Content marketing tip of the day: 29. Don’t overwrite

Content marketing tip of the day: 29. Don’t overwrite


When writing a blog or video script, don’t
write as if it’s a thesis or a formal report. But don’t make it too conversational either. Avoid jargon and flowery language. Write in plain English. Imagine you’re writing for just one person. Help that person. Make an impact on them.

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