I’ve always valued freedom and independence, but it took me some time to
discover what I truly wanted to do. The Romanian blouse has inspired many throughout
history, from Matisse to fashion designers. One day I saw a fashion collection built around
a reinterpreted version of the blouse. It started as just an idea, but Google
helped it take shape. AdWords is very easy to use: you select keywords
in the foreign language of your choice, and, from there, it just runs itself. I realised that the entire world is a potential market. There are many young entrepreneurs in Romania. They’re very brave and creative, and
I now like to think I’m one of them.