Digital Marketing Q&A – Hump Day Hangouts – Episode 249

Digital Marketing Q&A – Hump Day Hangouts – Episode 249


Unknown Speaker 0:02
Alright, Hey everybody. Welcome to Hump Day Hangout. This is Episode 200. And I forgot
to look at the page 49 to 49. Holy moly. Alright, well, we’re getting there. We’re coming up
on an anniversary here pretty quick. But first of all, just want to take a minute we’re going
to stop Say hello to everybody. And then we got some good stuff coming up for you guys.
We’re going to get into that. But let’s see her non you’re not wearing your Semantic Mastery
shirt. You really threw me off today? Unknown Speaker 0:28
No, but I am learning to sticker Unknown Speaker 0:32
wearing it. You’re holding it. Unknown Speaker 0:36
I can put it on like Unknown Speaker 0:39
now now. Okay, so now I’m working. Unknown Speaker 0:41
There we go. Alright, Unknown Speaker 0:43
so what’s everybody so it’s really good to be here. I’m excited about powerful. And now
I’m also holding this going right here which is which is something little something something
I’ve got for attendees. So lots of good stuff, not only a lot of good information, but also
a lot of a good action on stuff people are still raving about fulfil live 2018 so polite
2018 is going to be Unknown Speaker 1:05
even better. So excited to be here. That’s awesome. And in case anyone didn’t know the
coin that Hernando was holding up his coin that was only given to attendees at hopefully
live 2018 word on the street is that there will be a new unique one for 2019 attendees.
So Unknown Speaker 1:23
come join us. Unknown Speaker 1:25
Bradley, how you doing? Unknown Speaker 1:27
I’m good. Happy to be here. So Unknown Speaker 1:28
is it locked on me? Or are we back to? Unknown Speaker 1:31
I think we’re back to normal deal. I don’t know. How can you guys can anybody confirm? Unknown Speaker 1:37
Yeah, go ahead and start talking all I Unknown Speaker 1:39
mean, is it showing me now or what? Unknown Speaker 1:42
It’s, this is an odd. We get used to this. And I’m we’re also out of out of order and
how you greet everybody because now I’m like number two how that happened? Unknown Speaker 1:54
You’re actually number one. It’s we’re just gonna go with it. You know what? So yeah,
we’ll just keep rolling. But Bradley, how you doing today? I’m good. Unknown Speaker 2:00
I’m good. Happy to be here, Unknown Speaker 2:01
man. It’s showing you so showing the speaker I’m just confirming Unknown Speaker 2:04
so good. Thanks, Unknown Speaker 2:07
Marco. How you doing? Unknown Speaker 2:08
Speaking of anniversaries, dude. Two weeks from today was the day Unknown Speaker 2:16
that SEO was turned on its head. Unknown Speaker 2:20
August 29 2014. It’s coming up four year anniversary of something that doesn’t work. Imagine that.
Imagine that four years of it not working. Here we are. And we’re going to be celebrating
we’re going to be giving good stuff away. It’s a it’s we’re actually going to celebrate
it two weeks from today, right? Just so people know to tune in one hour early in two weeks,
and we’re going to give them good will give good stuff away in prizes or whatever coupons,
just whatever. It’s going to be fun. And we’re going to show you how it’s still not working
in 2019 Unknown Speaker 3:00
so Marco What is it that’s not working? Unknown Speaker 3:04
Oh, why is a cabbie didn’t even know that Dr. Stephen Teesside’s don’t work? has nobody
told you have you not been paying attention? Unknown Speaker 3:13
Yeah, it’s good. You know, everywhere we go, we everywhere we go. It sounds like we’re
out there traveling around or something. But yeah, you know, come across that all over
the place. Unknown Speaker 3:21
That’s not going to work. You got to do this other stuff. Or, or for four years ago, when
when we launched it. And then we did the relaunch I think two years later, everyone kept saying
well, don’t you think Google is going to shut close that loophole at some point? Well, four
years later, we’re still benefiting from it. So those that you know that’s that you know,
kind of like scarcity mindset versus an abundance mindset type thing you know what I mean? Like
what if what if what if we can always what if yourself out of doing anything is my point
so we’ve been taking advantage of it while it while it works, which is four years strong
now. So Unknown Speaker 3:56
I’d say it’s, it’s fear, isn’t it? It’s just people it’s one of the things that I’ll be
talking about powerful live by the way. It’s part of my message is fear man, people are
just so scared of every Imagine if that person who was so scared because that came up in
2014. During the during the release somebody mentioned that imagine that that person that
taken action and four years later had continually continuously excuse me taking action. I’m
how many people are out ranking their competition with Dr. XG sites on embeds link building.
And how we do in Semantic Mastery, man, just imagine. Unknown Speaker 4:43
All right, sir, Unknown Speaker 4:43
definitely. So last but not least, sorry to cut you off Bradley. But Chris, how you doing?
Man? We got you on video. This is the real deal. Unknown Speaker 4:50
Yeah, family doing good. Unknown Speaker 4:55
I think of Marcus said like, actually hit another point. Unknown Speaker 5:00
Like, every time that I actually apply it Dr. stacks and stuff. It’s literally like,
I’m the internet, which Unknown Speaker 5:08
is just too good to be true. You know, like, people don’t believe it, until they see it.
And then they always think like, we’re doing some magic. But yeah, it’s super simple. You
just could apply it stick to the plan and execute. Unknown Speaker 5:23
You know, you bring up something good, Chris. And Dave, I don’t want me to put you too much
on the spot. But if you can find that you remember that Facebook thread you had where
you went through how you did that at the affiliate kind of short promo, and the results you got
in Facebook, you want to post that on on the page. And people can go check that out. Because
I think this is a really good example where people are like, Does it still work? What’s
going on? Yes, Chris did this. He did these three things. And like, this is what happened
is pretty awesome. Unknown Speaker 5:48
Yep. Sure, let me find it. Unknown Speaker 5:50
Good deal. And while we’re talking about Chris, real quick, before we get into some short
announcements and answer questions, you know, sometimes I’m a few hours off from these guys.
And I’m like, some kind of a pain or I’m, you know, got this or that going on. Chris,
what time is it for you right now? 10pm 10pm we’re getting started. And Chris is up at
10pm on his time doing this. So I just want to say thank you for showing up and doing
this because man that that. That takes a lot. I’m asleep at 10pm. So get on it. Real quick.
You guys. Before we get into the questions, I wanted to go over some quick announcements.
If you’re just watching us and wondering, you know, for watching for the first time
and wondering what the hell’s going on here. We are going to start answering your SEO digital
marketing questions. But you are in the right place. This is the place to be every Wednesday,
go to Semantic mastery.com slash HD questions. You can ask them live we, you know we of course
want you to join us live ask questions. So you can interact, you can clarify. You can
talk to the other people who are viewing but we understand too. If you can’t join us live,
whether you got a client call something came up, you can always ask your question ahead
of time and then go check it out on YouTube. The next step after that is definitely to
pick up the battle plan. All right, go to battle plan dot Semantic mastery.com is where
people say hey, what’s the first thing I should do? Is there a course I should take? Is there
something I should learn? Just go get the battle plan. It takes care of all of that.
And when you’re ready to take things up several levels, you want to join a real community
of people who are trying to grow, whether it’s their own agency, whether it’s their
own business, come join the mastermind, right and you can find out more about that at mastermind
dot Semantic mastery.com. And last, but certainly not least, if you know that doing things,
or rather getting things done for you is the way to do it. Whether you’re outsourcing whether
you are leveraging us via MGYB getting done for you services is such a great way to do
this because you could turn around and resell to clients or provide the service and then
add to that. So MGYB dot CEO go check it out. It’s where you can get syndication networks,
press releases link building drives tax done for you all of that stuff. All right, and
we really do practice what we preach guys, we mean it. These came about from you know
us using this ourselves and then turning around saying well, we got the process other people
are asking for it, why not? So go check that out if you haven’t yet and then subscribe
to our YouTube channel help us stay up to date as well as these videos and other stuff
we post from time to time. So other than that, Hernan touched on it real quick on perfectly
live, we talked about that. But if you haven’t picked up your ticket yet, you can go to Whole
Foods live.com it’s going to be in Denver, can be October 11 12th, and 13th 11th is the
VIP day, we’ve got a fun time, where everyone can get together a little bit more relaxed,
get to know each other and have a good time and then dive into the heavy stuff on the
12th and 13th. If you want to join us to find out more you can go there, grab your ticket.
If you have questions about it. Just email us at support at Semantic mastery.com Alright
guys, do we have any other announcements before we get into it? Unknown Speaker 8:53
I can’t think of any. Unknown Speaker 8:54
All right, let’s do it. And I don’t even have to say cameraman anymore. So this is awesome. Unknown Speaker 8:59
No, but Unknown Speaker 9:00
gotta try to Unknown Speaker 9:02
share the screen for how to do this again. There we go. I’ll get used to it eventually. Unknown Speaker 9:07
All right. So Bradley, Unknown Speaker 9:10
what’s up? We do can see your screen. Unknown Speaker 9:13
Okay, good. Alright, so we’re going to start with Ivan. It looks like so what’s up five
and he says, Hey guys, I created a branded tier one syndication network for a friend
who has a local business beauty niche and I want to start publishing to it, but I don’t
have access to the main site yet to create an RSS feed. What would be the most effective
way to start the process blogger, WordPress, the free versions? I was thinking of using
the RSS feed from the GMB briefcase. Yeah, you could do that as well. I mean, if you’re
already posting to the GMB stuff, you know, as GMB through the auto poster than that,
I mean, that’s not a bad idea. You could you could try to do it that way. But yeah, if
you don’t have access to his self hosted site yet to where you can start blogging directly
on there, then you could use the branded blogger or WordPress or Tumblr site, even Tumblr seems
to be really strong right now I’ve got a couple. Well, for example, my new business that I
recently started in the last few months that if you do a brand new search, the syndication
network, the Tumblr property from the same syndication network comes up on the first
page for that. And I’ve noticed that on a couple of other recent client examples of
mine were so tumblers is strong right now. And that kind of stuff varies. Sometimes it’s
WordPress, sometimes it’s Tumblr, for oddly enough, blogger doesn’t typically rank all
that well, unless you purposely do a lot of stuff to get it to rank like link building
and stuff. But so yeah, I would, I would recommend using, you know, blogger, WordPress, or Tumblr,
as you know, from the branded syndication network as the trigger point until you get
access to it, that’s not a bad idea to do that. So also, if you’re using press releases,
you could also use the press, if you’ve got your own subscription, the press advantage,
that’s an RSS feed there that works really well the syndication, the syndicated press
releases look beautiful, they come out looking really nice across the blog properties within
the syndication network. If you don’t have the RSS feed, but you’ve been you because
you don’t have your own account in but you’ve been using MZYB services for press releases
just right to support we can get you the RSS feed for that particular organization. So
that each time you publish a press release, it will also update the syndication network. Unknown Speaker 11:28
You guys want to add to that? No, not me. That’s perfect. Unknown Speaker 11:33
Okay, cool. Unknown Speaker 11:35
Okay, Ernest is up. He says, Hey, guys, I’ve been following the battle plan is directed
on average is taking about two weeks to get orders back from the empty YB. Store. If I
placed an order for the entire battle plan at once in the future, will this help speed
things up? That’s a really, really good question. I can’t really answer that one marker, maybe
you’re the best suited for that one. Unknown Speaker 11:54
And no, it won’t know it won’t, because it has to be done in a certain order, he has
some places or his orders. Preferably, you would need to have your syndication Academy
or your tier one branded in place, so that you can submit it, when you order your Dr.
Stack, let’s decide. And then that should be in place. So that you can go ahead and
order the embed, and or the press releases, right you need your NAP. And anything that
you want to link to in the drive stack and the T shirt or TT one branded, whichever the
destination you do to one of the destinations that you choosing in the press release. And
then, of course, the embeds that you would do. And then of course, the link building.
So everything is there’s a method to the madness, I wouldn’t just skip it, or order it all at
once. I mean, you could, but then we require for you to submit the information within 30
days, because other times that we’ve done it, people simply just since they haven’t
ordered already, they don’t give us the information and we need to get the process moving along.
But that still would not speed it up because it takes time to build it. syndication network
takes time to build dr stack plus g site. And I guess everything else could be built
it and held. But then you’d be running against the against these time limits that we set
inside the inside MGYB. What we do return the money if if we don’t get the information.
So I wouldn’t want to want you doing that I would want you to follow the battle plan.
It’s set up the way it’s set up for a reason. This way, you get full effect on everything
that you when you order that those embeds and that link building to everything else
that you’ve set up along the way. That’s when the true power comes through when you start
skipping or doing things other ways. That’s that’s when you when you don’t get the full
effect. So I would say Unknown Speaker 13:56
no, no, you’re not helping yourself any Unknown Speaker 14:00
would suggest well, or just make a request maybe that we can chat about during our corporate
meeting, perhaps about maybe and I know we’ve talked about this in the past on you don’t
have to answer this now Marco, but I’m just planting the seed but creating packages where
you could just buy everything, you know, at once, and it would be done in succession.
Like you know what I mean that that order, like you would submit your details. But that’s
that’s not a bad idea. I know recently, like, for example, with the link building or embed
packages there, or excuse me, the embed services. There are like package levels in there now
which are, which are great, I think that’s going to help people make better decisions
as to what they need to purchase in order to get the results that they’re looking for.
So maybe we can do something like that on, you know, in the coming weeks or months for
actual like all of the different components together as put them into sort of a package
level that somebody could purchase. And then submit all their details up front and we would
build them in succession and that would resolve the potential 30 day issue thing with the
word order details, if that makes sense. So anyways, just planting the seed for that that’s
something Unknown Speaker 15:02
No, no, we don’t we do have all of these packages in mind, right where you can do one of or
just everything all at once. It but it all has to be built into the store. And that’s
what takes the most amount of time. Unknown Speaker 15:17
Well, I guess we’ve got to start cracking the whip hop. I’m kidding. I know. I know
the guys have got their hands full and getting everything in there that we want. So Alright,
the next one’s up. This is an interesting one. I started reading it and I’m not quite
sure I understand exactly what the question is. But I’m going to read through it anyways,
I’m going to take a stab at it and see what what I can what I can come up with hi Semantic
Mastery team, I’d like to have your advice before buying anything you’re done for your
store, which is MGYBCO have a French website which shows my choirs network in France, means
I have six choirs in five different cities in France. Of course, as every choir, we rehearse
together person each week, I want to know what is your advice for me to rank best with
your services as a French website selling local subscription to choirs in different
cities? Thanks in advance for your help. Uh, I’m kind of lost on the question. I just don’t
know exactly what it is that you’re asking I maybe because I don’t understand the whole
choir thing and everything else, or what your business model is, you say you’re selling
subscriptions, I don’t understand really exactly what it is that you’re selling. So my answer
to you would be as far as the syndication networks, is if you have a different network
for each different city, which you can do, you don’t have to do that though, you can
use a syndication network for one brand. So if it’s the same brand, and I’m assuming,
you know, I don’t know, it could be you have different choirs in each different city that
are like different names or something like that, and you’re trying to brand each one,
then you’d want separate syndication networks, or it could be one, you know, name brand for
a particular choir name for the choir, that you want to use, and you want to promote it
in six different, you know, five or six different cities looks like five different cities. In
either case, you could use, well, if it’s all separate, then you’d want separate syndication
networks, if it’s one choir that you want to promote in five different cities, and you
could really just use one network. Now what I’ve always mentioned in the past, like let’s
put this on a more local type, like business type. Unknown Speaker 17:32
Let’s let’s try to describe it that way. Because that maybe that’ll make more sense. At least
it does to me, if I had a brand that had five different locations, right, so a company that
a business that had five different locations, what I would try to do is promote that one
business through one’s branded syndication network, in all five cities. And there’s ways
to do that, for example, if you have a website that you’re going to be blogging content to
are using as your content distribution engine to your network, or could be a YouTube channel
for that matter. You could create silos within either the website or within the YouTube channel,
using playlist is how you would create silos and YouTube channel. And they would be optimized
for each location. So that each time you publish a new piece of content, you would put it in
the correct location silo. And it would be it would go out across the same network and
you build up authority and you theme it over time that way. So that’s one way that I would
do it. Because it’s it’s easier to manage it’s one branded network that you maintain,
you can do a ton of additional like off page SEO stuff to it like link building embeds,
like we just talked about, add it to a drive stack, then do link building and embed beds
and link building to the Dr. Stack properties, just a ton of things that you can do to that.
So I prefer to do as much as I can with one branded network, if that makes sense. However,
if you find particular areas that are more competitive, you’re not getting the SEO traction
that you want to, then you can always add a location modifier to that brand name and
create create a location specific network that then you could publish directly to for
any content going into that particular location or that area to promote that area could go
into that location specific network. Again, I prefer to use one network if possible, and
get it what you know, push that build the authority up in that one network as much as
possible. Now, if it’s five different brand names, five different choirs and totally and
each with their own location, in that case, then you’d want to use five separate networks.
The idea is to first of all, publish regularly and consistently, whatever you’re using to
trigger publication to the network, right. Again, either it’s going to be a blog, typically,
it can be many, many things, guys, but it’s usually either a blog or a YouTube channel,
then you want to publish regularly and consistently to that so that it’s syndicating across the
network. And again, regularly regular and consistent is important. That’s key. But second
of all, you can power the network up like I do, as mentioned, you can do link building
to it, you can have a drive stack built and include those syndication network profile
URLs in the drive stack. Then from there, you can do embeds and link building to the
embeds and link building directly to the drive stack and all of that. So there’s a lot of
things that you do press releases, once again, it’s a great strategy to get, especially in
something like acquire, which is kind of like you know, entertainment, that kind of stuff,
I would recommend that you also promote those, when you have concert events or choir events,
whatever you call them. You could also do press releases to publish an announcement
announcing the event, the upcoming event. And that’s a good way to get traction. And
it’s just an excuse to publish additional press releases as well. So you fit all those
components together the same stuff that we’ve been teaching now for, you know, a long time.
You stack all those things together, and it should work really, really well. Now, who
wants to comment on that? And Unknown Speaker 20:50
yeah, I would, I would tell him that the battle plan is perfect for what he’s doing. Follow
that. We don’t do French NMDUIBINSE his website is in French and he’s targeting French audience.
You’d have to do your own syndication network, you’d have to do well, you could send the
description, I guess, in French, and we could do it that way. I don’t know. But we definitely
will not do a dry second g site in French. He would have to do that himself. He would
have to learn how to do that. Unknown Speaker 21:22
Yeah. Well, I mean, the only thing I could Yeah, that Dr. Stack, you’re right, that would
be really difficult. As far as the syndication network, we could build it in English, and
then he could just, you know, yeah, publishing in French to it. And that would be fine. That
Yeah, Unknown Speaker 21:36
that was that was what I was about to say is that you can even like, you can get away
with subpar where that would have syndication. And we’re not completely fully fledged, you
know, the full blown syndication like Semantic Mastery syndication network way. And you can
even bill like you could have like your tier one links as a French, you know, properties
and then you can be backlinks, from English speaking websites, to those to those websites.
And, you know, as you if you follow the battle plan, you will be in a good spot because,
you know, it’s still like way, way, way easier. It’s not a T shirt, it’s what it was before,
it’s not as easy. It’s like way easier to, you know, to keep on you know, ranking and
gaining getting power and gaining traction in foreign markets. So it’s, it’s great, still
great. Unknown Speaker 22:32
Alright, so hopefully that helps. Alright, so the next one is Gordon, what’s up, Gordon,
he says, Hey, guys, thank you for your help on these days or us customers would be lost.
Without your help, excuse me, US customers would be lost. So thank you very much again.
You’re welcome. As always, Gordon, appreciate you coming and asking questions every week.
The distance from the local searcher to the business is one of the main ranking factors
that Google and I use this for Jambi listings, yeah, we call that proximity. I know that
each geo location is completely the difference. So there is no real rule whatsoever. But what
is your best guesses to the ballpark radius, a searcher needs to be from a business before
the business is likely to drop out of the three pack and the GMB listings that show
when you click More lyst, and under the order of their ranking factors, or just randomly,
know, there’s a lot that can be done to manipulate that. I mean, for example, I don’t know if
there, I don’t think there is a rule of thumb, but what you’ll see is, and you can experience
this, like if you know of a, if you do a search for a particularly well known brand, for example.
And again, we’re talking about service industries, you know, you could pick a well known, you
know, kind of a bigger, like, contracting company, like a big plumber. And we you know,
I use that always as an example, just plumbers. But like, in Northern Virginia, there’s a
couple of them that are really big name brands that have been around for decades. And they
built really big plumbing contracting businesses like Michael and sons is one of them and other
ones like JD flood. So my point is they can have a location and because of its inherent
authority, that it’s crude, right? Then they their maps listing can show up, way beyond
the normal proximity, you know, filter, so to speak, or proximity limitations that we
typically see for smaller type businesses. And that’s because of the authority of the
brand, as well as the associated website, the number of citations, the number of CO
citations, so places that they’ve been mentioned on the web, all of that kind of stuff can
really help to help push their maps listing into a much wider proximity area, then a smaller
business would be that has less authority, right. That’s what we teach. And local GMB
Pro, though, is how to actually manipulate that kind of stuff. So there, even the little
guy can get to there. It just it’s, it takes consistent effort. And, you know, it’s something
that has to be done consistently over time, in order to get those kind of results. Typically,
the bigger companies, they just have those results because people go do brand searches
for them, which by the way, that’s one of the biggest ranking factors right now, guys
is what we call navigational search queries. We’ve talked about those in many years, or
over the many years now for when we talked about CT spam, or click through spam. I, I’m
seeing it time and time and again right now, specifically that if you can get people to
do and I’m not talking about buying about buying spam clicks and spam searches. But
if you can get real people to do real searches for a brand name, and then when it comes up
when their website comes up, click through to that website or to the maps listing, either
one, that is a huge SEO ranking signal that will really kind of catapult you into that
a high authority status, so that you can overcome a lot of those proximity issues. You know,
you have to figure out ways to kind of social engineer that one way to do it, I know for
sure from testing recently is through direct mail. But there’s a ton of other ways to do
that, too. But I’m just saying there’s, you know, there, I don’t know, if there is a rule
of thumb, I know if the, if the organization or the company, the GMB and the website doesn’t
have a lot of authority built in the proximity could be very, very narrow. Right? If the
more authority that it builds, then the more the broader that proximity area can be and
you’ll start to see those rank higher. So I know that’s probably not a real quick, clear
cut answer. I’m Marco, I know will chime in on this one. But um, you know, again, it because
proximity, it really is going to depend on authority. But my point is, is I know for
sure, because I’ve got clients where you’ll see some of their competitors that will be,
you know, three cities over and yet they’re still showing in the three pack. And they
say, Well, how can that be? Well, because they’ve been around for a lot longer. They’ve
got much bigger marketing budgets, you know, we can get there, but you’re gonna have to
come off some more money. That makes sense, Margot, so you. Unknown Speaker 26:55
This is a really interesting question. And I’ll take the last part first saw they listed
in, in the order of their ranking factors are randomly there, they’re listed according
to the relevance of the location of the person doing the search the proximity to the person
doing the search, and and how are you able to determine the Manhattan? Right? New York
City is really small, it’s about 23 square miles, right. And we I’ve had someone go in
a building that has a two entrances, right, let’s say, on the east side, and on the north
side, for example, right around the corner. And they’ve gotten two separate sets of data.
Even though all the change was about maybe half a block in distance. So it’s really the
depending upon what Google considers is relevant to that person directly doing the query, considering
the proximity of the place that the person is looking for. And how you override that
is just how Bradley said, you have to become relevant, relevant, trusted and authoritative
in the niche. So that you override a little bit of of that proximity factor, which is
what’s taking place right at that moment? And and So, back to the sorry, to the first
part of that question. Yet, it’s the main ranking factor, the geolocation has a lot
to do with it. And again, we do teach, we teach you how to kind of get around that get
around the proximity. Now what the radius is, I have no idea I have I have a lot of
data that I will have to input into a computer and and run some math to see if I can get
something out of it. But I just don’t have the time to do it. Unknown Speaker 28:56
Yeah. And I think the radius would vary depending on how much weight the site hazard the brand,
as you know what I mean? Unknown Speaker 29:02
Because we know that it bleeds, right? We know that it bleeds into surrounding suburbs,
we’ve seen that, and so that there is no definitive radius, you can increase that you can decrease
if if you lose some of that trust and authority that and of course, activity, art, right?
activity, relevance, trust and authority, then you’re going to lose maybe how wide that
radius is expanded. We just guys, it’s so hard to answer these questions. Because we’re
not sitting there. Looking at a computer that’s hooked up to Google, and seeing what Google
is giving us back. All we can tell you is what we seen from what we tested. So and and
those are the things that we’ve seen. Unknown Speaker 29:44
And so you know, we talked about this on a couple of recent webinars Marco, I believe,
on Hump Day hangouts as well. So stop me if I’m revealing too much, but I don’t think
I am because we’re just going to talk about this on more of a conceptual level, we’ve
got time because I don’t see a lot of other questions coming through anyways. But one
of the things, like I just mentioned, is how to manipulate kind of what is called site
weight or brand authority, right? There’s a it was an hour and a patent that Google
published, you know, many years ago, I think it was 2010, or 11, or maybe 12. When I first
was introduced to it, it was around 2011, I believe, by Ivan Buddha mayor, we was, you
know, really had a really big influence on my SEO, local SEO career really. Anyways,
we’ve talked about this in the past with the CT spam, the click through spam stuff. And
that very early on Google had determined that navigational search queries would make a if
all if there were two competitive sites, all things being equal. You know, and I know that’s
very difficult to do. But just theoretically, if there was to compare two competing sites
and all and they were very similar in nature, as far as SEO value on page, backlink profile,
all of that kind of stuff. If one of them, one of the brands were so so let’s say site,
a its particular brand name, if there was a lot of navigational search queries where
people would search by that company by name, or that website by name, or that name plus
contact or name plus phone or name plus location, any variation or number of what they call
navigational search queries, then Google would recognize that as a higher authority, and
we would it was called the site weight patent. And that was the nickname for it. But it would
give that site more weight, right. So it would be weighted heavier, it would be more authoritative.
And so Google would, would push that one about it to the top of the search results or above
the other competitor, because of that nature. That that very reason, right. And so we’ve
talked about a number of ways to do that. We’ve talked about manipulating that through
click through spam in the past, which I don’t recommend anymore, because most of those are
bots, they’re very difficult, like they just they just don’t get counted anymore. It’s
not that I think they’re going to be negative or detrimental or harm, or, you know, hurt
your rankings. But I don’t think that they get, they don’t get counted anymore. We’ve
talked about doing that through Facebook ads, or excuse me through through ads, you can
do that through YouTube ads, and even search ads and display ads more recently, because
display ads are a heck of a lot cheaper than search ads. But also, if you can get people
through other marketing channels to go search for brand names. And then when they find when
the when the brand comes up, and the various tier one assets or branded assets come up,
they start to click through, they don’t have to just click through to the website of the
GMB map, right, because they could click through the Facebook page. And Google still sees that
Google knows that they’re clicking through from the search results page to a branded
asset, and perhaps even clicking through from the branded asset, ultimately to the website
or to the Google Map. And Google can track all of that stuff. And all of those are incredibly
good engagement signals that add weight, right? They add site weight or brand weight in this
case. But one of the things that I know, Marco has mentioned recently and Hernandez followed
up with it is or seconded it co signed it, so to speak, is that if you have conversion
goals that are being achieved, on your assets, right, which think about what a conversion
goal is a conversion goal on a website could be somebody filling out a contact request
form. Or if you’re selling a product, it could be purchasing a product or if you’re building
an email list, it could be completing an opt in form, right but on a local level, you’re
typically going to be contact request form. If somebody is completing a conversion goal
on a GMB asset, it could be clicking the tab to call button or clicking driving directions
if it’s a storefront business, right, those are all considered conversion goals. Unknown Speaker 33:46
Then you if Unknown Speaker 33:47
you have conversion tracking setup through Google ads, specifically on the site, even
if you’re not running ads, which I recommend that you do, especially display ads, really,
even if you don’t have the budget for search ads, you could still set up a very inexpensive
display campaign and also on a remarketing campaign remarketing even cheaper. Doing remarketing
and building a remarketing list and getting clicks from the display at Google Display
Network on a remarketing list is cheaper than cold traffic clicks, right. But still set
up conversion tracking through the Google Ads platform and all of that because even
organic traffic that comes it’s going to register as a conversion won’t show as a conversion
in the ads platform. But it’s that firing mechanism through Google Tag Manager and everything.
When you have the conversion tracking set up the conversion goals set up inside of ads,
for example. And you can do this in analytics as well. It’s that, that that triggering that
firing mechanism of when somebody converts and goes to, for example, a thank you page
or whatever, that again, starts to build and accrue site weight. And that’s really helps
to you know, it will give you an edge over competitors that aren’t doing that. So think
about if you if you and you can even experiment what this because I know for a fact that you’ll
see a difference in results. Let’s say you got to lead gen properties. And you’re getting
you know, somewhat similar traffic on both of them if you take one of them and put the
conversion tracking on. And even if you’re not running ads, which I still again recommend
that you run at least remarketing ads, you’ll see that if you’re getting conversions on
both of those, but only one of them has conversion tracking setup and either Google ads and or
analytics, you’ll see that that one will start to actually outrank or do better perform better
and search than the other one will doesn’t have that conversion tracking setup. And why
is that and it’s because again, Google’s tracking that and it’s a way to pipe data directly
to Google stating that the visitors that are visiting your brand site, your website in
this case, are actually completing the conversion goal that you had set, which means they’re
getting what they were seeking, right, they were finding the information that they were
seeking when they went to Google search to begin with. And when they’re interacting with
your brand, they’re getting satisfied that query satisfied by completing that conversion
goal. And so it’s very, very important even if you’re not running ads. Again, I recommend
that you still set up Google Ads conversion tracking where you can do it via analytics.
And if nothing else, start building a remarketing list and running very inexpensive remarketing
campaign ads, so that so that Google can see all that plus, that’s how you start to increase
your art activity, relevancy, trust and authority, as Marco always calls it, because you’ll start
getting visitors that will engage with your brand more than once. And then that’s another
good brand signal or ranking signal, right? repeat visits. So you want to comment on that,
guys? Unknown Speaker 36:40
I think that you put it beautifully. Okay, Unknown Speaker 36:43
yeah, I’d like to add and getting back to the GMB that it’s how you relate the entity
to the geolocation and the and the keywords. So that what you’re doing is you’re switching
the map to a knowledge panel, or the entities becoming the keyword for that niche. Because
one thing is, is adding site weight and getting all of that action. On the website, when we’re
talking about the map pack, it’s actually the entity, it becomes all about what’s going
to be delivered to that person doing the query, it’s generally on a mobile phone, right? Because
most, most of it call it most of these searches, especially feedback, they get delivered on
that on that phone or on that mobile device. And that’s what Google is actually looking
for that it’s it’s it’s how you relate the entity to the geolocation and the keywords
and niche. And again, we’ve done so much stuff in Manhattan in New York City, that this is
this is like, we I know what’s taking place. And Google will tell you, if you if you read
all of the different patents and everything that that’s going on right now Google will
tell you exactly what it is that you need to do. So that you can be a change a three
pack, you can even get the map out of there. And you get a knowledge panel instead. That’s
what you know, you’re the authority as a trusted entity trusted authority in the niche. Unknown Speaker 38:16
Very good. So hopefully that was helpful. Gordon, the next question is from thermo, Unknown Speaker 38:21
this one, I’m not quite sure I understand this question either. So I apologize. But
I’m going to try it and says Hi, there, I have a resort’s account, the problem three
hotels share keywords on the same domain. Unknown Speaker 38:34
Okay. Unknown Speaker 38:36
So there’s three separate hotels that are being promoted on the same domain, apparently.
two languages English and Spanish. Okay. It’s a pain in the ass to rank them by Mark, as
the client intends is there is a Is there a way to avoid cannibalization between pages?
That’s a tough question. Because I don’t really understand what it is that you’re asking.
I didn’t understand that you’re trying to promote three different hotels, they’re targeting
the same keyword on the same domain. The only thing I could say, if I’m understanding this
correctly, would be to have you know, very good coded structured data on each one of
those pages. That or or pages that are associated with each location, or each separate hotel,
I should say. So that you can kind of disambiguate between the three, that’s what you’re calling
cannibals, cannibalization between pages. I don’t know how you could do that on with
keyword can’t like how you wouldn’t keyword Canada cannibalize? In other words, how because
it’s there three hotels in the same location competing for the same words on the same or
the same keywords or search queries on the same domain. The only thing I could imagine,
or suggest doing and Marco will probably have a much better reply to this than I do would
be to make sure that everything, the entity for each one of them is very, very clear.
And you know, concise, very tight like, and that’s you could accomplish that with structured
data, as well as you know, some of the other entity assets that would be connected to it.
But I’m not I’m not real sure how you would do that. To me, I feel like you would almost
if you’re always going to be competing with each other. If it’s all on the same domain
to Marco, do you have any idea Unknown Speaker 40:22
how to help them here? No, because you’re talking about the only variation here is the
hotel name. Everything else is the same? Maybe the address is different. So maybe the location
can vary by address. But you but you compete. There’s no way to avoid what you’re calling
cannibalization, which is Google taking similar pages on your website and deciding which one
it should display. Ideally, you want Google to display all three? is Google to this is
Google going to display or three years? Or is it finally going to decide this the one
that matters? This is the one that I’m going to display? I would almost go like with with
if you can three. So I don’t know how much control you have three sub domains, or three
separate websites? Yeah. Because the then the three separate websites, you can schema,
the three separate websites correctly, that they each will then have their own entity,
you could even try to do it on the same website. I wouldn’t. But if you could divide it into
three websites, where all three of these would then take up real estate in SERPs. But then
you run into this. How do you decide like which one you want ranking above the other?
Yeah. Whereas Google? How is Google going to take that? As long as you deliver the same
power? And whatever you do to one you do to all of the others? I think you can take up
a lot of real estate that way on on the SERPs. Other than that, if you’re if you’re trying
to run it on the same same domain, and we’ll just call it cannibalization, I don’t call
it that. That’s what everybody else calls it. And that’s fine. But yeah, I don’t see
how you can avoid it. If the only thing that’s different is the the name of the hotel, everything
else is the same idea. You’re in can you’re in Cancun, and you’re by Solaris, so Solaris
common to all of them, that they’re probably in close proximity to one another. I, other
than putting them in three separate domains, or three, even three sub domains, which are
actually three separate domains. I don’t see how you can do it. Unknown Speaker 42:36
Yeah, cuz then that would separate the web entities, least the domain entities, right.
So So I agree with Marco, you know, again, the only thing that I could do if it was I
recommend on the same domain would be to have like, you know, again, each page for each
location would have its own, you know, Corp organization or corporation type markup, as
well as perhaps local business markup structured data. I mean, and all that. But then again,
it’s Google’s, you know, one of the more recent updates was Google specifically stating that
it was going to put less results from the same domain for the same type of keyword on
the in the search results, right? I don’t, I never I stopped keeping up with the names
of the updates, guys, but it’s one of the more recent Google updates, like within the
last few months, and they one of the things that they said that they were going to do
is reduce the number of pages from the same domain that could show up for any particular
query on page one. Right? So there’s be less overall search results from any given one
domain. And so that’s probably what you know, a big part of what you’re experiencing there.
So I agree with Marco, how do you beat that you do it separate the domain entity that
way, either via sub domain or an entirely separate domains? So I agree with that. Austin
Don says Is it is it is it advisable to interlink the properties in a Google stack? Yes, that’s
what we do. And that’s why it’s called the what the spider silo correct. Unknown Speaker 44:05
Yep, it’s the spider web silo. Unknown Speaker 44:07
There you go. Absolutely. Alright, moving on. We’re almost out of questions, guys. So
we’re going to answer the next Unknown Speaker 44:15
thing that I think I think that we need to give Marco, a prize for the sexiest product
naming convention. You know, like spider web, silo and RYS Academy, and DYBZ Oh, that’s
beautiful. Unknown Speaker 44:28
So give him a golden star. Unknown Speaker 44:31
He got a prize, it gets to be here every week with us. Unknown Speaker 44:36
So Alright, the next question. We’ve got looks like two questions left, guys. So wrap, post
any questions if you have them. Otherwise, we’ll get through these two, and we’ll wrap
it up. I see. The next one says I follow you guys on the Facebook page bought older course,
but wanted to see best way wanted to see best way or linking me to a webinar about building
ROI s tax for restaurants and tracking results. I’m not sure what you mean about that. I mean,
if you the webinars about how to build RYSXR in the RYS Academy, or RYS Academy reloaded,
we don’t teach you how to do that outside of that course. Now, what you could do is
purchase from MGYB, if you don’t have if you don’t, if you don’t have RYS Academy, or RYS
Academy reloaded, which is the newer version, then I would say, the next best thing would
be to just buy a DR stack from MGYB, and have it done for you. And in fact, that’s unless
you you know, want to learn the components and how to build all of that stuff anyways,
then, you know, it’s a lot, it’s a lot of work to build those things out. So you’re
better off buying them done for you. And then you can always tinker around with that one.
But that’s something I would recommend doing is buying an RYS stack from MGYB. As far as
tracking results, it’s no different than normal SEO type tracking, right. So whatever you
use for tracking a tracker, you know, personally, especially for a local business, which a restaurant
is a local business, right? I prefer to use bright local, because it will track the domain
as well as third party mentioned. So pretty much you put in and that’s again, bright local,
has a local Rank Tracker, that you can enter in 50 or 100, keywords dependent that you
want to track depending on what level subscription you have. And then you can ask it to track
third party mentions. So the reports will show you that and also you enter in a location.
So you can like have where you want it to track. So for a restaurant, cuz that’s a storefront
business, I would recommend just plugging into zip code that the restaurant is in as
the location tracker. In other words, it’s going to do searches via desktop, mobile,
and maps. And it’s going to try to simulate doing searches from that zip code location.
So it’s going to give you more accurate local rank results, then if you didn’t, it was,
you know, and again, it’s they’re not going to be entirely accurate because of the way
that the algorithm works now, but it’s it’s better, it’s more accurate, it’s more closely
resembles what somebody would be seeing if they were searching from a mobile device in
that particular zip code. So I would recommend using bright local for tracking, because like
I said, you can put it all those keywords, you can set the location that it’s actually
searching from, you can track, Google, desktop, mobile, and maps as well as Yahoo, and Yahoo,
local Bing and being local. So those are like the all of them that you can track. And it
will show third party mentions as well. So like if you have for example, you know, Facebook
page and Yelp page and you know, all these other different pages, it will show where
those are also ranking for each keyword query that you add her as the search terms that
you want to monitor. So, Mark, do you have any comments on? Unknown Speaker 47:50
Yeah, the principles that RYS Academy was founded on in 2014, when you were Virginia
CO, they haven’t changed in like they never change from 2000, sorry, 2014 to 15, may have
to 15, they haven’t changed so that when we went after DC plumber, with our is Academy
reloaded, all we did is add power. But that that that didn’t mean that that is Academy
stop working. It’s simply meant that we could push way more power with the new concepts
that we applied to always Academy reloaded. So what you did in 2015, is the same basic
things that we did in 2017. With with just different techniques, right, we brought we
brought in the calendar, we brought in just some some different things, adding depth,
and breadth to the to the DR stack, all of these these things that that we conceptualize,
and we brought in to make them even more effective. But yeah, that what he say, you know, as far
you all of course, and the best way to link or, or how to rank a restaurant, it’s all
the same as the same way a local restaurant gets ranked the same way that a local plumber
that any other local type place would get ranked, nothing has changed. And as a matter
of fact, whether you doing it locally, or globally, the concepts are the same. You apply
the same theory. Enough, nothing has changed. So I mean, just just go through the old training
and apply. What’s there, because that’s what that’s what Bradley did. And it’s still ranking
To this day, guys. We’re in 2019. How many updates have we been through? How many things
has Google thrown at us? Even in the last two years, and it’s still there? You haven’t
done anything? Unknown Speaker 49:49
Not a damn thing, man. Unknown Speaker 49:50
Every time I’m saying good. I don’t know. I don’t know. I don’t think it works. Unknown Speaker 49:56
Yeah, it definitely doesn’t work. Unknown Speaker 50:00
Alright, so next question. Unknown Speaker 50:02
Sorry, sorry. Sorry, Randy. But get ready for what’s coming. Because when Marco it’s
funny, because when Marco says that he’s gonna put the SEO one on his head. He’s not fucking
around. Yeah. Unknown Speaker 50:13
That’s pretty cool. So get ready. Yeah. Unknown Speaker 50:18
So the next question is got a follow up question. So I’m going to read both of them before trying
to answer. This is a very elementary question. But quite honestly, it’s the first time I’ve
had this situation, I have a large law firm that has seven locations across the US. Some
locations have a simple name, law firm, and others have a full legal full name listing
all the partnerships, example name, name, name, law firm, if I change to a simplified
name law firm, will it screw up the other locations? Basically, I’m asking if changing
the name will screw up the NA P. I should note that the simplified name was just created
a few days ago, the more complex name has been in place for months, if not years. Yeah,
it will. I mean it, it will because that’s what it called, it’s called invigoration,
right, it will ambiguous the data that NAP data, the consistency, and it can and most
likely will. And my experience, it always does, it will if you change the names, and
it’s already, especially if they’ve been in place for any period of time. And they’ve
accrued citations which are published, you know, name, address and phone number published
on the web, whether it’s a includes a link or not, it doesn’t matter. A citation is a
citation is a citation. In other words, just publishing the name and address and phone
number and website URL, or any combination of those data points, is called a citation.
And those pages that that’s published on if they’re indexed in Google, then Google will
count those as a mention of brand dimension. And so if you try to start messing with the
name brand, which in this case, the business name or law firm name, and change them in
the GMB is, then it’s going to have a significant effect on what Google gives credit to that
particular business for. That makes sense. So you know, I don’t recommend doing it. Or
if you are going to do it, then I recommend that if it’s a law firm, you probably got
a fairly good budget, then you can do it. And what I would recommend in that case is
go to Semantic Mastery comm slash Logan XLOGANIX, if somebody wants to post that in the comments
section, they have a really good citation cleanup services, the best one out there,
in my opinion, and I’ve used a bunch of them guys, even a lot of other vendors that a lot
of you guys are familiar with. I’ve tried and nobody does as good a job as Logan does
at organics, however you want to pronounce it at cleaning up citations, especially if
you’ve got a lot of them out there. It’s expensive, it’s 500 bucks per location. But it’s really
good service. And if you’ve got some out there that have a lot of accrued a lot of citations
over the months or years, then that’s going to it’s a big job. And I would recommend just
having them do it. And they’re about 70% successful with cleaning up citations. In other words,
about 70% of the attempts that they make, get accepted and change. So that’s what I
would do if I were going to do it. Thank you, Adam. If I were going to if I were going to
change the name, and you’ve got the budget for it, or you can get the budget for it,
then I would absolutely recommend that you ordered the citation cleanup service immediately
upon changing the names. And also make sure that your client is aware that they will see
some dancing until everything gets cleaned up. There’s just no way around it. Unknown Speaker 53:33
Okay, yeah. And even if they don’t have a ton of citations, you don’t want to create
ambiguity, right? Because I did it I unwittingly in a project that I was working on it, I created
an ambiguity. And I don’t know in a cash and the Google cash cycle of what about 30 days.
And to this day, I’m still fighting, it’s been about 10 months, maybe a year, I’m still
fighting it went, because it starts creeping back up. The ambiguity starts creeping back
up, and you have to slap it. And it’s really, really difficult to get to convince rank bring
that you met the other thing, not not the new thing. And you want it to go back to the
old thing where you started. And it’s guys, you don’t want to get into trust me, it takes Unknown Speaker 54:23
a lot of effort go. Yeah. Unknown Speaker 54:28
Sorry, I just wanted to, I just wanted to interject here for a second. Because I think
that if he’s, if he’s working with a law firm, nothing to do it, you know, what you guys
talking about, by the way, but if he’s working with a law firm, grab a little bit of the
budget that he’s paying you and join the mastermind, because if you enjoy what these guys are saying
right now, and they will save you a ton of money and time, because you know, we fuck
up a lot. And we share all of our stuff of the mastermind. So go ahead and join the mastermind,
if you think that what these guys are saying is, you know, it’s powerful, and it will save
you time and save you money, grab some of the money that these these, this, this client
is paying you and join the mastermind and that will be one of the best investment that
you have ever made in your, in your, in your business, you know, you will increase the
value as a marker exponentially for that client and any other client that you might have.
So she’s wanting to say that. Unknown Speaker 55:26
So her non gets the prize now instead of Marco. Unknown Speaker 55:32
Also, like kind of come back next week. Next week. Unknown Speaker 55:34
That was a good pitch, man. That was a good pitch. Appreciate that. So Alright, so the
last question is Austin dawn, he says I’m in the syndication to Dotto training. So he’s
talking about syndication Academy. Wow, tons of great info. I don’t think I want to put
one together though. I agree. 100%. Listen, I’ve said this a million times I think syndication
Academy is great. Uh, you know, I don’t recommend anybody building syndication networks, though.
Like, honestly, I think it’s great to go through the training. And if if you if you’re the
type that just has to do everything yourself, which you’re not Austin Don, apparently, which
is good, then then, you know, go through the training and, and put it to use and build
it networks. I mean, I did it for several years. When I first started building them,
I literally did all the building myself for the first probably two years and I made a
lot of money on selling networks to clients as well as getting results as an overall like
SEO monthly, you know, service. So you know, you can do it, but I don’t recommend it because
it is very time consuming. And you don’t need to do it. If you want to you can hire your
own VA and put your own VA through our training. If you’re a member and have your own in house
VA that works specifically for you building networks, or an alternative method would be
just to purchase them from MGYB. Because we’ve got all of our VA is that we’ve trained our
arts, our team that we’ve trained through that same training, right, they’ve all been
personally trained by me and my training, and they built into our specifications. And
they’ve been building we’ve got donors that have been with us literally for five years
now. So they’re very, very good at what they do. So I would recommend that that’s what
you do. Save your time. Let us do it for you focus on bigger, broader things for your business
allow us to do the grunt work, right. So he says what I ordered the first prior to the
RYS deck. Yes, absolutely. Austin dawn, you should have the battle plan. If you don’t,
you should get it. Because the battle plan specifically lays out the order in which you
should put these pieces together. And the syndication network always comes first. And
then the drive stack when you order the drive stack. Now you can include the syndication
network profile URLs in the drive stack build so that now you’re building power into the
network through the drive stack, if that makes sense. So absolutely. If you don’t already
have the battle plan, get it and go through that and it will show you how to put these
pieces together and the order that we recommend. Okay. Unknown Speaker 58:01
Any other comments guys in the last two minutes? Unknown Speaker 58:03
Yeah, I have a question. If I YS Academy and Dr. stacks and syndication networks, remember
someone called them a link wheel? If they don’t work, why are there so many copycat
courses and so many people offering them in in Fiverr and conquer and all these other
marketplaces? What? They must be cheating people out of their money, huh? Unknown Speaker 58:27
Yeah, yeah. Good question, Marco. I wonder why that is. Unknown Speaker 58:34
They don’t work done right. Unknown Speaker 58:38
Alright, everybody, thank you for coming and participating today. We will see you guys
next week. Thanks, everybody. Bye Unknown Speaker 58:47
bye bye. Transcribed by https://otter.ai

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