Digital Marketing Q&A – Hump Day Hangouts – Episode 197

Digital Marketing Q&A – Hump Day Hangouts – Episode 197


Adam: Hey! There we go. I got a little scared there that I thought
we weren’t gonna go live. But we are alive. It is Hump Day Hangouts and it is Episode
197. Getting closer. Getting closer. Before we dive into things today, we got a
few really good announcements we want to get to and share with you, guys, but let’s go
down the line up and say hello to everybody. Chris, how are you doing today? Chris: Doing good. Good to be back in Austria. Off the screen. Getting some roots in again and breaking outs. Yeah, exciting week here, especially for Semantic
Mastery. Adam: Yeah. Chris shared some really good information
that came to light. I’m not going to show you exactly how because
I don’t want to disclose people’s names. But Chris wrote for the MasterMIND newsletter
a few months ago about the use of routines and traveling and how important that is. I liked it at the time and then I recently
recommended that to a friend also who was having some real issues for their job, they
travel a lot. It came up that they had that time where they
keep coming back from traveling and it was really messing up their schedule, bringing
down their productivity and actually screwing up their projects. Adam: Anyways, Chris, a little public shout
out to you, that you’re helping people. Chris: Sweet. Good to hear. Adam: Awesome. Hernan, how are you doing, man? Hernan: Hey guys! Hey everybody! It’s really, really good to be here. We have some really good stuff coming up,
so I’m excited. I’m pumped. Adam: Hernan has never helped anyone, so we’re
just gonna skip over him. Hernan: Well, you can just skip me over. Well, actually maybe there’s stuff that we
shared with the Search Engine Marketing Success Summit, could potentially help a couple of
people so we can talk about that. Adam: Nice. What’s that going to be about? That’s still coming up, right? Hernan: Yeah. That’s coming up in late August. I’ve been interviewed on behalf of Semantic
Mastery. We talked about syndication. There’s some big names someday on that, Rand
Fishkin, and some other really big names. So it’s exciting to see. I think the event is free, so we’re gonna
be potentially having the link over here. But it’s good to see we’re getting out there. Semantic Mastery’s getting out there. I’m playing with the big boys. Adam: Good deal. Awesome. Marco, how about yourself? How are you doing, man? Marco: Well, from what you guys saw this morning,
the boatload of emails, we’re working hard on MGYB. We’re trying to get it ready. We’re trying to get it to work like clockwork
so people don’t have problems, less support, less issues. Just we want everything to run smoothly for
people who are used to the kind of service that Semantic Mastery provides. So that’s what we’ve been doing now. Marco: I’m really excited about Make Google
Your Bitch! That’s our marketplace, guys. We’re gonna offer about a one-stop solution
where you can get everything. Anything and everything that you need to choke
Google, you can get it at mgyb.co. So stay on the lookout, we’ll be sending emails
as soon as everything is ready. It’s almost there. Marco: I mean, I could go on and on because
the Done-For-You autoposting service, that’s ready. We have actually three VAs ready to go. I can’t say that, but we can help you with
your … Oh, shit. We can help you with your pin. If you’re having trouble getting pins for
your business, we can help just about any way you want. Right? So reach out. Adam: Nice. [Crosstalk 00:03:47] Marco, I’m just curious,
what’s your favorite offering right now as far as the Done-For-You solution? Marco: As far as Done-For-You, it’s just being
able to give people a business wherever they want, because it was nearly impossible before. Now there’s still some impossible niches and
some that we can’t do. But right now, we can help you, if you wanna
do affiliate or whatever it is that you wanna do and that you’re having trouble, we can
bypass everything and just get you where you want. I think that’s fabulous. Adam: Yeah. That’s awesome. Just so it’s clear to everyone, so, Marco,
you’re talking about, not only for someone’s client, if they need to get GMB verified,
but if you wanna maybe do some lead gen, something like that, right? Marco: Yeah. Whatever, lead gen, whatever it is that you
wanna do, you can just come to us. We do everything. You just provide some basic information, and
then we go and we do everything. We turn it over to you and then you’re free
to do whatever it is that you wanna do. Hopefully, you have Local GMB Pro so you know
exactly how to just take over the niche and just get tons and tons of leads. So, it’s beautiful, it just works hand in
hand with everything that we’re doing and also with what Bradley’s Local PR Pro. So, everything just goes hand in hand. Marco: We try to make it so that anyone, I
mean, whether you know absolutely nothing about SEO or you’re the expert SEO, you can
just go in and just kill it. I think that nobody, nobody right now is offering
what we’re offering. Marco: Not only that, we feel so good about
the service we provide that we’re offering a 60-day money back guarantee. I’d like to see anybody match that. So that means that if anything happens to
your listing, for whatever reason, we don’t care, within 60 days, we’ll replace it once. If it happens again, if it gets removed for
whatever reason, we’ll just give you money back. I mean, come on, come on, how good is that? Adam: Yeah. That’s freakin’ awesome. Yeah. If you guys haven’t checked it out yet, I
put the link on the page. You can go, again if you wanna go ahead and
sign up. Like we said, we’re still getting things in
order, but you can register your free account and check out the services that are available
right now, and then there’s gonna be a lot more coming. Adam: Well, we mentioned Bradley’s Local PR
Pro, so let’s actually talk to Bradley. How are you doing, man? Bradley: Hey guys. I’m happy to be here. We don’t have a lot of questions because apparently
our page wasn’t redirected properly or something. So I’ve got some stuff I kind of wanna show
off, if we have time. But I’m good. I’m happy to be here. Adam: Well, let’s just roll into it, flex
your muscles, show off a little bit. Bradley: Well, okay. So I got a couple things I’m working on. One is another case study that I’m starting
for Local GMB Pro. You have been working on a cab service, a
taxi service in there for a while, but I’ve kind of, it’s funny, I just posted in the
Facebook group yesterday, I think it was yesterday, maybe as a couple days ago. Anyways, the taxi service I’ve been completely
neglecting. I haven’t had time to work, like fool around
and tinker with the GMB stuff recently because I’ve been working on the prospecting and sales
side of it, developing a prospecting method for selling Local GMB services to clients. Bradley: Because we’ve had a lot of requests
for that inside a Local GMB Pro, so I’m working on the cold outreach emails, as well as the
lead nurturing emails, landing pages via sales, that kind of stuff, so that we can kind of
help set the GMB Pro members up with their own prospecting funnel and system. We’re working, we’re actually trying to prove
it now too because, not only am I developing it, but we’re testing it. Bradley: So anyways, I’ve been working on
the GMB Pro stuff, excuse me, the prospecting stuff so I haven’t done much as far as tinkering
with the process and actually doing the GMB Pro services and methods and things like that. I’d leave that to Marco and Rob mainly to
do the testing. Bradley: However, I wanted to set up a new
… I’ve neglected the taxi service one for several weeks now while I’ve been working
on this. It was funny because I just posted in the
group a couple days ago that, like SEO, we talked about GMB Pro method is not … It’s
going to … It helps to generate leads and exposure for the business, traffic without
traditional SEO. And that’s absolutely true. Bradley: The rank trackers may show no improvement,
yet the business will get more and more traffic and more calls, more exposure, more leads. Right? Period. Whether it’s clicks to website, phone calls,
contact form submissions, text message, clicks for directions if it’s a storefront, so driving
directions, any one of those, you’ll see a significant increase in activity or engagement
from doing the Local GMB Pro methods. Right? That’s just a lot of activity in the GMB Pro
dashboard. Bradley: So even though we talked about being
able to generate results for businesses regardless of what the SEO rank trackers show, we’ve
said many times, and even in the course, we said, “Look, if you know SEO, you can apply
SEO methods to it and get even better results, but it’s not necessary because it will still
generate results.” Bradley: Again, regardless of what the rank
trackers say, because it’s so much different. This is really affecting the mobile algorithm
and people that are in close proximity that have in market, search history, that type
of stuff. So you’ll get exposure for the businesses
regardless of whether it’s showing in rank trackers. Bradley: Well, Mario’s Cab Service, the taxi
service that I’ve had set up, that I’ve neglected, well, now it’s ranking for tiny or short tail
phrases without local modifiers. It’s ranking number one for multiple phrases. It’s crazy. Bradley: Again, that’s cool for us, as SEOs
that typically rely on rank trackers to see what kind of progress we’ve made. Even though I can still quantify the progress
with GMB Insights, it’s still nice, as an SEO. Old habits die hard. It’s still nice to see the rank trackers now
showing significant improvements in rankings. Bradley: Especially for short tail phrases,
that in my six years of doing local SEO, well, as an agency, in eight years, I’ve been doing
local SEO and lead generation, I always targeted phrases plus local modifier, it was very rare
that I ever went after just a search query without a local modifier. And now we’re able to start getting results
in ranking, in the maps pack for just like a single phrase terms. Bradley: This guy, the cab service is getting
exposure and clicks from taxi and cab. That’s it. One single word. Two years ago, I would have never even attempted
to rank for something like that. It would have always been taxi service plus
a city, or city plus taxi. You guys get what I’m saying. Bradley: Anyways, I just wanted to point out
how effective it is. It’s really crazy. Then, I started in another case studies for
a handyman. It’s located in Tennessee and I’m gonna be
building that out. I’m actually just started building the assets
for that this week. I’m gonna be updating some content as I start
getting some results for that. Bradley: But the reason why I’m pointing that
out is, for those of you that aren’t in Local GMB Pro yet, get into it. It’s absolutely fabulous. It works like crazy. Those of you that are in Local GMB Pro, I’m
gonna be adding a second case study. It’s not gonna be probably as in-depth as
what I’ve done for Mario’s, but I’m definitely gonna be adding some in there. It’s right at my own. It’s a handyman, so it’s a contractor. So that’s much more my speed. Bradley: The reason why I started telling
you this, guys, I’m just gonna grab the screen real quick, and then I’ve got something else
I wanna share too, if we’ve got time. If we don’t, then I’ll just keep moving. This is Google Adwords keyword– or excuse
me, the ad preview and diagnosis tool. I’m not running ads for this business, but
I was just using this to show you guys, if you can take a look. Bradley: I’ve just registered this GMB on
Sunday of this week. Searching a single keyword phrase, look at
that guys, “handyman in Arlington, Tennessee.” I’ve got it set up for mobile and he’s ranked
number two. Jimmy Lanes Handyman Services. That’s the company. So that’s fabulous, right? So that’s handyman, which is one singular
phrase, and this just happened in less than five days, or less than four days. It’s only been four days since I verified
the GMB. Bradley: Let’s click again and we’ll check
“handyman service.” Look at that, number one. Look at that. It’s freakin’ crazy, guys. The guy doesn’t have a website or anything. His website is this now: jlhmservices.business.site. That’s a Google site, guys, from Google My
Business. So I added some content to it. I haven’t done anything else at all. Nothing. You can see already were ranked in, which
is crazy. Bradley: The reason I knew this is, I wasn’t
expecting this, I wasn’t even actually looking for this because I haven’t done anything else
yet. I haven’t optimized this GMB listing or anything. All I did was register it and put content
on the GMB website. That’s all that’s been done and you can see
it’s already ranking. There’s two primary keywords: handyman and
handyman service. Now there’s a rack of other keywords that
we’re gonna be optimizing for as well, but that’s really good. I just wanted to kind of point that out. Bradley: I’ve mentioned this before, I’d done
the same thing with a tree service site recently. I registered it, and within an hour, it was,
boom, number one for the two primary keywords in the 3-pack. That’s absolutely insane, guys. Bradley: So this stuff works. If you’re not excited yet, get excited. So that’s what I wanted to share about that. There was something else I was going to share
and I can’t remember what it was now. Bradley: Do we have time? Have you guys looked at the … Adam: Yeah. We got a few questions, but, yeah, let’s go
ahead and keep rolling and then into questions. Bradley: I got one more. I wanna roll out to you guys, something that
I’ve just started experimenting with. I haven’t even had a chance yet to see. Let’s see if, I guess, I’m gonna start another
incognito window. All right. You guys are seeing my full screen, right? Adam: We’re seeing your desktop. Bradley: Okay, good. All right. I want to show something else to you guys
that I just started playing with. For example … Oh, you know what? I wonder what … Oh, I’m signed in and I’m
on incognito window. Let me sign out of that real quick. I guess you can’t open two instances of incognito
windows without them being signed in. That’s crazy. All right. Would you stop with this? Bradley: Okay. Anyways, try again. It’s not showing it. I’ll be damned. Okay. Well, it’s not going to show it now. But what I was trying to show was, let’s see
if we can find it for my company. Okay. So it’s showing here. All right. Bradley: So what I wanna show here guys is,
when you see something that pops up for a brand search, and the reason why I was searching
for my name just a minute ago is because I’m also considered an entity in Google semantic
database. Me, Bradley Benner, is also considered an
entity. I was talking to Marco or telling Marco about
this the other day. I’m testing some stuff, I’m not going to get
into it, it’s more Mastermind level stuff, that I’m gonna get in as far as what I’m testing
but it involves this stuff. And this is really crazy. Bradley: Several years ago when Google started
to apply the semantics databases or semantic technology to their algorithm, their search
engine, one of the things that they used is a semantic database as a resource for sourcing
data. It was Freebase, right? That’s what it’s called, Marco? Freebase, not Firebase, right? It was Freebase? Marco: Freebase. Bradley: Okay. So Freebase was one of the places … I learned
this back in I think 2013 when I was at the Network Empire Certification event. I was learning about from Kevin Pauly about
semantic technology and how it applied to search. One of the things that we had access to at
the point, at that time was called Freebase. Bradley: It was a semantic database that you
could literally go in and enter entities. You could add entities, people, places, things,
products, services, that kind of stuff. It was heavily moderated, so it wasn’t for
spamming. But if you could validate, if you could go
in and enter data and it could be validated on the web, then the moderators would enter
it into the semantic database. Bradley: Well, I did this way back in 2013,
now since then Freebase, yeah, Freebase has been bought out by Google and it’s no longer
available for us to add data to and things like that. I don’t know if it’s still in the background. But there is a similar service called CrunchBase. CrunchBase is, I don’t know if Google owns
that or not, probably, I don’t think it does, but it is also something that gets sourced
for semantics data. So that’s something that you guys could attempt
to do this with as well. Bradley: But what I wanted to show was when
you do a brand search, if you see this kind of a box right here, this means it’s a semantic
entity in Google’s database. Right? So you can see that it’s showing: founder
Bradley Benner. If I open that link in a new tab, okay, so
now it’s showing, you can see the Bradley Benner is coming up as a semantic entity. You guys see that? So, “Organization founded, Big Bamboo Marketing,”
which is known as a semantic entity. Bradley: You see this little line of … I
know it’s probably really small on your side, let me zoom in a little bit guys. But right here where it says “Do you manage
the online presence for Big Bamboo Marketing?” I’ve already claimed … You have to go jump
through some hoops. I don’t know if I still have an open house. No, I probably don’t. I’ve already claimed and got verified for
Bradley Bennett for my own personal brand. Bradley: I just started testing this last
week. Essentially what happens is when you click
on this little button or this little link where it says “Do you manage the online presence
for Big Bamboo Marketing?”, you click that and that takes you to posts.google.com. This allows you to enhance your presence on
Google and you can get verified, and then you can post directly to Google search. Literally, you can create posts that instantly
get published on Google search. It’s not on a website. It’s not on a Blogger profile. It’s not on a G site. It’s not in GMB or Google My Business. It’s literally publishing direct to Google
search results. Bradley: As long as you get verified, you
can post out directly to Google search from that profile. That can be a brand, a brand identity or it
could be a personal entity, it could be either one. To get verified, what it’s gonna do is, well,
first of all, you got to sign in to the Google account. Bradley: I wish I had … I should have taken
screenshots of it, guys, when I was going through the process, because I’ve done it
twice now. I did it from my own brand last week. ClickFunnels. Thanks, ClickFunnels. I appreciate you interrupting me. Okay. Anyways, I did it for my own brand last week,
which is why it doesn’t have that line of code there or text under there that says do
you you know manage this brand or whatever because I already claimed that. Bradley: But essentially what it does, when
you go through the claiming process, what it first tells you to do is … Let’s go back
here. It tells you to, well, sign in with the account
that you want to claim it under. I highly recommend if you have a G suite account,
if it’s for a brand, you use the same G suite account domain is attached to for that brand. If it’s for a personal brand, then obviously,
sign in with your personal Gmail account first. Then, that’s what you want to click, is that. Bradley: Then what it does is, the first thing
it asks you to do, and it asks you a question: Are you the brand? Are you trying to claim the brand or the profile
in Google? Are you that person or a representative of
that brand? Are you that brand–, I’m sorry, I said brand,
but it says entity. “Are you the entity?” So you first say yes or no. “If it’s no, are you a representative of the
entity?” For my personal brand, I said, yes, I’m the
entity for Big Bamboo Marketing. No, I’m a representative of the entity. Bradley: Then if it’s for in a company, then
it asks you for documentation to prove that you have are authorized to represent that
brand, or that entity, excuse me. So you have to upload some corporate documents. You have to define your title or your role
at the business. Then what it asks you to do is, come right
here. And you see the share button, guys. You get a special Google link for that. If you copy that link, then you have to add
that link into the form when you’re trying to get verified. Bradley: Then you have to go through and take
in all of this … You have to go into … It says two to five profiles that show up for
that search for, on the first page of that search query. Bradley: In my case, I logged into Yelp. In fact, I think I still have all this open
back here. Oh, no, I already shut it down. Anyways, I logged into Yelp, I logged into
Manta, I logged into Alignable, I logged in the Facebook, and I logged into LinkedIn. I’ve only attempted this twice, guys. In both times I’ve done all five profiles. It gives you five different sections that
what they want you to do is grab the URL of the link itself, which is a verified profile
for that entity, according to Google. Bradley: It tells you to copy the URL, then
paste the URL. Then be logged into it and show that you’re
logged in and have editing capability or editing rights for that profile. And take a screenshot. Bradley: So you paste the URL and then there’s
a button to upload a screenshot that shows that you have editing capabilities. You do this for two to five profiles that
are listed on the search result page for that brand or that entity, excuse me. Because remember, it could be a person, it
could be a brand. Bradley: Once you do that, then the last thing
it asks you to do is to take a selfie holding an ID, a government issued ID. So a passport, driver’s license, something
like that. So that they can see that it’s you and that
you are indeed who you say you are. I just took a screenshot of, excuse me, a
selfie with my phone holding up my driver’s license and I submitted it. I was able to get verified for Bradley Benner,
But I just submitted all this stuff for Big Bamboo Marketing today. Bradley: Now like I said, one of the things
is, it will give you the ability, once you’ve been verified, to go in and actually post
directly to Google and to control what shows up to a degree. It allows you to control what shows in the
knowledge panel. Bradley: I just kind of wanted to point that
out. This is something, in the MasterMIND, I’m
going to be talking about, I’m testing some stuff with this right now that I’m gonna be
sharing in the MasterMIND guys. but I’m certainly not going to share that
here on Hump Day Hangouts, but I did want to kind of point this out. Bradley: For any of you guys that haven’t
haven’t seen this yet, first of all, go register your businesses or the businesses that you
manage in CrunchBase. Give it some time because it’s likely that
within a few weeks, couple months, whatever, I don’t know how quick Google is in recognizing
entities, but you should start to see this entity panel show up, It’s not a knowledge
panel, right? It’s an entity panel. I don’t know that that’s the official name. That’s what I’m calling it. Bradley: But when you see that, that gives
you the ability then to go in and claim that for the business or have the business owner
do it. You could even create that as a premium service. But this gives you the ability to protect
your brand. Do this for your own company. Do this for your own entity, your own personal
entity. Right? Because that protects it and it gives you
the ability to control what people are going to see direct from Google, to a degree, right? Bradley: Again, there’s a lot of nasty stuff
that I think we can do with this. I’m just starting to test it now. Again, I just would encourage you guys to
go play around with that. Okay. Adam: Nice. [Crosstalk 00:24:02] Go ahead. Marco: Yeah. Freebase went into WikiData and that’s even
worse trying to get into. Marco: Remember how we tried to get our stuff
in there-? Bradley: Yeah. They always moderate it out, close the account. Marco: Yeah. They shut it down for spam. Bradley: Yeah. Anyways, guys, I just wanted to point that
out. I thought it was really cool. I just started, I think actually if I go right
now to post … It says get verified but I’m already verified. So I’m not sure how you access that. Anyways, I’ll play with this more and maybe
I’ll share with you guys a little bit more later. I want to figure out a way to actually … There’s
a way to post to it, but I’m not sure. Maybe I’d just do a brand search while I’m
logged into that account. That might be it, actually. That’s not shown right now. So I’m not sure. I why wonder if it has to be capitalized though. That’s what it did on the other one. No. I still got some more investigating to do. But I’ve been playing with the guys and I’ll
let you know what I find. Bradley: All right. So let’s get into some questions, if you guys
are cool with that. Any other announcements or anything? Hernan: I think we’re good. Marco: POFU Live, man. Bradley: Yeah. POFU Live. We’re gonna be getting into a lot of business
scaling things. Then I had one of our some followers, Kelly
actually reach out. She’s in a specific business type and she
was like, “Would your POFU Live apply to this particular business type?” and I actually
had to tell her no, because we’re talking about how to really build and scale a local
marketing agency, local consultant agency. That’s really what the bulk of the training
is gonna be or the POFU Live event is gonna be about, guys. Bradley: Okay. Paul’s up. He says, “Hey guys. Recently I was told by someone that when,
or excuse me, that when you put links inside your post, your GNB posts, that is against
Google’s terms and services. Is this true? I have not been able to find it in the Terms
of Service. If it is true, why would Google make those
links inside your post clickable live links?” Bradley: Yeah. Paul, as far as I know, that’s just in another
internet rumor. That’s why I commented yesterday when I saw
you post this question about this, because I specifically went into Google’s help files
and took a look at this and this is talking specifically about Google My Business posts. It talks about what’s allowed and what’s not
allowed. It doesn’t say anything about external links. It just says you can’t link the stuff that
is malware viruses or other harmful software, or links to sites that are irrelevant to the
business. That’s all it says. Other than that, it seems like we can post
pretty much anything we want. Bradley: It should be content that’s relevant
to the business. If you’re linking out to stuff, it should
be relevant to the business as well. But that’s as far as, I mean, that’s pretty
much all it says. So I’m pretty sure that’s just another internet
rumor. Bradley: But it must be true, I heard it on
online. Marco: Yeah. It’s actually the types of links. If you’re doing pharma, if you’re doing gambling,
if you’re doing supplements that aren’t verified, that type of stuff, yeah you’re gonna get
hit for that. But as long as you’re doing stuff with your
company and for your company and you’re linking to all the stuff that’s related to your company,
now we haven’t run into any trouble. So whoever said that is full of shit. Bradley: Yeah. Okay. Scott’s up. He says, “FYI, Google is experimenting with
Lazy Load for images and embeds as built-in support in the Chrome browser.” Okay. “This will improve page load speed for pages
with maps and YouTube embeds more here.” Oh, that’s kind of cool. That’s kind of cool. All right. I’ll take a look at that later. Thank you, Scott. Bradley: This will be a short webinar today. Oh, it’s already 4:30 because of my rambling
ass. All right. Dan, right? He says, “Hey guys. I was going to add the AMP plug-in but I was
concerned about something. I have a plug-in on my site Project Supremacy,
which does all the schema markup for my website. Will the AMP plugin get along with plug-in?” Bradley: As far as I know. But, Marco, what do you say? Marco: Yeah. We don’t schema with the AMP plugin, unless
you add the little tricks that I did a video on, but it shouldn’t have a problem. Now plug-ins will conflict and if it does
then just don’t use it. I mean, it’s as simple as that. But nothing beats tried but failed. Right, Dan? So go ahead, install it, see how it works
you see how they get along and do the things that I mentioned in the video because that
really works. It starts moving your website up in no time
for keywords that you thought you could never rank for and it’s just a simple tweak. Actually, Google gives you the things that
you should tweak and they give you the code. Bradley: Yeah. If you use the what search console or whatever
in that rank or markup helper or something like that? Marco: Yeah. It’s all in there. Bradley: Search console. Marco: The video, yeah. In the group, the Facebook group, which is
AMP Creators Mastermind, tells you how to use it. Bradley: There you go. That’s free guys, right? Marco: It’s totally free. Hernan: It is. Bradley: All right. Sweet. Adam, how do we want to answer this? “Is MGYB replacing Serp Space?” No. Not yet. Not entirely. Hernan: Yeah. That’s a good question. Not yet. Not entirely. But we should have more information for you
guys shortly. Bradley: Yeah. More details coming. But short answer is not entirely. Local GMP Pro, there you go. Thank you. Okay. Wow. Let’s see. Thanks, Greg. Okay. Well, anything else we want to share, guys,
because, I mean, I know we screwed up, didn’t have a lot of questions because apparently
the redirect wasn’t working. But you guys got anything you want to share
or should we just wrap it up for the day? Hernan: Yeah. I wanted to talk a little bit about POFU Live. Let me put the camera back on. Because we actually had a bunch of people
asking us what’s a whole deal of POFU Live and what’s the main goal of it. I would say for the past, almost a year now,
we decided that we wanted to go local. Right? That we wanted to go the local SEO/marketing
route, number one. But also, number two, we also wanted to help
you guys grow your digital marketing agencies and that’s gonna be the main point around
POFU Live, to be honest, to be completely honest. Hernan: We have these three pillars on Semantic
Mastery, which are: number one, get more and better clients; number two, get those clients
better and faster results so that they can stick and they can stay with you for a long
time because they are happy with your work; and number three scale, outsource processes
and also the mindset that is required behind that. Hernan: So those are basically the three pillars
or main aspects that we’re gonna be talking about POFU Live, which I think is gonna be
pretty awesome. Not to mention all of the networking and everything
that happens of those events that’s usually, I wouldn’t say neglected, but that’s usually
not the case when we’re meeting virtually. Actually, we at Semantic Mastery as a group,
we get a lot done when we meet in person. Hernan: Anyways, guys, get it. If you’re part of the Semantic Mastery MasterMIND,
we have a sweet deal. Actually, if you can buy a full year of Semantic
Mastery MasterMIND, you will get a VIP ticket for free, which is a sweet deal. If you just wanna come, get your tickets because
we’re doing this for a really limited audience. We wanna keep it small. We wanna keep it really intimate and tight
for a reason. Hernan: Yeah. It’s gonna be pretty awesome. So I’m really excited about that. Adam: Awesome. We had some people asking about where to stay
and all that. All I can tell you is we’re gonna be taken
over an Airbnb house. Now what you do is up to yourselves but I
would say try to buddy up with some people. Especially if you know people who are going
or want to go, that’s a great way to do it. We do it, obviously, because it’s easy for
logistics but also we get a lot done you know when we meet up like that or after hours. Hernan: Yep, pretty awesome. Bradley: Okay. I think I’m gonna show off a little bit more
stuff here. Hernan: It’s all right. Bradley: Because we have a little bit of time
I think. This is just to expand on what I was talking
about earlier with the GMB Pro stuff. I’m kinda on this kick right now just because
it’s working really well and because I’m working on all the prospecting, copy and stuff like
that for the emails. I just recorded a VSL today for it and all
that, so it’s fresh on my mind. Bradley: Anyways, two things I wanna show
you. All right. Let me grab the screen again. All right. So this was the post I was talking about in
the Facebook group, about the some of the keywords that we’re ranking now for. Again, we talked about forgetting about ranking,
don’t concern yourself with ranking when doing the GMB Pro stuff, but old habits die hard
and we’re all still gonna do. It’s funny because we had several people in
the group that had purchased the product and then they said, “Well, I’ve been using the
GMB Pro services now for a month, or have been you know doing performing the services,
whatever, and I’m not seeing a ranking improvement.” Well, we all say in unison, “Stop worrying
about rankings.” Bradley: But anyways, it just goes to show
you that it does actually improve. Look at all the last one, 24-hour taxi near
me is in the C position but all the rest of those are in A. Brand search, obviously, but
look at that guys, 24-hour cab, 24-hour taxi, 24-hour taxi service, 24-hour taxi hyphenated,
best taxi service, cab company, best taxi service near me, all number one position A
in the maps across mobile, desktop, and maps for all those keywords. Bradley: Which is crazy because, again, I
would have never even attempted to rank for those, well, it’s rare that I would attempt
to rank for short tailed keywords like that, typically. I’ve always targeted with local modifiers. Anyways, I just wanted to point that out. Bradley: Then, this is what I was talking
about earlier, this is the same business, Mario’s Cab Service. You could see that these are the number of
engagements in just the last month that have caused a click or some sort of action on the
Google Maps listing, the Google My Business assets. Right? Bradley: Look at these guys, taxi services. By the way, those of you guys that aren’t
targeting “near me” keywords, if this isn’t proof right here that the “near me” keywords
are absolutely critical, I’m not gonna show you all my other businesses that I manage,
but in all of the GMB Insights now, I’m seeing more and more “near me” keywords in these
top 10 that produced engagement or actions to the GMB listings. Bradley: I mean, there’s three of them here
alone, right? Taxi near me, cab companies near me, and then
cab near me. You can see taxi and cab, in the last 20 or
30 days or whatever, one month, 28 days, or I don’t know how they calculate that exactly,
but he’s got 16 clicks or engagements from taxi alone and 12, or excuse me, yeah, 12
from cab. Those are short tail keywords. Bradley: I mean, how else … That’s kind
of difficult to do with just straight SEO, guys, is my point. Right? Especially a company like this, this listing
is only what, three months old now, maybe four, but I really didn’t start doing much
with it until about three months ago. Bradley: Marco, do you want to comment on
that at all? Marco: Yeah. My comments is still don’t worry about rankings. That’s a byproduct. Bradley: Yeah. Marco: The real action will come inside the
GMB and you can see it. Right? How many calls, 51? Bradley: Yeah. He’s got 92 actions from 148 maps exposures
or impressions. Think about that guys. Was that 60% engagement? That’s freaking ridiculous. Now don’t get me wrong. Sometimes I’ll get engagement from organic. But what I found is the vast majority stuff
is coming from Maps impressions, not from organic. Right? Marco: Yeah, because his mobile related. Bradley: That’s right. Marco: We’re triggering the mobile algorithm. I mean, guys, it’s really simple, the concept. Once you go in there, you’re gonna kick yourself
in the butt and say, “Why didn’t I think of this myself?” Well, it takes time. That’s stick intuitiveness. That’s right. If you don’t go in and if you don’t play,
and if you don’t stay around long enough to chase it and to see what it does, then you’re
not gonna get anything out of it. Marco: But if you look at this, man, it’s
just consistency. That’s what Google is looking for in here. They tell you, if you go down to two photos,
they tell you “add more photos” so that you know they want more pictures. Right? It says right there where the camera is, your
photos, receive, and they ask you add more photos. Just give us more photos. Marco: Why? Because Google plays with those photos, right? They have facial recognition, they have image
recognition software that they need to use. So the more unique photos that they get the
better that their image and and facial recognition software can get. So you’re doing them a favor and they do you
a favor in return. That’s how I see it. Marco: The byproduct of all this, yes, your
organic rankings will go up, your Map rankings will go up, but the action has to take place
in the Google My Business listing. Bradley: Yeah. Well, think about why, though, because one
of the biggest rankings factors now guys is engagement, Click-thru rates and such like
that. And it’s true. It’s very difficult to spoof mobile traffic. So if you’re getting exposure and engagement
from mobile devices because of GMB activity – GMB Pro methods, essentially – then that’s
going to naturally improve your organic rankings because it’s engagement signals. Even if your organic rankings, again, aren’t
showing it upfront, consistent engagement through mobile devices to your GMB assets
from searchers, Google searchers, that’s going to improve your organic ranking because of
the engagement signals. It’s positive signal, right? Because it’s not spoofed traffic. So that’s part of the reason why. But it’s super powerful. Bradley: What I was going to point out here
was, like I was talking about the near me keywords. I just went to page two. I know this is saying less than 10 users. But still, look at the frequency, guys. The number of occurrences of near me type
keywords: taxi near me, cab companies near me, cab near me. We go to this next page, look at all these
near me keywords or in my area near me, right? Bradley: That’s why I was saying, if you guys
aren’t targeting that, you’re crazy. There’s even templates inside the GMB Pro
course for how to GMB post templates, content templates for near me keywords. It’s very, very simple. All you do is swap out tokens with your desired
keywords and, boom, you’ve got … Bradley: The reason why we’re getting all
these exposure for near me keywords, guys, is because my VA that posts in here has been
targeting near me keywords in the posts. Right? Why? Because we know how powerful they are. We know that a lot of traffic is coming from
that now those near me keywords. I’m not gonna reveal everything, but what
I can show here is, you can see I’ve got her, she’s only doing four post per week right
now, or maybe five. I think she’s doing five now. Bradley: But scroll through and you can see
some of the type stuff where we talk about like, “Hey, if you just searched cabs near
me and then look no further. Mario’s Cab Service provides 24 hour taxi
service.” See, now we’re targeting multiple keywords
in it. What is that, about a 40-word post, guys. It’s about 40 words long and we’re getting
exposure and clicks and engagement from that. Does that make sense? Try that with your blog. Try posting a 40-word post on your blog and
trying to get some traction from that. That’s why we love this process, guys. It works really well. Bradley: Paul says, “I’m seeing more engagement
with more posting on the GMBs. I’m posting on 12 businesses and it’s hard
to keep up.” Yeah, it is, Paul. Hire an VA. Marco: And use our Autoposter, Paul. Bradley: That’s right. Marco: It makes it really simple just to go
in, schedule the post, drop the image in there, and everything is taken care of. Then you’re free to go and scale your business. We always talk about that, Paul. Get away from working in your business and
work on your business. Bradley: That’s right. Marco: Our Autoposter, which is available
in Mgyb.co, it makes it a whole lot simple. We have videos that show how to use it. Don’t go through the videos. Have the VA go through the videos so that
they learn the process. That’s how our VAs learn the process, the
same way. Bradley: Here’s the thing. Paul, if you’ve got 12 businesses that you’re
doing that for, that’s worth hiring a full-time VA for that. You could hire a VA, from the Philippines
or something like that, pay him $150 a week. You could even potentially pay him less. But that would be a really good, that’s a
really good wage, $150 a week or salary, excuse me, for a Philippines VA. We’ve got dozens of them so I know. Bradley: I was gonna say, what we typically
do, and we talk about this in Outsource Kingpin, guys, but what we do is we typically, well,
first, we set up a hiring funnel, which screens out the tire kickers and the time wasters
and such to where we only interview and spend time with those candidates that are extremely
qualified and that have proven themselves to be able to follow explicit instructions. That’s exactly what the hiring funnel is all
about. Bradley: Again, all of this, we teach exactly
the same process we use in Outsourced Kingpin. Okay. First of all, set up a hiring funnel, then
put some VAs through it. The ones that come out on the other side,
which you’re gonna lose 80% of them, but which is good because those are people that you
don’t want to talk to because they can’t follow instructions or they won’t put forth the effort. Bradley: But the 20% or so that come through
the other side, now you set up interviews with them, you chat with them. Find a good one that you communicate well
with, they’ve already proven themselves being able to follow instructions, because they
went through your hiring funnel, right? They wouldn’t have even gotten the interview
time with you had they not been able to follow instructions. Bradley: So the interview process, the key
thing about that is who can you communicate with the best. Right? Who’s the easiest to communicate with? That should be the deciding factor on whether
or not, well, that and, obviously, ask them what their salary requirements are and such,
and those kind of things. But I found it’s best to hire those that you
communicate the most fluently with, right? I think that’s important. Bradley: Once you hire somebody like that,
now what we do is, we usually put them on 30 days or depending on whether you’re paying
weekly or bi-weekly. I pay weekly and so we do 75% or whatever
their agreed-upon salary is going to be, for the first month, that 75% wages. That’s how I do it, because they’re in training. Bradley: You hire them for, let’s say, $150,
75% of that would be $120 a week that you would pay them to go through training. They could be trained in a week, and in week
two they could start posting. Over the course of the next two weeks, you
will have to kind of manage them a bit, give them constructive criticism, give them suggestions
on how they can improve, you’re gonna have to jump in and probably record several Screencast
videos on things that you want to point out on how they could make this better and that
better and ways to find different images and things like that, all that kind of stuff. Bradley: But you go through that process in
that first month where you’re paying them a reduced wage, so that by the end of 30 days
they are proficient, they’re competent, and they can handle it. Now you’ve got somebody that if you got 12
businesses, I don’t know what you’re charging for your services. Bradley: I’m not going to reveal here publicly
what I bill, but somebody asked just specifically what I’ve been charging to offer this service
to clients. I’ve been testing different price points and
I found one that seems to be accepted the most widely by my clients. It’s a combination of both GMB posts, GMB
optimization services which includes posting and citation building. But I also offer it for those that balk at
that pricing a lower GMB posts only option. Bradley: But what I’m saying is, if you got
12 businesses for what I’m charging, that’s a significant amount of money. To pay a VA $150 a week to do all that for
you, Paul, so that you can go out and find more GMB Pro clients, that’s what you should
be doing. Right? That’s what you should be doing. Bradley: Again, inside Local GMB Pro, guys,
if you haven’t already joined, well, the MasterMIND will get it too, but the prospecting training
that I’m doing for that, you guys will have email, copy, and all that stuff that you can
use, you should have it probably within the next two weeks or so. Marco: Just so I can add to this, we will
allow you to put a VA or two VAs through the training. I mean, we don’t control the training to the
extent that you can’t have your VA access the training and go through it. Because you shouldn’t have time to go through
it. You should only have time to go and make more
money. Your VAs have the time to go and train and
go through it and go through the process. The only thing that you should be doing is
checking up on them and making sure that they’re doing the posts and the images the way that
you want them to and the way that the training teaches them to. Marco: So you could just put the training
on fast-forward and go through the relevant things so that you can control the VAs that
are doing it. That’s only gonna take, what, an hour of your
time to go through everything that they’re doing instead of whatever time you’re spending
on this now. Bradley: Cool. He’s got two VAs already. He said he bought your course to hire VAs. Well, that’s good, Paul. Hire another one. It sounds like, I don’t know if your VA is
doing your posting already. You say it’s hard to keep up. Maybe it’s hard to keep up managing your VAs
and that’s a very good problem to have too. Because that means that you’re growing, right? You’re scaling. If it’s difficult for you to manage your VAs,
guess what? It’s time to hire a project manager, right? Hernan: Oh, yeah. Bradley: it’s hard time to hire a project
manager. One of the things I recommend in Outsource
Kingpin is, if you’ve got a VA that has shown considerable skill and ambition, then promote
within before hiring an external, an outside project manager. You can always promote. Bradley: Now don’t get me wrong. Some VAs are incredibly good at executing
tasks but not good at management. I know because I’ve promoted several VAs over
the years to project managers just to have to demote them back to whatever their job
duties were prior to being a project manager because they weren’t able to manage. They weren’t successful at managing others. Bradley: I’ll be 100% honest, I’m not the
best manager. I’m more of like a vision idea guy when it
comes to managing. I’m not the best at that either. So that’s part of the reason why I learned
to hire project managers to get me out of the way. So that’s something that I would suggest to
you, Paul, is if you’re having trouble. Bradley: Again, I don’t know that, I’m just
assuming. If you’ve got VAs already but you’re saying
you’re having a hard time keeping up, then it’s likely that you’re spending more time
managing than you should be, and that’s a good indication that it’s time to hire a project
manager. Marco: Or one of the two VAs, the best one,
should be made project lead and the other one should be helping that VA with whatever
the VA needs. So that VA should be giving instructions according
to whatever your vision is and whatever you want. So you spend even less time with them. I mean, they should actually be that good
where one of them can take the lead and say, “Okay. This is what we need to do. This is how we do it. What I need you to do, VA number two, is this,
this, this, and that, and then together we’re gonna kill this.” Marco: Which is what I just did with our VAs. We actually have three. I put one in charge and I’m gonna see how
that works. She’s on probation for project lead or team
lead. If she doesn’t work out, I’ll just try the
next one, and the next one, and the next one until I find one. It usually works out. I mean, we have Jojo, who was awesome. We have Justin, who turned out to be a perfect
project lead. We have Rosale, who’s fabulous. Marco: I mean, we found some great people,
guys. There’s no reason, if you have our course,
not to be able to. There’s no reason not to be able to find them. Just fabulous VA who can manage the other
VAs. But don’t call the manager, just call them
a team lead and pay them a little bit more. Bradley: Yeah, and that’s covered in Outsource
Kingpin as well. There’s team leaders. Team leader would be somewhat like, for example,,
GMB, if you got VAs that are just doing GMB posts and that’s their primary function and
you promote one of them to be a team leader that all they’re going to do is kind of manage
that team and help to assist, help the individual VAs with whatever they need, get them stuff,
organize data, organize project, stuff like that, that’s a team leader. Because they’re only really managing one job
function or a limited set of job functions. Bradley: Whereas a project manager, that’s
more of like, that’s a higher level. So that’s a step above a team leader. Because a project manager doesn’t necessarily
have to know the mechanics or the details of how each and every task is performed like
a team leader would. Because a project manager is more, it’s a
broader level and that they’re more about making sure that stuff is getting done, that
each individual tasks, job, function, or whatever is getting what they need, has what they need,
that kind of stuff, making sure things are done on time. Bradley: So typically, a project manager can
actually manage multiple team leaders. Right? Let the team leaders manage the teams. The project manager manages the team leaders. That might sound like, “Oh, shit. I’m building now an organization.” But guys, that’s how you get the hell out
of your own business and let it make money for you without you being there, it’s by doing
this kind of stuff, putting key personnel in place to replace what you are currently
doing. Bradley: It’s not hard to do, if you’re scaling
your business, even linearly, which is how most of us do it, where we go out, we get
a couple clients, then we go set up the processes to get them the results, to provide fulfillment
for the services, and that kind of stuff, and then we go out and start over again. Bradley: But really, if you can put people
in place to remove yourself from the operation, because I guarantee, you’re the bottleneck. Just like I am in my business and have been
for many years, and so I’m trying to eliminate that or prevent that by delegating. Right? But if you pull yourself out of the business
to where you can work on the prospecting and sales side of things, now you can potentially
have exponential growth or geometric growth. Right? Because instead of doing what we all typically
do, I’m 100% guilty of it, again, prospect, get a few clients, then turn prospecting off
while I get everything set up and provide fulfillment, and then go back out and start
the machine again and doing it in waves. Right? So it ebbs and flows, its peaks and valleys
of getting new clients and not getting clients, getting new clients. Bradley: Instead, you could focus on continually
keeping your pipeline full of prospects and, hopefully, sales while your team is managing
and handling the fulfillment. Right? If you can keep that prospecting funnel going
at all times, then you shouldn’t have any of those ebbs and flows, or at least it should
reduce that significantly. By the way, that’s a lot of the stuff that
we’re gonna be teaching at POFU Live. Bradley: Okay. I think we’re about wrapped up, guys. “The last thing,” Paul says, “is you guys
are exactly right. Great advice to scale.” Well, you guys just got a little mini-POFU
Live lesson today. So, all right. Bradley: Do you guys have anything else you
want to add before we wrap it up? Marco: No, I’m good. Hernan: I’m good. Adam: Good to go. Bradley: All right. Thanks everybody for being here. We’ll see you all next week. Thanks, guys. Adam: Bye everyone. Bradley: Bye.

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