Convertkit vs AWeber: Best Email Marketing Service? (and why we switched)

Convertkit vs AWeber: Best Email Marketing Service? (and why we switched)

– Hey it’s Justin Brown
here from Primal Video. This video is gonna be
a little bit different. We’ve had a heap of
questions come in from people asking about the different
kinds of software and systems that we use
to run Primal Video. We also have a lot of questions come in specifically about what
email service we use. A lot of you even noticed that we’ve recently moved from AWeber to ConvertKit. And have been asking why. Well given the majority
of you in the Primal Video community are entrepreneurs,
we thought we’d do this video to explain why we’ve moved and maybe it’ll help
you decide which email service is right for you. (upbeat music) Email really is king and it’s a great way for you to communicate
with your loyal followers and subscribers without
the noise of social media. If you’re not currently growing a list, then you definitely should be. To do this, you’re going
to need an email service like AWeber, MailChimp,
Infusionsoft, or ConvertKit. Now there’s a ton of
options out there and each have its own advantages and disadvantages, and what works best for
you will really depend on your workflow and what
you’re looking to achieve. For us, that’s convert kit. And here’s the main
reasons why we’ve recently moved from AWeber to ConvertKit. First up is deliverability and
that’s absolutely critical. Being able to send a message and know that it’s actually going to hit
your subscriber’s inbox where they’ll see it and
not get lost in spam. Now we don’t have a
massive list by any means, but we did notice a
decline in deliverability with AWeber over time. Now I’m not sure what changed
on AWeber’s end over time, but just switching to
ConvertKit we saw a huge spike in our open rates. More people were seeing
our email messages, so they were opening them,
nothing else changed. And for us that’s huge. Of course your experience may be different and it’s not to say that AWeber
haven’t or won’t improve, it could just be something
temporary or limited to a few customers like us. But I’ve since worked
with a number of partners in the online community who have made this same switch from AWeber after having the exact same issues. And they also noticed
the exact same results. Now some of these
partners had mailing lists tracking over 100,000,
so an increase in a few percent in opens really starts
to impact at that scale. So now let’s look at list
management and interface. And this one really comes
down to personal preference and how you manage your list. Both AWeber and ConvertKit have two very different models for list
management and pricing. For us, ConvertKit makes a lot more sense. The key difference is
AWeber is list centric and ConvertKit is subscriber centric. So what does that mean? Well in AWeber and most email services, you manage and segment your
subscribers into lists. Each list is essentially
a separate segment and subscribers can be
included in multiple segments. The lists are basically
like silos that you keep your subscribers in. It’s difficult to manage
subscribers across lists. Within lists, you can add specific tags to help further segment your subscribers. But these tags can’t
easily be used for actions across multiple lists. They generally apply to a single list. This can make it very cumbersome to manage your subscribers, as you
have to work between these entirely separate silos
with different tags and tracking in each. Any automation that you set
up is entirely list specific. You can see what I mean here. In the top menu of AWeber you
have to select a list first before doing anything. Changing settings,
viewing your subscribers, and then all other
information shows relates only to that specific list. Now ConvertKit takes a
completely different approach. And one that we feel is more intuitive. Basically you’ll have one
master list of subscribers and then you segment that one list using tags and automations. All subscribers are tracked
and listed into one place, so I can click on any subscriber and see exactly what they’ve received
since they subscribed. What tags they currently subscribe to. And set up global automation
rules based on all that info. After switching over to
this system it just feels so much more intuitive and it fits in far better with our workflows. The subscriber centric
approach just makes sense and is probably why ConvertKit’s interface and user experience just
feels more intuitive. It’s incredibly simple to
use and it’s easy to set up advanced automations that
we just couldn’t do in AWeber due to it being list based and working with different
silos of subscribers. It’s definitely a lot easier for new users to pick up as well. So now let’s look at pricing. Now pricing was more of an
afterthought here for us. Our primary focus was
really deliverability and also saving time internally. So at first glance, ConvertKit looks a fair bit more expensive. But once you look at how
both platforms really work, ConvertKit actually works
out much cheaper than AWeber. The reason for this comes
down to the different stance on list management,
subscriber versus list based. So let’s look at AWeber first. Remember that they charge based on lists. Each subscriber can be on multiple lists and AWeber charged for total
subscribers across all lists, not unique subscribers. If I have a customer who’s
subscribed to three lists, then they’re included three times in my subscriber count. ConvertKit on the other
hand, charges based on total unique subscribers. So I could have 5,000
subscribers each subscribed to three different tags,
which is the equivalent of lists in AWeber. And I would only get charged once for each subscriber, so 5,000 in total. Now those same 5,000
in AWeber I get charged once for each list. So that would mean that my total subscribers would be 15,000. That’s the pricing that
you need to compare when weighing up the two options. How you manage your lists
or subscribers will really determine which platform is gonna be the most economical for you. For us, our subscribers run
an average of three lists or tags, so this multiplier
is a pretty good indicator and shows why ConvertKit
actually works out cheaper for us. Now there’s actually one more
difference here in the pricing models that models that
most people aren’t aware of. If a user unsubscribes
from a tag in ConvertKit, they’re no longer included
in your subscriber count for charging purposes. But in AWeber, unsubscribers are included in your monthly subscriber count. Their justification for
it is because you want the unsubscriber data stored in a list, so they continue to charge you for it. Now I don’t agree with this at all, it’s actually a pretty
sneaky way of inflating your subscriber count and
it only grows over time. You have to manually delete unsubscribers from each AWeber list to stop
getting charged for them. So we’re loving ConvertKit right now and we definitely haven’t looked back. But this is just our experience. And I wanted to give
you our thoughts after getting a lot of questions on the subject to hopefully help you
make the right decision for your business and
your unique circumstances. For many AWeber, MailChimp, or GetResponse might be the right choice. But for us, it’s ConvertKit. These are the factors that influenced us, but there are others to consider as well. For example, ConvertKit is awesome at simple text based emails. It doesn’t have anything like
the templating functionality of AWeber or MailChimp. We find we get better
results with basic emails, so ConvertKit works well. But if you’re using fancy templates, it may not be the best
option and just be aware that you’ll need to get
something custom coded for your needs. If you’re interested in finding out more on ConvertKit and how
it works differently, they have a great five
minute video on their website outlining the workflow and how the tagging system works. It explains it all much
better than I ever could. This is what triggered us to give it a try and it’s definitely worth taking a look. You can check it out by
clicking the video on screen now and I’ll throw a link in
the description below. As always, most of the
awesome insights are gonna be below in the comments area from the Primal Video community. Let us know what email
provider you’re using and why. If you’ve had a difference experience with AWeber or ConvertKit
then let us know. And if you like us doing
these behind the scenes videos on the systems and services that we use to run Primal Video, then
let us know that as well. We’ll be doing them a bit more regularly in addition to our weekly
video production tips. We’ll see you next time.


    I have a couple of questions. 1# Can a person still buy E-Mai List if you don't have a lot of subscribers? People that are interested in your sort of content. 2# Do you use a teleprompter, and how can a person use a teleprompter if you don't have a big budget?

    Thanks, a good topic! I started up a mailing list just recently with Mailchimp. I would have done it earlier If I knew how easy it is. What is the range of open rate you have?

    Great video. We use Mailchimp (where unsubscribes don't count towards billing) and our lists have very little duplication so, for us, the pricing of Mailchimp makes sense.

    Hello there! Nice video you have there! If you dont mind my sharing; have you used the services from " Vidadsmedia Email Tools " (do a google search)? My boss had some dealings with them and was impressed by their extraordinary knowledge on email tools!

    What's your opinion of ActiveCampaign? That seems like the other provider that people say competes well with ConvertKit.

    All In One Profits!-Pro autoresponder, Web Hosting,Advertising. -All the Marketing Web Tools,List Building and Cash!-Your Complete Marketing Platform –

    Great video. Cheers Justin. I've seen a massive drop in my A-weber open rates and I did wonder what was going on.

    Thank you Justin, for the whole channel!
    I am thinking now, if I, as a small starting internet course teacher will need something like Leadpages on top of the ConvertKit-service. Could you tell your opinion about these to services? I understand that they are totally different, but am wondering if there is enough tools in ConvertKit, so that I could skip Leadpages.
    Greetings from Finland!

    Absolutely loved it! Incredibly useful coming from an open minded soul. Thank you Justin. And behind the scenes videos and services on what and why you use sound too good to be true.

    Going to do any video about the Drip? That would be nice. Thanks again about the good and helpful content you share!

    sounds like Aweber calls it "Lists" whereas ConvertKit calls it "Tags" — which is essentially the same "Silo" thing…!? Thanks for making this video.

    Great explanation of differences between these two. It surely won't affect smaller lists, but when you get into 10s of thousands of subscribers it can make a big difference in money saved

    i use AIOOP. im happy with it, unlimited leads yet flat rate as low as ten dollars per month with high delivering rate. Its okay

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