plastic
surgeons, and I’m happy to answer this one. The short answer is yes, they
absolutely and click on the ads as long as the ads are well written. They really are engaging
and compelling for consumers to click on. I will tell you a lot of people skip
over the Pay-Per-Click ads, but you can count on somewhere between 17 and 20
percent of each person who does a search. Whether it’s plastic surgery or any
other topic actually clicking on the pay-per-click
ads. We know this is true because Google makes billions of dollars and it makes
it specifically because of the Pay-Per-Click ads. So if you’re
considering ways to grow your plastic surgery practice and organic is not
getting it done, or maybe it is getting it done but you won’t even grow up
beyond that, Pay-Per-Click is an excellent tool to really take advantage
of. People will click on them. What you need to do though is spent time refining
the ads, refining the landing pages where the visitors will go
after they click on the ads, and making sure that the offer that you have is
compelling enough so that a consumer will actually contact the practice after
they click on the ad. That’s the key. Your goal is just to have them click on
the ad, its to have them engage with your practice and come on in. And of
course you want phone calls not email so make sure that phone numbers very
prominent on the landing page. I get questions like this all the time from
plastic surgeons about all aspects of web marketing, and if you’ve got a
question I invite you to call me. You can reach me at 303-396-1204 or email me
directly at [email protected] Thanks for watching!

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