Digital Marketing Q&A – Hump Day Hangouts – Episode 210

Digital Marketing Q&A – Hump Day Hangouts – Episode 210


Adam: Hello and welcome to Episode 210 of
Hump Day Hangouts. I am Adam Moody with Semantic Mastery. We are gonna say hi to everyone real quick
before we dive into some announcements and questions from everybody watching us live. Also, if you’re watching this on YouTube,
we noticed from time to time that we get questions over there, but you need to come to semanticmastery.com/hdquestions
and ask your questions there, that’s where we’re monitoring. Before we dive in, real quick, Chris, how
are you doing, man? Chris: Doing good. Good weather in Florida always the last couple
weeks. I highly recommend it, like I love it. How are you doing? Adam: Not bad. It’s like 60 here, which is perfect. Everyone in California thinks it’s like the
middle of winter and I’m just enjoying myself. This is good. Marco, how about you? How’s the weather for you, man? Marco: Things are good here, man, transitioning
to the dry season. So we’re gonna have about five and a half
months of absolutely no rain, not even a drop. I’m looking forward to … Yeah, but then,
it’s seven months of afternoon showers. You gotta pay the price for the life you live,
right? Adam: Yeah, fair enough. Marco: But always warm, like if it were 60
here, we’d all be dying literally. It’s freezing cold. Chris: [Inaudible 00:01:19] stay in Florida. Adam: Definitely. Bradley, how about you, man? How are you doing? Bradley: I’m good, I’m happy to be here. Got lots of stuff going on at the moment. Just been really, really busy. In last week, well, I took off for a couple
days because my sister got married again. I actually got to go down to Hilton Head,
South Carolina and meet one of our members, Ed, who also went to POFU Live; he’s in the
Mastermind also. That was cool because I got to spend an hour
with him just chatting. It was really, really cool. I always enjoy getting to meet members whenever
we have the opportunity. So that was a lot of fun. But I had to take really Friday and Monday
off, so now I’m behind. Besides that, I got a quick little story to
tell very, very quickly. Just last week, it was funny because I was
actually reviewing the Hump Day Hangout from last week and I was talking about mitigating
risk. Marco and I, we were talking about reducing
exposure and trying to mitigate risk because, if you put all your eggs in one basket and
Google takes that basket, you’re screwed, you’ve lost all those assets. Well, I was using a test with what’s called
GMB Location Groups. It’s a setting inside of Google My Business. I was running a test on a set of GMB assets
for a particular metro area, so one metropolitan city area. I had seven assets in there that were fully
optimized, 100% done. In fact, they were the seven assets that my
VAs has been training on as he’s been learning the processes for doing this whole method,
the Local Lease Pro model, essentially. Long story short, on Saturday, I was down
at the Hilton Head and I happened to get an email saying that the account that was used
as the recovery email for that particular GMB manager account, which had to be turned
into an owner in order to use location groups, had been terminated for violating Google’s
spam policies. I lost all those damn assets, every single
one of them, and I can’t even access them through the original Google accounts now,
guys. That was three weeks work, not necessarily
my work, but my VA’s work wasted. Now, is it all bad? No, because I learned a valuable lesson. Number one, don’t use GMB location groups,
it’s like a trap, number one, lesson number one. Number two is always mitigate risk. Don’t set yourself up with vulnerabilities
that Google can take … We exploit Google’s vulnerabilities. Don’t you think Google will exploit ours? So I learned that … In fact, I’m actually
updating the entire process for how to first log in and set up and manage a lot of GMB
assets. I’m updating all those processes this week,
in fact, because we have to do something new that reduces our overall risk. Anyways, that was my little story. I’m a little bit behind now because all the
work that I’ve done for the last several weeks on all the processes now has to be updated
and redone. But that’s the cat and mouse game that we
play. Marco: Yeah. One of the great things about our Mastermind
is that we do all of the testing, we take all of the risk, we were the ones who go in
the lab. I mean, we do encourage our own people to
test so that they can verify that our results are what we’re saying they are. But it’s one of the things that we do, we
go, we blow things up and it happens, and then now we know what not to do. And right into our Mastermind, we’ll share
all of test result with the membership exactly what was done so that they don’t repeat the
process and get stuck losing assets because nobody wants to lose an asset, especially
not seven. But so be it, lesson well-learned and it’s
a lesson that the Mastermind doesn’t have to repeat. Bradley: That’s true and, just real quick
segue, that leads me to, that’s kind of like what the Mastermind is about. The scaling option, like doing all these heavy
processes and stuff, is really reserved to the POFU Live group attendees at the moment,
but we’re polishing all this stuff. Obviously, the Mastermind, we update, like
tomorrow we’ve got a Mastermind webinar and I’m certainly gonna be talking about what
not to do because I want to make sure all of our members are fully aware of what not
to do so they don’t lose assets. But once we have this 12-week process done,
that the POFU Live attendees are kind of in accountability group with me right now, and
we’ve got a target that we’re trying to hit at the end of 12 weeks, which is 50 GMB assets
fully developed and ready for monetization, if they’re not already monetized by that point,
and so when we’re done at that 12-week period, we will have discovered or perfected, really
fine-tuned the method and all of the processes to get us there, to get us to that point. That’s when we’re gonna release in its entirety
the Mastermind. That training will not be released outside
of the Mastermind, period, and that’s only because it’s highly valuable and we put a
lot of work. In fact, the other members of the POFU accountability
group with us, that’s like 12 of us in there, and so that’s a lot of intellectual property,
a lot of a work that goes into that. So the Mastermind members will get that. But that’s just one of many things that we
do there. For example, we had some questions about how
to structure ad ID pages and set up as three buckets with HTTP, SSL protocol, and all that
stuff. Two weeks ago, we went in and showed exactly
how to do that. I mean, it’s just stuff like that that we
do in the Mastermind all the time. Adam: Yeah. Something else that I just remembered, that
reminded me of, Bradley, was, I think it was Jason who posted yesterday, who’s one of our
Mastermind members, just out of the blue was like, hey, I’ve seen some questions about
blah blah blah-, not blah blah blah, but some heavy-duty IT stuff. He’s like, “Hey, if anybody needs help just
ping me. I’ll do it for free if you’re a Mastermind
member.” That’s just awesome to see. Again, you get that in a tight-knit group
like that. It’s cool having that ability. Everyone who knows our story kind of knows
where we came from and how we were part of a Mastermind. That’s why part of why we do this to get that
community, it’s not just a jumble of people, you do have a community. Bradley: Yeah. Adam: Well, cool. I also want to say then to you guys, we mentioned
the GMB stuff, we’ve got a sale going on right now at MGYB. It’s wrapping up today. So if you’re interested or you need a GMB
verification service, whether it’s for your clients, it’s for yourself, you’re doing some
lead gen, head over there. I posted it on the page. If you’re watching the replay, sorry, it’s
probably too late. But a good reason to watch live and open the
emails is you get a 35% discount on that service right now. So head over there do that. Real quick, too, if you’re joining us for
the first time, thank you so much for watching us. If you want the right place to start, because
it is one of the questions we get, “Hey, where should I start? Should I take this course and do that?” start with Battle Plan. No matter what you’re doing, even if you want
to hop into Mastermind, get the Battle Plan, come join the Mastermind. That’s the path. The link is on there. It’s a great way to get repeatable results,
which is why we put it together, so that we can have that. It’s our home processes put into an easy-to-digest
format. Then, obviously, like we’ve been talking about
it, if you’re ready to take things up a notch, if you wanna scale, you wanna grow, then the
Mastermind is the place to be. Bradley: Did you open up Local Lease Pro as
a standalone product now? Adam: Yes. Bradley: I’ll be damned. I didn’t realize that was available yet. Okay. Adam: Sneaking that onto the page, if people
are interested. Bradley: Yeah. Okay. Adam: I’m gonna say no more. Bradley: Everything I’ve been talking about
with this Local Lease Pro method, that’s it. Most of you guys are probably aware of it
because of the Side Hustle Toolbox promotion, that was our contribution. But now that that’s closed, it’s a standalone
product. I’m gonna be updating that in a couple of
weeks with some of the new processes that I’ve just discovered. Again, GMB, like the actual optimization process
has changed slightly. Not much, but slightly, and I’m updating the
processes for my VAs right now. So next week, I’ll kind of polish it up a
bit and then add that into the Local Lease Pro training. So if you guys don’t have it yet, I recommend
you get it. This method is freaking killing it. I think it’s the most opportunity I’ve seen
in my local marketing career. I mean that, so check it out. All right. Can we get into questions? Adam: I think so. If you guys are good, let’s do this. Bradley: All right. Starting off with Chris Green posted a support
question from Vincent. He says, “I’m considering to join the RYS
Reloaded or the GMB course. My question is this: if I do SEO for local
businesses in my country, which is Malaysia, do I need to have access to my clients website?” No. It can help. You don’t have to have access to the client’s
website, but it would certainly help because you could take care of some on-page SEO issues. In other words, you can optimize the site
itself, which is considered on-page SEO, and that can help that can help quite a bit. In fact, with proper on-page SEO, a lot of
the times you can rank a site with a fraction of the off-page SEO because any off-page SEO
that … If on site is proper, if it’s tight, if it’s strong, then any off-page will significantly
affect, it will have a strong impact on the site because then the site will respond well
to off-page because it is a well-built, well-structured site. But that doesn’t mean that you have to have
access to the site because you can accomplish through off-page. You can still rank a site with off-page. If the on-page is terrible, then you probably
are fighting a losing battle. But if it’s decent, then you could probably
still accomplish what you need to, depending on how competitive the keywords are that you’re
targeting. But it’s likely that you could still accomplish
what you needed to with off-page alone. But again, there are benefits certainly to
being able to access the client’s website. Right? If you’re starting with garbage, it’s gonna
be difficult to rank. So just keep that in mind. Okay. It helps, it’s not 100% necessary. Well, it depends, right? It depends on what the status of the site
is currently. If it’s a shitty site, if it was built poorly,
optimized poorly, or if it’s spammed to death or whatever, then you may never be able to
rank that site. But if it’s decent, if it’s fairly okay, then
you could still just apply off-page methods and probably get the results that you want. However, if you can do both, manage the on-page
and the-off page, you will get the best results. Right? Number two, he says, “If my client has a WordPress.com
or Wix.com website, can the SEO methods taught in RYS Reloaded and GMB work and getting first
page ranking on Google?” Well, yes. Well, Local GMB Pro course is not really anything
that have to do with websites, right? Local GMB Pro is how to optimize Google My
Business and set up all of the Google assets to rank. Well, not even to rank, but to just generate
leads from Google, independent of ranking. That’s what Local GMB Pro is about. It’s about getting leads, getting exposure
from Google My Business, whether it ranks or not, and that’s what that whole … Again,
despite traditional SEO, Local GMB Pro can generate leads from Google. Okay. So that’s what local GMB Pro is. RYS is about using Google’s assets as an off-page
tool as well as an entity validator, an authority builder, and multiple other things. But it’s more of an off-page thing. Again, it has nothing to do with the website
structure or the platform itself, WordPress or Wix. It doesn’t matter because all you’re doing
is using Google properties to push relevancy and authority over to whatever property is
that you’re trying to rank. Marco, do you wanna chat about that a little
bit? Marco: Yeah. It’s just one of the pillars that we teach,
ART, the art of ART, activity, relevance, trust and authority, both on the link origin
and on the link destination. What that means is you get visitors no matter
how you show activity and Google reward you as long as everything is relevant and you’re
working with trusted and authoritative entities. If you become along with that, a trusted and
authoritative entity, then you get rewarded. Google will also reward you for being in Google
because Google trusts itself. It’s the ultimate as far as what it trusts. So working in what we call working inside
the belly of the beast also has its rewards. Yeah. As Bradley said, it makes absolutely no difference. I mean, you work with whatever. I mean, you have a free WordPress blog ranking
for … what is it? Free-, no, not free. SEO Virginia. Yeah. I mean, it just goes to show that if you get
that activity in there, everything else just fall into place as long as it’s relevant,
trusted and authoritative. I keep telling people, and I just mentioned
it in our Semantic Mastery Facebook group, the Mastermind, that ART, A-R-T, will trump
anything. It will even overcome any of the negative
factors, of the algorithm, penalties and all of that. You become almost immune to anything that
Google has to throw at you because you’re signaling rank pot-, excuse me, rank brain
in the way that it wants to be signaled. You’re doing the Google tickle, the T tickle. I mean, it blows up. It becomes a self-feeding monster once you
get all that activity in there. Bradley: Yeah. This is an example of what Marco was just
talking about, this is that WordPress.com. So free wordpress.com blog, guys. If you take a look at this, there’s no content
on this page. It looks like there’s content, but the only
content on this page is this right here. That’s it. The rest of those are embedded files. That’s RYS at work there, guys. That’s RYS Academy right there at work. Okay. Again, go view page source, the post body,
the article body of this post. The content body is this right here. That’s the only text on the page. The rest of it is all embedded files RYS style,
and that’s all. Look at that, guys. It’s ranked number three in organic for SEO
Virginia. I mean, that’s pretty powerful. Again, that’s all off-page stuff. There is some on-page going on there because
of the iframes that are actually embedded in this page, but it’s primarily an off-page
thing that’s got this ranking. And that’s the power of RYS, right? By the way, the Google site as part of the
stack and that’s been number one since May of 2015. Guys, that’s been number one since May of
2015, or within a few weeks anyways, that’s when it was published. Look at that, it’s a horrid site. It was just for a test purpose, guys. Still ranked. Still ranked, it’s three and a half years
now. Still ranked. Anyways, there you go. Will it work? It damn sure does. Dustin’s up, or Da B. “Hey there. I’m using the MGYB post scheduling service
but I was wondering, in the Local GMB course you link to the previous post but when I scheduled
a post, then I don’t have the URL of the last URL because it will be scheduled. How do I link to the post then if the last
post yet is not published or is not published yet? Greetings. Dustin.” That’s a good question Dustin. Marco, that’s something that I think Rob was
talking about that was going to be a feature, that was going to be released soon within
the auto poster was the ability to silo a post. Is that correct? Marco: Yeah. We keep going back and forth with Shripad. I’m not sure if that’s available yet. But I mean, there’s an easy solution to that. Link in the body or you’re still not gonna
have the post URL. You would need the original post URL, and
then the next one, then the next one. So Shripad will have to come up with something
regarding that so that we can solve that issue. But, yes, he is working on it so we can silo
GMB posts. Bradley: Yeah. I’m thinking if the script would wait until
a published one was pulled and then grab the short URL and then link to that before the
next one that’s scheduled publishes. You know what I mean? That would work to build a silo on that. I know that if you post the post … So you
publish the post, then you grab the URL and link to it from the next post. But, you’re right, if you wanna schedule out
multiple posts in advance, right now there’s not an ability to do that yet. But that’s something, Marco, if you wanna
make a note of that specifically, silo posts together, schedule post together, which I’m
sure that can be integrated at some point. Right now that’s not something that can be
done, Dustin, but we’re working on that. It’s a great feature. Marco: No. Dustin, what I would suggest is you just have
your VA go in and add links as needed. Bradley: As they’re published. Marco: Correct. Bradley: Right. As they publish, go grab the URL, and then
go post the next one. That’s the only thing we can do to daisy chain
them together right now until we have the automation such that it will be able to do
it. Okay.
Jordan says, “On one of the, or …” Okay. One of the guys, here we go. “One of the guys on our SEO team said after
an SEO pitch this probably sounds like magic to them. I still can’t believe we get paid for this
stuff, almost like grownup version of video games. Haha.” That’s funny. Well, I can believe we’d get paid for it,
man. Think about all the testing and all the studying
and all the learning and stuff that you, guys, and the money that you invest in your education
and to tools and all that stuff. I mean, we spend a lot of time learning this
stuff, guys, we should be paid for it. I mean, think about that. We spend all our time learning how to perform
this SEO magic stuff. A business owner that’s doing plumbing, for
example, he’s out unclogging drains and that kind of stuff. He wouldn’t have time to learn all this stuff. How do I know? Because I was an electrical contractor and
I had to learn how to do this shit while I was doing electrical work. It just so happens I found that I could make
more money at this, that’s why I switched to this all together. What are you gonna say, Marco? Marco: Yeah. I was gonna say we deserve to be paid and
be paid well. I mean, do you know how much time we’ve spent
between RYS Academy, RYS Reloaded, Local GMB Pro, Local PR Pro, Local Lease Pro? Do you know how many hours have gone into
researching that and making it work? Making that all work hand in hand so that
one pushes the other and you’re pushing ultimate power to whatever destination so that that
client’s phone rings? Yeah. It may seem like magic. “Well, my phone rang. You did all that.” But it’s actually just hours and hours and
hours of being a total geek. Bradley: Rabbit-hole time. Yeah. Dan’s up. He says, “I’ve looked using press releases
based off the Battle Plan and saw that you have them at the store. Besides using them for launching a new site
would there be other places that I could use them? I do some consulting on the side for local
businesses and build sites, lead gen, et cetera?” Yeah, Dan. “Press releases are my favorite off-page or
link building method really. Like no question, I absolutely love press
releases. I use them as my primary off-page link building
tool or method. I still use spam links from time to time for
certain things, but for the most part I’m using press releases for link building.” Yeah. You can use them. Guys, there’s dozens and dozens of things
that you can publish press releases about. I’ve talked about them. Dan, we have a course called Local PR Pro
which is specifically about how to use press releases to rank in the Maps pack, to get
Google GMB, Google My Business profiles ranked in the maps pack using press releases. Right? That’s what that course, Local PR Pro, is
all about. In that course, I talk about how there’s multiple
different things that you could publish a press release about. Because that’s a question that comes up often,
“Well, I don’t think my client has anything that’s really newsworthy to publish a press
release about.” But think about it, getting a five-star review,
you could publish a press release about receiving a five-star review or your client. Or you could publish a press release about
a new employee being hired. Or a seasonal change to the product line that’s
available. Or the services that are available, depending
on what kind of business you’re dealing with. Or an accolade that the company receives,
some sort of award or something like that. Or any charitable things, any charity events
that they’re hosting or that they contribute to or participate in. Right? There’s just dozens and dozens of things,
hooks, angles that you could use to write a news release or something that can be … Guys,
you can even publish a press release about a new blog post that’s been published on the
website. No kidding. I mean, you just have to get a little bit
creative. Dan, when I say you have to get creative,
I don’t mean you. I mean, what I would recommend is hiring a
PR writer, from Upwork or something like that, that can come up with these angles. A good press release writer can come up with
a newsworthy angle for just about anything. Again, if you’re doing a lot of this work,
you could hire a PR writer, a good PR writer from like Upwork or something like that. Or if you’ve got a good press release distribution
service that you subscribe to for monthly press releases or whatever, if they’ve got
good writers in-house, which most good services do now, then they’ll have writers that are
already trained on how to find news where the angles or to create hooks or their stories
for the press releases. Right? For example, if you use the MGYB press release
service, the writers there from the Press Advantage distribution network, if that’s
what you’re using, it’s fabulous, and there the press releases are almost twice the content
length of typical press releases. There’s somewhere in the neighborhood of 750
words as opposed to 300 to 400, which is what most of them are. So those writers are really, really good,
like their sole purpose in life is to find an angle or to create an angle to write a
press release about. Those are the same writers that you have access
to when you buy a press releases from us individually. Okay. Anybody wanna comment on that before we move
on? It’s a good one, Dan. Marco: No. I think you hit the nail on the head. They’re great for just about everything. The only thing that you have to avoid is self-promotion,
but you get that from most of them. You just have to define what self-promotion
is. You go and you advertise. Well, we’re in Facebook, if you’ve just started
your Facebook page, we’re doing this, we’re doing that. It’s still self-promotion. It’s just not getting sales. That’s what you wanna try to avoid. Other than that, it’s fantastic for link building. Not only that, if you hit the press release,
whatever the distribution network is with link building, it’ll push through. You’re putting a filter in between the destination
so that you hit that with link building. It’ll power it up even more. They just work really well for everything. Bradley: They damn sure do. Like Marco said, you can actually do self
promotional PRs, but the salesy part is what you gotta leave out. They shouldn’t be salesy. But they can be self-promotional. Again, a good PR writer will be able to disguise
a promotion as a story, a news story, and that’s really what you wanna do. That’s why I say don’t do it yourself. If I had to write press releases, I’d be a
very miserable person. I wouldn’t wanna do it, but some people enjoy
that stuff and they’re good at it. All right. Andrew Walker’s up. Andrew is a local guy to me. I was in lead share, like a breakfast lead
share group with him for several years that I don’t attend those things much anymore. Andrew is a great guy. Anyways, it’s good to see you here, Andrew. I haven’t seen him in a while. He says, “Hey guys, it’s been a long time
since I’ve been on Hump Day Hangouts. I got caught up in the cold calling strategy
to build my business and also had a case of the shiny object syndrome.” Well, we all do, Andrew. Don’t beat yourself up, buddy. We all go through that. I promise you, I’ve been through it. I still struggle with that, to be honest. “I don’t fully understand how powerful-,”
or excuse me, “I didn’t fully understand how powerful digital marketing is and what it
can do for your business. You would think that that’s a no-brainer for
an IT guy. Anyway, I’m back for real and I’m ready to
learn this stuff. I’ve just downloaded the Battle Plan. I’d love to get involved in the Mastermind,
but I’m not able to afford that at this time. Syndication Academy looks to be a great runner
up. Can I start there to get things going or just
start with the Battle Plan? Thanks, guys, and congrats on your four year
anniversary.” Okay. Great question, Andrew. Again, glad to see you back, man. The Syndication Academy is, yeah, it’s good,
however, because, I’m not gonna knock Syndication Academy, but what we recommend is, especially
for you, Andrew, you’re running your IT business, your IT services business, and so it depends
on how much time you have. If you’ve got a lot of time and no money then,
yes, pick up Syndication Academy because then you can learn how to build your own syndication
network, which is gonna be one of the critical components to your business in expanding your
reach and helping to generate more leads, it’ll help with your SEO and all that kind
of stuff. However, there’s a lot of time that goes into
learning how to build a syndication network and, unless you plan on building syndication
networks for others or selling them to others, I wouldn’t recommend that you go through all
the trouble of learning how to build all that stuff for your own branded syndication network,
for your own business. If you’re looking to try to grow your business,
then your time is better spent not learning how to build a syndication network that you’re
only gonna build one for your own business. Your time is better spent marketing your business. You can instead just buy a Done For You Syndication
Network from us and we will build it to our specifications, which is exactly what we teach
in the training. You can save yourself weeks of study and implementation
by just buying a Done For You Syndication Network and you still reap the benefits of
it without having to spend weeks of your time. Does that make sense? They’re inexpensive enough that there’s really
no reason that you can’t just buy a Done For You Syndication Network from us. It’s cheaper or about the same price as the
cost of a month tuition to Syndication Academy. Right? Anyways, my point is, if you want, Andrew,
since you can’t join the Mastermind yet, what I recommend is that you attend our Hump Day
Hangouts regularly on Wednesdays, ask your questions here try, keep it to one question
per post. In other words, you can post a few times,
but try to keep it one question per post please. Ask questions here and we will try to guide
you in the best way possible to help you to start growing your IT business, just from
these Hump Day Hangouts. Then once you have generated some revenue
you can always come join the Mastermind, which is your best bet, because the Mastermind is
not just about marketing stuff. Guys, we’ve gotten away from just teaching
SEO or just teaching marketing methods. It’s more about building your business regardless
of whether you’re building a local agency or consulting firm, or you want to build your
own brick and mortar business, or virtual business for that matter. We want to teach you how to do all of that,
which includes marketing and includes SEO, and includes all that stuff, but we’re not
pigeon holing our training into just marketing training, if that makes sense. A lot more goes into it than that. I would suggest, Andrew, that what you do
is come back and join us here in Hump Day Hangouts, get involved, stay engaged, ask
questions. We also have our Facebook group, the SEO tutorials
Facebook group that you could ask questions there. As soon as you’re able to, I would invest
in joining the Mastermind so that you can get, basically, almost one-on-one guidance
from each one of us my partners and I as well as all of the other members in the Mastermind
that are also savvy business owners. Right? That’s part of why it’s Mastermind because
it’s not just about us teaching all the time, it’s about everybody in there contributing
and helping each other, which is fabulous. Okay. By the way, one of our top members, longtime
members, Jason Johnson, who is what Adam was just talking about at the very beginning of
this Hump Day Hangout, he was mentioning somebody was having difficulty setting up their MX
records for G suite email to use their domain for their email within G suite. Jason Johnson posted, “Hey, I saw somebody
was having trouble with MX records. Hey, I’m an IT guy. If anybody has any questions or any problems,
tell them to reach out to me. I’ll help them for free as long as they’re
a Mastermind member.” Andrew, what I’m saying is, Jason is an IT
guy who’s been in our Mastermind. He does digital marketing on the side, but
also markets his own business and somebody that you could absolutely click with. Probably the two of you could chat about what
he’s doing for his business and what’s working for him in generating leads for his IT business
and all that kind of stuff. Right? Again, that’s part of the power of a Mastermind. It’s not just learning from me or Marco when,
you know, I’m gonna teach you how to generate leads for your business, but I generate leads
for contracting businesses. Right? You’re trying to generate leads for IT services,
and computer repair networking, and that kind of stuff, so why not get the advice direct
from somebody that’s already generating leads for that type of a business, which we have
members in our group to do that? Does that make sense? That’s the power of a Mastermind. Okay. So that’s what I recommend. In the meantime, if you don’t have the money,
come back here, ask questions, implement what you can, go through our YouTube channel Semantic
Mastery, youtube.com/semanticmastery. Use the channel search function, ask questions
over there. You’re likely going to find already video
answers for many of your questions. Then, like I said, anything that you can’t
find answers to, post in either the Facebook group or post back here on the event page
every week and we’ll come in and answer your questions. As soon as you can generate a little bit of
positive revenue, I would reinvest that back into your education and into building your
business by joining the Mastermind, getting guidance from us as well as our other members. Marco: I’m gonna give him just a couple of
weeks. First of all, welcome back, Andrew. Sorry that you had a shiny object syndrome. I mean, that sucks and it makes you spend
a whole lot of money and time chasing. It becomes a useless path. You fill up your computer with a whole bunch
of garbage that you’re never going to use and you realize how much money you spent and
then you get caught up at where you are right now where you ended, and dropped all that
money and you have nothing to show for it. But that’s okay, lesson learned. The two examples that I’m gonna give you is,
I’m gonna give you Paul Fussell, who’s always in these Hump Day Hangouts, and I wouldn’t
be surprised if he drops in today; or if he isn’t, it’s because he’s out making money. He was at POFU Live, as a matter of fact,
our event. The way he went about doing it, he come into
Hump Day Hangouts, ask questions, and then go and go and apply. Ask questions, go and apply. then he started purchasing our drive stacks
to rank. I know that he was doing dental for a while,
I don’t know what he’s doing now. Anyway, the thing about Paul is that he just
went and he got Done For You services, and then he was chasing clients. Every time he’d get a client, drive stack,
and that’s how he would he would rank them. But that’s Paul and that’s how he did it,
so Hump Day Hangouts and Done For You services. Then, we get to Jordan in Syndication Academy. Jordan lives in Syndication Academy, he’s
always there. He’s one of our, I don’t know, one of our
long-running and most active members of Syndication Academy. He runs an agency and I think he just got
a huge nationwide client, but it’s from Syndication Academy. I’m not gonna say that he got everything from
Syndication Academy, but I know that that’s his foundation and I know that that’s what
he’s doing to rank his clients, to help his clients and to help his agency. He has an agency, actually he’s an agency
owner, but he decided that Syndication Academy was the thing for him. But, of course, they’ll all tell you, and
Jordan will tell you that the Battle Plan is the place where you start, and you have
to follow it. If you follow the Battle Plan, then you’re
going to get to our Done For You services. It’s a whole lot easier to go and buy a Syndication
Academy Network, as Bradley mentioned, than to learn how to build a one-of-a-kind that
you only need that one time. Why not go buy it and pay that than to pay
a monthly membership to learn how to build one, or you might not wanna learn how to build
one, or you might need? It’s just to buy them and then go and sell
it to clients, to people you know. Then, you pitch the benefits of being branded
of having that footprint of being seen, of your content being seen everywhere, pushing
your content to where the people are hanging out. So that’s one of the benefits. You could do it many ways. Now, of course, we’re always going to tell
you that the Mastermind is the place to be because that’s where like-minded entrepreneurs
hang out, people who want to grow their business and get away from just that weekly paycheck
and having to wait until the next one so that you could do whatever it is that you wanna
do. We wanna push you, guys, past that. We call it POFU, position of fuck you. Whatever that position is for you, Andrew,
we want you to get there. There isn’t just one way to get there, but
we do wanna help you get there. So whether you choose Hump Day Hangouts, whether
you choose Syndication Academy, or what we suggest, whether you join our Mastermind,
we’re going to help you any way we can. That’s what we’re here for. Bradley: That’s right. Let’s not forget Mohammad. He’s a shining example. Mohammad Mackey. He started by just joining Hump Day Hangouts
and coming and asking questions week in and week out and for months. Eventually, he got to a point where he landed
a couple of his first clients and started making enough money. He came and joined the Mastermind. Then, he went through a little bit of a struggle
for over-promising to clients and ended up losing some clients and had to drop out of
the Mastermind for a little bit. But he kept coming to Hump Day Hangouts and
asking more questions, even during that time where he had to back out of the Mastermind,
and he got the education that he needed and he implemented it. Right? It’s nothing we did, all we did was provide
him with information, but he’s the one that took action and kept at it. He kept persisting in working and he kept
finding stuff that wasn’t working until he found stuff that did work. Then, he landed some clients again, got his
money back up, and joined the Mastermind again. We have multiple examples of people that have
done that just by starting here, right here at Hump Day Hangouts, Andrew, and you can
do that too. Right? The Battle Plan, like I said, will tell you
do this, this, this, and this, and you’re going to start getting results. It doesn’t say that you have to learn how
to do those things, it just tells you apply these things. Right? You can either learn how to do those things
and do them yourself or, as a business owner, it would be much more efficient with your
time to just purchase the Done For You services and apply them in the order that they’re recommended
and reap the benefits of those without having to learn how to do it. Okay. Great question. Again, glad to have you back, Andrew. We’re happy to see you participate and be
a lot more engaged over the coming weeks. Gordon’s up. He says, “Hey guys, thank you very much again
for the help you provide on Hump Days. It’s greatly appreciated.” You’re welcome, Gordon. “If you’re looking to find a low hanging fruit
where you can easily rank in the GMB 3-pack, other than looking at the reviews of the current
businesses in the 3-pack in their citation profile, what else do you do to decide whether
or not you have found a golden goose ranking opportunity? Also, how do you determine whether or not
there’s enough search traffic to generate adequate phone calls? Thanks again, Gordon.” Okay. First of all, Gordon, Local Lease Pro, I showed
the exact simple method, it’s kind of time-consuming, but the simple method using it, a free software
that we show, we use to identify what I call slam-dunk opportunities, which is which you’re
calling a golden goose in your question, okay? Again, that was in Local Lease Pro. If you have access to that, which I’m hoping
you do because it was on sale for a very, very ridiculously low price for about eight
days during the Side Hustle Toolbox launch. That’s close now, but it is available, Local
Lease Pro, but we teach the method specifically how to find low-hanging opportunities. Now I can’t go into the details of that right
here, but it is very, very simple to do using the Easy Local Cash software, which is a free
software. It’s Chad Kimball’s software. It just shows you, basically, ever since July
of this year, when mobile implemented or switched to the mobile first index, that opened up
just massive, massive opportunity. I’m telling you, guys, it opened up more opportunity
than I’ve seen since I started my local marketing career in 2010. And that is what we teach on how to find those
opportunities that have been opened up by this major change in the algorithm or which
index is used first. Right? The mobile first index. That’s all in Local Lease Pro. I can’t obviously say that right here. It is in the course. Also, you can find out, certainly, if you
joined a Mastermind, because Local Lease Pro is one of the first courses that Mastermind
members get now when they join. Marco: Yeah, the how. I mean, that’s the course, the how is, you
know, if we gave you that, then why have a course in the first place? So, sorry, that’s something that we can’t
do. I’m glad that you mentioned again the Mastermind. I was in our mini, we have the mini-Mastermind
and mine is on Tuesday nights for an hour. I have three great people. I have Jamina, I have Will Kenderdine, and
John Wypick. We were going over my method for using the
software and we went over it in detail. I don’t mind for an hour. I mean, I decided to give my time, right? So this is what it’s all about. Membership has its privileges. I do things a little bit differently. I find targets a little bit differently, but
it all works just the same way. The same way that you teach it, the way that
I do it, I already decided to do it. The thing is that membership has its privileges. You have to be a member in order to get the
information that you’re asking about. It’s not something that we can give away for
free. Bradley: Yeah. “Also, how do you determine whether or not
there’s enough search traffic to generate adequate phone calls?” Well, that’s a good question. If you do your research properly upfront,
you should know. First of all, you should research your industry
or the niche that you’re targeting. Now if you followed us at all for any length
of time, Gordon, which I know you have, you know that I’ve been telling you and I’ve been
preaching this and beating this drum for years now, which is: specialize. Focus on one industry, guys. Become a big fish in one industry instead
of a me-too agency or a me-too consultant or me-too local marketer that will just accommodate
any business that will talk to you. Trust me, you will never gain any traction
in your business, or you will have a much harder time gaining traction in your business,
if you just offer marketing services to any business that will talk to you. Because your amount of work multiplies exponentially
because you have to do keyword research, you have to do market research, you have to understand
the vocabulary of the industry, you have to figure out what the pain points are in those
industries both for the consumer and for the business owner. Because if you’re the business owner that
you can help them market their products and services, you need to understand the consumer’s
mindset, but you also have to understand the business owner’s mindset. So that you can talk to them and speak their
language, build rapport with them. So you have to learn two different markets
for every industry you enter, the consumer market and the business market. Right? There’s just so much work that goes into learning,
becoming a marketing special or professional in any industry. It requires a ton of research. So if you try to just say, “Oh, I’m gonna
be a local marketing guy and I’ll talk to any business in my area that will talk to
me,” you’re gonna create a shit ton of additional work that you can significantly reduce. You’ll gain a lot more traction a lot faster
in your business if you focus in on one particular industry because then you can craft everything
you do in your business around that particular industry. All your marketing messages, all your keyword
research, your content templates, everything that you do can be designed around that one
particular industry. Now you become a specialist. I use this as an example. Would you go to a general health practitioner
for a heart surgery? No, you go to a cardiologist. Why do you think businesses, like let’s say
home remodeling contractors or general contractors, would they want to go to a me-too agency or
would they want to go to a contractor media, contractor marketing agency that specializes
in general and remodeling contractor marketing? Does that make sense? Which one would you prefer? Gordon, I recommend specializing in on one
industry. But don’t just arbitrarily decide on what
industry you wanna focus in on and say, “I’m gonna build my business around that,” you
need to research that industry and determine, is there a call volume? Is there significant interest in that? Is there money there? What’s one of the ways that you can determine
that? An easy and simple and a quick way is go do
a search for the product and/or service as if you were a customer looking for that product
or service. Just go do a Google search for it and take
a look and see, are there ads? Are there Google ads? If so, that means there’s paying advertisers. If there’s Google ads, that means people are
paying to bid on those keywords, which means there’s likely traffic for those keywords. If there wasn’t traffic for those keywords
and if those keywords didn’t convert, there wouldn’t be ads. Does that make sense? People don’t pay and bid on keywords-, well,
good advertisers don’t pay and bid on keywords that don’t convert or don’t generate traffic
that converts. Right? So if you’re seeing Google ads, that’s a good
indication. Now I wouldn’t stop there. I’d research it further. You could do things, like use Google Trends
to find out where in the country, or in the world for that matter, but I always do US-based
searches, you can find out where the hotspots are for where the search traffic is the most
or the search interest is the most for the types of products or services that you’d be
promoting in that industry. Right? So then, you can start to develop out which
locations you’re gonna target first for your business. Does that make sense? Remember, specialize on one industry, guys,
because then you can scale your business by geography instead of by type or kind. Does that make sense? Instead of trying to scale your business by
taking on new industries where you’re gonna create so much additional work, scale your
business by continuing with the same industry but expanding your service area or your territory,
your target area. Right? That’s a hell of a lot better or much more
efficient way to build your business. Not only that, in time you will build a name
and a reputation for being that type of a marketing specialist for that particular industry. People will start to seek you out as opposed
to you having a force or push your marketing, your services onto others. People will start to seek you out because
they know that you’re the specialist. Does that make sense? How do you determine whether there’s enough
search traffic? You have to research it. Make sure it’s an industry that has paying
advertisers. Make sure that there is significant search
interest for those types of things and that it’s profitable. As I said about in the past, carpet cleaning,
there’s a ton of search interest for carpet cleaning but there’s very, very, very small
margins in the carpet cleaning industry. Right? Carpet cleaning companies don’t particularly
like to pay for marketing services or for lead generation services, they don’t have
the budgets for it because their margins are very small. But if you just did keyword research, which
is, when I first started, the very first lead gen site I ever built was carpetcleaningalexandriava.com. I don’t own that anymore, but it was a lead
gen site that I built because all I did was base my decision on which industry I was gonna
target based upon keyword search volume from the Google Keyword Planner. It said something like 600 exact match searches
for that term “carpet cleaning Alexandria VA” per month. It was like 660 or something like that, 600
searches per month. So I said, “Oh man, there’s a lot of search
volume there. I can make money with that.” Well, I built the site and got it ranked number
one. We were getting 30 to 40 calls a week through
that lead gen site and I had trouble monetizing it for even a hundred dollars a month. No shit. Then when I finally got down to the chewy
center of why that was by sitting down with the contractor that was renting that site
from me or leasing that site from me, he told me, “Because the carpet cleaning business
has very, very small margins.” Right? Very small margins. He was making something ridiculous, per carpet
cleaning job $8 or $9 or $10, or $12 in profit. It was something stupid. After paying his labor and insurance costs
and, the cleaning solution costs, and all of this overhead, he had a very small margin
so he had trouble paying for that. What happened? I ended up switching into other higher margin
businesses. That’s why I love the tree service industry
because it’s huge margin. That’s why I like remodeling contractors,
home builders, HVAC repair, any sort of repair, roofers, all those types because the margins
are so much larger. Does that make sense? Again, you have to do the research, Gordon. There’s no real easy answer there. You just got to be logical and do the research
and you should be able to find the opportunities as well as the perfect industry. Also, one last thing I would suggest about
that is, seriously, guys, try to find an industry that you, not only has all the correct signals
or markers of being a good industry to work at, but also one that you have a genuine interest
in because it’ll make it feel less like work. Okay. Honestly, I don’t have any interest in tree
services, except for the fact that that does make me some damn good money, which kind of
makes it interesting. But if you can find an industry that you have
a genuine interest in, it’ll feel less like work while you’re building your business. Anybody wanna comment on that before I move
on? That was a long-winded answer I know. Marco: No, but it was perfect. There’s no need to go into that any further. Bradley: He says, “Hey guys, so if I have
a group of GMB sites in the same metro area and a WordPress site ranked on page one and
Serps, a YouTube channel with videos ranking on page one of Google’s video page and I want
to lease all of these as a total package deal to a business owner operating an area, how
do I set up a syndication network for this? Can I feed the RSS feeds from all the GMB
sites into the WordPress site blog into one generically branded syndication network? Or do I need to set up separate networks for
each GMB site or WordPress site? Thank you very much for your comment.” Michael, I don’t recommend a syndication network
for lead gen assets unless you need them. For example, if you’re having trouble getting
a lead gen asset to push another 3-pack, can a syndication network will help for that? Then, absolutely. The other thing is, if you have a cluster
of Google My Business profiles for a metropolitan area that are all branded the same, then you
could use one syndication network for those. When you talk about grabbing the GMB RSS feeds,
I’m not sure what you mean from that, unless you’re using our GMB auto poster which will
generate an RSS feed, but you can’t just get an RSS feed, at least not that I’m aware of. Marco, this may have changed, but is there
an RSS feed from the GMB websites yet? Marco: Not that I know of. Not that I’m aware of. Bradley: Okay. Yeah. As far as I’m aware, there is not an RSS feed
from the GMB websites. So our GMB auto poster will create an RSS
feed from the GMB posts that are connected through that auto poster or that are posted
with that auto poster. So you can do it that way. But like I said, you should have a common
brand for all of those assets, if that’s the case. If you want to feed them all into one network,
which again, I’m gonna be 100% transparent with you guys, I’m not building syndication
networks for my lead gen assets. I build syndication networks for clients because
I tell them that it’s critical. It is because it’s brand building, it’s entity
validation and brand authority building, right? So any client, I’m gonna tell them. “You should have a syndication network to
protect your brand and to amplify your brand, expand your reach. It also helps to build your authority and
all that kind of stuff.” For content marketing, all my clients, I suggest
we do regular content marketing, blogging that gets syndicated out to the syndication
network. That’s all true. It’s not just because I wanna charge them
money, guys, it’s to protect their brand and to help them to stay ranked. But for lead gen assets, that’s an additional
expense. So why implement that? Until and unless you need to, right? So for my lead gen assets that I’m building
right now, I’m not using syndication networks. If I have lead gen assets that I do all the
other magic that I work to them and they don’t end up producing, because maybe they’re not
ranking well or that area ended up being more competitive than I originally thought, then
I may add a syndication network. But that’s only if and when it’s absolutely
needed. It’s kind of like a last resort thing because
it’s an additional expense that I don’t wanna have to put up for a lead gen asset if I can
get results without it. Now once you’ve monetized an asset, a lead
gen or, in this case, a multiple assets, once you’ve monetized them, I’ve talked about this
too, if once you’ve developed it … Like for me, when I monetize a lead gen asset,
what I do is after several months, two or three months of the service provider paying
on time and there’s no issues, if we develop a decent relationship, then I offer at that
point to rebrand those lead gen assets after the client, certainly their name. It’s a lot more legit that way, right? Like I said, at that point, once I would offer
the rebranding, then that’s where I could upsell them on, “Hey, since we’re gonna be
rebranding these, we should also go to syndication network because it’s gonna help to protect
your brand and we can use that to help continue to push the lead gen assets that I’m gonna
rebrand. It’ll help to continue to keep them producing
for you, blah blah blah blah blah.” At that point, we set up syndication network. Might even set them up on content marketing
services. That’s an additional charge beyond the lead
gen leasing or pay per lead fees that I’m charging. Depending on how I’ve monetized that asset,
this is now starting to build their asset, syndication network with their branding, building,
doing content marketing on their website. So now I’m double dipping, right? Now I’m generating money from my lead gen
assets and also working on the client’s assets as a separate fee. Right? So it gives you a whole lot of opportunity,
Michael. But for your lead gen assets, I don’t recommend
setting up syndication network unless you absolutely need to. Try to get results without it. Guys, I am the firm believer of trying to
get the most results or trying to get the best results with the least amount of effort
possible and least amount of money invested too. Okay. It’s a good Hump Day today, by the way. I’m liking these questions. It’s a good question, Michael. All right. Ray had some confusion earlier. We’ll pass over that. Quit This House, he says, “If I wanted to
syndicate my GMB post, should I create a blog post with the post details and link or should
I post to one of the social media sites and create a trigger from there?” Quit This House, use the GMB auto poster. I’m telling you, it’s stupid and expensive,
it’s super convenient and efficient, and it can generate an RSS feed from your GMB posts,
and then you can just connect that directly to a syndication network, and then, viola,
it’s done. You don’t have to go … Right now, what you’re
talking about would require a manual action for every post. Right? If you just set it up through the auto poster,
you can, not only schedule out your GMB post all in one setting so that they automatically
publish on the day and time that you select, but it will also generate an RSS feed that
then you can populate or trigger a syndication network with, and all of that is automated. Marco: By the way, since we’re back on the
auto poster, I got an answer from Rob and he says, yes, we’ll be able to silo based
on tagging. So you can create multiple silos within the
auto poster just by tagging, by using different tags. The function isn’t integrated yet, but it’s
coming. It’s already being developed, guys. Those of you who are looking to get into this,
get in there now because it just keeps … Shripad is a master programmer. He just keeps adding to it more and more functionality
and he’s now charging more. We’re not gonna charge more monthly yet. If it gets to the point where there’s just
a ton of programming that needs to be done, the price will probably need to go up. But we usually grandfather people into the
prices where they are, so remember that. Bradley: Yeah. Michael says, “Holy crap, I can’t believe
I got the $1,000 Local Lease Pro course for $47.” Yeah, Michael. Look, for eight days, we promoted shit out
of that and told everybody that once the Side Hustle Toolbox offer closed that it was gonna,
I originally said it was gonna go to 500, but it’s such a damn good course. I mean, I’m telling you, this is I think the
most opportunity I’ve seen in my local marketing career, that Local Lease Pro method right
there. That’s why we made it $1,000. Not only that, but we’re gonna be updating
the course. Like I said, I’ve got some new stuff to add
to it. That as soon as I get my VA on track for the
new changes and I polish up the processes a little bit, I’m gonna be sharing that, I’ll
be updating Local Lease Pro. So, yeah, you’re right. Good thing that you got in on it. Abe says, “Hi. Can it hurt or help to have … ” By the way,
guys, if you want Local Lease Pro, if you don’t have it, there’s only two options, you
can buy it for 1,000 bucks or you can join the Mastermind and you can get it included
in your Mastermind membership. So it’s entirely up to you, but I would recommend
it. I mean, guys, it’s even worth $1,000, I’m
not kidding, because of the opportunity. I’m telling you, it’s the most opportunity
I’ve seen in my eight, almost nine year career now. Okay. Abe says, “Hi. Can it hurt or help to have multiple syndication
networks?” Yes, it can, Abe. Not for YouTube channels-, well, depending
on how they were set up, but if you’re using syndication networks for blog syndication
to try to rank your own domain, like a self-hosted site, then, yes, multiple syndication networks
can hurt you, depending on how you have it set up and how you have a syndication set
up, I’ve said for years now, like we teach branded
tier one syndication networks and we also talked about when we teach how to build two-tier
syndication networks. You can take it out multiple tiers. But I’ve also recommended for years that you
only use two-tier syndication networks on YouTube channels or multi-tiered syndication
networks on YouTube channels or for YouTube syndication, not for blog syndication. However, if you wanna do it for blog syndication,
I do teach in Syndication Academy and I’ve talked about it multiple times how you can
use multi-tiered syndication networks and reduce the chance of getting a Google slap. You cannot eliminate it because you are still
leaving a footprint. But you can significantly reduce the footprint
if you add additional content feeds as triggers into your second or third tiers. Right? Because what you wanna do is you wanna mask
or bury your content among a whole lot of additional route relevant and related type
content so that the blogs don’t show or appear to be solely for manipulating search rankings. Right? And that’s essentially what they are. Again, with multi-tiered syndication networks,
I don’t recommend them for blog syndication unless you know what you’re doing and you’re
willing to put forth all the additional effort. Also, multitude syndication networks can break
down because there’s a lot of moving pieces, there’s a lot of different content sources,
which can cause you know different RSS feeds that you don’t have control over because they’re
not your RSS feeds, which can cause problems. Multi-tiered syndication networks can be a
bitch to maintain for that reason and so that’s another reason I don’t recommend them. If you are just flatly syndicating your content
to multiple syndication networks and you’re not masking or hiding your footprint, then
you are absolutely causing damage because it is clearly, the algorithm can pick that
up in a split second. Right? Again, Abe, if you were gonna be building
these types of stuff, like I said, the only way that … We have Syndication Academy where
I talk about all of that stuff, seriously, I go into your best practices and everything
about how to use them and where to use them. But for blog syndication, I highly recommend
that you just use a one-tier branded syndication network and then you can boost the hell out
of that. Okay. Marco: Yeah. He also says that he’s used lower standard
contractors in the past and he’s considering using our services on top. Dude, if you’ve done that, then don’t get
a syndication network from us until you fix whatever it is that you’ve done. I suggest totally getting into Syndication
Academy, seeing how it’s all supposed to work. I hope that you have access to all of these
networks and multiple rings that have been done for you so that you can just stop whatever
madness it was that was created and you could do it the right way. The way that it’s supposed to be done, which
is branding. It’s done for branding and for syndicating
your network. Yeah. It is done to manipulate but to manipulate
in the right way. If you get caught manipulating the wrong way,
you’re going to get slapped down. Bradley: That’s right. Ray says, “What is the difference between
press release service from Serp Space, and MGYB? Are they overlapping and/or equivalent? They’re equivalent now, Ray, because, well,
there’s two different levels of press releases orders from Serb Space. There was the press release and then press
release plus. The press release was, the press advantage
network, the distribution network, and that’s we have now a separate account. We have our own press advantage distribution
network agreement with them that is available in MGYB. It’s basically the same distribution network. So it’s up to you if you wanna order from
Serp Space or if you wanna come to MGYB which is owned and controlled entirely by Semantic
Mastery and my partners. If that makes sense. Serp Space was a collaboration. We are no longer part of that. There’s no issues there or anything like that. I’m just letting you know, if you wanna order
directly from us, it’s through MGYB. Okay. Good question. Doodle Digital Marketing, I like that. He says, “Hey guys, I love Hump Day Hangouts. Tons of value. “Should we link out from the GMB biz site
description?” Not … Well, wait a minute, the GMB, yes. You can link from the GMB website content. I don’t know about the description. But if you’re talking about the GMB business
description, no, you can’t put links in that; that’s short. I think it only allows 750 characters. But if you’re talking about the GMB website,
yes, you can link out to that. What I don’t recommend doing a lot of external
links, unless it makes sense, it has to be relevant guys, remember, this is a Google
property, so I would not be doing some stupid “I’m gonna link to a .gov or .edu site for
authority” because that’s bullshit and it has been for years. If it’s relevant, then, yes. If it’s not relevant, you’re just doing it
because you learn that somewhere on some stupid SEO program somewhere, don’t do it because
that’s dumb. But what I would recommend doing is, I always
link, and I teach this, but I always link from the GMB website text, the content body
of the website, I always link to the GMB maps share URL, as well as to the GMB website. So it’s linking to itself, right? If you have an external website, so self-hosted
website, you can link to that. That makes sense. You could also link to some of your social
media stuff. That makes sense. Any type of branded property that you could
link out. Again, I wouldn’t spam the description or
the GMB website content with a bunch of exterior external links, I would keep it … Really
that’s why I usually just link from the GMB website to itself and also to the GMB maps
share URL because those are Google properties. Right? So just consider that. It’s after five o’clock, I don’t have to get
my daughter-, or I don’t get to have my daughter for dinner tonight, so I do have a couple
extra minutes. Marco, can you hang out for a few extra? Marco: Yeah, I can hang out for a few extra. My daughter isn’t crying it. Bradley: We’ve only got a few questions left. Marco: Let’s go. Bradley: All right. John says, “I’ve got a Semantic Mastery syndrome. I have no doubt it’s the place to be.” “Thanks, John. John is one in Marco’s small group that he
was talking about. Jordan says, “Marco’s right. We learned the why behind all these Semantic
Mastery tactics, Syndication Academy, RYS stack, Press Releases, et cetera, and then
just sell them along with some other deep rooted stuff we had developed in the lab.” He’s talking about his own business specifically,
Jordan. “Then we also create all the content via writing
and optimizing it, which we charge for, and then we do web design with SEO strategy pre-launch. I couldn’t build a drive stack if my life
depended on it. Haha.” Yeah, that’s great. I mean, honestly, guys, those are the audience
that are tech nerds and like to get their hands dirty, so to speak, roll up their sleeves
and get to work. Then, RYS Academy will teach you how to build
drive stacks. It’s a lot of work. You can benefit from RYS stacks without having
to learn how to build them, by just buying them done for you and you’ll save yourself
a shit ton of time and energy. Again, I’m not trying to discourage anybody
from buying the course, I’m just saying you got to consider where to spend your time. Is learning how to build drive stacks going
to progress your business? It might. You have to make that decision. I can’t make that decision for you. Or is the benefit and the result that the
drive stack can produce going to help your business? And if so, then why go through the trouble
of learning how to build them when you could just purchase them done for you and receive
the benefit that you were seeking to begin with? Does that make sense? Then that way you could spend your time focusing
on how to sell it or how to monetize it or how to apply it to get the result that you’re
seeking. Does that make sense? Again, guys, you have to think about it on
a higher level. That’s what I think is really wrong with our
industry, is that everybody teaches, or the vast majority of products tell you, “Hey,
we’re gonna teach you how to do this one skill.” Yeah, I’m not trying to take that away from
anybody. That skill is valuable. Whatever that skill may be, it’s valuable. But just because you know how to get a result
from it, one particular skill does not make you a business owner, it does not make it
a profitable business for you. Right? So you got to think about how are you going
to make money from whatever it is you choose to do? Is doing that thing, being the mechanic or
the technician, is that actually going to make you the money or is selling that service
and the result that that service produces going to make you the money? If that’s the case, then why don’t you focus
on learning how to sell it and find people that are already good at doing it, fulfilling
it, to do it for you right. That’s what we’re trying to get at, guys,
and Jordan understands that. That’s why Jordan’s business is cranking,
it’s just kicking ass. Okay. Luis, he’s a new Mastermind member. “Hey guys, any Black Friday sales?” By the way, welcome, Luis. “Any Black Friday sales for Done For You services
or training?” Yeah. Isn’t that with the GMB stuff was the pre-Black
Friday sale? Marco: It’s the pre. We will have something. Something’s coming your way and it’s gonna
be good. Trust me. It’s not Black Friday yet, dude. But we will have something. It’ll be big. We control MGYB now. As Bradley mentioned, it’s ours. Semantic Mastery is our own store. So we’ve got some really good stuff coming
your way. Luis, I will be talking to you on Monday,
as a matter of, fact. It’s his onboarding call. Again, I’m sorry, all these Mastermind questions
keep coming up or Mastermind people. As part of the onboarding process, we give
people a half hour call just to get them pointed in the right direction, to see where they’re
going, where they want to be. So we ask questions, we try to provide guidance. I just happened to get Luis. Guys, you can’t ask for who you want. You’re going to get whoever is up on the calendar,
because we rotate since there’s five of us. But whoever you get, you’re going to get the
direction that you need and you’re going to get your questions answered so that you can
get started on your way to POFU. That’s what we want you to do. We want you to get started getting to that
place where you’re going to be and say, “Okay. Now I don’t have to deal with shitty clients. I don’t have to deal with shitty people. I am at a place where I can go into any negotiation
from a position of power. I know what I’m worth. If this guy gives me any flack, I’m gonna
have to say ‘Fuck you. I’m gonna go to your competitor and charge
them half price just because I feel like it, because I don’t need you.'” That’s what we want you to be. Bradley: There you go so. Yes, Black Friday is this Friday. So, yeah, there will be some other specials. I don’t usually get involved with what promotions
we’re doing, guys, so I couldn’t answer that. But I’m glad Marco said, yeah, we do have
something coming Friday. Jay Turner. What’s up, Jay? He says, “I’ve been able to get my client
ranked in the 3-pack for the second most trafficked keyword phrase with an RYS stack. High five, Marco.” Marco: High five, dude. Bradley: “But now I want to take on the main
and most competitive keyword. I’m adding a silo of content to the RYS stack
targeting the main keyword. So far so good. My question is when embarking on link building
to all assets, like RYS, Syndication Network, GMB website, et cetera, should I use only
the main keyword phrase or must I diversify the keyword phrases?” Jay, diversify. What I recommend you do is go pool your … You
should have probably already done keyword research anyways, so if you’re gonna be siloing,
you should have your keyword themes relatively tight for the silos anyways. So make sure that if you’re gonna be direct
targeting link building on a silo basis, that you’re only using a set of keywords that fall
within that particular silo or keyword theme. Right? Does that make sense? Let me take this down to a local level because
what I wanna explain is, guys, when you’re doing a ton of like spam link building and
such to power up tier one entities, which would be like drive stacks, press release,
organization pages, syndication networks, even citations, you don’t want to hit, and
I’m gonna say local because that’s primarily what I work on, and I’m assuming that’s what
you’re talking about here anyways. You said client ranks, so it’s likely it’s
locally You said 3-pack. Right? So you don’t wanna use the keywords with the
location modifiers. You can use a very small percentage of your
overall keywords that you’re gonna add to the anchor text or the link building that
you’re gonna be either doing or buying a package or whatever. You can have a very, very small percentage
with location modifiers, but I would keep that to an absolute bare minimum. Because it’s more about pushing the theme,
the keyword theme, not the location, or the geographic theme, if that makes sense, it’s
not about pushing location relevancy. Because think about it, the further you move
away from a local business the more broader the market segment is. In other words, you don’t wanna be targeting
keywords or link building to tier 1 assets all the way down to the local level, including
local location modifier, because it’s, remember your link building to tier one assets is two
hops away from your target which would be your GMB asset or your primary website, the
client’s website, or whatever, the further you get away from the ultimate target, the
ultimate destination, the broader your keyword set should be, the broader the theme of the
keyword set. That’s why I say I don’t like to include local
modifiers and anchor text when I’m building links to tier one assets. Instead I use higher or market-level keywords,
broader market keywords. What do I mean by that? Instead of water heater repair Fairfax Virginia
or Fairfax VA as a keyword that I would use as an anchor, it would be water heater repair
and plumbing and plumbing repair and plumbing service, if that makes sense. I’d lose the local modifier and use more broader
market-level keywords. Okay. Also, you don’t wanna do entirely 100% on
anchor text links, even with a diverse set of keywords. You wanna also include naked URLs and some
generics. You can even use some brand terms at that
point. It’s a little bit odd to use brand terms at
tier two links because that’s again two steps away from your target URL. But it does make sense if you’re link building
to, for example, if it’s a tier one branded property it can make sense to also include
the brand name in some of those anchor text too. Right? I would just use those sparingly as well. It’s more about the keyword relevancy at that
point in naked URLs, which is just pushing link equity to those tier one assets regardless
of anchor text. Marco, do you wanna comment on that at all? Marco: Yeah, thanks, Bradley. What I would recommend is reach out to Dedia. We have a Dedia, he knows exactly what to
do with your RYS stack to get the most out of it. Bradley: Right. Marco: If needed, then get our keyword research
gig because we will come up with thousands upon thousands of keyword targets for you
to either add relevance or to push, we provide what’s called buoyancy. “Buoyancy,” that’s one of the words that I
have difficulty with. But we help push up the main keyword by providing
relevance throughout the keyword silo. We give you all that with the keyword research. Then, all you do is turn that over to Dedia
and say, “Here, this is the folder that I’ve created, this is the keyword that I’m targeting,
have at it.” Dedia has been with us long enough that he
just knows, okay, this is what I need to do. He’ll blast it. He’ll hammer that RYS stack so that it produces. Bradley: That’s right. You don’t have to worry about all those ratios
and stuff, Jay. I know. I mean, honestly, I don’t worry about any
of that stuff anymore because I don’t ever do any of that stuff anymore. If I need it, I just contact Dedia, exactly
what Marco said, and I just say, “Hey, this is what I got. This is what I’m trying to accomplish. Make it happen,” and he does it. Honestly, guys, that’s what I’m talking about. Jay, again, I don’t wanna get back on this
pitch again, but if you have your own tools and you’re running your own link building
tools and stuff like that, that’s great, if you’re efficient and all that. But if you’re not, which I am not, I have
no desire to run those tools, just let the expert do it and Dedia has an absolute ninja. He’s an expert, a link building expert, so
that’s why I just turned it over to him, defer to him anytime I have something that I need
to spam to push additional link equity to. I just contact him say, “This what I got is
what I need you do, make it happen,” and he does it. All right. Jay vouches for the GMB auto poster. He says, “It’s great and Shripad does great
work. He is very responsive in Support. I can attest to that too, not just because
it’s me, but every time there’s an issue a little support bubble on the bottom right
corner of the auto poster, you can just contact Support through there and he’s very, very
responsive.” Abe says, “Also, I would like to know about
using one website for multiple GMB locations. Is this recommended and possible?” It can be. You can just create separate location pages. So each location each, GMB locations should
have its own dedicated page on the website and that’s the URL that you would submit as
the website URL in the Google My Business profile. Does that make sense? So instead of just using the home root domain,
so the home page of the website for that brand across all different GMB assets, create a
location specific page on that domain and then use that URL as that landing page URL
as the website in GMB. It’s perfectly fine to do that, guys. But what you want is, if it’s the same brand,
you can share the same brand name across all GMB locations. That’s fine. But you want a unique URL and a unique phone
number and a unique address, if possible. Okay. Strange NAP issues occur if you have two or
more of the data points, the primary data points in a citation or NAP, which would be
name, address, phone number, and also website URL. If you have two or more common data points
among multiple locations, that’s going to cause NAP issues, which is going to make it
very difficult to rank. You can have one common data point, typically
the business name, because it’s a brand that can be used across multiple GMBs as long as
the other primary data points are unique, physical address, phone number, website address. Does that make sense? So, yes, it’s possible. Now one other thing I would mention is go
back through, Abe, watch some of our previous Hump Day Hangouts. We’ll talk about the difference between using
location pages, which would be pages on the root domain, or using location-specific sub-domains,
which are separate WordPress installations, but there’s a reason to do, that’s to help
mitigate risk, potential losing all of your assets if you were to catch a penalty. Again, we just talked about this last week,
go back and watch the replay from last week and I’m pretty sure we talked about that extensively,
about the benefit of using sub-domains over sub-folders or sub-directories. That’s pretty much the same thing I’m talking
about here. “Where’s the GMB auto poster?” John, just posting the Mastermind, we’ll get
to the link. Marco: I posted the link higher up. Bradley: Yeah. I just didn’t have it. Thank you, Marco. Nestor says, Hey, I got to go guys. I got to wrap this up. So, anyways, and there’s Rob with the yearly
discount for the GMB agency offer. That’s the enterprise account level or subscription
level, which is 200 posts per month-, or excuse me 500 posts per month capacity. If you buy it on a monthly basis, subscribe
month to month, it’s $200. If you buy the yearly license … It’s $200
per month, excuse me. If you buy the yearly license, it’s 1,000
bucks, divided by 12, comes out to be $84 dollars or $83 per month. So it’s a hell of a lot cheaper that way. By the way, if you’re scheduling out 31 posts,
which there’s a post scheduling feature, which is amazing in the GMB auto poster, so you
can schedule out one post a day or however many you want. Let’s just say you’re doing one post a day,
you could do 31 days. Then, there’s a republish option to where
it can republish the post based upon the interval that you set. For example, if you set every 31 days, you
can publish, you can schedule out 31 posts and then have them republish 31 days later,
each post thereafter. Right? Does that make sense? So day one and then day 32, that post publishes
again. Day two and day 33, that post publishes again. Does that make sense? That way you can set up all of your posting
and in an automated fashion. Well, with 500 posts per month, if you were
to actually fill out or post one per day for each location, you can essentially put 16
locations in one enterprise account. Sixteen times 31 comes out to be 496, so you
get 496 posts. Essentially, you can serve 16 locations, 100%
one post per day with a single enterprise account. Does that make sense? That’s how I’m clustering my sites right now. I gave you a little insight on that. Marco: Yeah. I mean, it’s an awesome deal because it saves
so much money and then the auto poster just saves so much time and effort. Once your VAs get proficient with going in
there and just scheduling and putting everything up, it just saves you a ton of time of money. So you’ll make the money back that you invest
in this just by the time you’re gonna save with your VAs, or even if you try to do it
on your own, which you shouldn’t be doing. Bradley: Yeah. Just so you guys are aware, for clients, I
have a VA that goes in and manually posts for all the clients. I do that for a reason because every post
is 100% unique that way. She still has content templates, but she goes
in and she puts in a new image every time, and the content templates she uses, there’s
tokens that she swaps out with different keywords and such. The target URLs are always being recycled
to whatever we’re linking to from the GMB post and all that. So they become unique for clients. I pay my VA on a per post basis. So I pay her, for every post that she publishes
she gets paid. It varies between $3.50 to $5 per post. But I charge my clients $10 to $15 per post,
depending on what the volume is. So my point is, I make money on that even
though she’s manually posting. However, for lead gen assets, guys, once again,
just like I was telling … Shit, who was I telling earlier? Michael. I was telling Michael earlier not to worry
about syndication networks for lead gen assets because you wanna reduce expenses. Well, I don’t want to pay a VA to manually
post to lead gen assets because that’s an additional expense when I can pay for-, or
subscribe to the auto poster, schedule all the posts. Do I do all these guys? Hell, no. I’ve trained a VA to go in and set up or schedule
all the posts within the GMB auto poster and then schedule them to republish. So that, literally, I can pay a VA for three
or four hours to schedule out, however long it takes them, to schedule all those posts
out. Then, it’s done and those GMB assets will
continually update posts because of the auto poster and I’m not paying anymore other than
for the auto poster subscription. Does that make sense? So it’s a hell of a lot more efficient with
money too. Right? It’s more cost-effective. Okay. Nestor says … And I’m so over, we got to
get out of here. Nestor says, “Hey guys, how about webs 2.0
example mybrand.wordpress.com point to my GMB property three links as a press release?” Okay. First of all, I’m not familiar with their
example. I know that’s kind of a competitor that does,
you know, they have their own store and blah blah blah. I’m not real familiar with what they teach
or what they say, so I can’t really speak on that. I’m not quite sure I understand, in the wording
of your question, what you mean by mybrand.wordPress. I understand WordPress.com, that’s fine. That’s a brand identity property that you
can create on the WordPress.com site, kind of like what I showed earlier. But, yeah, that’s normal. That goes into Syndication Network, right? You try to get your brand name as a sub-domain
blah blah blah. That’s pretty standard. But, “point to GMB property three links as
a press release,” I’m not sure what that means. Can you point to a GMB property from your
Wordpress.com site? Sure. Can you also use press releases to link to
that WordPress.com site? Sure. You can also link to your GMB. I’m doing a press releases, Local PR Pro method
is what I use and, as standard operating procedure, I published a press releases with every GMB
asset, it gets created. Usually, my preferred method is to link from
the first press release to the GMB, the Google Maps share URL, to the Google the GMB website
URL, and to the GMB the first post URL. We teach that at Local Lease Pro and that’s
just essentially my method. So I’m going direct from the press releases
to the Google assets. Okay. Yeah. Guys, there’s a thousand ways to skin a cat,
right? So our method isn’t the be-all end-all. It’s just our method works for what we want
it to work for and that’s what we teach. Other people have other methods that may very
well work as good as ours. I’m not trying to say that ours is better
than anybody else’s. I’m just telling you what we teach, I don’t
know what they teach. I’m sorry. It’s likely that that would work too. Will says, “Bradley, speaking about syndication
networks, I finally figured out how to syndicate to Medium.com. I’ve been testing it for a while with a few
posts now and it works well to syndicate your WordPress post with images and YouTube video
embeds, and from there, you could syndicate to your tier two, if you’d like. I’ll send you an update to [email protected]” Thanks, Will. That’s awesome. In fact, Will, if you would, I mean, if you’re
cool with it, you can even send the update right in the Mastermind community so that
everybody else could benefit from it. If not, send it to me and I’ll update everybody
in the Mastermind, and Syndication Academy for that matter, once I see it. Thank you for that, Will. Okay. “Link to pre-Black Friday deals, please.” Yeah. Luis, just contact us at Support. That’s it. Okay, guys, we’re way over. We got all questions answered, though. Marco: That was a good one. Bradley: Thanks, Marco, for hanging out, man,
I appreciate it. Marco: Marathon. All right, dude. Bradley: All right, everybody. Mastermind webinar tomorrow. Be there or be square. See y’all. Marco: Bye, everyone.

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