What makes powerful advertising? Relevant messaging. Let’s say I go to Google and search golf clubs. I love golf. But then I get ads on fashion. I’m not fashionable. That’s not relevant at all.
You should serve me ads for golf clubs, golf balls, golf apparel, and then after that, you measure it with Google Analytics 360. When thinking about powerful advertising, start with the right audience and end with the right measurement with Google Analytics 360.