Digital Marketing Q&A – Hump Day Hangouts – Episode 216

Digital Marketing Q&A – Hump Day Hangouts – Episode 216


Adam: Alright, let me know when we’re live. Bradley: You’re live. Adam: Outstanding. Well, thank you everyone for joining us and
welcome to Hump Day Hangout episdoe 216. We are live. I am on the road, a little bit of the family
holiday travel with some last minute stuff so that’s why I’m in the car on my phone,
but also now we’ve got a different lineup here. We get to go in a different direction so let’s
start with Hernan. How’s it going man? Hernan: Hey, man. Good. I wasn’t expecting to be first but good man. I just envy you a little bit that you get
to live the laptop lifestyle, internet lifestyle and whatnot and get to stay home working. But I’m good. I’m really excited. I’m really excited to being here. Adam: Yeah, so this is good. The family’s inside getting a beer and I’m
sitting in the car on a webinar, but I’m happy to be here. After I wrap this up I’m going to go join
them, get some lunch, and I think we’re going to do some hiking. We’re on the California coast so yeah, I [inaudible
00:00:55]. Bradley, how you doing? Bradley: I’m well, how are you? Adam: I’m good. Things are good man. I don’t know, yeah. Bradley: It’s been crazy because of the holiday,
obviously. I took several days off for to spend with
family which I hope many of you did as well. But now I’m ready to get back to it. I’m not even waiting until 2019. I feel like it’s 2019 already in that we’ve
got so much that we’re working on as far as building out the GMB lead gen assets and we’re
really looking to scale over the next few weeks. I’ve got a second VA in training for doing
all the build out processes and she’s coming along nicely and we’re going to be at the
point … My teams will be at the point where we should
be able to optimize fully 10 assets per week, which is going to be awesome because … Then
we’re going to start training a third VA so sometime in January guys we may have that
as a service available for you all as well inside of MGYB. Don’t have a date for that yet but we’re working
on it so stay tuned. Adam: Outstanding. Marco how you doing? Did you have a good Christmas? Marco: What’s up dude? Yeah, yeah. It was fabulous. We went and delivered Christmas presents for
the kids in the charity. We delivered Christmas meals. We had their Christmas party and then between
all that had time for dinner and lots of family time so it was just a great time. Adam: Good, good, good. Chris, how about you. What were you up to? Chris: Yeah, I was with the family here. The only disappointing thing was pretty much
that on the 22 all the snow melted away and yet again another warm Christmas here. Unfortunately no white Christmas but other
than that was quite good. Like to be with family and see everybody again
and, yeah. It’s for 2019 already. As Bradly said we’re working hardly on the
good stuff already. Adam: Nice, nice. Nice. Well let’s get into it real quick. I just wanted to say, if you’re joining us
for the first time that’s amazing. Thank you for spending the day after Christmas
with us, but if you’re wondering where to get started with us the place we always recommend
people to get started is to go to battleplan.semanticmastery.com. Get started there. Grab the battle plan for repeatable processes. That covers a ton of areas. Not going to go into it, but if you’re looking
for a good place to start, start there. Then keep coming back to the Hump Day Hangouts. If you can catch them live, that’s great. Get your questions in ahead of time. Catch them on YouTube, whatever works best
for you. Then the next thing we tell people is if you’re
looking to take things up a few notches, if you want to grow your peer group, you want
a network, you want the pathway to really start growing, the Mastermind is the place
to do that and we wanted to take a few minutes and talk to you guys about some of the updates
that we’ve had. Both the way we structure the Mastermind and
the way we’re going to do things moving forward. Part of this wraps into some bigger stuff
but you’ve heard us talk about the [inaudible 00:04:05] path and what we’re doing with that
and want to be explicit that there’s two paths. Not everybody is going to take the same path
achieving their [inaudible 00:04:17]. You might already be, you might have an agency. You might already have clients. Some people don’t though and they’re looking
for ways to do that and we really recognize that and thought that, that’s really important
that those people have maybe the same goal but they’re going to take a different path
to get there. Hernan you want to add anything to that? Hernan: Yeah, definitely, and first off I
really like this part of the year because of the fact that we get to do this which is
awesome. But also, yeah, we actually found out that
there’s like two types of people that join [inaudible 00:04:49]. There’s the type of person of the entrepreneur,
the digital marketer that’s just starting out. He might or might not have a 9 to 5 job and
he wants to get more sales, more leads. He wants a way to get out of that 9 to 5 and
start being his own boss. That’s like path A, if you would. Path B, there’s a lot of people that join
[inaudible 00:05:10] and the Mastermind specifically because they want … They already have a
couple clients, they might have a team in place and they want more. They want to scale. Things are going well and they want things
to go better. Those are the two paths that we have developed
for 2019. You get specific training depending on what’s
your position right now because each of those people will have different hopefuls right. The main point is that if you’re wanting to
get off your 9 to 5 job, be your own boss, start your own local marketing agency, start
getting your first couple of clients or maybe get a proven process like local GMB and whatnot. We have a path for you. We have training specifically to sign for
you. Now if you’re in the other hand where you
already see something come and you can reinvest on your business, you want to grow your team
now. It’s the time to take you out of the equation
so that you can, A, scale faster and, B, start actually reaping the rewards of that [inaudible
00:06:15] have been putting on so you can spend more time with your family. More time doing what you love. That’s another set of skills all together. The point is that we want to give you guys
what you guys need. We have been developing a lot of content. Bradly, specifically, has been developing
a lot of content over the past couple of years. Now is the time that we have decided to put
an order to that so that depending on where you’re starting right now you can start right
now and get specific action points that you can take today to actually take it to where
you want to be. Adam: Yeah, definitely. Definitely, and yeah like what Hernan said
we’ve done that and right now we’re doing that over a 60 day path. Whichever one fits you the best and we’ve
got that set up so that really it can guide you through because that’s really crucial
time because we want you to get the most out of it immediately. We think, depending on where you’re at, it
could be that the peer group is the most valuable thing but we want to make sure that if you
want to grow, you can grow. If you want to start, you can start. We know that there’s people in both camps,
and getting you the results you want is our goal. That’s how we measure our success is by when
people join the Mastermind and they experience that growth, or they get that first client. That’s the most important thing. We’ve really structured that in a way that
helps walk you through those steps so that you can get going quickly and it’s not ambiguous
as far as well, “Should I go here or here?” There’s no questions, it’s go here, do this,
and you’re going to see these results. Hernan: Yeah, and if I can add one last thing
it’s the fact that by this time of the year we know for sure that a lot of people want
to try the Mastermind but they are on the fence. Right now you have an opportunity. A really limited opportunity because we only
open this for a couple days. Is to get on the Mastermind for just one dollar. The one dollar trial. You get access to, tomorrow’s going to be
the Mastermind webinar so you get access to experience a full in-depth, Bradley style
of webinar that’s reserved only for the Mastermind. You also get to talk to one of us for 30 minutes. You get one on one consulting for it’s just
one dollar. Which is pretty cool, and we do this because
the reality is that most people that take us on the trial will actually stay as a member
because of the value that you can experience hands on when joining the Mastermind. Not only the training, but also the coaching,
the followup, and the support that we give to each and every Mastermind member. We know that training is awesome, but what
happens if you’re implementing and you get stuck, or maybe you pass it on to a VA and
he doesn’t, she doesn’t know how to do that. That’s why we have the private community and
I would say that there’s over 10,000 dollars worth of training that you get just for joining
the Mastermind. You get access to the biweekly calls, you
get access to the members area. Which is getting a revamp as well. You get access to the community where you
can ask any type of question. We’re really active there. If we are not active in any other Facebook
group, we’re really active in the Mastermind because we think and we feel that we’re responsible
for the success of each student that comes to us. Take it, the link is on the events page right
now, so go ahead and take it. It’s a wonderful trial. It’s really, really limited. We can only take so many people. During this season, so go ahead take it and
come and see for yourself. Marco: One last thing. That was great Hernan, thank you. But help us just keep doing these Hump Day
Hangouts and help keep them free. Go subscribe to our channel. Go through the videos, like the videos. Please interact with the channel. That’s how we’re able to keep this going. I mean, where are we? I forgot which one this is today but there’s
a whole lot of them. Adam: Definitely, and as far as the Mastermind
and anything going on with that. Chris and Bradley, me and Hernan had a lot
to say about it. I realize that, but do you guys have anything
you want to chime in or anything you want people to know about it? Bradley: Yeah, it’s awesome. Come join us. Adam: Where the cool kids are. Bradley: Yeah, I mean. Excuse me. I’ve been working on, Google my business stuff
for several months now, and our [inaudible 00:10:41] live which was our live event that
we hosted. Our first one in October, we had about a dozen
or so of those members that came to our live event that are also building out in scaling,
they’re lead gen asset building which is what I’ve been doing. We’re working as a small group to develop
the processes out and it’s great because if any of you guys were on the local lease pro
update webinar from last week you know that, like I’m terrible using excel and things like
that. It’s just, it’s a lot of … I’m not very
good at using excel and working out how to make things more efficient. I’m real good at finding data and figuring
out how to make money from that which is what we’re doing with the GMB stuff. But as far as my processes have been rather
crude or bulky because I don’t know how to do a lot of stuff to make it efficient which
is great because the little group, the small group that I’m in with the members that are
helping me to build these processes out. A lot of sharp people in that group and some
of them, like Chris G. for example. Chris Greenhow, he’s our support manager,
he’s in the group as well as Grant. Grant’s another person that’s in the group
that’s been helping develop out these spreadsheets that do, like pull in all the data with all
the stuff that I’ve been doing manually and I trained my virtual assistants to do manually. They’re creating these tools to make stuff
so much more efficient. Where literally you just plug in a little
bit of data and the spreadsheet does all the work and goes out and scrapes the data from
the websites and all that and pulls it in. It’s absolutely amazing what these guys have
been able to do which is going to streamline our processes even more. That’s the stuff that we start to reveal in
the Mastermind as we get more … We refine these processes or polish these processes
more. Then that’s when I start sharing them in the
Mastermind, and so that’s why it’s beneficial to be part of it guys because we talk about
bits and pieces of it on Hump Day Hangouts. We also have courses like local lease pro,
for example. Which will teach you the method, but it’s
not going to teach you how to scale it. It’s not going to teach you how to develop
the processes on your own. I mean, we have another product we call outsource
kingpin, which will teach you how to develop your own processes if you’d like. Or, you could come join the Mastermind and
let us develop the processes for you and we’ll share with you what we’ve done and what we
have developed which will save you a ton of time. I know people look at the price tag of the
Mastermind at 297 a month and say, “Oh wow, I can’t afford that.” Well how many JV Zoo products did you buy
in the last month? How many WordPress plugins did you buy? How many video creation software tools did
you buy in the last month? You stop buying all this stuff that probably
really isn’t making you any money and you can start to apply it to something that can
make you money and Mastermind itself won’t make you money. You have to apply what you learn but that’s
what we try to do is provide our members with as much training and the resources possible
to where it’s the least amount of work as possible. That’s part of what’s going to be coming a
lot, over the next several months in the Mastermind as we really refine these processes for developing
or scaling our lead gen asset building. We’re going to be sharing a lot of that in
the Mastermind. Again, guys, I know 2019 is right around the
corner, make it a good investment in yourself and I would highly encourage you to stop buying
all the shit that doesn’t really add to your bottom line. If anything buying products and tools, and
stuff like that actually detracts from your overall business because it’s a distraction. It takes money out of your pocket. It takes time to learn how to use or to apply. Which, let’s be honest, how many of you actually
use everything that you buy? I certainly don’t so my point is I would reconsider
what your goals are for 2019 and really think about it and if you want to do something that
can really generate some business or some revenue for your business, excuse me, I would
consider getting into local lead gen and asset building right now while the opportunity is
hot. The Mastermind is a really good place to be
if you want to do that. Anybody else want to comment on it? Adam: Yeah, just to say, one, I totally agree
with what Bradly said and also the community. Building that network. Something we’ve helped our Mastermind members
do is to get together in small groups so that you can really dive deep into these areas
that you’re interested in and the power in that is incredible as well as the larger network
of the Mastermind as well. Like Hernan said, the link is there. The link is below if you want to join. Give it, the trial, it’s only available for
a few days. We have a very limited number, but we will
make sure that we will hop on. Get you an onboarding call. Get you pointed in the right direction and
make sure that this is the best place it can be for you. Bradley: Alright, if you guys are cool, I’m
going to jump in. Adam: Real quick, though. I did want to mention, Bradley, before we
get started. We’re in the middle now of the MGYB [inaudible
00:15:42] services holiday sale. You guys don’t want to miss out on that. I think Hernan hopefully took care of it for
me and put a link up on that as well. Thank you, thank you. We’ve got some kickass sales going on. Check that out. That’s going to end, though, on New Years
Eve. Don’t let that go by too long. I think there’s a question on it, right, the
very first question so I’ll just let us answer that and that’s a part of it but, yeah, go
check those out. Bradley: Yeah, I was going to read this question
and have you answer it because I’m not sure what our … I don’t run the store, guys. Just so you know, because I know I get private
messages occasionally about stuff from the store and I always just say, “Just contact
support,” because I don’t know. I don’t run the store guys so I apologize
for that but Jason, what’s up Jason? Long time member. He says, “Is there a limit to the verified
GMB’s we can buy at a 50% discount before December 31st? If I buy say, 20, today can I spread them
out over a couple weeks to get the listings assigned to the niche?” Who wants to answer that? Adam: Yeah, as far as I know it shouldn’t
be a problem. Jason go ahead, and if anybody else wants
to take advantage we do have a limit. We can’t let you hold onto those indefinitely,
but if you’re ever … If you’re thinking it might be more than a month or something,
just contact us. [email protected] and hit us up and we’ll make
sure it’s clear before so that there’s no issues. But, yeah, Jason that shouldn’t be a problem. Marco: Yeah, well what we don’t want is people
waiting 90 days, or 6 months, or whatever before they submit the information. But Jason, yes, of course. Go buy and then later on when you have all
of your data and everything together send us the information. Just please, if you think it’s going to take
four, maybe five, six weeks, then you have to let us know. That’s something we have to know so we know
what to expect. By all means, you don’t have to go in, buy
them, and submit all the information right away. Bradley: Very good. Alright, next, Greg’s up. What’s up Greg? He says, “I plan to use a brand new video
for YouTube ads, will it be a negative for the video and my new YouTube channel when
my video has a lot of five second views as people click out of the ad? I think Justin Sardi mentioned in his video
ads training that he puts his advertising videos on a separate channel to avoid the
short views being associated with his main channel. This is my first time using a video for YouTube
ads, do you have any tips?” Okay, so first of all, I’ve never heard of
that being an issue or causing an issue. In fact, one of my primary methods for ranking
YouTube videos in Google search is by setting up YouTube ads or Google ads for YouTube. It’s a great, great way for ranking local
videos because you can literally buy engagement signals from Google. Google says you’re not allowed to buy views,
but you can buy views from Google and that’s on the ads platform. One of the ways, and I’ve talked about this
many, many times on Hump Day Hangouts guys. It’s been a trick up my sleeve for a long
time for ranking local videos or videos with local keywords, right, for local keywords. The reason why is because you can go in and
set up an in stream ad, those are the ads that play before as a preroll ad. They play before the video that the viewer
intended to watch. Your ad can play in front of that. You guys are all familiar with that. What you can do with a local video is, and
I do this all the time guys, is I create my, or set my geographic targeting very specifically. It could be a radius from a specific point
or I could set zip codes or city names, or county names, or state, or whatever I want. But typically what I do is whatever the service
area is for the business. If it’s a service area business, I will set
that geographic targeting. It might be a 30 mile radius or it might be
two counties or something like that. First I set my geographic targeting and then
I set my topic targeting or what they call audience targeting. If you can find an in market audience or a
life event audience, and guys this is all in YouTube ads. When you’re setting up an ad it prompts you
to select your audiences and your locations and all that stuff. But from audience targeting, if you can find
an in market audience category that fits your niche or the product or service that you’re
trying to promote, then use that or a life event audience. That also works really well. You can do topic targeting if you can’t find
a good life event or in market audience, you can do topic targeting. Although, that’s not as … It doesn’t typically
work as well. You can also do keyword targeting. Keyword targeting is done, is very different
in YouTube than just doing search ads or whatever but the whole reason why I’m telling you all
this is because I’ve been using local or ranking local videos using YouTube ads for a long
time because I’m buying clicks from … Geo-targeted clicks. Excuse me, I’m buying geo-targeted clicks
and if I get my topic or audience targeting, my audience targeting right, then those people
especially using in market or life event audiences as I just mentioned. Those people are known to Google to be in
the market or actively searching recently for those types of products and/or services. A click from the location that you specify,
which would be a local IP click or view, I should say. Plus from somebody that is known to Google
to be in market for that particular product or service, then that is a heavily weighted
view. In other words that view is going to count
a hell of a lot more than a view from somebody for states away that has been just perusing
funny cat videos all day. Does that make sense? My point is those types of views are very,
very weighted and whether somebody clicks to skip the ad or not, it doesn’t matter. It still registers as a view and so all of
the videos that I rank for local clients as well as for video production companies and
such, I have YouTube ads running for every single one of them, guys. Every single one of them and again the views
are typically not very much as Greg’s mentioning here. Like five seconds or so, well that’s not necessarily
true because most of the videos that I use, or the local videos that I’m doing this method
with are one minute long videos. They’re roughly a minute and what it shows
is that the engagement rate is typically if you can find a good in market or life event
audience, I’m seeing an average of 40% view rate. In other words, people will watch up to roughly
25 – 30 seconds of the ad, of the video, before they click off. That just goes to show you, if you can set
your geographic targeting and your audience targeting correctly then that’s really all
you need. Here’s the thing guys, like if you’re setting
targeting for topic targeting, for example, then that would be … Like let’s just say
it’s for roofing services. Okay, which by the way, that’s an in market
audience. It’s a great audience for that if you’re doing
any type of roofing contractor, lead gen for roofing contractors or anything like that. This is a great strategy guys, but if you
can set your geographic targeting and inset the in market audience to somebody, only people
that have been recently researching roofing services and looking for roofing contractors,
okay. Then what happens is, it doesn’t matter what
video that searcher is no YouTube looking for they could be just on there searching
for stupid cat videos. But because Google, first of all they’re geographically
located in the area that we set, and second of all Google knows that they have recently
been searching for roofing contractors, then my video could play in front of that stupid
cat video for roofing contractors even though it’s not, it’s an unrelated topic. Google already knows that searcher, that YouTube
user has been in market for that and they fit the criteria we set within our targeting. That view, even if they click off it within
five seconds, it still registers as a view and it’s a heavily weighted view because Google
knows who that person is and what their profile was about, right. They’re likely to be interested in that content
so again, I have never heard of that five second thing being a problem because all of
the ads that I run, they just go through my standard YouTube channel that I have connected
to a ton of syndication networks and all that stuff. But, like I said, standard operating procedure
for me is any time I’m trying to rank a local video in Google search, I also set up ads
and again with proper targeting sometimes those … I’m only doing it for SEO purposes. Let’s be very clear. I set up the ads to help rank the video, however
with proper targeting some of those clicks you will get, or views you will get from the
ads, will actually convert. You’ll get some clicks, not many, so you’re
trying to get the view count up. You will get some clicks and then out of those
clicks occasionally, again, if you can get your targeting very, very narrow. Very tight, so that it’s super relevant some
of those clicks will end up converting too. Again, I’ve not heard of this five second
thing. I’ve not experienced that. I use the same method that I just method,
again, for a standard operating procedure guys. Every single time I go to rank a video for
a local client now or for lead gen or anything, I push it through my channel with all of my
syndication networks attached and then I set up a YouTube ad. That’s how most of my videos stay ranked is
because I set up a dollar a day targeting, or budget, excuse me. A dollar a day budget and after a couple of
weeks I actually start backing my budget down and my maximum cost per view bid until I get
down to about two to three cents per view and then I have my budget down to 50 cents
per day, guys. That turns out to be 15 dollars a month to
maintain a video on the first page of Google using the ads, Google ads network. Again, Greg, if you want to follow Justin
Sardi’s training. I know he’s great at YouTube ad stuff, and
that’s perfectly fine. I actually recommend him for YouTube ads training,
but when it comes to SEO stuff I don’t see it being any issue and I’ve not experienced
that as a problem. That was a good question though. I don’t assume anybody else wants to comment
on that. Do you? Hernan: Go it. Bradley: Okay. Jeff’s up. He says, “For the purpose of building an out
RYS stacks is there any benefit to creating an account in G-Suite and building a stack
there?” Let’s see. Has an account for [email protected] SM does
their magic in this account versus going through the process of creating an [inaudible 00:26:48]. Yes, Jeff, obviously there’s … In my opinion,
and I’m sure Marco will agree. Any time that you can do things to help validate
the account, it’s going to help improve your chances with Google. For example, using a G-Suite account with
your own custom domain, email, and all of that stuff, you’re paying Google and so Google
now has a billing details associated with that account. It just ads more … 30. It ads more validity, I guess you could say. It validates the entity further for Google
and so, in my opinion, yeah. Now, I don’t recommend you guys go out and
set up G-Suite accounts for each individual lead gen asset you have because that could
get rather expensive. But for setting up RYS stacks, I know having
a G-Suite account doing it under that could help, but Marco, what do you say? Marco: I always tell people to pay Google
as part of the process. It’s in the black book. It’s in the done for you users guide. That’s what’s recommended. Go pay Google and you get rewarded. Now, whether directly, indirectly, how ever
it is that it happens, Google stops seeing you as a leech and starts seeing you as a
paying client. This is just my theory so that when time comes
for the bot to look through everything, the first thing that it’s going to look at is
are we going to be messing with a customer, with a paying client, or are we going to be
messing with a leech. I think they’d rather mess with a leech than
a paying client, push comes to shove, and then they might come back and start looking
at other things. It’s not something that I know for sure because
I don’t work for Google but it’s something that we’ve seen time after time. That the more that we get into Google, the
more we pay Google ads, YouTube ads, inside Google, extra drive space. They have your credit card on file. They see everything and so that seems to work
really well. You don’t even have to create that for us. We can create the Google stack with the Gmail
account and you can just make yourself whatever your G-Suite account is the owner of that
drive stack. I mean, you don’t even have to go through
all that. Bradley: To clarify that for Jeff, what Marco
was saying was for example, you could purchase a done for you drive stack from us and then
once you get it delivered, once we deliver it to you, then you could have your G-Suite
account. You add your G-Suite account as a manager
and then assign ownership to it. I’m thinking of GMB stuff but it’s pretty
much the same process. You would give editing permissions to your
G-Suite account and then you could assign ownership to that as well so that your G-Suite
account takes ownership of it and it’s not the free Google account anymore at that point. It’s not something that you have to provide
on the front end, is what we’re saying. Okay. Alright, so thanks Marco. Armand, it’s been a while since you’ve posted. What’s up Armand. He says, “What’s up you awesome ass dudes. Love you guys. We should all get married. Anyway, question: how would you use a Google
stack for an eCommerce site?” That’s a good question for Marco. I can’t answer it because I just don’t do
eComm, and number two is, “Are Google stacks as effective as they were years ago?” I can answer that one but first Marco start
with the eCommerce. Can you provide any insight? Marco: Yeah, absolutely. People shouldn’t get boxed in. We talk a lot about local but that’s because
most of our people are oriented towards local marketing anyway but we always say this. You’re local is only limited by what you want
your local to be. If you want your local to be the city or the
neighborhood that you’re in, that’s your local. But what if you make it your city? What if you make it the county or the state,
or the US? I don’t know if you’re in the US Armand. I’m just guessing that you are, or in the
case of eCommerce what if you make it global? The only thing that changes is the way that
we create relationships and that’s something that’s taught inside our YS academy. I’m not going to teach it here. Now, it’s not ready yet, but we have something
awesome coming up for RYS academy reloaded. It should be ready in the next two, maybe
three months, and it’s specifically targeted for those people who want to make their local
whatever it is that they want it to be. That’s what it’s going to be geared towards. If you want to make it your neighborhood,
the city, county, state, nation, global. You’re going to be able to do it and that’s
what we’re going in the lab and we’re going to be working on that. Bradley: You go. Question two, “Are Google stacks as effective
as they were years ago?” Yeah, they are Armand. I mean, you got … Here’s the thing. There still every bit as effective, it’s just
there’s different signals now that Google’s looking for than they were when we first,
when Marco really first discovered this. Here, what I’m saying is guys a lot has changed
over the last … How long’s RYS been out? Three years now? Marco: In August it’ll be four years. Bradley: Yeah, so it’s been just over three
years now and so a lot has changed in three years as far as what moves the needle and
that kind of stuff. The combination of what Google’s looking at
overall has changed. We know that drive stack still helped to move
the needle. Is it the be all, end all? No, of course not. In some cases it may be, but again those results
are not typical. Like, for example, I showed the Virginia SEO,
the first drive stack that I ever built which isn’t even up to our standards today and it’s
still outranking other SEO, Virginia SEO companies. That one is one of those types where I haven’t
done anything to it and it just ranked and it just has stayed ranked since May of 2015. We’re talking 3.5 years now that things been
ranked which is crazy, and I haven’t done anything to it. But that’s, again, results aren’t typical. In some cases you will see that but in other
cases it’s going to require more stuff, additional signals. A lot of variables go into whether or not
the drive stack’s going to be enough to produce the results you want. Competitiveness, what is your competition. How many other index pages are there covering,
targeting those keywords that you’re targeting. All that kind of stuff goes into it. Are they as powerful, as effective as they
used to be? Yes. But, you still have to add other things into
them and there’s a lot … For example, we know that proximity right now is a huge thing
which three years ago when RYS was … When Marco first developed the RYS method, that
wasn’t nearly as important as it is right now. If you’re doing local, I know you’re talking
about eCommerce, but if you were doing local RYS stacks can be very, very effective to
push additional local relevancy as well as topical relevancy and in your case, as an
eCommerce site you can use drive stacks to push topical relevancy into, say, category
pages for whatever it is that you’re selling. I know that there’s a lot that can be done
with an RYS stack even to eCommerce. Like I said, I don’t do eCommerce so I can’t
really provide any insight on that but yes Google stacks are just as effective as they
were a few years ago. But it’s not, it’s just only part of the overall
pie that you need in order to rank something, in my opinion. Marco, comment on that one as well please? Marco: Yeah, absolutely. One of the main things that you need with
this is entity, right. But people talk about entities and they don’t
really know what’s what. On January 14th at 3:00 pm eastern as part
of our charity drive again. Anyone who donates to the charity will get
into that webinar and they will get access to the previous two webinars, and Armand if
you didn’t watch the two previous webinars and if you don’t know anything about entities. If you don’t have the black book and if you
don’t have the done for you users guide, and even if you do I suggest that you watch the
previous two webinars. I suggest that you, when we mail our list,
that you donate and that you attend the webinar because this is exactly what I’ll be getting
into. I’ll be getting into the differences on whether
you’re working local or if you’re working … Well, not if you’re working local. How the entity needs to be treated differently
depending on what your local is. Bradley: That’s it. Okay, next is Lorie. What’s up Lorie? I haven’t seen her in a while. She was a former Mastermind member. She ended up resigning from the Mastermind,
or left the Mastermind recently because she took on a job that she’d been looking for,
for a long time. Which was really, really awesome. Congratulations on that Lorie. We definitely miss you in the Mastermind,
but thanks for stopping by. You’re always welcome to come ask questions
here. You know that. Shane’s up. He says, “Are your syndication networks set
up so that every new post syndicates through them?” Yes Shane. That’s the whole point. Yes, absolutely. If you provide the RSS feed, we will connect
everything for you so that every time you post a blog post it will syndicate through
the network. That’s what they’re intention is. That’s what they’re intended to do is syndication
networks to syndicate content. It’s for content amplification. Okay, that’s exactly what they do. “Also, I’m working on an HTTPS version of
a website for a client that hasn’t switched over from the HTTP version yet, but it will
soon. Is it okay to set one of your syndication
networks, RYS stacks, and press release orders in motion before actually launch?” Yeah, that’s fine Shane. Just what I would do is with your order, just
include or use the HTTPS version of the URL so that when the products are completed and
we deliver them to you, nobody has to go, including you, doesn’t have to go back in
and edit them to add HTTPS. Besides, remember, if it’s with WordPress
typically you use a plugin like easy SSL or something like that. There’s several different types of plugins
or HTTPS redirection’s another one of them, which will automatically add, will set up
a redirect so anybody that’s visiting the HTTP version will be forced onto the HTTPS
version. Okay, that’s normal stuff. There’s plugins that do that. You can do that via HT access. If you’re using cloud flare you can use what
they call page rules. There’s a number of ways to do that and so
it really doesn’t matter. Even if you had HTTP as the URL in your drive
stack, for example, once you go HTTPS everything will be forced onto the HTTPS anyways so it’s
not that big of a deal. But what I would recommend is that you place
your order with the HTTPS version of your URL. Just make sure that the RSS feed is indeed
working on HTTPS and has at least one post because an RSS feed will be rejected by IFTTT
unless it has an item contained in it. You need to make sure that, that’s available
first or else we can’t set up your network for you. Okay, but again, I would recommend just going
ahead and ordering everything with the HTTPS version of the URL because you’re in the process
of switching over anyways and so once you do everything will be the way that you want
it and it won’t have to be edited. Which is a bunch of unnecessary work. Does that make sense? Adam: Yup. Bradley: Okay. “Also, is it okay to start building citations?” Yes, for the HTTPS version. Once again, because that’s what you’re going
to be switching to so, yes, absolutely. Go ahead and build citations with the HTTPS
version of the URL. Marco: A word of warning to Shane since you’re
switching over and I don’t know who’s doing it for you and I don’t know how. When they say that they’ve done it, go check
every version of the non-HTTPS version of the website just to make sure that it was
done correctly because sometimes they’ll leave one version out and it won’t redirect and
then everything that we just talked about, you won’t get the benefit because, of course,
it’s not redirecting over to HTTPS. As long as it’s redirected correctly, as long
as everything has the correct 301’s in place. Whether it’s HT access, whatever it is that
you’re using to redirect, as long as that’s right then everything will transfer over to
the SSL. Bradley: Yeah. Yeah, and keep in mind whenever you do that
switch, I’m not … I don’t know how to, like I’m not a server nerd guys and I don’t know
CSS and all that stuff. I know that whenever I’ve done switching from
non SSL over to SSL, I’ve had themes break. I’ve had style sheets or CSS, or whatever
break, and so the sites look all funky and all that kind of stuff. Typically what I do is if I’m switching an
existing site … Now, when I build a new site which is rare because I’m just building
GMB websites now. But when I do build a WordPress site, I install
Wordpress and immediately switch everything to HTTPS and then from that point I start
building the site out. But for existing sites what I’ve always done
is just gone to Upwork and found somebody … Go to Upwork and look for SSL implementation
or HTTPS or something like that, or WordPress support. CSS, anything, you can look for a number of
different keywords or whatever. But find somebody that can go in and clean
up any messes that are made from switching over from HTTP to HTTPS because, again, unless
you’re familiar with all that stuff … I’m not and I don’t want to take the time to learn
how to do it. I always just go to Upwork and I usually find
somebody that’s overseas somewhere and I usually just say, “Look, I’ll pay you 50 bucks to
go through this WordPress site and get everything.” Usually that’s way more, like, and that’s
because I just offer it. But I know that I’ve had, in the past, when
I didn’t have … When I didn’t have as much, I didn’t have as many resources, I would have
people bid on it and I’d get people to say, “Yeah, I’ll do it for 20 bucks.” 20 bucks to go through the site and clean
up any messes from switching over. That’s a no brainer. I mean, again, it would take me hours to research
that stuff to figure out what needed to be done or I could just pay somebody 20 bucks
or even 50 bucks and it’s done and it’s done well, and I don’t have to worry about it. Shane, that’s what I would recommend unless
you know what you’re doing. Okay. “Outreach nerds, do you teach how to verify
GMB’s?” No, but we do provide it as a service. Check out MGYB.co. Marco: Just so I can really quick to that. Listen, most people who are teaching verification
methods are methods that don’t usually work. Bradley: They don’t stick. Marco: No, I mean, you just can’t get it or
yeah, it doesn’t stick. It gets banned right away. Or, those who do know how to verify are keeping
it so close to their chest that there’s no amount of money available that you could offer
for us to teach you how to do it. There’s just no way because so many people
can do it. Actually so few people can do it correctly,
so I mean that’s just my two cents on it. Sorry, it’s not something that we’re going
to teach. It’s not being taught and it will never be
taught as long as I’m a member of Symantic mastery. Bradley: Now, because here’s the thing guys. You teach something like that, how to do that,
and what happens? It gets abused and it gets shut down, and
that’s the problem. Why would anybody want like … You kill the
goose that lays the golden eggs. Why would you want to do that? I mean, think about that guys. It’s not that we’re trying to keep a strangle
hold on GMB verifications. It’s not that at all, but when you put that
kind of information out publicly it’s just like everything else we teach, or anybody
teaches. Not just us but you put a method out there
and it ends up getting abused and spammed to death. Which is fine, I get it. That’s what we do, but eventually when it’s
been circulated too much, it ends up getting terminated and it gets overused and it becomes
less effective or flat out stops working all together. That’s part of the reason why. It seems to me awfully silly to be teaching
how to do that because it just gets saturated and gets terminated or shut down by Google. I would say, no. We’re never going to teach that. Alright, guys, looks we are done early. We don’t have any other questions, so unless
you guys want to like hang out and sing show tunes and shit I think I’m going to wrap it
up. Hernan: I’m just putting the link to Mar and
everyone else for that matter, who want to come and test drive the Mastermind. Tomorrow we have a Mastermind webinar, so
it will be a good idea if you want to join. If you want to check it out, and also you
will be prompt to … Let me show my camera. You will be prompt to complete a form so that
we can cover the call. Your 30 minute call with one of the symantic
master team. That’s going to be pretty awesome. The link it’s under live event over there
so go ahead and check it out. Bradley: Yup. Another question just came in from Wayne. Wayne, what’s up buddy. Merry Christmas to you Wayne, by the way. Wayne says, “Curious if you think a Google
site’s ability is diluted if you give it a domain name.” A custom domain versus keeping it on the Google
URL. No, because if … And I’ve shown this in
the Mastermind and I can’t assume you’ve seen all of them though. But, yeah, Google site when you map a custom
domain to it, both sites are still live and available online. In other words, you can still view the site
on the Google domain as well as view it on your own custom domain. If you look, the canonical on both versions
of it, the canonical is set to the custom domain. You’re still benefiting from the Google site,
the Google domain because, again, the site is live on both locations. You’re just canonicalizing it and Google does
this automatically. It canonicalizes it to the custom domain,
so essentially you’re just basically pushing the relevancy from the Google domain to it
anyways. But both pages will remain indexible, does
that make sense? Marco, do you want to comment on that? Marco: Yeah, this is the wonderful thing about
the limitations of Google and Google sites because there’s no real, like the CMS is very
limited by the content management system and in order for you to continue using, whether
it’s a mapped domain or the G-Site, you need access to that content management system. Google keeps it live because that’s the only
way that you can manage the content is through Google CMS. That’s why they add … Wayne, think about
it. It’s perfect. It canonicalizes up to your domain so you
… I don’t want to get too deep into what you can do but think of all the opportunities
that you have if you have a live Google URL canonicalize up to your own custom domain. Bradley: That’s right. Marco: Think about that. Bradley: Think about, I’m not going to reveal
it, but just guys think about logically if you’ve got a Google site and the same exact
site on a custom domain and the Google site is canonicalized to the custom domain. Which of those should be your link targets? Not going to answer that, I want you guys
to think about it and answer it. You should all know the answer to that. You should use one of those as your link target,
your primary link target when you’re doing external link building and there’s a reason
for that. Anyways, again, that’s one of those things. Jim says, “Do you guys not offer a power up
on the stacks like it was on the prior site?” Well, yes and no. Jim we, right now we don’t have [Dedius’ 00:47:45]
service in MGYB yet. It’s coming, so you can reach out to him directly
if needed. Just reach out to him in one of our Facebook
groups and you can go direct to him. Eventually we’re going to have him in the
marketplace. But he’s not there right now. But also, as I’ve talked about a lot recently,
press releases are my primary link building method now. It’s not because Deddi is not amazing, he
is, but I have access to a shit ton of press releases and I use them all the time and I
love press releases for link building and we do offer that in MGYB right now and there’s
… I think there’s probably specials going on right now for the Christmas sale that we
have so I would check that out also. Hernan: Yup, they’re on the page over there
so I put the link so we have a page with all of the deals that we’re running right now
for MGYB. Marco: We have direct access to Deddia because
we have him in our slack chat with the rest of the VA’s because they’re constantly going
back and forth. Since he does all of our indexing, by the
way, RYS academy reload. That’s how we get everything to index as much
as possible because Deddia does it. We have direct access to him. Jim, just write to us, [email protected] and
we’ll take care of you. Bradley: There you go. Yeah, that’s why we need to get that page
up sooner than later. Alright guys, I’m wrapping it up. I’ve got work to do so we’ll see you all next
week. By the way Mastermind webinar tomorrow guys,
if you want to join the Mastermind one dollar trial, now would be a good time so we’re going
to have a good webinar tomorrow. Thanks everybody for hanging out. We’ll see you all tomorrow. Hernan: Thank you guys. See you. Marco: Bye everyone.

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